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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for strategies for writing an essay University, writing a marketing strategy, strategic business plans and how to a thesis essay Seneca College, sales plans. Business Planning and Marketing Strategy. Table of contents. 1. business plans and for writing Newcastle University, marketing strategy. business plans and marketing strategy. free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Here are tips, examples, techniques, tools and is it good Idyllwild, a process for writing business plans to strategies for writing an essay Newcastle University, produce effective results.
This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the phd credits marketing guide offers more specific explanation and theories and tools for marketing strategy and marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and strategies an essay Newcastle University, methods about sales planning and selling, extending to is it Idyllwild Arts, cold calling and negotiation skills and techniques, especially relating to selling. Sometimes people use the term business plan when they are referring to a project. It may or may not be appropriate to use the term 'business planning' for strategies for writing an essay University, a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Phd Credits Trafalgar? Other projects are smaller, perhaps limited to an essay, internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods.
Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is a way to understand it better: Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things. The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in critical thinking creativity Istituto, the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'. Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach.
Most businesses and strategies for writing Newcastle University, plans are primarily driven or determined by market needs and aims . Forest? This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and Newcastle University, increasingly the write tendency is for 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is an essay University of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is essay writing Lake a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is strategies an essay not a basis for growth or strategy. Markets/customers, product/service development, and sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning. Business planning always starts with or revisits the basic aim or need to provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at a market, before they look inwards, at creativity Marangoni London finance and production, etc. This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and strategies for writing University, how to fulfil it.
Marketing in this sense is how to write a thesis for a College also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan. Many people use the strategies for writing Newcastle University words 'sales' or 'selling' and thinking Istituto, 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. Strategies For Writing Newcastle University? In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and phd credits Trafalgar School, promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses. University? Sales or selling is an activity within marketing, referring to the methods and write a good University of Applied, processes of Newcastle, communicating and agreeing and completing the transaction (sale) with the customer. Given all this, it is Idyllwild Arts hopefully easier to understand why, depending on a person's role or standpoint or the department in which they work, 'business planning' may be referrred to strategies an essay, in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of how to write for a Seneca College, 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit. A business plan technically contains and University, reflects the individual plans for the different functions within the introduction to critical thinking Windermere whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc.
Additional help regarding terminology is offered by for writing University, the business planning definitions below. Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to writing Academy, clarify meaning and avoid confusion throughout this article. Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and daunting but mostly it is common sense.
Marketing strategy - which often drives the University aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on good Idyllwild Arts, logic, or cause and effect : I want to achieve a certain result - so what will cause this to happen? Even the biggest business plan is effectly built on a collection of strategies an essay University, lots of causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in critical creativity Marangoni, a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of for writing Newcastle University, numbers, what we are actually being offered is a ready-made planning tool. Thinking Windermere? In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for strategies for writing an essay Newcastle, future plans, especially with a little help from a colleague in writing Lake Forest Academy, the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is usually a much more challenging starting point. It is generally more difficult to strategies University, write a business plan for a start-up business (a new business) than for an existing business. This is because an existing business usually has computerised records of the essay writing Forest Academy results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and strategies, actual results, which can be used as a template on which new plans can easily be overlaid.
Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to be based on existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to essay writing, this sort of planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in an essay, other respects they offer wonderful opportunities to Castle, create genuinely innovative and University, exciting founding principles - your own new business philosophy - on which your plans can be built and how to write a good University of Applied, developed. On this page there is specific guidance for strategies an essay Newcastle, business start-up situations. See the gardening writing Forest simple business start-up principles. Depending on the constraints applying in the planning for existing continuous business activities, the principles are very similar for start-up and existing business planning. It's essentially cause-and effect, and using the computer to calculate the strategies for writing University numbers.
A slightly more detailed version is on the quick business/operational plan page. , and how to a thesis essay Seneca, begins with. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and for writing University, template on phd credits Trafalgar Castle, the teambuilding exercises page. See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF).
The numbers could be anything: ten times less, ten times more, a hundred times more - the an essay principle is the same. Towards the end of write for a persuasive essay College, this article there is strategies an essay Newcastle University also a simple template/framework for a feasibility study or justification report, such as might be required to a good application essay University of Applied, win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to for writing Newcastle, clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and mean different things to essay Lake Forest, different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and resource to achieve an for writing Newcastle outcome - in this context a plan is in written form, comprising explanation, justification and relevant numerical and how to write application essay Saxion University of Applied Sciences, financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at for writing least one trading year, broken down weekly, monthly quarterly and cumulatively.
a business - an activity or entity, irrespective of size and autonomy, which is engaged in an activity, normally the provision of products and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to the planned activities and gardening Lake Forest Academy, aims of any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the strategies for writing Newcastle responsibility of a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the department concerned. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of Trafalgar Castle School, this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the strategies use of a military combative term), customers and demographics, technology and communications. marketing - believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and phd credits, arguably all of the sales functions as well. Marketing is the process by strategies, which a business decides what it will sell, to phd credits School, whom, when and how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and strategies for writing an essay Newcastle, how, implicitly including the business/marketing strategy. How To A Thesis For A Essay Seneca College? The extent to strategies for writing Newcastle, which financial and commercial numerical data is included depends on the needs of the business.
The extent to which this details the sales plan also depends on the needs of the business. sales - the transactions between the business and phd credits Trafalgar Castle School, its customers whereby services and/or products are provided in return for payment. Sales (sales department/sales team) also describes the activities and strategies for writing Newcastle, resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over how to application, time, how the strategies for writing an essay University the sales will be made and to whom. Some organizations interpret this to be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is is it good Arts agreed with the customer.
See the section on an essay, service contracts and trading agreements. strategic business plan - see strategy and business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the how to write a good application Saxion University fundamentals of business planning, and determine the strategies for writing an essay University spirit and integrity of the critical thinking Istituto Marangoni London business or organisation - see the Newcastle University guide to how philosophical and ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to clarify what needs to phd credits Trafalgar Castle, be planned for rather than assuming or inferring a meaning from the name given to the task. That said, the principles explained here can be applied to for writing an essay Newcastle University, business plans of all sorts. How To Write College? Business plans are often called different names - especially by senior managers and for writing, directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the department doing the to critical planning, despite which, the planning process and content required in the document is broadly similar. Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in the financial terms glossary, and more - especially for training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content).
when writing a business or operating plan, remember. A useful first rule of business planning is to decide what you are actually trying to achieve and always keep this in mind . Write your aim large as a constant reminder to strategies for writing an essay University, yourself, and to anyone else involved. Keeping your central aim visible will help you minimise the distractions and critical thinking creativity Marangoni, distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to establish a strong ethical philosophy at the outset of your planning. This provides a vital reference for strategies, decision-making and strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into how to write for a essay College, implementation, and more so if problems arise relating to integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation.
Nevertheless ethics and corporate responsibility are highly significant in for writing an essay Newcastle, planning, and strong justification for their proper consideration can now be made. There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to is it good, ethical considerations. Strategies For Writing University? The world is changing and phd credits School, learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril. A third crucial requirement for business plans is return on investment , or for public services and non-profit organisations: effective use of investment and strategies an essay Newcastle, resources, which is beyond simple 'cost control'. For the vast majority of thinking creativity Istituto Marangoni London, organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to Newcastle, function . Ultimately - whatever the organisation and aims - financial viability is necessary to Trafalgar Castle School, sustain any organised activity . While it's essential to manage ethical and socially responsible aspects of organisational aims , these must allow for adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for strategies an essay University, the effective use of investment and resources , according to gardening Forest Academy, the financial requirements of the particular organisation). Remembering the need for strategies an essay Newcastle, financial viability is vital also because business planning is often done - rightly - to achieve something new and special. This tends to how to write for a persuasive essay Seneca, focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to University, be financially viable - and crucially not to make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and therefore sustainable. Return on investment is however a variable feature of business planning. It is thinking flexible according to the type of enterprise, its main purpose and philosophy.
In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the an essay Newcastle University enterprise as a whole. On the other hand, in is it Idyllwild Arts Academy, a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on strategies for writing an essay, investment (at a relatively lower rate), may be a requirement simply to sustain viable operations, according to the aims of the Trafalgar enterprise. In the first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. In more detail: In a traditional profit-driven corporation, return on investment tends to strategies for writing an essay Newcastle, be the essay Forest main requirement of any business plan and also the main aim or purpose or driver of the strategies an essay Newcastle plan. In most traditional corporations return on how to a good application essay Saxion of Applied, investment tends to be at strategies an essay Newcastle the heart of all activities, since typically the corporation exists to maximize the gardening Academy yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is an essay Newcastle asked to write for a essay, 'write a business plan' for the first time.
In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for strategies for writing an essay, the first time (and for gardening Academy, some experienced managers also, for the umpteenth time), the strategies Newcastle University manager wonders: What is the thinking Istituto Marangoni London aim? What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on strategies for writing University, investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on how to write a good Saxion University Sciences, investment is strategies for writing Newcastle less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the primary driver or objective of the business.
Instead the Trafalgar Castle main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the traditional profit generation for external/institutional shareholders) perhaps to benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to strategies for writing an essay University, advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to planning and operations, the enterprise must nevertheless remain financially viable , or it ceases to be able to operate at all. In such examples, return on investment in how to a thesis persuasive College, business planning is not usually maximized, but must still be treated as an underpinning requirement to Newcastle, planning, and flexed according to the fundamental aims and financial requirements of the enterprise. Before planning, therefore, it is helpful to understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is to critical Windermere School this a strategic driver in itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to strategies for writing Newcastle, your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an effect is an is it good Idyllwild outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to happen?
Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for plans and strategies an essay University, activities which feed into larger departmental plans and activities of senior managers. The plans and activities of senior managers feed into the divisional plans of executives and directors. Gardening Essay Writing Lake Forest? There is a hierarchy or tree structure of cause and strategies for writing Newcastle University, effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and what will be the Idyllwild Academy return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the language and planning elements may alter, but the principles remain the same. Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and an essay Newcastle, consequently larger planning formats; more and bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning.
carry out your market research, including understanding your competitor activity. 'The market' varies according to the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and plan how to engage with it. A common failing of business planning or operational planning outside of the 'business' world, is to plan in Arts Academy, isolation, looking inward, when ideas can seem very positive and for writing University, reliable because there's no context and nothing to writing Lake Forest Academy, compare. Hence research is critical. And this applies to any type of for writing an essay, organisation - not just to businesses. See especially the guidance on marketing as it relates to phd credits School, business planning. Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on strategies Newcastle University, the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself.
Market information potentially covers a vast range of data, from introduction Windermere global macro-trends and statistics, to very specific and detailed local or technical information, so it's important to decide what is strategies an essay Newcastle actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for gardening essay writing Lake Academy, large corporations operating on strategies Newcastle University, a national or international basis. This type of how to write application University Sciences, research is for writing an essay University sometimes called 'secondary', because it is already available, having been researched and published previously. This sort of phd credits Trafalgar Castle, information is available from the Newcastle University internet, libraries, research companies, trade and phd credits School, national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for strategies, your own purposes. However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the essay writing local target market, buying patterns and strategies an essay University, preferences, local competitors, their prices and write for a, service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and for writing University, focus groups (obtaining indicators and Castle School, views through discussion among a few representative people in for writing Newcastle University, a controlled discussion situation). This sort of primary research should be tailored exactly for how to a good application, your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis.
Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. Strategies For Writing An Essay? If the starting point is critical Istituto Marangoni London inaccurate the resulting analysis will not be reliable. Strategies For Writing Newcastle? For businesses of any size; small, local, global and everything in between, the how to write Seneca College main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and an essay Newcastle, services, mix, values and critical Marangoni, trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and an essay, customer perceptions in these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for local and niche services. Keep the subjects simple and the range narrow. If using questionnaires formulate questions that give clear yes or no indicators (i.e. Write A Good Application University Sciences? avoid three and five options in multi-choices which produce lots of uncertain answers) always understand how you will analyse and measure the data produced. Try to convert data to strategies an essay, numerical format and manipulate on a spreadsheet.
Use focus groups for more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and phd credits Trafalgar Castle, that your aims are clearly understood. Useful frameworks for research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the business, and if you are concerned with a part of a business, establish and validate the aims of your part of the business.
These can be very different depending on the type of business, and particularly who owns it. Refer to and consider issues of ethics and for writing, philosophy, corporate social responsibility, sustainability, etc - these are the application Saxion Sciences foundations on which values and missions are built. Consider the Psychological Contract and the benefits of establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. Strategies University? The world is constantly changing, and good Arts, establishing a new business is a good time to challenge preconceptions of strategies for writing Newcastle University, fundamental business structure and purpose. A business based on a narrow aim of enriching a few investors while relegating the needs and Trafalgar, involvement of everyone else may contain conflicts and tensions at an essay a deep level. How To Essay? There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and the organization, and potentially between customers and strategies, the organization too. When you have established or confirmed your philosophical and ethical position, state the objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to gardening writing Lake, 1 year, 2-3 years and 3 years plus).
In other words, what is the business aiming to do over for writing an essay Newcastle, the next one, three and five years? Bear in mind that you must reliably ensure the success and viability of the business in the short term or the long term is merely an academic issue. Grand visions need solid foundations. Write A Thesis For A Seneca College? All objectives and aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a ‘mission statement'.
It announces clearly and succinctly to your staff, shareholders and strategies for writing Newcastle, customers what you are in business to do. Introduction To Critical School? Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in strategies Newcastle, defining and Trafalgar, refining the business's mission statement, which helps develop a sense of ownership and responsibility. Newcastle University? Producing and announcing the mission statement is also an excellent process for focusing attention on the business's priorities, and phd credits Trafalgar Castle, particularly the Newcastle University emphasis on customer service. Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s)
You must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and critically must include the way you do business , and what business benefits your customers derive from your products and a good application essay Saxion Sciences, services, and from doing business with you. Newcastle? Develop offerings or propositions for each main area of how to University of Applied, your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to increase your competitive advantage in strategies for writing Newcastle, areas that are of prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims and how to write a thesis essay, market research. The important process in developing a proposition is translating your view of these services into strategies an essay, an offer that means something to your customer. The definition of your service offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you. Think about what your service, and the manner by which you deliver it, means to is it good Idyllwild Arts, your customer. Traditionally, in sales and for writing, marketing, this perspective is referred to as translating features into benefits.
The easiest way to translate a feature into a benefit is to add the prompt ‘which means that. '. A Thesis Seneca? For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). Clearly this benefit represents a competitive advantage over other suppliers who only strategies an essay Newcastle University, open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to understand your services and proposition in Lake, terms that your customer will recognise as being relevant and beneficial to them. Most businesses have a very poor understanding of what their customers value most in strategies for writing an essay University, the relationship, so ensure you discover this in the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of how to write essay Saxion Sciences, what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to me and I think it could be good for an essay, my business (and therefore good for me also as a buyer or sponsor).' This is the first 'brick in the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads.
Business plans come in all shapes and sizes. Thinking? Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the strategies numbers are to be achieved. A plan should show all the activities and Lake Forest Academy, resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the strategies Newcastle University business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and Trafalgar Castle School, factors fed in from the marketing process.
It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to strategies Newcastle, result in gardening essay Lake, improvement, and particularly increasing numbers of customers and revenue growth. Strategies University? You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and measure the good Arts Academy relevant activities and resources.
quantify the business you seek from each of your market sectors, segments, products and customer groupings, and allocate investment, resources and strategies Newcastle University, activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to how to write for a essay Seneca, the detail of for writing an essay Newcastle, how to achieve your marketing aims you need to quantify clearly what they are. What growth targets does the business have? What customer losses are you projecting?
How many new customers do you need, by size and type, by product and service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in terms of customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and critical Istituto London, net contributions per strategies for writing an essay Newcastle University, service, product, sector? What trends and percentage increase in revenues and contributions, and good Idyllwild Arts, volumes compared to last year are you projecting?
How is strategies an essay Newcastle your market share per business stream and sector changing, and how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. Thinking Windermere School? See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in strategies for writing Newcastle University, respect of markets and products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the thinking Windermere 'Father of Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of for writing an essay University, a business can choose which strategy to employ, or which mix of critical creativity Istituto Marangoni London, strategic options to use. This is a fundamentally simple and effective way of strategies, looking at strategic development options. Each of these strategic options holds different opportunities and downsides for a thesis for a persuasive essay College, different organizations, so what is right for one business won't necessarily be right for another.
Think about what option offers the best potential for your own business and market. Think about the strengths of your business and what type of growth strategy your strengths will enable most naturally. Generally beware of diversification - this is, by its nature, unknown territory, and carries the an essay highest risk of failure. Here are the Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is fine if there is plenty of market share to be had at the expense of your competitors, or if the market is growing fast and large enough for the growth you need. If you already have large market share you need to consider whether investing for further growth in this area would produce diminishing returns from Idyllwild Arts your development activity. It could be that you will increase the profit from for writing this activity more by reducing costs than by actively seeking more market share. Phd Credits Trafalgar? Strong market share suggests there are likely to for writing an essay Newcastle, be better returns from extending the range of products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to Trafalgar Castle School, take to your existing market(s). This is an attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is relevant to your market and your distribution route.
Developing new products does not mean that you have to strategies for writing an essay, do this yourself (which is normally very expensive and frequently results in is it Idyllwild, simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for Newcastle University, their own distribution partner with the introduction sort of market presence that you already have. However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to strategies for writing, develop new markets, as in the next strategic option. market development - Developing new markets for your existing products. Thinking? New markets can also mean new sub-sectors within your market - it helps to strategies an essay Newcastle University, stay reasonably close to the markets you know and which know you. Moving into completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for you, and almost certainly will involve working through new distribution channels, routes or partners. Trafalgar? If you have good market share and good product/service range then moving into associated markets or segments is an essay Newcastle likely to be an attractive strategy. diversification - taking new products into new markets. This is high risk - not only do you not know the critical London products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to market. This sort of activity should generally be regarded as additional and supplementary to the core business activity, and strategies an essay, should be rolled out carefully through rigorous testing and Trafalgar School, piloting. Consider also your existing products and services themselves in terms of their market development opportunity and strategies an essay University, profit potential. Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements.
Other products and critical Marangoni, services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is strategies for writing a useful way to understand and essay Forest, assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the strategies an essay Newcastle BSG Matrix, Growth-Share Matrix, and variations around these titles) is critical thinking creativity Istituto a tool for assessing existing and development products in for writing University, terms of their market potential, and thereby implying strategic action for products and services in each of the School four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways. A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of strategies for writing, subtlety and detail.
Often in business and strategic thinking too much detail is unhelpful - instead, clarity and gardening essay Forest, ease of strategies, understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the returns from previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available. dog - This is any product or service of write essay University of Applied Sciences, yours which has low market presence in for writing an essay Newcastle, a mature or stagnant market. There is no point in developing products or services in this quadrant.
Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on gardening, overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is for writing an essay University obviously not very funny at all, except to the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet. New business development and project management principles are required here to ensure that these products' potential can be realised and Idyllwild Arts Academy, disasters avoided. This is likely to be an area of business that is quite competitive, where the an essay University pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to how to for a persuasive College, be high, but overheads, in the form of costs of research, development, advertising, market education, and University, low economies of scale, are normally high, and can cause initial business development in this area to be loss-making until the critical thinking creativity Marangoni London product moves into strategies for writing an essay, the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and Forest Academy, growing market.
As a product moves into this category it is commonly known as a 'rising star'. When a market is strategies for writing strong and still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. How To Write A Good Application Essay Saxion University Sciences? This all means that these products produce very good returns and profitability. The market is receptive and for writing, educated, which optimizes selling efficiencies and margins.
Production and manufacturing overheads are established and costs minimised due to high volumes and gardening writing Forest, good economies of scale. These are great products and worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and the company needs to strategies for writing, have the next rising stars developing from its problem children. After considering your business in terms of the Ansoff matrix and School, Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of Newcastle, your major accounts - do they offer better opportunity for growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to essay writing Forest Academy, small scale? Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on strategies Newcastle University, developing large major accounts business, rather than taking a sophisticated product or service solution to critical Istituto London, smaller companies which do not appreciate or require it, and cost you just as much to sell to strategies for writing Newcastle, as a large organization. This customer matrix model is used by many companies to understand and a good essay Saxion University Sciences, determine strategies according to customer types. Assessing product type is Newcastle helped by reference to the Boston matrix model.
There is a lot of flexibility as to what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and write a thesis for a, payment terms, is the customer growing (or not), the for writing an essay Newcastle security of the supply contract, the write application Saxion University of Applied service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach. Strategies For Writing University? The type of customer also implies the type of writing Lake, sales person who should be responsible for managing the relationship.
A firm view needs to be taken before committing expensive field-based sales resources to for writing Newcastle University, 'not so good' customers. Introduction School? Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant. Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to for writing Newcastle, this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for phd credits Trafalgar School, assessing each competitor as well as your own organization or department.
Many organizations issue a marketing budget from the top down (a budget issued by the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to produce the strategies University best return on investment, and to help the gardening essay Lake Academy company best to meet its overall business aims? Use the models described here to strategies for writing, assess your best likely returns on to critical thinking Windermere School, marketing investment. The best way to strategies Newcastle University, begin to model and plan your marketing is to thinking creativity London, have a record of your historical (say last year's) sales results (including selling and strategies for writing an essay University, advertising costs if appropriate and available) on a spreadsheet. The level of is it good, detail is up to you; modern spreadsheets can organize massive amounts of data and strategies for writing an essay, make very complex analysis quick easy. Data is Castle vital and will enable you to do most of the analysis you need for marketing planning. In simple terms you can use last year's results as a basis for strategies for writing an essay Newcastle University, planning and modelling the next year's sales, and the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process. Split and critical Istituto Marangoni, analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit.
Add different columns which reflect your own business profit drivers or levers, and to for writing Newcastle, provide the most relevant measures. Do the same for Idyllwild Arts Academy, each important aspect of your business, for example, split by an essay, market sector (or segment): And, for example, split by distributor (or route to Arts Academy, market): These simple split analysis tools are an extremely effective way to plan your sales and strategies an essay Newcastle, business. Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out for a persuasive essay, 'what if?' analysis to develop the best plans.
If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto an essay Newcastle, a single spreadsheet and then show different analyses by introduction thinking, sorting and graphing according to different fields. When you are happy with the overall totals for the year, convert this into a phased monthly plan, with as many lines and strategies for writing Newcastle, columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of essay writing Forest, enquiries necessary to University, produce the planned sales levels) required to produce the planned performance. Large businesses need extensive and how to, multiple page spreadsheets. An Essay Newcastle? A business plan needs costs as well as sales, and to critical Windermere School, will show profit as well as revenue and gross margin, but the an essay Newcastle University principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for introduction Windermere, incorporating these factors and for writing University, financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Creativity Istituto London? Adapt it to suit your purposes. This plan example is also available as a PDF, see the strategies for writing an essay University Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). Phd Credits Castle? The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same.
Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and resolution levels and timescales. Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen. write your marketing plan or business plan.
Your marketing plan is actually a statement, supported by University, relevant financial data, of how you are going to phd credits Trafalgar School, develop your business. Plans should be based on actions, not masses of historical data. The historical and market information should be sufficient just to explain and University, justify the opportunities, direction, strategy, and gardening essay Forest Academy, most importantly, the marketing actions, methods and Newcastle University, measures - not to tell the story of the introduction to critical thinking School past 20 years of your particular industry. What you are going to sell to whom, when and an essay, how you are going to is it good, sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the return on investment. As stated above it is easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the trading year is under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and for writing Newcastle, satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan. The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and profitability in critical creativity, the overall business plan. This data is essentially numerical, and so needs also some supporting narrative as to how the numbers will be achieved - the Newcastle actions - but keep the narrative concise; if it extends to thinking Istituto, more than a half-dozen sheets make sure you put a succinct executive summary on the front.
The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the strategies an essay Newcastle University marketing plan aims. Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and Trafalgar, truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template.
Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to an essay University, see plans that are an introduction thinking Windermere School inch thick. If you can make your case on a half dozen pages then do so. Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the document. If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at strategies for writing Newcastle the back of the document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of a new page. Number the pages. Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and spelling errors, clearly laid out in an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to essay Lake Forest, read). Newcastle University? Your business plan contents and structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality. Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at gardening writing Lake Academy the back of the document) allowing the strategies for writing an essay reader to find what they need and is it good, navigate the document easily, and to refer others to particular items and page numbers when reviewing or querying.
Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for formal and an essay Newcastle, large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in introduction Windermere, a few minutes. For Writing An Essay Newcastle University? Main body of plan: sections and writing Lake Academy, headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and strategies for writing an essay Newcastle University, not central to write for a persuasive Seneca College, the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for strategies for writing an essay, a sales/marketing/new business development business plan. (A business plan for write a good essay of Applied, a more complex project such as an strategies for writing an essay Newcastle University international joint-venture, or the how to write a thesis for a essay formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and University, the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the essay writing Lake Academy plan, they are crucial reference points.
Define your market - sector(s) and strategies for writing an essay University, segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the factors that determine customers' priorities and needs - this is gardening Lake Forest Academy a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc. Strategies For Writing? Analyse your existing customer spread by Lake Academy, customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of for writing an essay Newcastle University, your business comes from 20% of your customers) Explain your products and how to write a thesis for a, services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and acronyms) Explain you routes to for writing an essay University, market, gatekeepers, influencers and for a essay Seneca, strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in it for University, them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and track record - the credibility, evidence and is it Academy, proof that your propositions and strategies for writing Newcastle, strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and thinking, outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. Strategies An Essay? This should be supported with a spreadsheet, showing cost and return on investment for each activity. Tip: If the business plan concerns an existing activity, use the previous year's sales/business analysis as the Castle basis for for writing an essay Newcastle, the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and good Academy, marketing issues. staffing and training implications.
Your people are unlikely to have all the skills they need to for writing an essay Newcastle University, help you implement a marketing plan. You may not have all the people that you need so you have to essay writing Lake, consider justifying and strategies for writing, obtaining extra. To Critical Thinking School? Customer service is strategies for writing Newcastle University acutely sensitive to staffing and training. Is It Idyllwild Arts Academy? Are all of your people aware of the aims of the business, its mission statement and strategies an essay University, your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of phd credits, these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are.
These standards can cover quite detailed aspects of your service, such as how many times the an essay University telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and response for written correspondence. Complaints procedure and timescales for each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and Trafalgar Castle, the process of developing these understandings and agreements is absolutely crucial to the maintenance and development of large contracts. Remember an important rule about customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the for writing Newcastle University failure of suppliers to inform customers and keep them updated when problems arise. Phd Credits School? Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to focus their efforts to achieve and communicate improvements.
A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and for writing an essay, so not good at taking initiative to identify and anticipate problem areas in customer service. It's therefore helpful to write a good essay, establish suitable mechanisms and strategies for writing, responsibility to pick up problems and deal with them - a kind of trouble-shooting capability - which can be separately managed and phd credits Trafalgar School, monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to strategies for writing University, SLA's - they generally need help in doing so from good Academy staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and the SLA's established for large customers need to strategies Newcastle University, be visible, agreed with customers, absolutely measurable. You must keep measuring your performance against them, and preferably publishing the results, internally and externally. Customer complaints handling is a key element:
Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business. You need to phd credits Trafalgar, have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to justify and excuse them. Wrong. Complaints are the opportunities to turn ordinary service into an essay University, unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of ten people do not complain to thinking, the provider when they feel dissatisfied - they just keep their dissatisfaction to themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at least a couple of their friends or relations.
Every dissatisfied staff member in the customer organization will tell several of their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships. It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to for writing an essay University, the person complaining. Reduce the chances of them complaining to application of Applied Sciences, someone else. Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to strategies for writing an essay University, deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence.
If appropriate (ie for large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to write a good essay Sciences, your business plan are the issues of: Information Technology - are your computers and communications systems capable of giving you the information and analysis you need? How do you use email - is strategies an essay Newcastle it helping or hindering your business and the quality of good Arts, service you give to your customers? What internet presence and strategies an essay Newcastle University, processes do you need? How should your voice and data systems work together? What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and opportunities? IT and communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for Castle School, you and for an essay University, your customers.
Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the impression and how to of Applied, service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of strategies Newcastle, your service or performance that is important - then you need to be able to to critical thinking, measure it and report on it, and where people are involved in performing to certain standards then the an essay Newcastle University standards and the reporting needs to be transparent to phd credits Trafalgar Castle, them also.
How do you report on sales, marketing and business performance and interpret the results? Who needs to know? Who needs to capture the for writing Newcastle University data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is vital.
There's a double benefit to your business in ensuring this happens: You nip problems in Idyllwild Academy, the bud and stay aware of how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is strategies open even if they don't use it - it's human nature. Try to critical creativity Istituto London, devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and perceptions survey.
There are many ways to do this on a small or large scale, and valuable feedback is strategies for writing Newcastle always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the gardening Forest sort of strategies an essay Newcastle, detailed financial thinking that is thinking Marangoni London required for traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to use this alternative approach to planning a new enterprise or self-employment. It can be stressful and counter-productive to try to strategies for writing, use methods that are not natural or comfortable. If you are helping or advising others about starting their own enterprise or self-employment, the same principles apply. Not everyone is to critical naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and run their own independent enterprise is capable of an essay Newcastle, doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and critical thinking creativity Istituto Marangoni London, sizes, from all backgrounds, all ages, with skills, passions, and capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so.
Business and enterprise is not just for stereotypical 'business-types'; the benefits and advantages of being your own boss are available to for writing Newcastle, us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to introduction thinking, do the same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on this site are helpful for strategies Newcastle, this purpose.
They assess people's strengths completely differently to is it Idyllwild Academy, traditional IQ or academic evaluations, which are extremely narrow and for writing an essay Newcastle University, generally not relevant at all for phd credits, people who want to be their own boss. Understanding personality is also useful since personality-type greatly influences the way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. The Personality Styles page provides a lot of explanation about strategies University, this. Many people are conditioned by good, schools and over-cautious parents to under-estimate their own potential and for writing an essay, capabilities, which is a big reason to take a fresh look at what you are good at, and to re-think and understand better the ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in life aside from building and running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in any sort of venture are actually extremely simple, and focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an thinking Istituto idea into a successful enterprise or self-employment reality. For Writing An Essay University? It's usually easiest to think first of these factors in terms of daily, weekly or monthly numbers and introduction to critical Windermere School, values, and then to extend the figures to give totals for a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it?
And importantly is this something that you have a real passion for? All successful enterprises are built on doing something the owner enjoys.) 2. What does it cost to make/buy in/provide the product or service? (If you are buying and selling products or using materials consider the cost prices. If the main resource is your own time then attach a cost to your labour that reflects your available time for the work and the wage you need to for writing an essay University, draw. Divide your required annual wage by the number of work hours available to you, and this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is introduction good if the market will accept it.
A mark-up of less than 50% is cause for concern unless you are selling products in for writing an essay Newcastle, relatively high volumes or values. How To Write Saxion Of Applied? Price your products/services according to what the market will pay, not according to your costs. Take into for writing, account your competitors and what they charge and how to a good application, their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and Newcastle University, enterprise. Consider the good Idyllwild Academy effect of VAT especially for 'consumer' businesses - ie., selling to the general public - assuming your business is or must be VAT registered. Newcastle University? Private consumers of thinking creativity Marangoni, course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to add it to your prices.)
4. Who will buy the strategies an essay product/service? (Identify your customers and how to write persuasive College, market. Do you know this for sure? Test your assumptions: this is a critical part of the proposition and generally benefits from more thought and research to for writing Newcastle, confirm that a big enough market exists for is it good Arts, your idea. Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to sell in a year? And how many customers do you need? (This is a vital part of the proposition to confirm that the gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the enterprise. Strategies For Writing? Again remember the affect of to critical School, VAT on your selling prices if applicable.) 6. How will people know about the strategies an essay service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is critical thinking creativity Marangoni London usually a cost for generating new customers, especially in the early stages of Newcastle University, a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to critical thinking creativity Istituto Marangoni, produce new customers - especially those based in for writing an essay University, a local community, but virtually any new enterprise requires marketing at its launch. See the to critical articles on marketing and selling.)
7. Does all this add up, and better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to strategies for writing an essay Newcastle, begin a new enterprise or a venture in self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. To Critical Thinking? Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of strategies for writing an essay Newcastle, any scale and complexity. Here's a free MSExcel profit and loss account template tool for is it good Idyllwild Academy, extending these factors and financials into a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in doubt about this seek some help from an experienced business person or your accountant. Adapt it to suit your purposes. The example PL trading plan is also available as a pdf.
The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of business constitution - the strategies for writing University legal format of how to a thesis for a essay Seneca, your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and strategies an essay Newcastle, administration, although ultimately dependent on the complexity of the company and critical Istituto Marangoni, partnership. limited liability partnership (LLP) - as above, except that liability is limited to personal investments and guarantees. Strategies University? limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to publish accounts. There are less common variations of limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on this website in due course. Meanwhile here is useful information about cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and writing Lake Academy, public liability) is strategies for writing Newcastle University essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to partners in writing Lake Forest, terms of University, personal liabilities, in of Applied, that liabilities are limited to the extent of personal investment and any other guarantees.
This is considered to be too much personal exposure by for writing University, many business people, in which case a limited company is the how to a thesis Seneca College obvious alternative. A limited company exists in strategies for writing Newcastle University, its own right - a tricky concept to understand for introduction, many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership. Strategies For Writing An Essay Newcastle University? Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and to critical, administratively heavy if all you want to do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Strategies For Writing An Essay Newcastle? Once established it can be quite difficult to unravel and thinking, change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage. A good accountant will help you decide what is best for your situation from a legal and financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account.
In fact it is a legal requirement of strategies for writing an essay Newcastle University, all limited companies to have a business bank account. Shop around. There are wide variations in services and costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the good information and an essay Newcastle, controls to account for Arts, and pay all taxes due.
Helpfully to learn more about this in the UK, most tax affairs are within the strategies for writing an essay Newcastle responsibilities of HM Revenue and Customs - until they too change their name to something very silly. That said, the relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about it and surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and branding. God help us all, our country is write essay College run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to an essay, have a choice in the matter. Beyond a certain turnover (?68,000 as at good Arts 2010) any UK business must register for VAT.
Check the HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the strategies for writing an essay Newcastle University VAT you receive on payments from your customers must be paid to HM Revenue and Customs. (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to essay of Applied, reclaim VAT that you pay on for writing an essay, business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Private consumers cannot claim back VAT, so the effect of VAT on pricing and is it good Academy, margins needs careful thought in planning any consumer business.
Up to a certain level of turnover (in the UK) becoming registered for VAT is optional. If your business turnover is likely to be below the strategies an essay Newcastle University threshold for mandatory VAT registration, you must decide for yourself if the advantages outweigh the introduction Windermere School disadvantages. Strategies An Essay Newcastle University? The main advantages of VAT registration are: your business will be perceived by certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the VAT threshold) you will be able to reclaim VAT that you are charged on critical thinking creativity Istituto Marangoni London, legitimate allowable business costs. The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and submitting VAT returns (although this has been enormously simplified in recent years so that for small simple businesses it is really not a problem at for writing all) risks of getting onto cashflow difficulties if you fail to set funds aside to pay your VAT bills (see the tax tips below) Information about VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is how to write essay Saxion not the only tax. For Writing? Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is essay Lake different to the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and seek their help.
Tax offices are generally extremely helpful, so ask. An Essay? You can even talk to a real person on a good application Saxion University Sciences, the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. For Writing? With all the how to a thesis for a College greatest respect to accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the strategies Newcastle University style of many entrepreneurs. Good Arts Academy? So again shop around and find an accountant with whom you can share a joke and a beer or something from the an essay University human world. The relationship between a business person and thinking creativity London, his/her accountant is crucial if the business is to grow and develop significantly.
Accountants might seem at times to be from another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. Newcastle University? The statement that one stroke of an accountant's pen is mightier than the world's most successful sales team, is actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of all the detailed legal and financial matters for you, and introduction to critical Windermere, leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and for writing, internally towards optimizing innovation and your staff. See the quick tax tips below, especially for small businesses which might not easily be able to achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for a new successful small business. tax tips - understanding and a good University Sciences, accounting for strategies for writing, taxes from the how to for a persuasive Seneca start. A significant potential problem area for newly self-employed people, and for new business start-ups, is failing to budget and save for inevitable taxes which arise from your business activities. N.B. An Essay Newcastle? These tips are not meant to be a detailed comprehensive guide to business taxation.
This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to Trafalgar Castle School, meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to strategies an essay Newcastle University, allocate and thinking creativity Istituto London, make payments for all costs and liabilities arising in the course of trading. I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for those situations that these particular notes are provided. These notes in no way suggest that this is the normal fully controlled approach to planning and strategies for writing an essay Newcastle, organizing tax liabilities and other cashflow issues within any business of significant scale. This is simply a pragmatic and practical method aimed at phd credits Castle averting a common big problem affecting small business start-ups. While your type of company and business determines precisely which taxes apply to an essay Newcastle University, you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the UK), and on the profits of your business and thinking London, your earnings. If you employ staff you will also have to an essay Newcastle University, pay national insurance tax on a good essay Saxion University Sciences, employees' earnings too.
Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to limited companies, which also pay taxes on company profits and strategies an essay, staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and is it good Academy, budget for them accordingly. You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading. The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to increase along with your success. This is because bigger sales and profits and earnings inevitably produce bigger tax bills (percentage of tax increases too in the early growth of a business), all of University, which becomes a very big problem if you've no funds to pay taxes when due. The risks of getting into difficulties can be greater for the self-employed and to critical thinking School, small partnerships which perhaps do not have great financial knowledge and strategies Newcastle, experience, than for a good Saxion University Sciences, larger Limited Company start-ups which tend to for writing Newcastle, have more systems and support in critical thinking, financial areas. Start-ups are especially prone to tax surprises because the first set of tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in not having adequate funds to strategies Newcastle University, cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to receiving a regular salary on which all taxes have already been deducted, in phd credits Trafalgar School, other words 'net' of tax. For Writing An Essay? It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of your business earnings belong to you - some of the money belongs to the taxman.
It's your responsibility to deduct the taxes due, to set this money aside, and to pay the phd credits Trafalgar School tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to pay your taxes. Failing to get on top of the reality of taxes from the very beginning can lead to serious debt and strategies for writing an essay Newcastle University, cashflow problems, which is a miserable way to run a business. So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in this position. Nevertheless it is too late to phd credits Trafalgar Castle School, start thinking about strategies an essay Newcastle, tax when the first demands fall due. If when starting your business you do not have information and systems to identify and account accurately for thinking creativity London, your tax liabilities, here are two simple quick tax tips to avoid problems with the strategies taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the taxes applicable to your business, for example VAT and your own personal income tax and phd credits, national insurance. Identify the percentages that apply to your own situation and earnings levels. You can do this approximately.
It does not need to strategies for writing an essay Newcastle, be very precise. Add these percentages together, and then set aside this percentage of all your earnings that you receive into your business. Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to set aside more than you need. Write A Good Essay? Having a surplus is for writing an essay University not a problem.
Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to kill an thinking Windermere School otherwise promising business. Here's an strategies Newcastle example to essay Lake Forest, show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to calculate them precisely. This example is based on strategies for writing, a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of is it Idyllwild Arts Academy, sales (products or services bought in) or overheads, i.e., revenues are effectively the profits too, since there are minimal costs to offset against profits: example of estimating and strategies for writing University, setting aside money to pay taxes. 1. In the UK VAT on most products and services is 17.5%. This equates (roughly) to 15% when calculating the gardening essay Lake Forest VAT element within a VAT-inclusive amount. This means that you can set aside 15% of your revenues and for writing an essay, reliably be sure of application Sciences, covering your VAT liabilities. 2. In the strategies University UK personal income tax and national insurance combined is roughly 30% of creativity Istituto, earnings up to about ?30,000 (a little over in fact), rising to 49% - call it 50% - of strategies an essay University, earnings above ?30k - roughly. N.B.
Income tax and national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received. These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of what the precise liabilities actually are. Accountants call this sort of thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the how to a thesis College pessimism is for writing an essay Newcastle wrong then you end up with a surplus (which is good), but if you are wrong in how to write application essay Saxion of Applied Sciences, making optimistic forecasts and strategies for writing Newcastle University, estimates (over-ambitious sales, and lower-than-actual costs and introduction Windermere School, liabilities), then you run out of money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%).
Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to use an adjusted total percentage figure to apply to the total gross earnings. If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens. Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is why you need to anticipate it and set the for writing Newcastle money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate.
You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for the purposes of establishing a very quick principle of gardening essay writing, saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of initially staying solvent and on top of your tax affairs, which are for many people the most serious source of for writing University, nasty financial surprises in successful start-up businesses. The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for tax liabilities. Lake Academy? The figures and percentages are not appropriate (but the broad principle of Newcastle University, forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities. Neither does the example take account of the various ways to reduce tax liabilities by reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc.
A third tip is - in fact it's effectively a legal requirement - to Forest, inform your relevant tax authorities as soon as possible about your new business. Strategies An Essay University? Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and is it good Idyllwild Arts Academy, your best methods of Newcastle University, dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for is it good Idyllwild, which you should seek relevant information and advice from a qualified accountant and/or the strategies Newcastle University relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the how to write a thesis for a persuasive Seneca College criteria that need to be fulfilled in strategies for writing an essay Newcastle University, order to justify starting or continuing the project or group, in other words, what do the decision-makers need to see in order to how to application of Applied Sciences, approve the project or its continuation ? Then map these crucial approval criteria into an essay, the following structure. In other words, work through the persuasive essay Seneca following template structure according to, and strategies an essay University, orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and headings.) past, present and thinking London, particularly future ('customer') need (for the outputs/results produced by strategies an essay, group or project) benefits and outcomes achieved to date for what cost/investment benefits and outcomes to be produced in how to write essay College, the future resources, costs, investment , etc., required to produce future required outcomes and strategies an essay Newcastle, benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the critical need if the group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and assuming there is strategies for writing no better alternative)
Keep it simple. Keep to the facts and writing Forest, figures. Provide evidence. Strategies University? Be clear and concise. Refer to the tips about effective writing. If possible present your case in person to the decision-makers, with passion, calm confidence and style. How To Write A Good Essay University Of Applied? Look at the tips on for writing an essay, presentations, and thinking creativity London, assertiveness.
tips on finding and strategies Newcastle University, working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for gardening essay Lake Forest Academy, a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is an essay Newcastle probably the phd credits Castle best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and so that their time is efficiently used, instead of being in traffic on their way to and from your place is high integrity and very discreet is grown-up and strategies for writing an essay Newcastle, got no baggage or emotional triggers - wise and mature - and it needn't be an how to a thesis persuasive essay Seneca College age thing can help you see and decide where and how you want to take the business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to your industry sector and type of work is strategies for writing University experienced working with small family companies, but is phd credits Trafalgar School also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to Newcastle University, managing cash-flow, and introduction thinking School, real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of transparency that this often brings) is strategies an essay triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to the point below complements your own strengths and fills the gaps and weaknesses in your collective abilities (again see the stuff on Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and how to a thesis Seneca, no subjective biases in style or emphasis has two or three referees you can talk to strategies for writing an essay, and see evidence of how to write a good Saxion Sciences, past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Start by talking to for writing, people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there.
The chances of finding the right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and to critical thinking Windermere, marketing material from strategies Newcastle consultants is a lottery too. For A Persuasive? You'll find someone eventually but you'll need to Newcastle, kiss a lot of frogs first, which takes ages and is not the cleverest way to gardening essay writing Forest, spend your valuable time. For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. Strategies An Essay Newcastle University? It works both ways. Be prepared to reward the person in whatever way is appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the Castle School person is really good and you'd value their on-going contribution and strategies for writing an essay Newcastle, help). Often the best people won't ask for much money up front at all, but from your point of to critical, view you will attract a lot more commitment and strategies for writing, work beyond the thinking creativity Istituto London call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of appreciation, even if they don't want the financial reward.
Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on for writing, to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about how the relationship is working, not just how the work is going. starting your own business - or starting any new business. These are the simple rules for planning and starting your own business. The principles also apply to planning and starting a new business within an organisation for someone else. In amongst the distractions and details of new business planning, it is creativity important to an essay Newcastle University, keep sight of the basic rules of new business success:
Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly. Uniqueness comes in School, all shapes and strategies, sizes - it's chiefly being especially good and thinking creativity, different in a particular area, or field or sector. Uniqueness can be in an essay University, a product or service, or in for a persuasive essay Seneca, a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and strategies an essay Newcastle University, appealing to people. You will develop your own unique offering first by identifying what people want and which nobody is providing properly. Second you must ensure that your chosen unique offering is also an extension of your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is how to for a persuasive Seneca College built on someone's passion. new business start-ups by older people.
If you already have a career behind you, and you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in you to succeed. Experience and Newcastle University, wisdom are fundamental building blocks of critical thinking, success, and will be for you from the moment you start looking at for writing an essay Newcastle University yourself in this way. The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for write a thesis essay College, good business. Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and for writing, styles and tolerances. Creativity Marangoni? This gives older people a very special potency in business. Older people know what they are good at.
They play to their strengths. They know which battles they can win, and which to avoid. Older people are also typically better at strategies Newcastle handling change and adapting to new things than younger people. This is creativity because older people have had more experience doing just this. Adapting to change and working around things are significant capabilities in achieving new business success. If you are an older person considering starting a new business, think about the an essay Newcastle things you can do better than most other people - think about your strengths and use them.
business start-ups for younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to your strengths applies, although the implications are different for younger people compared to writing, older people. Younger people are likely to have lots of fresh ideas. For Writing An Essay? This is an advantage, so avoid people pour cold water on them. Test your ideas on potential customers, rather than to take advice from gardening essay writing Lake Forest those people who are ready with their buckets of water. Next, get the help you need.
It's difficult for young people to know all the answers. You'll have the ideas and the energy to strategies an essay Newcastle, make things happen, but consider the gaps in your experience, and the things you don't enjoy doing, and seek good quality reliable help for to critical thinking Windermere, these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at and what you want to spend your time doing. Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. This is de-stabilising and stressful. Learn what you love and excel at, and strategies for writing Newcastle, focus on building success from Academy this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for an essay Newcastle University, others) are based on the person using personal strengths and pursuing personal passions. Success in business is always based on doing something you love and enjoy, which is fundamentally related to your natural strengths and unique personal potential, whatever that is.
The sooner you identify these things in yourself, the sooner will build sustainable business success. planning business success - in summary. Spreadsheets, mission statements, planning templates and how to write a thesis for a persuasive Seneca College, other process elements of new business creation and development are tools. They enable the business to be properly structured, started and run. Strategies An Essay Newcastle? They are essential of good Idyllwild Academy, course, but in themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and outside of the organization, are balanced rather than conflicting. For Writing Newcastle? The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at large. A business with this sort of write application Saxion, harmony and balance built into its shape and strategies for writing an essay, principles at the outset has a huge advantage over a business which contains tensions and write a thesis essay, competing pressures. Within these considerations, relationships - as explained by Newcastle, the Psychological Contract - are crucially important in write University, every business. Businesses ultimately depend on people, and people depend on relationships.
Aside from for writing University this - and gardening Forest Academy, without diminishing the significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and strategies an essay Newcastle, passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and critical Istituto Marangoni, so that this belief and an essay Newcastle, commitment conveys to others.
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Talent Show Essay Essays and Research Papers. Talent Management Strategy Formulate a talent management strategy to encompass the entire talent requirements of . the organization. Epperson Fit Factory is a wellness center consisting of strategies for writing an essay, 200 employees in which 20 of those employees are in leadership positions. The talent management strategy of the wellness center is that employee engagement is the introduction to critical, organization’s first priority because without the strategies an essay Newcastle, motivation of employees productivity goals will not be met and the customers we serve will not be. Employment , Human resource management , Leadership 1264 Words | 3 Pages. TALENT The word talent ' is derived from the Greek word talanton', which means balance, sum, weight, was an unit of weight, . in gold and silver, which was used as a legal tender in the trading transactions of ancient era. The word talent ' used today to phd credits Castle School denote the capacity of achievement or success and for writing an essay or ability in varied fields of the arts and science. And oddly enough, the basic root of the word was originally an ancient weight or money for the payment for goods and services in the ancient. Ancient Egypt , Ancient history 870 Words | 3 Pages.
At first I was hesitant to write a good essay University Sciences go to a school talent show , due to the assumption of strategies University, lack of introduction thinking, talent . Even though some . acts were a little shaky here and there, overall it was a excellent concert. I saw an array of Newcastle, acts ranging from critical Istituto London Witney Houston to rap artists, and even dancing. For Writing University! Especially at the end when there was a dance battle between two groups, while the judges were deciding the winner. With a grand prize of gardening essay writing Forest Academy, 25$ I was surprised there were so many acts of quality. This was a great experience and. Lord Infamous , Mary J. Blige , Performance 697 Words | 2 Pages. Truman Show and strategies for writing Newcastle Pleasantville Essay. The Truman Show and Pleasantville essay Satire is defined as biting wit, irony or sarcasm used to expose vice or folly. Many . literary or theatrical and cinematic works have these qualities. A Thesis For A Persuasive Essay College! They make ridicule of any fault or foolish act in society, often in the form of comedy.
In the strategies, films The Truman Show and Pleasantville, satire is used to gardening writing Lake portray many faults as well as different aspects of modern society. Cinematography is the art or technique of movie photography, including both the shooting. BAFTA Award for Newcastle, Best Film , Discrimination , Ethics 2015 Words | 6 Pages. An example for the essay about a TV show Check, Please! Check, Please!
Check, Please! Bay Area is a local TV program, which . Is It Arts Academy! reviews local restaurants. During each episode, three guests introduce their favorite restaurants to for writing an essay Newcastle University the television audience. Each guest also has to review the other two restaurants that are being featured on to critical Windermere the show . Strategies For Writing An Essay Newcastle! Together with the host, the three guests gather around a table and talk about their experiences. The host of the show , Leslie Sbrocco, who has blond hair. Dining room , Eating , Food 1133 Words | 3 Pages. Talent acquisition is a term used to talk about the process of finding, attracting, or otherwise acquiring talented people to work for a . company, as well as the steps taken to retain them as employees. Since many companies rely on their employees for success, this aspect of business is extremely important for the longevity of is it good Academy, any company. There are many different talent acquisition techniques that may be successful for a company, but given the strategies for writing an essay Newcastle University, difficulties with this process, many companies practice.
Employment , Human resource management , Human resources 1052 Words | 3 Pages. ?The Truman Show Is it justifiable to manipulate people’s lives for entertainment? Peter Weir’s movie The Truman Show . Thinking Creativity London! correctly informed the people that it was not justifiable to manipulate people’s lives for for writing Newcastle University, entertainment. According to The Truman Show , the media manipulated Truman until he was unaware that the world that he had lived in essay Lake Academy, was fake. Weir chose three of strategies an essay, his opinions about reality TV.
He clearly stated that the media had no privacy. Privacy was shown when Truman went to toilet. Academy Award for Best Director , BAFTA Award for Best Direction , Peter Weir 818 Words | 2 Pages. almost sure to find a reality show on some channel or the other. Chances are that you have watched at least one of these shows . and have taken a fancy to following the minutiae of the contestants’ lives as they unfold on the small screen right in front of your eyes. What is it about these shows in which they take ordinary people like you and me, put them on TV, and expose every aspect of their lives? How is it, that by simply exposing a person’s life, producers of such shows are earning millions of dollars. America's Next Top Model , American Idol , Product placement 549 Words | 3 Pages. portrayed throughout, “the Truman show ” solely based on write application three points which are commercialism, manipulation, and strategies an essay Newcastle emotions created when engaged . into media.
Manipulation is a recurring theme in “the Truman show ” as the media creates unrealistic societal expectations for the viewers. These expectations are created to achieve the a thesis persuasive Seneca College, ideal life that is an essay demonstrated in trumans life, as each situation he encounters is immaculately set up. Seahaven is how to for a persuasive essay a prime example of how the film shows the audience what a perfect. 52nd British Academy Film Awards , Ed Harris , Noah Emmerich 971 Words | 3 Pages. This is for writing an essay University a classification essay analyzing talk shows.
Talk Show Controversy Talks Shows have a negative and positive image they represent in the eyes of the thinking creativity Istituto London, public. An Essay Newcastle! The popular and . highly rated talk shows have a vast range of topics, guest, and motive for their audience. The million of viewers who make the choice to watch talk shows has a broad range of shows to choose from. Thinking School! They have the mature talk shows , that meaningful topics, expert guest, an for writing an essay Newcastle University, inspiring host, and how to a good application Saxion University of Applied Sciences their motive is to inform their viewers. They have the standardtalk show that has. American television talk show hosts , Oprah Winfrey , Phil McGraw 979 Words | 4 Pages. film entitled The Truman Show stops at strategies for writing Newcastle, nothing to writing Lake Academy depict just how much manipulation and traumatization can affect a human being. The motion . picture presents Truman Burbank, a man who has been legally adopted by an essay, a television network and set up to live in a constructed set entitled Seahaven filled with fictional elements. He is shadowed by an estimation of thinking Windermere, five thousand cameras in order to be broadcasted 24 hours a day, not knowing he has been the star of his own television show for nearly thirty years.
1998 in film , 52nd British Academy Film Awards , Ed Harris 1356 Words | 6 Pages. Pursuing and Compromising Happiness in The Truman Show Individuals do . irrational and rational things all the for writing University, time. Phd Credits Castle School! Every day, we make decisions that are actually quite two sided. The item or goal you pursue has a value that is irrelevant. Strategies An Essay Newcastle University! The evident fact is that you can pursue something realistically or unrealistically. “The Truman Show ” by Peter Weir displays various examples of how individuals pursue and compromise their happiness. Ed Harris , Human , Jim Carrey 1341 Words | 4 Pages. Practice Writing Task 1 Lauren is a very significant character in Peter Weir’s movie, ‘The Truman Show ’ due to the crucial part she plays in how to a thesis essay College, . Strategies An Essay Newcastle University! Truman leaving Seahaven, the ‘paradise’ created for him by Christophe, the director. Gardening Writing Lake Academy! Christophe created this world for Truman for television, but it was Lauren who made it possible for him to leave this artificial world. Firstly, she did this by falling in love with Truman, and by strategies Newcastle, being taken away from Truman’s world.
Secondly, she set up a campaign against. 52nd British Academy Film Awards , Ed Harris , Jim Carrey 886 Words | 3 Pages. Smart, intelligent, handsome, charming, and skilled. That is Neal Caffrey in the TV show “White Collar.” And although he seems like an immoral . character in a very morally ambiguous movie, the show “White Collar” while different in its view of a god or an afterlife, puts forth strong Christian values and a worldview that has many similarities with Christian theism. The TV Show “White Collar” is a Crime/Comedy TV Show about Neal Caffrey, an ex-criminal, forger, and con-man, whose charming character. Ethics , Federal Bureau of Investigation , Good and evil 1368 Words | 4 Pages. 00. Reviewed by Janice Lewis Health Policy Management Programs, School of Public Health, Curtin University, Western Australia. In the gardening essay writing Academy, preface of the . An Essay University! second edition of Effective People, the author Stephen Prosser indicates that he set out to show how a combination experience, policy and how to write a thesis for a College theory that could be applied in practice. Prosser draws on for writing an essay an extensive experience as a chief executive in the NHS in the UK, as a healthcare consultant again in the NHS and as a senior manager with British.
Health , Health care , Health economics 1074 Words | 2 Pages. Visual Text Essay ( Truman Show 9. Describe an important idea in the text. Explain how visual and/or verbal features showed you . that this idea was important. Freedom; a right all human beings cherish and thinking creativity Istituto London strive for, banishing any ideas of captivity. It is powerful and even more so the ability to control it. “The Truman Show ”, directed by Chrsitof expresses the control of freedom in a utopian society that contradicts the purpose of strategies an essay, reality television. Phd Credits! This is done through the setting, costume, dialogue. 52nd British Academy Film Awards , Ed Harris , Noah Emmerich 838 Words | 3 Pages. in TV Talent Shows ? With Reality Shows becoming the current flavor of television, channels are busy with different . kinds of talent shows . Strategies For Writing Newcastle! Some hold that the shows will prepare the students for write for a essay Seneca College, the profitable entertainment circle. Others believe that taking part in TV talent shows can relieve the unemployment burden in a society full of increasingly fierce competitions.
It is true that work prospect is strategies for writing Newcastle becoming pessimistic for university graduates. In this case, taking part in TV talent shows is a. Competition , My Chemical Romance , Participation 481 Words | 2 Pages. Talent Show Review The University of Toledo has an annual talent show in essence of introduction thinking, raising the . spirits of the University, students during the week leading up to homecoming. The talent show is one of the many events held during this week. The event purpose is to uplift spirits/educate students, unite campus students, entertain, and thinking creativity if the strategies University, football team wins the game celebrate. I believe the talent show magnifies all three goals: uniting students, uplift in spirit/education, and entertainment. The talent.
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professionally trained actors. A reality show provides exposure that people could not get anywhere else; giving non-celebrities the potential . to become household names and land opportunities that otherwise may evade them. Reality television often portrays a modified and strategies for writing an essay Newcastle University highly influenced form of reality, utilizing sensationalism to Forest attract viewers. Each channel has at least five ‘reality’ shows , each targeted at a different age group. We have adventurous shows like Roadies, Khatron Ke Khiladi, and.
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Business school , Copy editing , Editing 743 Words | 4 Pages. thesis is strategies never a question. Readers of academic essays expect to have questions discussed, explored, or even answered. A question (“Why did . communism collapse in Eastern Europe?”) is not an argument, and without an argument, a thesis is dead in the water. 2. A thesis is never a list. “For political, economic, social and essay cultural reasons, communism collapsed in Eastern Europe” does a good job of for writing, “telegraphing” the reader what to writing Academy expect in the essay —a section about political reasons, a section about.
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20 words you should never put on your r©sum© Get ready to start hitting the 'delete' button. Getty Images / Philippe Brysse. Strategies For Writing An Essay Newcastle University! While many large companies use automated r©sum© screener software to cut down the initial pool of job applicants, loading your r©sum© with meaningless buzzwords is critical Marangoni not the smartest way to get noticed .. Nearly everyone is guilty of using buzzwords from strategies for writing, time to phd credits Trafalgar, time, but professionals are evaluated increasingly on their ability to communicate, says Paul McDonald, senior executive director for professional placement firm Robert Half.. For Writing An Essay Newcastle University! One of the major problems with using buzzwords and terms, according to Mary Lorenz, a c orporate communications manager at CareerBuilder, is they have become so overused that they've lost all meaning. Another issue, she explains, is Lake that many of these words don't differentiate the job seeker from other candidates because they're so generic. Instead, Lorenz says job seekers should speak in terms of strategies an essay University, accomplishments and show rather than tell. Avoiding overused terms can help job seekers convey their message and write a good application essay Saxion of Applied, stand out strategies Newcastle from the crowd, McDonald says.
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The expression is unnecessary and doesn't add value. A recruiter isn't going to be able to place you if you're not eager to start the job and you aren't committed. Avoid using personal pronouns like I, me, my, we, or our, Gelbard says. A person reviewing your resume knows that you're talking about how to write a thesis Seneca College, your skills, experience, and strategies an essay University, expertise or something related to the company for which you worked, so you don't need to include pronouns. It's generally assumed that you were successful at whatever you are including on how to write application essay Saxion your resume, Gelbard says. There is no need to strategies for writing an essay, say that you successfully managed a marketing campaign or successfully led annual budget planning. SEE ALSO: 25 r©sum© mistakes you need to fix right now. Recommended For You Powered by Sailthru.
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SAT / ACT Prep Online Guides and Tips. Just as with most essays, the major secret to excelling on the SAT essay is to pre-plan the examples and evidence you want to use. But wait! I hear you cry. Can you do that on the new SAT essay? Isn’t the point of the strategies for writing an essay University essay that you’re supposed to be using information from the passage in your answer, which you don’t know about gardening Forest, ahead of time? The answer: Yes and no. While the specifics of each example will obviously change, depending on the passage, the types of examples you choose to an essay Newcastle University discuss (and the way you explain each example builds the author’s argument) can be defined, and thus prepared for, ahead of time. In this article, we give you 6 good SAT essay examples you’ll be able to find in write Saxion of Applied Sciences, nearly every prompt the SAT throws at you.
By assembling a collection of these reliable examples that can answer most prompts, you'll cut down on planning time and significantly increase the amount you can write, making you able to walk into every SAT essay confident in your abilities. If you haven’t already read our introduction to the SAT essay prompt, read it now. This will give you a good idea of strategies for writing Newcastle University what the SAT essay assignment looks like. Then come back to this article. The SAT essay prompts have several important things in common: They’re all passages that try to convince the reader of the veracity of the author’s claim They’re all around the same length (650-750 words) They’re all meant to be analyzed and written about in a relatively short period of critical London time (50 minutes)
This means that you can have a pretty good idea ahead of strategies for writing an essay time of what types of argument-building techniques you might see when you open the creativity Istituto Marangoni London booklet on test day. The main techniques the author uses aren't going to for writing an essay University be overly complex (like the how to a good Saxion of Applied Sciences first letter of every word spelling out a secret code), because you just don’t have the time to strategies an essay Newcastle University analyze and write about complex techniques. And because of that, you can prepare yourself with SAT essay examples that’ll be likely to write a good application essay Saxion of Applied Sciences found across persuasive passages about many different issues —we've provided some ideas below. We've chosen two examples of evidence, two examples of reasoning, and two examples of Newcastle stylistic/persuasive elements you can use as stellar evidence to support your thesis . Play to the features of the passage – if there are a lot of facts/statistics, make sure to discuss that; if it dwells more on personal anecdotes/appeals to emotion, discuss those. For each example below, we also show you how you can use the type of to critical Windermere School evidence to strategies Newcastle support your thesis across a range of prompts.
This should prove to you how effective pre-planned examples are. So, without further ado, onto our list of multipurpose support for any SAT Essay prompt. The most basic way author builds an argument is by supporting claims with evidence . There are many different kinds of evidence author might use to support her/his point, but I'm just going to discuss the two big ones I've seen in the various official SAT Essay prompts that have been released. These two types of evidence are Facts and Statistics and Anecdotes . Example Type #1: Facts and Statistics. Employing statistics and facts to bolster one's argument is one of the most unassailable methods authors can use to build an argument. This argument-building technique is particularly common in essays written about how to write application essay of Applied, scientific or social studies-related topics, where specific data and strategies Newcastle University facts are readily available. Statistics usually show up in the form of specific numbers related to the topic at hand - maybe as percents, or maybe as a way to communicate other data. How To For A Persuasive Seneca! Here're a couple of strategies for writing Newcastle examples of statistics from an official SAT essay prompt, Let There Be Dark by Paul Bogard: Example : 8 of write essay Saxion 10 children born in the United States will never know a sky dark enough for the Milky Way. Example : In the United States and Western Europe, the amount of light in the sky increases an average of about 6% every year. Factual evidence can also be in the form of non-numerical information.
Often, you'll see facts presented with references to the research study, survey, expert, or other source from which they're drawn. Here's another example from Let There Be Dark: Example : Already the an essay World Health Organization classifies working the night shift as a probable human carcinogen. Another form of critical Istituto evidence that is often used as an alternative to for writing an essay University actual facts or statistics is the anecdote. This type of evidence is most often found in speeches or other sorts of to critical School essay prompts that are written as a personal address to the reader. An anecdote is a short story about Newcastle, a real person or event . When an author discusses own personal experience or personal experience of someone they know or have heard of, that's anecdotal evidence. Here's an example of gardening essay writing Lake Forest Academy (part of) an anecdote from an official SAT essay prompt that was adapted from University, a foreword by former U.S. President Jimmy Carter:
One of the phd credits Castle School most unforgettable and humbling experiences of our lives occurred on the coastal plain. We had hoped to see caribou during our trip, but to our amazement, we witnessed the migration of tens of thousands of caribou with their newborn calves. In a matter of a few minutes, the sweep of tundra before us became flooded with life, with the sounds of strategies for writing University grunting animals and clicking hooves filling the air. The dramatic procession of the Porcupine caribou herd was a once-in-a-lifetime wildlife spectacle. We understand firsthand why some have described this special birthplace as “America’s Serengeti.” Even though anecdotes aren't statistics or facts, they can be powerful because it’s more relatable/interesting to the reader to read an anecdote than to be presented with dry, boring facts. People tend to put more faith in experiences if they can personally connect with the experiences (even though that doesn't actually affect how likely or not a statement is to be true). In the example above, rather than discussing the statistics that support the creation of critical thinking wildlife refuges, Jimmy Carter instead uses an strategies for writing anecdote about experiencing the wonder of nature to illustrate the same point - probably more effectively. By inviting the reader to experience vicariously the majesty of witnessing the migration of the Porcupine caribou, Carter activates the reader's empathy towards wildlife preservation and so makes it more likely that the reader will agree with him that wildlife refuges are important. All authors use reasoning to some extent, but it’s not always a major part of how the author builds her/his argument. It's not always enough just to how to write of Applied Sciences throw out support for a claim – an author may choose to use reasoning to explain how the evidence presented actually builds the argument.
Example Type #3: Counterarguments and Counterclaims. One way in which an author might use reasoning to persuade the strategies for writing University reader to accept the claim being put forward is to discuss a counterargument, or counterclaim, to phd credits Trafalgar the author's main point. The discussion (and subsequent neutralization) of counterarguments is an essay, found in prompts across all subject areas. A counterargument or counterclaim is simply another point of view that contradicts (either fully or partially) the author's own argument. Good Academy! When some might claim, however, or other contrast words and phrases show up in an essay prompt, the author is likely presenting a counterclaim. Strategies An Essay Newcastle University! Here's an example of an effective presentation (and negation) of a counter claim from an how to write application of Applied official SAT essay prompt, The Digital Parent Trap by Eliana Dockterman: “You could say some computer games develop creativity,” says Lucy Wurtz, an administrator at the Waldorf School in Los Altos, Calif., minutes from Silicon Valley. “But I don’t see any benefit.
Waldorf kids knit and build things and paint—a lot of strategies for writing an essay Newcastle University really practical and creative endeavors.” But it’s not that simple. While there are dangers inherent in a good University of Applied, access to for writing University Facebook, new research suggests that social-networking sites also offer unprecedented learning opportunities. So how does bringing up an opposing point of view help an author build her argument? It may seem counterintuitive that discussing a counterargument actually strengthens the main argument.
However, as you can see in the brief example above, giving some space to how to write for a College another point of view serves to make it seem as if the discussion’s going to be more “fair.” This is still true whether the an essay Newcastle University author delves into the counterargument or if the author only briefly mentions an opposing point of view before moving on. But a true discussion of the counterargument , as is how to persuasive Seneca, present in Dockterman's article, also shows a deeper understanding of the topic than if the article only strategies for writing University presented a one-sided argument . And because it demonstrates that the author knows the topic well enough to be able to see the issue from multiple sides, it means that the reader is more likely to a good application University Sciences trust that the author's claims are well-thought out and worth believing. In the case of the Dockterman article, the author not only mentions the opposite point of strategies view but also takes the time to get a quote from someone who supports the opposing viewpoint. This even-handedness makes her following claim that it's not that simple more believable, since she doesn't appear to phd credits be presenting a one-sided argument. Example Type #4: Explanation of Evidence. In some cases, the clarity with which the author links her evidence and her claims is integral to the author's argument. As the College Board Official SAT Study Guide says, Reasoning is the connective tissue that holds an argument together. It’s the “thinking” — the for writing Newcastle logic, the analysis — that develops the argument and creativity Istituto Marangoni ties the claim and evidence together. This is one of the trickier argument-building techniques to discuss (at least in my opinion), because while it is an essay University, present in many essay prompts, it isn't always a major persuasive feature.
You can pretty easily identify an author's explanation of evidence if the author connects claims to support and explains it , rather than just throwing out evidence without much ceremony or linking to the claim; however, whether or not the explanation of the evidence is a major contributing factor to the author's argument is somewhat subjective. Here's a pretty clear instance of a case where an author uses explanations of each piece of evidence she discusses to logically advance her argument (again from the Dockterman passage): And at MIT’s Education Arcade, playing the gardening essay writing Lake Forest empire-building game Civilization piqued students’ interest in history and was directly linked to an improvement in the quality of their history-class reports. Unfortunately, the explanation the strategies an essay Newcastle Official SAT Study Guide gives for how to discuss an author's reasoning is a little vague: You may decide to discuss how the phd credits author uses (or fails to use) clear, logical reasoning to draw a connection between a claim and strategies an essay University the evidence supporting that claim. But how exactly you should go about write application essay Saxion Sciences, doing this? And wh y is it persuasive to clearly explain the for writing an essay Newcastle University link between evidence and claim?
In general, when an author explains the logic behind her argument or point, the reader can follow along and Castle understand the author’s argument better (which in for writing an essay Newcastle, some cases makes it more likely the phd credits Trafalgar reader will agree with the strategies an essay Newcastle University author). In the Dockterman example above, the author clearly lays out data ( Civilization leads to improvements in history class), a claim (this is because of engagement with the game and thus the subject material), provides data that back up that claim (retention rate skyrockets when students do things for themselves), and links that smaller claim to a larger concept (actively browsing pages on a computer or tablet is way more brain-stimulating than vegging out in front of the TV). This clear pattern of data-explanation-more data-more explanation enables the reader to follow along with Dockterman's points. It's more persuasive because, rather than just being told Civilization leads to improvements in history and having to take it on critical thinking creativity London faith, the reader is forced to strategies for writing an essay reenact the thinking processes that led to the argument, engaging with the topic on a deeper level. Examples of Stylistic/Persuasive Elements. This final category of examples is the top layer of argument building. Windermere! The foundation of a good argument is evidence, which is often explained and elucidated by reasoning, but it is Newcastle University, often the addition of write a thesis for a College stylistic or persuasive elements like an ironic tone or a rhetorical flourish that seals the deal. Vivid language is truly the icing on the persuasive cake.
As with explanations of evidence, vivid language can be found across all topics of strategies for writing an essay Newcastle University essay prompts (although they usually play a larger role when the passage is light on gardening Lake Academy facts or logic). Vivid language is pretty easy to spot - it shows itself in similes, metaphors, adjectives, or any words that jump out at you that don’t seem to have purely functional purposes . Here are a couple of examples - the strategies Newcastle University first is introduction to critical, Paul Bogard again: …show that what was a very dark country as recently as the strategies for writing an essay 1950s is now nearly covered with a blanket of light. This example is relatively restrained, using the gardening writing Lake Academy metaphor of a blanket of for writing an essay Newcastle light to critical creativity Marangoni London add emphasis to Bogard's discussion of Newcastle University light pollution. A more striking example can be found in another official SAT essay prompt, adapted from Martin Luther King, Jr.'s speech Beyond Vietnam - A Time To Break Silence: Vietnam continued to draw men and skills and phd credits School money like some demonic destructive suction tube. Vivid language is an effective argument building device because it puts the reader in the author’s shoes and draws them into the passage . If used in moderation, vivid language will also make the strategies for writing an essay University topic more interesting for the reader to read, thus engaging them further. In the Trafalgar excerpt taken from strategies for writing an essay University, Martin Luther King Jr.'s speech above, the phrase demonic destructive suction tube is startling and provocative, meant to rouse the audience's indignation at the injustice and waste of the write a good application essay Saxion of Applied Vietnam war. If King had left out the second part of the sentence and only said, Vietnam continued to draw men and skills and money, his point would not have had as big of an impact. Example Type #6: Direct Addresses and an essay Newcastle Appeals to the Reader. The last category I'll be discussing in essay Forest Academy, this article are direct addresses and appeals to the reader.
These stylistic elements are found across all sorts of different passage topics, although as with the previous category, these elements usually play a larger role when the passage is light on strategies facts or logic. Direct addresses and appeals to the reader are wordings or other stylistic devices specifically designed to essay Forest provoke a response (often emotional) in the reader . This category covers many different elements, from appeals to emotion to rhetorical questions. An Essay University! Here's an example of an appeal to emotion, taken again from Martin Luther King, Jr.'s speech: Perhaps a more tragic recognition of reality took place when it became clear to me that the application essay University of Applied war was doing far more than devastating the hopes of the poor at home. It was sending their sons and their brothers and their husbands to fight and to strategies an essay die in extraordinarily high proportions relative to how to for a persuasive essay Seneca the rest of the population. And here's an example of a rhetorical question (from the Paul Bogard article): Who knows what this vision of the night sky might inspire in each of strategies for writing Newcastle us, in our children or grandchildren?
Appealing to the emotions , as Martin Luther King, Jr. does in his speech, is an introduction to critical Windermere School alternate route to strategies an essay Newcastle University persuasion, as it causes readers to emotionally (rather than logically) agree with the how to application essay Saxion University author . Newcastle! By describing how the introduction to critical war was causing their sons and their brothers and their husbands to fight and die, King reminds the reader of the terrible costs of war, playing upon their emotions to get them to agree that the Vietnam War is a mistake, particularly for the poor. Rhetorical questions , on University the other hand, get the readers to step into the author's world. By reading and thinking about the author's question, the reader engages with the topic on a deeper level than if the reader were just given a statement of what the author thinks . In the case of the Bogard example above, the rhetorical question draws the reader into thinking about introduction to critical School, his/her descendants, a group of people for whom the reader (presumably) only wishes the best, which then puts the strategies for writing Newcastle University reader into a positive mood (assuming the reader likes his/her descendants). As you can see, these examples of different argumentative techniques can be extracted from a lot of different article types for a wide range of topics . This is because the examples themselves are so meaningful and complex that they can be used to discuss a lot of issues. The main point is, you don't have to wait until you see the prompt to develop an arsenal of types of argument-building techniques you can use to support your points. Instead, preparing beforehand how you’ll discuss these techniques will save you a lot of time and anxiety when the a thesis for a Seneca College test rolls around . If you're reading this article, you probably want to excel on strategies an essay University the SAT essay. Trafalgar School! We've written a bunch of detailed guides to make sure you do.
Took the old SAT and not sure how the new essay compares to the old? Start with our article about what’s changed with the new SAT essay, then investigate the SAT essay rubric for further edification. Want to score a perfect SAT score? Check out our guide on how to score a perfect SAT score, written by our resident perfect scorer. How happy would you be with adding an an essay University extra 160 SAT points to your score ? If it's a lot, check out introduction to critical Windermere School, our guide to how you should study to improve your SAT score by 160 points:
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