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How to write an essay paragraph NEOMA Business School

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How to Write Body Paragraphs For An IELTS Writing Task 2 Essay


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business plan write Writing a business plan is a good way to solidify your thinking. By the write Business time your document is complete, your objectives and analysis Ridley strategies will become specific and concrete. The process of writing the document will force you to carefully review all the how to write risks and rewards before you launch. The finished business plan will convince others of your potential and guide your team as you implement the plan. Click on any topic in the outline to see a detailed explanation of what is required and a sample of a visual Ridley that topic.

The Sample topics were provided from the business plan of CitiLoc, Inc., a web service corporation that provides a forum for write paragraph cities to communicate effectively with corporations looking for potential expansion sites. How To Write Paragraph University Group). COPY NUMBER ______________. CitiLoc, Inc.'s business plan is confidential, containing information proprietary to CitiLoc, Inc.. None of the information contained in this plan may be reproduced or disclosed to any person under any circumstances without express written permission of write an essay NEOMA Business CitiLoc, Inc.. I have accepted and will protect the confidentiality of this business plan. The Executive Summary should include a concise presentation of those aspects of your business that are critical to a potential investor or lender.

A prospective investor or lender will scan the Executive Summary to determine whether the details which follow merits their time. Factors to consider: Objectives of the business plan (to raise capital, to guide the team) Profile of your enterprise. Qualifications of the founders. Market Opportunity (what is writing, missing in the market) Strategy for paragraph NEOMA School success. Requirements (finances, technology, key personel) CitiLoc is committed to improving communications between government (city, state federal) and businesses seeking to relocate. CitiLoc, Inc. is a newly established C corporation. We are located in Austin, Texas and are presently working out of one of the principal's homes. There are four principals who have formed CitiLoc; Mark Hanson, Jim Jones, Donald van Pelt and Jessica Lane.

Our primary objective is to establish a presence on the Internet with a data base of information about every city in the U.S. with a population over 50,000. This data base will be of writing London Academy so much value to any business evaluating a move to a new city that it will be orders of magnitude more cost effective than any alternative method of evaluation. The CitiLoc service will be unique in that it will be the only service that offers a data base specifically designed to help a business evaluate and locate the most appropriate city for their expanded business. An Essay Paragraph NEOMA School. It will offer a quick and effective way to rubric for essay evaluate all of the an essay paragraph NEOMA cities in the U.S. with populations over 50,000 on the basis of rubric for essay writing Newcastle a wide variety of write NEOMA criteria. There are about 570 cities in the U.S. Write School Of Colorado. with a population of 50,000 or more. We expect about 90% of these cities will be willing to pay a fee to be included in our data base. There are an estimated 200,000 businesses in the U.S. large enough to consider expanding their operation to a new city. On an annual basis 2% - 3% of those will actively consider such a move. We project that more than half of these will choose to use our services in some manner. To initiate this business, the first year of operations will involve collecting information about the cities, populating the write an essay paragraph Business School data base and developing the web site.

This will involve 40-45 permanent and temporary personnel. Following the initial development stage, the write a newspaper article Newcastle University organizational objective is to be lean and mean. Because the business will be web based and the majority of the prospect/customer interface will be achieved electronically there will not be a need for how to paragraph a large organization. Starting in the second year we expect to conduct business with twenty six personnel. We are projecting a requirement for about 6,000 square feet of space for our operation. The cost will be about essay poverty Valley School, $4,500 per write an essay paragraph Business, month with a one-time finish out cost of about $10,000. Additional equipment and software require a one time, up front expense of about $80,000. Mark Hanson, age 33, has a masters degree in political science, and has been the teel essay London International Academy marketing director and chief operating officer of two successful businesses. An Essay Paragraph NEOMA. His latest business was recently sold to how to write paragraph essay University Group) XYZ, Corp. and NEOMA Business School Mr.

Hanson chose to leave his position there in favor of starting CitiLoc. He is the president and COO of CitiLoc. Jim Jones, age 30, has a masters degree in computer science and has participated in paragraph of Groningen the development of two major web sites. How To NEOMA Business. He is a vice president and will be responsible for the initial development of our web site and thereafter the maintenance and expansion of the rubric for essay Newcastle services we will offer. Donald van Pelt, age 28, is a vice president and how to write an essay NEOMA School will direct the effort of how to write University data collection and population of the data base. Mr. Write NEOMA Business School. van Pelt has a degree in economics and has worked with the city of Austin, Texas for four years.

For the last two years he has been involved in write essay poverty of Colorado the area of attracting and working with businesses that are considering locating a facility in the Austin area. Jessica Lane, age 31, is a vice president and will be responsible for marketing, sales and public relations. Ms. Lane has a degree in public relations and has been working with an established company for three years as their director of marketing. She helped this company modify and expand their sales program from a field sales force orientation to a broader web based approach. First, describe the write Business market in essay writing International terms of the need that is how to an essay NEOMA Business School, being addressed by your product or service (don't discuss your product or service yet). Explain what is creating the need, what the teel essay market is how to write an essay School, currently doing to address that need and the opportunity this need is providing for the solution provided by your offering. Then, provide a description of the overall market, how it breaks down into segments, geographical distributions, sizes, growth expectations and the share of the market your enterprise expects to capture. Remember this is a summary and your objective is to convince the reader of the school quality of your market. Our objective is to how to write an essay NEOMA be recognized as the premiere data base for evaluating the pros and cons of moving a business operation to any given city. Analysis Essay Ridley. We expect our data base to be populated with information from over 500 U.S. cities and 50 to 100 international cities that will pay for the service.

We also expect about 500 businesses to pay to use the data base in the first year growing to about 2000 businesses in the fifth year. How To Write Paragraph School. Factors to consider: Name of your products/services. Benefit to user. Return on investment for the user. CitiLoc will provide, via the Internet, a service to both cities and businesses that helps cities attract new business and businesses determine which city is teel writing International Academy, best for them. This service is how to paragraph NEOMA Business, valuable to a city because it provides an an amazing University of Central opportunity for them to present their information to a wide audience of potential new businesses. Businesses benefit by how to having essential city information available in one data base.

They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria. Initially the collection, organization and entry of data about the cities will be very time and people intensive. It will require about one year to how to write of Groningen (Study construct a database with enough information to be of interest to businesses. School. Once again, remember this is a summary and your objective is to convince the reader of the efficacy of writing essay your marketing strategy. We will promote our service using literature, links with other relevant web pages, a strong push to gain publicity, advertising in strategic planning, financial and human resource publications and a direct mail program. How To Write An Essay Paragraph School. Pricing for cities to be included in the data base will range from how to write article Newcastle University, $1,000 to $2,500 per year and for businesses to how to write NEOMA use the data base from $2,500 to $10,000 per year. In addition to our web site being accessible through well indexed search engines, we will have an initial staff of five personnel contacting businesses on a daily basis to locate the person who would be involved in establishing a new business location. Their objective will be to get the business prospect to writing Academy visit our web site. How To Paragraph NEOMA School. In addition to our own efforts to college essay promote and distribute our services, there will be a secondary distribution channel in the form of links to how to our web site from other web sites.

We will actively pursue the establishment of links with sites we believe will have a viewer base that may be interested in our service. Then describe the main competitor's strengths and weaknesses and how to write a 6 essay University of Groningen (Study Group) how you will address this competitor. At present there are two major forms of competition: consultants and information provided by the individual cities. Consultants range in size from individuals to large international firms. How To Write An Essay Paragraph Business School. The minimum consulting fee a business can expect to pay is $10,000 and it can easily reach $100,000. The quality of write essay Fountain Valley School information a business can expect to receive from our service will be equal to or better than what they get from how to an essay NEOMA Business, a consultant at a fraction of the cost and the information will be available in a fraction of the time. Most cities have a web page today. The information they provide is designed to help visitors and write essay poverty Fountain Valley School of Colorado citizens locate restaurants, parks, forms of how to an essay paragraph NEOMA School entertainment, retail outlets and in how to write essay University (Study some cases city government contacts. It is not designed to be user friendly to the business considering a move to the city. Cities that are aggressively trying to attract new business will often have a contact point to provide information to prospective businesses. This usually comes in how to write an essay paragraph NEOMA Business the form of written literature and seldom addresses the majority of a business' concerns.

There will be no revenue generated in the first year which will be dedicated to developing the web site and creating the a 6 essay University (Study Group) data base. We expect to achieve break even cash flow by the middle of year two with a positive cash flow and a profit by the end of that year. Year three will see a major increase in how to write paragraph Business School revenue, a complete recovery of our investment and positive retained earnings at how to write paragraph University (Study, year end. Years four and five will result in revenues of $5,485,000 and $7,885,000 respectively with after tax profits of $2,793,000 and $4,368,000. How To Write An Essay School. Revenues per employee will approach $225,000 by year five.

Access to rubric writing Newcastle technology. Access to distribution channels. Availability of external services. The primary resource requirement during the first year will be personnel who can contact appropriate city employees and gather the information necessary to populate our data base. Paragraph School. In support of these personnel we will require phone lines and computers (25 each). During the same period we will be developing our data base software technology.

The primary resources here are qualified programming personnel, support software and computers. Include a spreadsheet listing the key milestones involved in implementing your business plan including specific dates and responsible personnel. If you are using business plan software to write your plan, this should be included for you automatically. There are only a few issues to a 6 paragraph essay of Groningen Group) address as we begin the business. They are, in order of priority: Find and lease facilities. Acquire the write paragraph NEOMA necessary hardware, software and communication capabilities. Hire the essay writing London International Academy necessary personnel to collect the data and develop the software. Get development and data collection under way. Establish appropriate accounting procedures. How To An Essay School. Create the contracts we will use with our customers. Other factors to consider: Legal structure (partnership or corporation) Patents, trademarks or proprietary technologies.

Ability to compete. CitiLoc, Inc. will be structured as a C corporation, located in rubric for essay for middle Newcastle Austin, Texas. There are four principals who will all invest money in the enterprise and who will take primary responsibility for the various operational aspects of the business. As a new enterprise our primary objective will be to secure funding so that we can develop the required data base and web site to provide service to our customers. Our first year of operation will require 43 personnel, however, once the data base and web site are complete we will reduce staff to twenty six personnel. Our enterprise will strive to be recognized as the leader in the field of exploration and mining. A short term objective might be: Our AA-1000 boring machine will capture 60% market share within the next two years as measured in the Exploration Monthly sales review. To achieve our primary objective we must, in the short term, secure funding, collect the necessary data and populate the data base and develop a high quality, professional looking web site.

Longer term we must develop a strong base of business clients and as opportunities occur expand the data base content to attract a wider range of business users. Factors to consider: Years in how to Business business. Distribution channel relationships. Writing School Newcastle. Distribution channel costs. Experience with regard to how to write Business offering: quality, durability, uniformity, pricing. Reputation of enterprise, offerings.

Since CitiLoc is a new enterprise, this section will not be included. Write Essay Poverty School Of Colorado. If you are using a software program to write your business plan, it should provide a tool for creating an organization chart. In the text associated with the organization chart describe the current and planned staffing, the skill levels available, and any internal or external factors that may influence your organization. Factors to consider: General management philosophy. Completeness of how to write an essay NEOMA Business School current staffing. Management access to counsel. Management access to rubric writing for middle legal support. Labor union relationships.

Operations sharing between projects. Employee benefits: Insurance, Retirement plan, Health fitness program, Profit sharing plan, Stock options, Stock purchase plan, Child care program. Following the initial development stage, the organizational objective is to be lean and mean. Because the business will be web based and the majority of the how to an essay Business School prospect/customer interface will be achieved electronically there will not be a need for how to write essay of Central a large organization. How To Write An Essay Paragraph NEOMA Business School. The two areas requiring the most personnel will be the web site support and improvement group and the customer support and sales program. Starting in the second year we expect to have a total of about twenty six employees.

Factors to consider: Placement in organization structure. Key positions that need to be filled within the next twelve months should be described with an explanation of how you expect to fill the position. Factors to consider: Placement in organization structure. Experience level required. How To A Newspaper Newcastle. Staffing from inside or outside.

Use of professional recruiters. Desired date for staffing. Drop dead date for staffing. Mark Hanson, age 33, has a masters degree in political science, and has been the marketing director and chief operating officer of two successful businesses. His latest business was recently sold to paragraph Business School XYZ, Corp. and a visual analysis essay Mr. Hanson chose to leave his position there in favor of how to write NEOMA School starting CitiLoc. He is the president and COO of CitiLoc. Jim Jones, age 30, has a masters degree in computer science and has participated in the development of two major web sites. He is a vice president and will be responsible for the initial development of our web site and thereafter the maintenance and teel essay London expansion of the services we will offer. Donald van Pelt, age 28, is a vice president and will direct the effort of data collection and how to NEOMA Business population of the data base.

Mr. van Pelt has a degree in analysis College economics and has worked with the city of Austin, Texas for write an essay paragraph Business School four years. For the last two years he has been involved in the area of attracting and writing a visual analysis essay Ridley working with businesses that are considering locating a facility in the Austin area. Jessica Lane, age 31, is a vice president and will be responsible for how to write Business School marketing, sales and public relations. Ms. Lane has a degree in public relations and has been working with an established company for three years as their director of marketing. She helped this company modify and how to a newspaper University expand their sales program from a field sales force orientation to a broader web based approach.

During the first year of operation, we will contract with two outside agencies to help us with the development program. One will supply 3-4 personnel to assist in the design and development of the web site. The other will supply about how to an essay paragraph Business School, 25 personnel to a 6 essay of Groningen (Study collect information about the cities and enter it into the data base. We will need to hire one other key manager prior to the end of the how to an essay paragraph NEOMA Business School first year, responsible for finance and accounting. Mark Hanson will handle these responsibilities until such a person is hired. The total number of personnel in this list must be used to calculate the Revenue Profit per Employee later in this document. If you are using business plan software to write your plan, this will be done for you automatically.

Describe what functions of your business are considered appropriate for performing in-house and those that could be or are done by sub-contractors. Factors to consider: We do not currently have any facilities. However, we will quickly have to lease an estimated 6,000 square feet of space for our operation. We are aware of writing for middle school Newcastle two new commercial office space areas where we can get a three year lease of an essay paragraph NEOMA that much space for about seventy five cents a square foot per month (about $4,500 per how to essay of Central Florida, month). There will be a one-time finish out write paragraph Business, cost of about $10,000. In addition to the space we will need desks, office equipment, communication lines and equipment, computers and software. This will require a one time, up front expense of about $80,000. Technology associated with the Internet is changing at a rapid pace.

Our web site is how to write college of Central, designed to isolate the various aspects of the process so that if new technology affects a portion of our design we can incorporate it without impacting the total design. Isolated areas include the browser interface, the e-commerce process, security measures, the data base processes and the report generation and return to the customer. Our data base is designed to be modified or extended with minimal impact on existing processes and we fully expect that as the service matures this will happen. Describe the general characteristics of the distinct segments of prospects that make up the market for your offerings. Factors to consider: Extent of market (local, regional, national, international) General description of segments. Write School. Current versus new customers. Size of the typical prospect. Current ability of prospects to use your offerings. Prospect's incentive to buy.

Prospect's decision process. Our market involves two segments; cities and poverty School businesses. How To Write An Essay Paragraph NEOMA. The cities will provide about 10% of our service income with businesses providing the rest. How To Write Article For School University. Cities will find this of value because they will be able to present their information in a format specifically designed to assist and attract businesses. Businesses will derive great value from the service because, from a single source, they will be able to evaluate all of the major cities in the United States against a wide variety of selection criteria. Our objective is to have over 500 cities represented in how to paragraph NEOMA our data base and between 1,000 and 2,000 businesses using the data base annually to assist in their location of a new operations site. The modern business world is focusing on communications and information technology as the driving force for growth. A 6 University Of Groningen (Study. Support for this growth involves production of communications equipment, data storage equipment, computers (and related technologies such as chips, monitors, etc.), software and much more. Because these businesses are accustomed to using high-tech solutions for their business, we believe they will embrace our service when planning their expansion. Alternatives, such as individual city web sites and city information packets represent competition, however the benefits of our centralized data base of all the cities far outweighs the effort involved in using these alternatives.

Include all segments of the market whether you will be selling to them or not. How To NEOMA School. It is just as important to understand the segments you will not address as those that you will. For example, if you are planning on a fine dining restaurant you will not be attracting the fast food segment but you should understand that segment as a part of the overall market. Choose the segments most important to the market and group the remaining segments into an Other category. For example, if you were AMTRAK, you might describe yourself as being in how to a 6 paragraph of Groningen (Study the transportation business and offering your services to two market segments, recreational and business travelers. If you were DELL Computer, you might say you were in how to NEOMA School the PC, Server and ISP markets addressing the business and individual consumer communities. Each of teel Academy these would then be broken down into segments. EG: the PC market might segment into individual consumers, small business and large business. If you are selling to other businesses (B2B) some examples might be: Industry by SIC code. This is especially beneficial for vertical market offerings. Size - revenues, # employees, # locations.

In general if your offering is highly sophisticated, requires significant resources or provides greater value based on volume, then the target should be the larger enterprises. Examples of offerings might be dehumidifiers in areas near the ocean or snow plows in northern areas. An example of a language specific service is a Spanish TV channel. Status in how to write paragraph NEOMA Business the industry. You might want to target businesses that are the technology leader or revenue leader or employee satisfaction leader, etc. To minimize promotion and sales expense you may want to target urban rather than rural or local rather than national prospects. Access (or lack of access) to competitive offerings. Cable TV business's significant investment in their service delivery system has allowed a near monopoly for some time. IBM's service reputation insured minimal competition during the a 6 paragraph University mainframe days. If you are selling to an essay paragraph NEOMA Business individual consumers some examples might be: Creation of or response to a fad.

Examples are hula hoops, Jurassic Park T-shirts, pet rock, physical fitness, etc. A 6 Paragraph Essay University Of Groningen. Marketers take advantage of location by selling suntan lotion in an essay paragraph Hawaii, fur coats in Alaska, etc. Time related factors. You may be able to target vacationers in summer, impulse buyers during the holidays or commuters at 7AM. This could include country club memberships, philanthropic contributions, etc. Product and service examples are encyclopedias, scientific calculators, learning to Valley School read tools and financial counseling. This could include products for hunting, fishing, golf, art work, knitting, etc. Our market is write an essay paragraph, segmented by the size of the cities we will serve. If you are selling business to business (B2B) some examples might be: Examples of offerings might be planning software for managers or cleaning agents for maintenance managers. A good example is how Apple Computer supplied products to schools at rubric for essay school, all levels to how to write an essay paragraph NEOMA condition students graduating into the marketplace.

Ability to make a quick purchase decision. Targeting individual purchasers (EG: product manager or HR manager) versus business committees can significantly reduce marketing expense and increase the probability of a quick close. Need for customization. Offerings such as police cars or busses to city governments or specialized computer systems for specific departments fall into teel London, this category. Product or service application to a business function. Examples are specific departments responsible for data processing, accounting, human resources or plant maintenance. If you are selling to write an essay paragraph Business School individual consumers some examples might be. Offerings might be big men's clothing, golf clubs for shorter players, etc. Time related factors. You may be able to target vacationers in summer, impulse buyers during the for essay writing Newcastle holidays or commuters at an essay NEOMA Business School, 7AM. Ethnic products would fall into this category.

Product examples are scarves for women, ties for men, etc. Product examples are toys for writing for middle school Newcastle children, jewelry for women, etc. You could target cat lovers, science fiction readers, jazz music collectors, etc. Because the individual is more difficult to reach you may want to segment by urban versus rural, train commuters, people who read Wall Street Journal, etc. How To Paragraph Business. Need for write paragraph specific information. Based on how to write an essay paragraph School features or content of University of Groningen (Study your offering you can target a market segment. A product might be books on how to start a business or a service might be seminars on how to quit smoking. Factors to consider: Individual consumer description or if a business, purchaser's job title. Secondary influencers of the purchase decision. Does offering improve prospect's financial situation or day to day operations? Is prestige involved in the purchase?

Can the how to an essay Business prospect measure the benefits? Does the prospect require a customized offering? Will prospect purchase more than one unit of your offering? What are prospect's requirements for: Dependability, Durability, Economy, Efficiency, Reliability, Productivity, Uniformity? We have two market segments for our services. A city (city manager) interested in attracting new businesses to their locale.

Businesses looking for a city where they can establish a new site to expand their operations. Longer term we will probably have others who would like to be included in our service (for a fee) such as real estate agents, attorneys and a variety of local vendors wanting to attract the attention of new businesses moving to their city. This is rubric Newcastle, a critical factor in write an essay paragraph Business your marketing strategy, so close attention should be given to insuring accurate and detailed descriptions. Factors to consider: Concentrations of prospects. Segments that require different marketing strategies.

Purchasing power by segment. Numbers by rubric for essay writing school Newcastle segment. Segments with past customers. Paragraph NEOMA Business School. Segments with greatest need for the offering. Segments with shortest purchase decision cycle.

Segments more willing to take risks to use a new concept. Segments impacted by external factors such as unions or buyer protection groups. The content of our data base consists of information about cities. We will start the how to write an amazing essay process of populating the data base by gathering information for how to write paragraph NEOMA cities having a population of 500,000 or more. The next stage will be cities between 250,000 and 500,000 population. Essay Of Groningen (Study Group). Finally we will add cities with populations between 50,000 and 250,000. We realize there are a number of international cities where a business may wish to locate a part of their operation. After completing the U.S. portion of the data base we will include selected cities from how to write Business School, around the world. Each of these cities will be approached with a request to provide information to be included in the data base at write of Groningen (Study, no charge for write an essay the first year.

At the end of that year, if they find the inclusion of their information to be of how to write an amazing of Central Florida value, they will be asked to pay an annual exposure fee. We expect that over 90% of the cities will be willing to pay the fee. The other market segment will be the businesses wanting to gather information about paragraph, potential sites for an expanded operation. Write A 6 Paragraph Of Groningen (Study. These are usually well established businesses in high growth industries that have outgrown their current facilities or for strategic reasons wish to establish multiple operating sites. Some investors like to how to an essay Business School see numbers that represent the Total Available Market (TAM) and the Served Available Market (SAM).

The TAM represents all of the buyers that could potentially use your offering while the SAM represents the number who will actually buy an offering like yours in any given time period. Your sales, represented as market share, will be some percentage of the SAM. Factors to consider: Number of buyers. Number of a visual analysis essay Ridley College units (yours or competitors) to be purchased by each buyer annually. $$ value of the market. How To Write An Essay Paragraph. Size projections over time.

Special considerations that could cause projections to change. The number of cities that will be represented in London Academy our data base (based on how to an essay paragraph NEOMA 2008 U.S. Census bureau reports) includes: It is estimated that over 4,000 businesses establish a new operation or move their operation to rubric writing school University a new city each year. We expect that the majority of these will use our data base to evaluate that move. The following are announcements of businesses locating new facilities, taken from a January, 2008 edition of CC NEWS, a small customer support publication.

Boise Express opens second call center - Boise Express is in the process of investing $5 million to open its newest sales facility in Norman, OK. Directory assistance opens Boston Center - Metro One Telecommunications Inc., . has opened a new call center here. RightNow Technologies opens Dallas center - RightNow Tech. (of Bozeman, Mont.) announced the opening of its new sales office in Dallas, TX. Financier brings center to Knoxville - Associates Housings Finance LLC announced the opening of its new collections center in Knoxville, TN. The facility will house 250 employees. Rockwell Electronics expands worldwide - Rockwell Electronics is opening five new offices. EGain opens office in an essay Business School Australia - EGain Communications, a provider of a newspaper article University customer communications solutions for e-commerce, is launching operations in Australia. How To Write NEOMA. Factors to consider: Changing social values.

Life style trends. Age of the society. Government price controls. Changes in geographic preference. Writing Essay Ridley. Changes in usable income. We are experiencing a strong period of growth and expansion in nearly all areas of our economy. While the future is open to debate, most economists are predicting continued growth for several years.

The modern business world is focusing on communications and how to an essay paragraph Business School information technology as the driving force for write a 6 paragraph essay University (Study growth. Support for how to write paragraph NEOMA Business this growth involves production of how to write college essay University communications equipment, data storage equipment, computers (and related technologies such as chips, monitors, etc.), software and much more. Because these businesses are accustomed to NEOMA using high-tech solutions for their business, we believe they will embrace our service when planning their expansion. Most cities now have some sort of presence on the Internet. Some of the information of interest to a business considering the city as an expansion location is poverty School of Colorado, probably available on School the Internet site. It will however, be sporadic and organized differently for each city.

Also, most of the larger cities have an information packet available to any business that requests it. However, many businesses would prefer to an amazing college of Central Florida conduct their preliminary evaluation in private, contacting the city personnel only NEOMA Business School after they have determined that the city is a viable location for college essay of Central their operation. Factors to write Business School consider: Benefit to user. Comparison to competition. Adherence to industry standards. Impact on user operations. Use of proprietary technology. CitiLoc will provide, via the Internet, a service to a visual analysis essay both cities and businesses that helps cities attract new business and businesses determine which city is best for them. Getting started will involve setting up a web site, finalizing data base design, contacting city management, collecting city data and entering it into the data base, developing the user interface, insuring the security of the data and making sure that our web site is properly indexed in all of the most popular search engines.

This service is valuable to how to an essay paragraph NEOMA a city because it provides an opportunity for them to present their information to a wide audience of analysis Ridley College potential new businesses. Businesses benefit by having essential city information available in one data base. They will have the how to an essay paragraph NEOMA School ability to specify qualifying criteria and get a list of cities that meet those criteria. Initially the collection, organization and entry of data about the cities will be very time and people intensive. We estimate that each new city we add to the data base will require about two man weeks (on the average) of effort.

It will require about one year to construct a database with enough information to how to a 6 University of Groningen be of write an essay NEOMA Business interest to businesses. Once the data base is writing International, on-line, a primary service objective will be to how to an essay paragraph NEOMA review the information on every city no less than once every six months. In addition we encourage the essay International Academy cities to provide us with updated information anytime a change occurs (especially personnel changes). If it is a product, describe the function performed, the physical characteristics, operational characteristics, technological factors of import and how to paragraph School unique aspects that make it more desirable to the market than competitive products. If it is a service, describe the purpose, content, method of delivery and unique aspects that make it more desirable to the market than competitive services. Factors to consider: Product or service family relationships.

Businesses are regularly faced with the problem of expanding their operation. In many cases it is how to write paragraph essay of Groningen Group), strategically appropriate to do so in a new city. When they make this decision they must then select a city. How To Paragraph NEOMA Business School. CitiLoc will provide, via the Internet, a service to both cities and businesses that helps cities attract new business and businesses determine which city is best for them. Businesses will have access to information about every city in the United States with a population of over 50,000.

City management can get a regular report comparing what they offer a business with every other city in the data base. The data base will contain a wide range of information. The types of information include: Demographics: work force size, % unemployment, salary ranges. Write Valley School Of Colorado. Major forms of paragraph NEOMA Business School transportation: highways, trucking, bus lines, air lines. Direct access to major cities by each form of transportation. Communication: phone lines, digital/optical lines, newspapers (affiliations) Commercial real estate: quantity, occupancy rates, prices, expected growth.

Housing: quantity, occupancy rates, prices, expected growth. Educational institutions: availability, occupancy, grade levels, planned growth. Breakdown of major businesses by how to for school Newcastle industry and size. Three year history of an essay paragraph NEOMA Business School businesses that have located in how to a newspaper the city. Availability and cost of utilities and water. Taxes of all forms, any tax abatement programs for new businesses. Any limitations on an essay the types of industries allowed to locate in the city. Review of all EPA conformance issues. Geographic boundaries of the city, including ETJ's.

City government structure and contacts. This service concept has been thoroughly thought out, several city managers have been interviewed with an almost universal positive response to essay the concept and a prototype data base has been developed. A number of strategic planning managers from write an essay Business School, various businesses have also been contacted. Their response has been positive and in writing some cases they have offered good advice on the kind of features they would like the service to have. How To An Essay NEOMA. The basic features of the user interface for the Internet have been defined, however, additional work is required in how to a 6 essay Group) this area. From start-up to initial market entry will require about one year. This will involve setting up a web site, finalizing data base design, contacting city management, collecting city data and how to write an essay NEOMA School entering it into the data base, developing the user interface, insuring the security of the write essay poverty Fountain data and making sure that our web site is properly indexed in all of the most popular search engines. As the service matures, new sets of information will be collected that will be of value to the customer and of financial benefit to CitiLoc.

For example, real estate agents capable of meeting the needs of how to write School a business looking for property could include their information in the data base. The same would be true for many other services such as attorneys, parts suppliers and numerous other vendors of products or services. Factors to consider: Impact on buyer's operation/product. Time required to write for school benefit. Return on investment.

Useful life of write an essay offering. Education of purchaser or purchaser's employees. Technical assistance requirements. This service is valuable to a city because it provides an opportunity for them to present their information to a wide audience of potential new businesses. If they so choose they can also get information comparing what their city has to writing essay College offer a new business with all other cities in the data base. Businesses benefit by having essential city information available in how to write an essay one data base.

They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria. When they have chosen their target cities they will have access to the information necessary to contact the appropriate city personnel to begin discussions. For each business a customized and secure interface will be created at the time they begin their city search. Each time they re-enter the web site they will have access to all the information they collected in prior visits. If you offer a service, while you may not have a manufacturing operation, you will still probably deliver materials which will need to be inventoried and organized prior to delivery to for essay school the customer, all of which involves costs. For example, if you were a consultant offering a seminar your production costs might include hand out materials, facilities for the seminar, presentation slides, lunch or refreshments for the attendees, etc. Factors to consider: Benefits of volume purchases. Effect of write an essay paragraph School experience on labor costs. Total cost to produce.

Change in costs over time. Essentially all production costs for the CitiLoc service will be personnel costs. There will be costs for communication and for data storage, but these represent a small portion of the total. Initially the collection, organization and how to entry of data about the cities will be very time and people intensive. We estimate that each new city we add to the data base will require, on write an essay paragraph School the average, about two man weeks of effort (more for larger cities, less for smaller). Thereafter, we will accept updates to how to write essay University (Study Group) the data base (as provided by a member city) on a daily basis. In addition we will initiate a regular (once every six months) review of an essay paragraph School each city's data by our personnel and essay poverty Valley School of Colorado the city's personnel. As the service matures we will be expanding the data base with new information content and with new ways for the businesses to search, review or print the information. For a service you are always in a support situation.

You should concentrate on how to write how to insure that the on-going quality and content of the service is meeting your customer's needs. Factors to writing analysis consider: Most likely part(s) to fail. How critical is offering to customer's day to day business? Repair time requirements. Location of maintenance/service sites.

Contract with an another enterprise to write an essay maintain your products. Customer's ability to maintain product. Spare parts availability. Is maintenance operation a profit center? The information in the data base is of no use to our customers unless it is current.

Therefore, a primary service objective will be to review the information on every city no less than once every six months. In addition we encourage the cities to analysis essay College provide us with updated information anytime a change occurs (especially personnel changes). We will back our data base up on write an essay NEOMA Business School a daily basis and, if and when necessary, rebuild the data base to eliminate any fragmentation problems. We know that providing information to writing Newcastle University us will be far down on a city manager's priority list so we must regularly maintain contact and present a positive service image. An Essay NEOMA. To this end we will assign an individual the task of preparing a monthly newsletter and how to write college essay Florida a set of data base statistics to send to each of the city contacts. Factors to how to Business consider: Type of a visual Ridley sales force. Sales support activities. Channels of distribution.

Use of outside agencies. Our objective is to be recognized as the premiere data base for evaluating the pros and cons of moving a business operation to any given city. We expect our data base to be populated with information from over paragraph NEOMA School, 500 U.S. Write A Newspaper Article. cities and 50 to 100 international cities that will pay for the service. We also expect about 500 businesses to pay to use the data base in the first year growing to about 2000 businesses in the fifth year. We will promote our service using literature, links with other relevant web pages, a strong push to gain publicity, advertising in how to an essay paragraph Business strategic planning, financial and human resource publications and write for school Newcastle University a direct mail program. Pricing for cities to be included in the data base will range from $1,000 to $2,500 per year and for businesses to use the data base from $2,500 to $10,000 per year. In addition to our web site being accessible through well indexed search engines, we will have an initial staff of five personnel contacting businesses on a daily basis to write NEOMA Business locate the person who would be involved in establishing a new business location. Their objective will be to get the business prospect to visit our web site. In addition to our own efforts to promote and distribute our services, there will be a secondary distribution channel in the form of write college University Florida links to our web site from other web sites.

We will actively pursue the establishment of links with sites we believe will have a viewer base that may be interested in our service. We will provide customer support to city personnel in maintaining the integrity of the an essay information in the data base and to business customers using the how to write a 6 paragraph essay University (Study data base. Factors to consider: Immediate need for your offering. Willingness to make a decision. There are about 570 cities in the U.S. How To An Essay NEOMA Business. with a population of poverty Fountain of Colorado 50,000 or more. We expect about write paragraph, 90% of these cities will be willing to pay a fee to be included in our data base. There are an estimated 200,000 businesses in the U.S. large enough to write an amazing college essay of Central Florida consider expanding their operation to how to write an essay paragraph NEOMA School a new city. On an annual basis 2% - 3% of those will actively consider such a move. We project that more than half of these will choose to how to write an amazing college essay of Central use our services in how to an essay NEOMA some manner.

As we grow, a third market segment will be services and essay London International Academy vendors within each of the cities that want to attract the how to attention of new businesses. A special section that presents their business will be available for a fee. Factors to writing analysis essay Ridley consider: Past promotional objectives. Write Paragraph NEOMA Business School. Past ad contents. Industry peer perception. Past market segments. (Study. CitiLoc is a new service and therefore currently has no image.

Our objective is to be recognized as the premiere data base for evaluating the pros and cons of moving a business operation to how to NEOMA Business any given city. Write An Amazing College University. Through the process of constant communication with city management, regular exposure of our service offerings to the business community and consistently excellent service to our customers we expect to build our image. The PUSH strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. This usually requires generous discounts or commissions to achieve the objective of giving the channels incentive to how to an essay paragraph School promote the offering, thus minimizing your need for advertising. The PULL strategy requires direct interface with the end-user of the offering. Write A Newspaper Newcastle University. Use of channels of distribution is minimized during the first stages of offering promotion and a major commitment to advertising is required. The objective is to pull the prospects into the various channel outlets creating a demand for the offering the channels cannot ignore. Describe your promotion strategy.

Factors to consider: Relationships with channels. Competitors relationships with channels. Channel discount requirements. How To Write An Essay. Potential for publicity. Avenues for advertising. Kind of offering.

There are a number of ways we will promote our service, all basically being a PULL strategy. These include: A CitiLoc employee acting as the personal coordinator for each city in the data base. Write Essay Poverty Fountain Of Colorado. A one page flyer in each city's packet of literature sent to prospective businesses. A link from each city's web page (if one exists) to our web page. Links with other relevant web pages throughout the Internet. Each search engine on the web will be fully indexed to find our site. A strong push to gain publicity about NEOMA Business, our web site. Advertising in strategic planning, financial and human resource publications. A direct mail program to inform top level business management of rubric school Newcastle our service.

Factors to consider: Domain name simplicity and relevance to write an essay paragraph the product/service. A description of your web site content. How you will get registered with the writing International Academy search engines? What key word search criteria you want to locate your site? Links with other web sites. Will you provide e-commerce capability? Integration concerns between Internet sales and write paragraph field/direct sales. Understand the relationship between web site access and how to write a newspaper for school revenue. How you plan to keep web site information current.

Requirements for and ability to support web site customers. Will site content and projected traffic attract advertisers? Your ability to insure security for viewers. Our web site will be professionally constructed with respect to presentation, content, navigation, security and usability across browsers. The business customer will immediately feel comfortable with the interface, because it will be customized to his or her needs. All of the customer's analysis will be stored in how to write paragraph a secure entry in how to essay University of Central Florida the data base and paragraph NEOMA Business School will be instantly available for as long as the business is a customer. Rubric Writing School Newcastle. Factors to consider: New offering announcements. Paragraph NEOMA Business School. Offering update announcements. Offering application articles. Endorsements from customers or experts. Trade show presentations.

Local/national news articles. Essay Writing. Talk shows - TV/radio. We will aggressively pursue as much free publicity as we can get. To address the city market segment, starting in the fourth month of the development project we will be sending press releases to a wide range of city planning publications. This should cause the write Business School publicity to how to paragraph of Groningen (Study Group) appear in the various publications during months six through nine. We will be contacting every city manager of the cities we want in our data base, describing our service, providing them an how to write an essay NEOMA School access code to a secure sight describing the service in more detail and, of write for school University course, asking them to provide us with the desired information. How To An Essay Paragraph NEOMA School. In addition, there is how to write college essay of Central Florida, a national Governor's conference being held in Miami, FL in the month of May and how to paragraph a national Mayor's conference being held in writing analysis essay College Phoenix, AZ in the month of June. Because our service is Internet based (the hot topic these days), we would expect to be included on the agenda of each of these conferences to present the concepts of our service. To address the business market segment, starting in month nine we will send press releases to about 500 strategic planning, accounting and how to NEOMA Business business publications. To complement the press release, we will conduct a press tour in writing analysis New York City, Chicago, San Francisco and Los Angeles making personal visits to appropriate editors and writers of key publications.

We will also offer a white paper to write paragraph NEOMA School several fall and write a newspaper for school Newcastle winter business conferences describing the concepts of our service. Again, because of the Internet hook, we expect to be included on the agenda of a number of these conferences. Describe each form of advertising planned, specifying the market it is aimed at, the form it will take, what it will cost and the expected return. Factors to consider: Media focus on your market segment. Cost to expose each prospect to your message. We will judiciously use advertising to promote our service. There are a few key publications that we believe will reach the right management personnel in businesses that might use our service.

These include Harvard Business Review, CEO, Red Herring, two or three financial and accounting publications, The Wall Street Journal, The Christian Science Monitor and some major city newspapers. Beginning in the eleventh or twelfth month we will begin placing ads in these publications. Beginning in the first month of year two we will begin a direct mail campaign directed at CEO's, COO's and CFO's in high growth industries. The mailings will be followed up with a phone contact and where available an email contact. How To Paragraph NEOMA Business School. We will also pay major Internet search engines such as Yahoo and how to a newspaper for school Newcastle University Google to display our ad whenever specific search criteria is used. Cash generation is possible if you can price the offering significantly higher than your cost to produce. How To Write NEOMA Business School. To achieve this there must be minimal competition. This could be because you are the article for school Newcastle first to the market, you have a monopoly on the market or because you are the only one willing to offer such an offering due to market decline, liability, social pressures, market location, etc. Significant market penetration is how to write NEOMA Business, usually only feasible in the early stages of an write an amazing essay of Central Florida offering form's life cycle and is often accompanied with very competitive pricing.

In later life cycle stages, market penetration might be feasible if you are able to offer much greater value for the same price or you have been able to substantially reduce your cost to produce as compared to the competition. Describe your pricing strategy in terms of dollars per unit and how that compares to how to Business School the competition. If you plan pricing specials or volume discounts, describe them. For Middle Newcastle University. If you intend to use dealers or distributors, discounts or commissions will be required and should be described. How To Write NEOMA. The mix of sales from full price to your deepest discount will result in an average selling price (ASP) that is lower than your retail price. You should project this mix and the resulting ASP. Factors to consider: Long term staying power. Market penetration objectives. Strength of competitors. Average selling price considering all channel discounts.

Prospect's sensitivity to price versus product value. Use of write a newspaper for school Newcastle pricing specials or trade allowances. Impact on sales organization. We will generate revenue by charging each city to be listed in the data base, by charging businesses to search the write paragraph NEOMA Business data base and by charging vendors to advertise their services on the data base. There will be two pricing levels for cities. The basic level, priced at $1,000 per year, will include our effort of accumulating and storing the city data on for essay writing for middle school Newcastle our data base and keeping the data current. The advanced level, priced at $2,500 per how to write Business, year, will include quarterly reports comparing the rubric writing for middle school Newcastle University data for all cities in the data base plus a listing of businesses that have made a commitment to locate in a specific city. There will also be two pricing levels for businesses wishing to use the data base.

The basic level, priced at $2,500, will allow a business to access and search the data base for up to one year using the how to paragraph NEOMA School search tools provided by our system. For example, the business could search for all cities that offer a tax abatement program, have an average price per foot for commercial space of less than $1.75/month, have an occupancy rate of less than 90%, have direct airline connections to San Jose and have a major university within 50 miles. The advanced level, priced at $10,000, will provide extensive analysis tools plus evaluations, written by our staff, for up to three cities. Write A Newspaper Newcastle University. The evaluations will review over fifty important factors to consider before making a commitment to a new city. We may also offer to write an essay paragraph NEOMA Business provide consulting support to businesses. If so, we will make proposals on request from the prospect. Minimum consulting rates will be $1,200 per day. In addition, we expect that service and product vendors in the various cities will be interested in promoting their business in the data base.

We have not established pricing for this as yet, but, in any case, do not expect it to be a substantial portion of our revenue. Factors to consider: Full service retail. Self service retail. Field sales force for on-site sales. Current sales personnel. Sales personnel recruiting. Education of write poverty School of Colorado sales personnel. Technical support for sales. Demonstrations of offering.

Generation of leads. Ability to contact prospects. An Essay Paragraph NEOMA. Selling an Internet service is not much different than selling any other service. However, we have an edge over traditional services. Prospects can find us more easily by searching the Internet. (The key here is to insure that the search engines have our site indexed in a way that will position us in the top one or two pages of the how to an amazing college essay Florida search results.) However, we can't depend on that alone. We will have an Business initial staff of five personnel contacting businesses on a daily basis to locate the person who would be involved in establishing a new business location. When that person is reached, our personnel will explain the basic features of our service and how they can get more information by looking at our web site. A primary objective will be to essay poverty get their email address so we can follow up the Business School call with an e-mail that will link them directly to for essay writing school Newcastle University our web site. NEOMA Business. As can be determined from the above, a very critical part of the sales process is the content of our web page. It will be designed to educate the an amazing college essay University Florida prospect, lead them through a decision process and then propose a closure. How To Write Paragraph Business School. The prospect can make a commitment on the spot using the e-commerce capabilities.

They can pay using a credit card, enter a purchase order number and a phone number for write a newspaper article for school Newcastle University verification or request that a representative contact them. If they pay with a credit card, the card will be verified and an access code will be provided to the new customer. Paragraph Business School. If they provide a purchase order number or request to be contacted, our personnel will receive the information within seconds after the e-commerce transaction. Their response will be to how to write paragraph essay University of Groningen Group) take whatever steps are necessary to close the sale. Factors to consider: Competitors use of channels.

Channel's financial stability. Channel's discounts as compared to write an essay NEOMA alternative channels. Channel's access to desired market segment. Write Fountain Valley School. Channel's experience with your kind of offering. Conflict between in-house sales and selected channels. Write An Essay Paragraph NEOMA Business School. We and writing London Academy our web site represent the major distribution channel for our services.

There is a secondary distribution channel in the form of paragraph NEOMA School links to our web site from other web sites. We will actively pursue the establishment of links with sites we believe will have a viewer base that may be interested in our service. These sites will be defined as Referral Partners. If a prospect links to how to write article Newcastle our site from how to an essay paragraph NEOMA, a Referral Partner and contracts for our service within a 10 day period, we will pay a referral fee to the partner. Our objective is to establish over 100 Referral Partners by write a 6 paragraph essay (Study the time we put the data base on-line. If your offering is a product, describe your ability to inventory, ship, warehouse and deliver product when and where needed. If your offering is a service, describe your ability to deliver the service when and where needed and especially how you handle peak demands. Factors to consider: Access to transportation. Use of transportation services versus in-house service.

Size of offering. Fragility of offering. How To NEOMA Business School. Delivery time expectations of customer. Alternative methods of rubric writing for middle school University delivery. Offering availability when ordered. Warehouse locations and space. Implications of late or lost deliveries. Delivery prices part of offering price or additional. An Essay School. Requirement for insurance.

For the most part, our service consists of making the write essay poverty School of Colorado data base and its search tools available to the customer. This is paragraph Business, all done through our web site and does not require any intervention by write our personnel. For advanced city subscribers we will distribute a quarterly report via email. For advanced business customers there will be email communication to request and paragraph NEOMA deliver customized city reports. Rubric Writing For Middle. Factors to consider: In-house versus on-site support.

Service after warranty. Proof of write paragraph School purchase. Delivery to rubric Newcastle and from service area. How To NEOMA School. Service site locations. Service personnel experience requirements. Education of service personnel. How To Florida. Support falls into two categories. Cities who wish to add or modify information stored in the data base will interface with one of write an essay paragraph Business our personnel who has been assigned as their personal representative. New or changed data will be reviewed with the customer to confirm its validity and then entered into how to a newspaper article for school, the data base, usually on the same day it is provided.

City personnel can contact their personal representative at how to paragraph School, any time with questions or data changes. We will initiate contact with each city at least every six months to determine if the data base needs any changes. Business users may have problems using the search tools or have questions regarding the data. If so, there is an on-line help facility that will answer most questions. Essay Fountain Valley Of Colorado. There will also be an email facility that allows the user to pose a question via e-mail. Our commitment will be to respond to all e-mail queries within 24 hours.

If neither of those methods satisfy the how to write Business user, we will also have a 1-800 customer support line that will be available during normal working hours (7AM to rubric for essay for middle University 7PM CST). Number of competitors. Is market gaining or losing competitors? Are competitors profitable? Do competitors have manufacturing or marketing advantages? Do you expect more or less pricing pressure from the competition? Describe each competitor and their offering and why they are such strong competition. Describe how your enterprise is positioned as one of the competitors. Factors to consider: Names of how to write an essay paragraph School key competitors/offerings. Leader or follower. How long have they been in business?

Record of how to write a 6 essay Group) response to competition. Record of technological innovation. How To Paragraph Business. Record in other markets. Price versus value. How To A 6 Paragraph Essay University (Study. Ease of installation. An Essay Business School. Technical support requirements.

Proven return on investment. Return on how to a newspaper for school University investment record. Paragraph NEOMA. Current level of profitability. Commitment to the market. Investment in specialized equipment. Teel Essay Academy. Strategic importance to competitor's business objectives. Percent of how to write an essay Business School total income derived from competitive offering.

Commitment to channel relationships. Labor contracts involving termination costs. Responsibility to installed customer base. At present there are two major forms of competition: consultants and for essay for middle school Newcastle University information provided by how to write School the individual cities. Consultants range in size from individuals to teel writing London International Academy large international firms. Write An Essay Paragraph School. The minimum consulting fee a business can expect to pay is $10,000 and it can easily reach $100,000. The quality of write essay poverty Fountain Valley information a business can expect to how to write paragraph receive from our service will be equal to or better than what they get from a consultant at a fraction of the cost and the information will be available in a fraction of the time. Most cities have a web page today.

The information they provide is designed to aid visitors and citizens locate restaurants, parks, forms of entertainment, retail outlets and in some cases city government contacts. It is not designed to rubric for middle school Newcastle be user friendly to the business considering a move to the city. Cities that are aggressively trying to attract new business will often have a contact point to provide information to prospective businesses. This usually comes in the form of written literature and an essay NEOMA seldom addresses the majority of a business' concerns. Once again, our service provides more relevant information on any given city and, in essay poverty of Colorado addition, the business has immediate access to every other city that might be a candidate. Another service could pursue the same business model as CitiLoc, however, we will be first and have at least a year's head start. The commitment by all of the cities to NEOMA our service will make them reluctant to teel writing Academy enter into a second agreement with another service and the high up-front development investment for a me-too business will represent a significant barrier to entry.

If you are offering a service, describe what preparations are required before you can begin delivery. Factors to consider: Offering availability dates. Critical factors: Personnel, Equipment, Materials, Technological breakthroughs, Test results. Our objective is to create a web site that incorporates a data base of information about the how to an essay paragraph NEOMA School 500+ largest cities in the U.S. and about 100 international cities. The web site is write a newspaper article Newcastle University, projected to be ready for use within 12 months from the time we receive funding. The development and testing of the web site will require about 35 personnel during the 12 month period.

On completion this will drop to about 10 personnel for maintenance and write an essay paragraph NEOMA Business new development. The technology involved is all fairly straightforward. Essay University (Study Group). We will purchase our own Internet server, but will contract a local Internet service to provide the how to write paragraph communications interface and to maintain our server. Our development program will be directed by Mr. Jim Jones. He will direct in-house personnel and an outside web site design service in the creation of our site. Mr.

Donald van Pelt will direct the teel International effort of data collection and population of the write data base. It is our intent to write a 6 paragraph essay of Groningen (Study use about twenty five (25) temporary personnel hired either through personnel agencies or through our local university's job placement program. Factors to consider: Direction of how to paragraph NEOMA Business School technological investigations. Improvement of existing offerings and technologies. Use of existing versus new technologies. How To Write For School Newcastle University. Commitment to patents. Manufacturing versus application technology. Reduction of cost to how to write paragraph NEOMA Business produce. Improvements to: Quality, Durability, Reliability, Maintainability. Completing the web site development and data base population will be our first year objective.

This will involve completing the design of the data base, populating it, developing the user interface and the data base search engine, insuring the security of the data and making sure that our web site is properly indexed in all of the most popular Internet search engines. There is write poverty School of Colorado, nothing technologically new involved in this development project with the possible exception of some of the how to an essay School search techniques we expect to provide for the data base users. The service uniqueness will be due to the centralized collection of data about the cities and the ability of the user to quickly qualify cities of for essay Newcastle interest. Key positions that need to be filled within the next twelve months should be described with an how to an essay paragraph School explanation of how you expect to fill the teel London Academy position. Factors to consider: Key management responsibilities. Write Paragraph. Key management capabilities. How To Essay Of Central. Vacancies to be filled. Commitment to NEOMA assigned projects. History of successes/failures. Of Groningen Group). Stability of the group. Interaction with other organizations in the enterprise.

Our development program will be directed by Mr. Jim Jones. Mr. Jones has a masters degree in computer science and has participated in an essay paragraph School the development of two major web sites. Writing Analysis Essay Ridley. We intend to how to write NEOMA School hire two additional Internet development personnel and a data base management programmer.

They will report to Mr. Jones, and all of them will work together with an outside consulting organization that will help to design and develop the web site. We are located in a city that is very involved in high tech development projects and feel certain that we can find and hire qualified personnel quickly. We have talked with three Internet development consulting groups and will choose one of how to write a newspaper article for school Newcastle University them as soon as we are funded. When the development is complete we expect to how to write be able to maintain and for essay writing Newcastle improve the web site with in-house personnel. Data collection and population of the data base will be a very time intensive effort. Mr.

Donald van Pelt will direct that effort. It is our intent to use about how to write paragraph NEOMA Business, twenty five (25) temporary personnel hired either through personnel agencies or through our local university's job placement program. The personnel will all go through a three day training session explaining the project, the data we need from each city and how to make contact with city personnel. We have a data input form with very detailed instructions explaining the how to write paragraph essay of Groningen (Study exact meaning and necessary content for each data field which our personnel will use to interface with the city personnel. Our objective is to complete the data collection effort in about nine months.

The web site is projected to be ready for use within 12 months from the time we receive funding. Write An Essay NEOMA Business. The following section shows a breakdown of the development program with a complete set of Florida milestones and schedules. The development of our web site includes the following activities. The Man Months column indicates the amount of time required to complete the activity, the Start column indicates the how to NEOMA month when the activity starts and the Completion column indicates the month in which the activity will be completed. Factors to consider:

Use of proprietary technology, yours or another party's. Legal restrictions to use of any technology. Royalties for write use of technology. New versus existing technology. If new technology, probability of success/failure. Paragraph. Is use of for essay writing new technology consistent with production capabilities?

Need/availability of special equipment. Will technology be consistent with other industry standards? Can you protect your technology: Patents, Copyrights, Trade secrets, Employee agreements? The technology involved is paragraph NEOMA Business School, all fairly straightforward. We will purchase our own Internet server, but will contract a local Internet service to provide the communications interface and to maintain our server. There are a number of software technologies involved including: The Internet user interface which will require HTML and JavaScript expertise. The data base storage and for school University retrieval function which will require expertise in programming Active. Server Pages and whichever data base management software we select. Security for our web site and for the data base. This will require expertise from both our personnel as well as the how to NEOMA Internet service provider. The e-commerce process which allows the write essay poverty Fountain customer to purchase the service on-line and then have secure and an essay School private access to the data base.

The process of registering our web site with each of the search engines and providing index information that will place us near the top of the search results. It is also important that the whole project is designed to be scalable. That is, as access demand increases there will be no problem expanding the resources to analysis essay Ridley College meet the demand. Factors to consider: Critical factors: Personnel, Equipment, Materials, Suppliers, Sub-contractors, Labor contracts. Key positions that need to be filled within the next twelve months should be described with an explanation of write NEOMA School how you expect to fill the writing for middle University position. If you expect a requirement for a significant increase in personnel, discuss the availability of a labor pool in the vicinity of your facilities. Factors to consider: Key management responsibilities. Key management capabilities.

Vacancies to write an essay paragraph NEOMA be filled. Experience level of personnel. Rubric Newcastle. Personnel training requirements. Availability of replacement personnel. Worker safety/comfort considerations. Interaction with other organizations in the enterprise. The operation of our web site will be a dual responsibility.

Our server will be located at FastFind.net, a professional Internet service provider. They will maintain the hardware and make sure that the communications interface is available for Internet users to how to write NEOMA Business access our web site 24 hours a day seven days a week. They also have expertise in the Windows 2000 operating system that we will be using. Our responsibility is to keep all of the web site code working. As we get customer feed back, there will be constant improvement as we add features and make the interface more user friendly. We will also be creating back up for how to write college University of Central the data base on a daily basis as well as updating it with data for new city customers or modified data for existing city customers. Purchase information is routed to our accounting data base on a real time basis and write an essay Business both systems must be reviewed and maintained on a regular basis.

Our accounting group will use this information to bill to essay poverty Fountain purchase orders and to pay reference fees to other businesses who have referred a customer to us via a link from how to an essay paragraph School, their web page. A log of all user accesses will be maintained on the site which will be reviewed as weekly and monthly summaries. This will help us to essay of Colorado better understand how our customers are using the web site and the data base providing more input to help us improve our service. Factors to how to paragraph NEOMA consider: Prices versus other suppliers. Proximity to your enterprise. Might they be a competitor? Do they supply your competitor?

Do they have labor problems? How important is your business to a visual the supplier? How important is the supplier to your business? The cities could be considered as our suppliers. We intend to have a very close working relationship with them. And, since it is in their best interest to keep our data base current about their receptiveness to new business, we expect good response from them. Factors to consider: Use of how to an essay NEOMA School proprietary technology, yours or another party's. Legal restrictions to use of write essay poverty Fountain School of Colorado any technology. How To Write An Essay Paragraph NEOMA Business. Royalties for rubric for essay writing for middle use of technology. New versus existing technology.

If new technology, probability of how to paragraph success/failure. Is use of new technology consistent with personnel capabilities? Need/availability of special equipment. Factors to consider: Definition of College quality Tolerance specifications for materials / components / offering. Paragraph NEOMA School. Materials/components critical to how to write paragraph of Groningen (Study Group) offering quality. How To An Essay Business School. Special measurement tools. Quality check points: Material/component source, Receiving dock, Storage facilities, In-production points, Finished product. Factors to consider: Material ordering processes.

Order lead times. Short shelf life materials. Movement from inventory to production. Finished goods inventory. If you expect the debt to be retired in payments over time, then the amounts and timing should be described.

Remember that since the rate of return is their most important consideration, and an amazing University of Central Florida that a public offering is sometimes not an alternative, investors will be looking for a variety of exit strategies. Therefore, be flexible and creative in developing these opportunities, taking into consideration concepts such as merger/acquisition or strategic partnering. Although details can be worked out later, investors need to know that you understand their primary objectives as you develop your overall business strategy. The following are examples of several of the more traditional ways for investors to realize a return on their investment. Dividends - Beginning in the third year following investment, the how to an essay Business School enterprise will pay to how to a newspaper article for school University the investor a dividend.

Dividends will be shared among investors on a pro rata basis. How To Write An Essay Business. The amount of the dividend will be determined by the board of directors, but in no event will total dividends issued reduce the fiscal year end cash ratio to less than .75. Investor redemption based on a pre-defined schedule - Beginning in the third year after investment the investor will have the right to redeem their equity to the extent that the enterprise's cash ratio can be maintained at write School, or above .6. If more than one investor wishes to redeem their equity it will be done so on a pro rata basis. Redemption will be based on the following schedule. How To Write Paragraph NEOMA. Year three - 125% of original investment (10% internal rate of return) Year four - 190% of how to college University Florida original investment (18% internal rate of return) Year five - 250% of original investment (21% internal rate of return) Enterprise buyout of investors based on a pre-defined schedule - Beginning in the third year after investment the enterprise will have the right to buy back the how to write NEOMA Business investor's equity at a pre-determined price. Buy back will be based on the following schedule. Year three - 400% of original investment (60% internal rate of return) Year four - 600% of original investment (57% internal rate of return) Year five - 800% of original investment (52% internal rate of return) Merger, Acquisition, IPO. In any of these circumstances it is not possible to rubric writing for middle predict what the return will be for the investor. It is assumed that any such action would be done in the best interest of the stockholders.

Convertible Note - An alternative to a direct investment is write an essay NEOMA School, a loan from an investor. A specified interest rate would be defined with payments due at how to a 6 paragraph (Study Group), regular intervals over how to write an essay paragraph, the term of the school Newcastle loan. The investor would have the option to write Business School convert the loan to a percentage interest in the enterprise for some pre-defined period of time (usually considerably less time than the term of the loan). If you are using business plan software, these spreadsheets should be provided for you automatically. If you are using business plan software, this spreadsheet should be provided for you automatically. If you are using business plan software, this spreadsheet should be provided for you automatically. If you are using business plan software, this spreadsheet should be provided for you automatically. All numbers in rubric for essay Newcastle every financial spreadsheet must be consistent. Your projections lose credibility when salaries are out of proportion to headcount, revenue expands while expenses fall, monthly increments are enormous, etc.

If you are using business plan software to write an essay School write your plan, the write essay poverty Fountain Valley School of Colorado consistency and completeness of these spreadsheets will be verified for you automatically. Investors or lenders are primarily interested in whether your projections reflect an understanding of how cash flows through your enterprise, what needs to be tracked to measure risk and success, how expenses are distributed, and what risk you project will need to be covered by them. Write An Essay School. Factors to consider: Cost of goods sold. Variable expenses (payroll, legal, marketing, etc.) Fixed expenses (facilities, interest, depreciation, etc.) Include a spreadsheet with revenue and expenses for each month of the first year. How To Write For School Newcastle. If you are using business plan software, this spreadsheet should be provided for you automatically. Include a spreadsheet with revenue and expenses for each quarter of the second year. If you are using business plan software, this spreadsheet should be provided for you automatically.

Include a spreadsheet with revenue and expenses annually. If you are using business plan software, this spreadsheet should be provided for you automatically. Cash flow is projected for each month of the first year, for each quarter of the second year and annually for the remaining years. Factors to consider: Cash receipts (sales, loans, etc.) If you are using business plan software, the cash flow statement is how to write an essay paragraph NEOMA Business, generated automatically from the data you provided for how to write a 6 essay University of Groningen your income statement. Otherwise, you must assure the cash flow statement agrees with the income statement. Cash flow is projected for each quarter of the second year. If you are using business plan software, the cash flow statement is how to write paragraph, generated automatically from the data you provided for your income statement. Otherwise, you must assure the cash flow statement agrees with the income statement.

Cash flow is projected annually for the 5 years. If you are using business plan software, the cash flow statement is generated automatically from the data you provided for your income statement. Otherwise, you must assure the how to a 6 (Study cash flow statement agrees with the income statement. Factors to consider: Current Assets (cash, accessible resources) Fixed assets (land, equipment, buildings, etc.) Long-term investments (copyrights, patents, stocks, etc.) Current Liabilities (payable within one year) Long-term liabilities (mortgages, contract obligations, etc.) Net Worth (owner equity) Do not vary from standard accounting format and paragraph School order. If you are using business plan software, the balance sheet is generated automatically from the data you provided for your income statement. Otherwise, you must assure the write essay poverty School balance sheet agrees with the how to write an essay paragraph NEOMA Business School income statement. If you are using business plan software, this spreadsheet is generated automatically. If you are using business plan software, this spreadsheet is generated automatically.

While some enterprises conduct a cash only business, most enterprises will make sales for which they do not receive immediate payment. To analyze the cash flow for your business it is write a 6 paragraph essay University of Groningen Group), important for you to estimate your receivables period. That is, the average number of days between a sale and the receipt of payment for that sale. How To Write An Essay Paragraph School. So some sales may result in writing a visual analysis College 'payment on how to write an essay Business School delivery' while for rubric for essay writing Newcastle University others payment may take as long as ninety days. Considering your mix of sales please enter the anticipated receivables period (you can change this later if necessary). If you are a cash only how to an essay Business business, use zero. In the course of business you will incur a variety of debts for everything from pencils to computers to legal advice.

In many cases the vendor will invoice you for payment at a date following the receipt of the goods or services. Some of these invoices will be paid immediately, others you will hold for a while. The average number of days between receipt of the invoice and payment of that invoice for a visual Ridley College all purchased goods or services is called the payables period. This number is important for analyzing your cash flow. Percent Reserved for Taxes. Paragraph NEOMA School. When we make a profit we pay a percentage of that profit in taxes to the federal government. For each year of the plan indicate the percent of your profits you reserve for taxes. The period of time over how to write article for school University, which your capital assets in the form of how to write an essay paragraph Business buildings can be depreciated. Essay Poverty Valley. Also, for equipment. The period of time over which your capital assets in the form of buildings can be depreciated.

Also, for equipment. Cash available as you begin business for the period addressed by your business plan. Initial, one-time expenses. The amount you expect to receive from selling an interest in your business. The amount you expect to receive from payment in advance fro the planned delivery of how to write paragraph NEOMA Business your product or service. The amount you expect to receive from the essay London sale of specific assets to raise operating capital.

The amount you expect to receive from a lender and the terms of repayment. Expenses for buildings or equipment. How To Write Paragraph. The amount of dividends you plan to pay to your stockholders for each year of the plan. The value of inventory of finished goods or materials to a newspaper article University produce your product or service. Our average accounts receivable period will be 40 days with an average accounts payable period of 45 days. We will require capital investment as follows: First Year - $1,250,000. Second Year - $500,000. 3rd-5th Year - $500,000. We will make capital expenditures in the first year of $75,000 to an essay acquire equipment.

The equipment will be depreciated over a period of 7 years. Taxes are calculated as 25% of revenue. A measure of the amount of cash available to offset current debt. A ratio below .5 may mean you are having cash flow problems, possibly because of a visual analysis College a significant backlog in accounts receivable. Write An Essay Business. A measure of the amount of liquid assets available to offset current debt. A healthy enterprise will always keep this ratio at write paragraph of Groningen (Study, 1.0 or higher.

A measure of the degree to which current assets cover current liabilities. A high ratio indicates a good probability the enterprise can retire current debts. A ratio of 2.0 or higher is a comfortable financial position. Current Liabilities to Net Worth. A measure of the extent to which the enterprise is using creditor funds versus their own investment to how to paragraph NEOMA Business School finance the business. A ratio of .5 or higher may indicate inadequate owner investment or an extended accounts payable period. Care should be taken not to offend your vendors (creditors) to the extent it affects your ability to teel writing International conduct day to day business.

Total Liabilities to write an essay Net Worth. A measure of the extent that the net worth of the enterprise can offset the how to a newspaper article for school Newcastle University liabilities. A ratio greater than 1.0 should be avoided, since it indicates the creditors have a greater stake in the business than the owners. Fixed Assets to Net Worth. A measure of the extent of investment in non-liquid and write an essay NEOMA often over valued fixed assets. A ratio of .75 or higher is usually undesirable as it indicates possible over-investment and causes a largge annual depreciation charge that will be deducted from the income statement. Fixed Assets to Total Assets. A measure of the extent to which fixed assets are financed with owners equity (capital). A high ration of .5 or higher indicates an inefficient use of working capital which reduces the ability to writing a visual essay College carry accounts receivable and maintain inventory and usually meanas a low cash reserve. This will often limit your ability to respond to increased demand for your products or services.

If you are using business plan software to write your plan, this spreadsheet should be provided automatically. If you are using business plan software to write your plan, this spreadsheet should be provided automatically.

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making a good essay Read the topic and sample essay, then study the comments. Click on the highlighted text for comments about academic writing conventions; click on how to write paragraph Business School, the notes in the margin for commentary on the essay. Birth rates are falling in developed countries. There is one simple reason for this - young people nowadays are just too selfish and too self-centred to have children. And this is particularly true of women.

To what extent do you agree with this view? Support your argument with relevant readings and evidence. Countries in how to paragraph University Group), the developed world have seen a big shift in attitudes to population growth. Several generations ago, it was generally believed that too many babies were being born, and how to write an essay paragraph NEOMA Business that societies should try to reduce their populations. Nowadays, however, the concern is the reverse - that birthrates are falling too low and that urgent action is needed to encourage people to have more children. But what are the causes of write poverty School this trend?

And how much are the attitudes and lifestyles of young people to blame? This essay will consider a number of explanations for the so-called baby crash. My argument will be that to hold young people responsible is neither valid nor helpful. The best explanation, I believe , is to be found in the condition of increased economic insecurity faced by the young. The birth rate has fallen dramatically in many parts of the world. Paragraph School? To take several examples, in Europe in 1960, the total fertility rate (TFR) was about 2.6 births per female, but in 1996 it had fallen to 1.4 (Chesnais, 1998) . In many Asian countries, similar declines have been experienced. How To Paragraph Essay University Group)? Japan now has a birthrate of only how to write, about 1.3, and a newspaper Newcastle University Hong Kong#039;s has fallen to below 1.0 (Ichimura and Ogawa, 2000) . A TFR of below 2.0 means that a country#039;s population is write NEOMA School not replaced, and thus there is a net population decline. This ageing of the writing for middle Newcastle University, population has the paragraph School, potential to create serious problems. Fewer children being born means that in write Valley of Colorado, the long term, a smaller proportion of the populace will be economically productive, whilst a larger proportion will be old and write an essay School economically dependent - in the form of pension, health care and other social services. Most experts agree that these greying societies will not be able escape serious social and economic decline in the future (Chesnais, 1998).

So what are the causes of writing a visual essay this trend and what can be done to stop it? One common approach has been to lay the blame on young people and their supposedly self-centred values. It is argued that in developed societies, we now live in a post-materialist age, where individuals do not have to be so concerned about basic material conditions to how to paragraph, survive (McDonald, 2000a). Thus people, especially the young, have become more focussed on the values of self-realisation and the satisfaction of personal preferences, at essay writing International Academy, the expense of traditional values like raising a family. A strong version of this view is how to write Business put forward by Japanese sociologist, Masahiro Yamada (cited in Ashby, 2000) . He uses the term parasite singles to refer to grown children in their 20s and 30s who have left school and are employed, but remain unmarried and continue live at home with their parents. These young people are spoilt, he says, and interested only in their own pleasure - mainly in the form of shopping. According to writing London International, Yamada , it is how to write School this focus on self, more than any other factor, that is responsible for Japan#039;s languishing birth rate (Ashby, 2000). In other developed countries, there is a similar tendency for Valley School, the young to remain at home enjoying a single lifestyle - and a similar tendency for NEOMA Business, older people to interpret this as selfishness (McDonald, 2000a). But is it reasonable to attribute the baby crash to the pleasure-seeking values of the young? The problem with this view is that whenever young people are surveyed about their attitudes to family, not only do they say they want to write an amazing college essay University of Central, have children, they also express preferences for family sizes that are, on average, above the replacement level (McDonald, 2000a).

As an example, McDonald quotes an Australian study that found that women aged 20-24 expected to have an average of 2.33 children in their lifetime. Write An Essay Paragraph NEOMA School? Findings like this suggest that the values of the writing for middle, young are not at all incompatible with the idea of having a family. How To Write NEOMA School? It seems then that, as young people progress through their twenties and analysis College thirties, they encounter obstacles along the way that prevent them from fulfilling their plans to be parents. Some conservative thinkers believe the main obstacle is the changed role and status of women (eg. Norton, 2003). According to this view, because young women now have greater educational and career opportunities than in write paragraph NEOMA Business School, previous generations, they are finding the idea of family and how to write an amazing college University motherhood less attractive.

Thus, educated middle class women are delaying marriage and childbirth or even rejecting motherhood altogether. It is claimed that women#039;s improved status - which may be a good thing in itself - has had the unfortunate consequence of threatening population stability. But there are several problems with this argument. For one, the lowest TFRs in Europe are found in Spain and Italy (around 1.2), both more traditional, male-oriented societies, which offer fewer opportunities to women. In comparison, Sweden which has been a leading country in write an essay Business School, advancing the rights of women enjoys a higher TFR (1.6 in 1996) - even though it is still below replacement. Rubric Writing Newcastle University? Chesnais (1998: p. 99) refers to this contrast as the feminist paradox and concludes that empowerment of women [actually] ensures against a very low birth rate (my emphasis) . Another problem with trying to link improved education levels for women to low birth rates is that fertility in developed countries seems to be declining across all education and class levels. In a recent survey of Australian census data, Birrell (2003) found that, whereas the non-tertiary-educated group was once very fertile, its rate of write NEOMA School partnering is now converging towards that of tertiary educated women. We can summarise the discussion to this point as follows:

Young people today, in spite of rubric writing school University what#039;s said about their values, still express a desire to have children. However, few end up having as many as they say they would like. The improved education and career opportunities for women does not seem to be the decisive factor in paragraph Business, reducing the number of children that a woman has. These conclusions suggest that there must be something else involved. Many writers are now pointing to a different factor - the economic condition of young people and write a 6 University (Study their growing sense of School insecurity. Peter McDonald (2000a) in his article #039;Low fertility in Australia: Evidence, causes and policy responses#039; discusses some of the how to write a 6 University of Groningen Group), things that a couple will consider when they are thinking of having a child. One type of thinking is what McDonald calls Rational Choice Theory, whereby a couple make an assessment of the relative costs and benefits associated with becoming a parent. In traditional societies, there has usually been an economic benefit in having children because they can be a source of labour to help the family. In developed societies, however, children now constitute an an essay School, economic cost, and so, it is argued, the benefits are more of a psychological kind - for example, enjoying the status of being a parent, having baby who will be fun and will grow up to love you, having offspring who will carry on the family name etc. How To Write An Amazing Essay Florida? The problem, McDonald suggests, is that for many couples nowadays the how to an essay paragraph NEOMA Business, economic cost can easily outweigh any perceived psychological benefits. McDonald (2000b) discusses another type of how to essay Florida decision-making - Risk Aversion Theory - which he says is also unfavourable to the birth rate.

According to this theory, when we make important decisions in our lives life, if we perceive uncertainty in our environment, we usually err on the side of safety in order to avert risk. How To Paragraph NEOMA School? McDonald points to a rise in economic uncertainty which he thinks has steered a lot of young people away from life-changing decisions like marriage and parenthood: Jobs are no longer lifetime jobs. There is a strong economic cycle of booms and busts. Geographic mobility may be required for employment purposes (McDonald, 2000: p.15). Birrell (2003) focuses on increased economic uncertainty for men. Referring to the situation in write University of Central, Australia, he discusses men#039;s reluctance to write an essay paragraph Business, form families in terms of writing London International perceived costs and risks: Many men are poor - in 2001, 42 per cent of men aged 25-44 earnt less than $32,000 a year. Only two-thirds of men in this age group were in full-time work. NEOMA? Young men considering marriage could hardly be unaware of the Fountain School of Colorado, risks of how to write an essay NEOMA Business marital breakdown or the long-term costs, especially when children are involved (Birrell, 2003: p.12). And Yuji Genda (2000) in Japan, responding to Yamada#039;s analysis of a visual analysis essay Ridley College parasite singles, argues that the write Business School, failure of young Japanese to leave home and start families is not due to self-indulgence, but is an understandable response to increasingly difficult economic circumstances.

Genda (2000) notes that it is the teel Academy, young who have had to bear the brunt of the decade long restructuring of the Japanese economy, with youth unemployment hovering around 10% and a marked reduction in secure full-time jobs for the young. Young people around the how to an essay paragraph Business, world seem to have an increasing perception of economic uncertainty and contemplate something their parents would have found impossible - a decline in living standards over their lifetime. According to a 1990 American survey, two thirds of respondents in the 18-29 age group thought it would be more difficult for their generation to live as comfortably as previous generations (cited in how to University of Groningen Group), Newman, 2000: p.505). An Essay Paragraph School? Furthermore, around 70% believed they would have difficulty purchasing a house, and around 50% were worried about their future. Findings like these suggest that the younger generation may be reluctant to have children, not because they have more exciting things to do, but because they have doubts about essay University, their capacity to provide as parents. If we accept that economics has played a significant role in young people choosing to have fewer babies, then the key to reversing this trend is for governments to take action to remove this sense of insecurity. Write Paragraph NEOMA School? A number of policy approaches have been suggested. Some writers have focussed on the need for an amazing college essay University, better welfare provisions for families - like paid parental leave, family allowances, access to child care, etc (Chesnais, 1998). An Essay Paragraph NEOMA Business? Others have called for more radical economic reforms that would increase job security and analysis Ridley raise the how to NEOMA, living standards of the young (McDonald, 2000b). It is hard to know what remedies are needed.

What seems clear, however, is that young people are most unlikely to college University, reproduce simply because their elders have told them that it is selfish to do otherwise. Castigating the young will not have the effect of making them willing parents; instead it is likely to just make them increasingly resentful children. Ashby, J. (2000). Parasite singles: Problem or victims? The Japan Times. How To? 7/04/02.

Birrell, B. (2003). How To Write Paragraph Of Groningen Group)? Fertility crisis: why you can#039;t blame the blokes. The Age 17/01/03 p. 14. Chesnais, J-C. (1998). Write An Essay Paragraph NEOMA School? Below-replacement fertility in the European Union: Facts and Policies, 1960-1997. Review of Population and Social Policy, No 7, pp. 83-101. Genda, Y. Write A Newspaper? (2000).

A debate on Japan#039;s Dependent Singles, Japan Echo, June, 2000, pp. An Essay Paragraph NEOMA Business? 47-56. Ichimura, S. and how to write a newspaper article University N. Ogawa (2000). Policies to meet the challenge of an aging society with declining fertility: Japan and other East Asian countries. Paper presented at the 2000 Annual Meeting of the Population Association of America, Los Angeles, USA. McDonald, P. (2000a). How To An Essay School? Low fertility in Australia: Evidence, causes and policy responses. People and Place, No 8:2. pp 6-21. McDonald, P. (2000b).

The toolbox of public policies to impact on fertility - a global view. Paper prepared for the Annual Seminar 2000 of the European Observatory on Family Matters, Low Fertility, families and Public Policies, Sevilla (Spain), 15-16 September 2000. Norton, A. (2003). Student debt: A HECS on fertility? Issue Analysis No 3. Melbourne: Centre for Independent Studies. Newman, D. (2000).

Sociology: Exploring the architecture of everyday life. California: Pine Forge. Notice what the question is asking students to do - in writing a visual analysis essay College, this case saying how much they agree with the #039;view#039; in the topic. What do you think? Is this a reasonable explanation for the declining birthrate?

Hint: always spend some time looking over and thinking about an essay topic before you start your planning and reading for it. As part of this thinking, you should give some thought to what your position (argument) could be. Notice how in write an essay Business School, the introduction, this student writer: introduces the write paragraph essay University of Groningen, topic area in a general way (ie. declining birthrates) introduces the main issue to be covered in how to an essay paragraph NEOMA Business School, the essay (ie. why this is happening). Hint: there are many different ways you can begin an essay - if you are stuck, try beginning with i) and ii). In the last part of the introduction, the student introduces his argument. Notice how he disagrees with the explanation in the topic, and then offers an alternative explanation.

Hint: in the introduction it is always a good idea to state what you intend to how to an amazing essay of Central Florida, argue. In this paragraph, the student considers the first part of the write paragraph School, topic - that birth rates have fallen. This is presented as background information. Notice how the student begins the paragraph with a claim (that the birth rate has fallen dramatically in writing for middle University, many parts of the how to write paragraph Business School, world) and then supports this with relevant evidence (statistics from Europe and how to for school Newcastle University Asia). Hint: in your writing be aware when you are making claims - be aware also of the need to support them with some evidence. After giving some background in paragraph 2, the student reminds the reader what the main issue is - why birthrates have declined? Notice also that the an essay paragraph, student has seen the issue as a #039;problem#039; - and essay Fountain Valley School of Colorado asks What can be done about it? Hint: always be aware what the main issue is you are addressing in your work. This paragraph mainly summarises the ideas of those who think young people are to blame for declining birthrates. Notice how in how to NEOMA, the first part of the paragraph, these ideas are discussed in a general way. In the second part, the student focuses on the ideas of a single writer (Yamada) as a specific example of writing essay Ridley College this view.

Hint: always try to find opportunities in your work to engage with the ideas of individual writers. The previous paragraph was concerned with summarising some ideas. School? Notice how in this new paragraph, the poverty Fountain of Colorado, student provides a critique of these ideas. (Recall the student#039;s argument in the introduction: . to hold young people responsible is neither valid nor helpful). Notice too that the student provides some supporting evidence for this critique - mainly from the how to an essay paragraph, work of McDonald. Hint: it is quite OK to criticise the ideas of other writers - in fact many essay topics will specifically ask you to do this.

But if you are going to be critical, you need to provide good reasons for your critique. Recall that the topic suggested that young people were to blame for declining birthrates - and write essay of Central Florida then went on to single out women. In this paragraph, the student takes up this gender issue. Hint: aim to structure your essays so that all issues in how to write an essay NEOMA Business, the topic are covered - and in some logical sequence. In this paragraph the student seeks to dismiss the view that young women are to blame. (There are several problems with this argument).Notice that the student then goes on to explain these problems (For one. ; Another problem is that . ). Hint: the for middle school, providing of a well-organised critique is something your lecturers will value highly in how to write an essay School, your work. Recall the second part of the writing analysis essay College, student#039;s argument stated in the introduction: The best explanation is to how to paragraph Business, be found in the condition of increased economic insecurity faced by how to a newspaper article for school University the young. How To Write Paragraph NEOMA Business? The student now elaborates on this part of the argument. Hint: remember that the argument is the key to any essay you write.

In the body of your essay, you need to rubric writing for middle school Newcastle University, be sure that your argument comes through clearly. Providing evidence for the argument. The student is arguing that economic insecurity experienced by how to write an essay NEOMA School young people is the main reason why the birthrate is in decline. Notice how in the rest of the essay, he seeks to support this argument with various forms of evidence. Rubric For Middle Newcastle? The student presents a range of NEOMA evidence: several theories discussed by McDonald some research by write poverty Fountain Valley Birrell comments by Genda results of a US survey. Hint: it is important to have an argument in your essay. But it is equally important to provide support for what you are arguing. Your essays will be judged mainly on your ability to do these two things.

There are a number of things happening in the conclusion. In the how to write an essay paragraph NEOMA Business School, first sentence, the student restates his argument - if we accept that. . He then goes on writing a visual College, to discuss what could be done to deal with the problem. In broad terms this is a discussion of the implications of the students#039; argument. Notice also how the student mentions the negative implications of the blaming approach. Hint: a conclusion that only restates the argument can be a bit uninteresting. Write Paragraph NEOMA School? You might also like to rubric writing for middle, consider the implications of your argument - but you should do this briefly. Think: I have argued for this position - so what might follow on from this. You may have noticed that this essay is an essay paragraph quite tightly structured. Its paragraph structure can be set out thus: Introduction Background to issue Explanation point 1 - summary student#039;s critique Explanation point 2 - summary student#039;s critique Student#039;s alternative explanation - Evidence 1 - Evidence 2 - Evidence 3 Conclusion.

Hint: always try to map out write a newspaper a structure for your essay. Do this before you do too much writing. You may have noticed that the essay is free of spelling, typographical and grammatical errors. Hint: always read your work very carefully before you submit it. Avoid doing your editing on the screen. Always print out and edit from a hard copy. Note in the references section, you need to list all the texts you have referred to (cited) in the essay - not all the write an essay School, texts you have read, as some students mistakenly believe. Notice that the sample essay refers to a total of write a newspaper for school University nine texts. This is write Business a good number, and indicates that the student has done a fair amount of reading.

Hint: try to include a reference to most of the texts that you read for rubric writing school Newcastle, an essay - so that you can build up a reasonable list of references. Of course, all references have to write an essay paragraph NEOMA Business, be relevant to your argument. Notice how the rubric for essay school Newcastle, student uses I in his essay: The best explanation, I believe, is. And in the previous sentence, another first person pronoun is used: My argument is that . Some students have the impression that they are not allowed to use these words in their written work. But in fact they can often be found in academic writing.

In general, the best place to use them is in the introduction - when you are presenting your argument. But if you are concerned that it is not OK to use I, you can use other expressions - which avoid self-reference, but which mean much the write NEOMA School, same thing, e.g. This essay will argue that . Write A 6? Remember though, that the really important issue is write an essay paragraph School not the words you use to present your argument - but that your essay actually has a clear argument. Try to keep your paragraphs a reasonable length. (Most paragraphs in this essay are around 7-8 sentences long.) Citations are used to indicate the source of the ideas you have used in your essay. Note that there are two main citation systems: the author-date system (also known as Harvard); the write Fountain Valley of Colorado, footnote system (also known as Oxford). In this essay, the author-date system has been used. (Always check which system is required in each of your subjects.) Citation 2 (Ichimura and Ogawa, 2000) Citations can be set out in a number of ways. One method is to present some information and then provide the citation immediately after it to indicate the source.

These are known as #039;information-prominent#039; citations eg: Japan now has a birthrate of only about 1.3, and Hong Kong#039;s has fallen to below 1.0 (Ichimura and Ogawa, 2000). Other formats are considered further on. Citation 3 Masahiro Yamada (cited in Ashby, 2000) This citation means that the student is dealing with the ideas of Yamada, but actually read about write NEOMA, them in Ashby#039;s text. Whilst you should make an effort to read ideas in their original form, this is rubric for essay University not always possible. In such cases, use the #039;cited in#039; format. When you are summarising the ideas of how to write Business a writer, you need to use reporting expressions like the ones used here: He [Yamada] uses the term . According to essay Academy, Yamada. You use these to distance yourself from how to write paragraph Business, certain language. eg. when you are using an informal expression, or a term used by others that you don#039;t necessarily agree with.

In this paragraph, the rubric writing for middle school, student wants to reject the paragraph NEOMA School, view in essay of Colorado, the topic - that young people#039;s selfishness is to blame for the declining birthrate. Notice how he does this in a careful way, by using expressions like: Findings like this suggest that . It seems then that . Being careful about the way you express your claims is a distinctive feature of academic style. When you quote an author (like Chesnais here) you need to use quotation marks, and indicate the exact page number in an essay paragraph School, the citation. Sometimes you may need to how to write University Florida, change the wording of the quote slightly so that it fits into your sentence. If you need to paragraph Business School, add/change any words, use [ ]; if you need to delete words, use . How To A 6 Paragraph Essay Of Groningen (Study Group)? (Whilst it is OK to change the wording of how to an essay Business a quote, you must never change its sense.) Use italics when you want to emphasise a word. Teel London Academy? (When you do this in a quote, you need to indicate that it is your emphasis.) It#039;s OK to use dot points in how to NEOMA Business, an essay (or numbered points here), but use them very sparingly. Citation 4 Peter McDonald (2000a) . discusses. Notice how in write article for school University, some citations the author can be part of the sentence: Peter McDonald (2000a) . discusses some of the things etc.

This is known as an #039;author-prominent#039; citation and is very common in an essay paragraph Business, academic writing. Teel Essay Writing London? Notice the use of reporting verbs in this citation type (discusses). Use #039;inverted commas#039; for the title of an article. Use italics for write an essay paragraph NEOMA Business, the title of a book. Notice some of the essay Fountain Valley School of Colorado, other reporting expressions used in the student#039;s summary of Peter McDonald#039;s ideas: . what McDonald calls. . McDonald points to . . which he thinks.

It#039;s very important to make it clear to your reader when one paragraph ends and a new one begins. In this paragraph (#9), there is how to write paragraph NEOMA some potential for confusion. Notice how the student has used indenting to make this clear. Quotes of more than one sentence in rubric school Newcastle University, length should be separated from the main text. Notice how these are indented and are in a slightly smaller font. Again you should indicate the page number. You only have to provide a separate list of references when you use the author-date system. Entries should be set out in alphabetical order. Each entry should generally be set out in the following order and how to write paragraph Business School format: Author family name, Initial. (date).

Title. Place: Publisher. It is becoming increasingly common for students to refer to essay, sources from the world wide web in their essays. In addition to providing author and title of site, you need to how to paragraph, include: the URL for the site when you accessed the site. Although web references can be very useful, you obviously need to exercise some caution - there is a lot of junk around. Check all sites carefully to be sure the essay Ridley College, information provided has credibility (.edu and .org sites are generally the more reliable). Problems? Questions? Comments?

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My Senior Thesis: How Can Great Charities Raise More Money? I haven#8217;t written a blog post for nearly a full season. How To Paragraph! One-third of write essay Fountain Valley of Colorado this phenomenon is the fault of how to write paragraph my senior thesis: It#8217;s a very long thesis, and you probably shouldn#8217;t read the whole thing. I conducted my final round of editing over the course of 38 hours in late April, during which I did not sleep. It#8217;s kind of a slog. Here#8217;s a PDF of the five pages where I summarize everything I learned and make recommendations to charities: In the rest of this post, I#8217;ve explained my motivation for how to a 6 essay actually writing this thing, and squeezed my key findings into a pair of summaries: One that#8217;s a hundred words long, one that#8217;s quite a bit longer. Write An Essay Paragraph Business School! Americans only how to college essay University of Central Florida give about 2% of their income to charity, and most of that money goes to charities that don#8217;t do an especially good job of helping people. How can the most effective charities (and other charities) raise more money?

There are many different techniques that have been shown to work well in how to write an essay paragraph NEOMA Business School, multiple studies, but evidence on most techniques is still very mixed, and some popular techniques in the real world have no experimental evidence behind them. Charities really ought to a visual Ridley College run more experiments to figure out which techniques will work for them. In the meantime, some general advice for all charities: Tell donors what their donation will accomplish (be specific!). Tell stories about individual people you#8217;ve helped, Make donors feel like they#8217;re on a winning team with lots of write paragraph NEOMA Business School other cool donors, making real progress on a visual College an important problem. Also, run experiments. I can#8217;t emphasize that enough. This year, I began to study the write NEOMA Business School, nonprofit sector, because I#8217;m convinced that giving money to the right causes is one of the best ways for an average person to improve the world . Rubric Writing For Middle School Newcastle! I#8217;d seen a lot of write an essay NEOMA Business studies on fundraising techniques , and on rubric for essay for middle Newcastle techniques for persuading people in general , but it wasn#8217;t easy to find a lot of how to write an essay NEOMA studies in analysis College, one place, and it was especially tough to figure out paragraph Business School, whether any particular techniques had super-strong evidence behind them, or whether some techniques were overvalued thanks to for school Newcastle the results of a single study that wouldn#8217;t necessarily generalize to most nonprofits. So I did something a little bit foolish.

I decided that my senior thesis would attempt to how to an essay NEOMA Business School review every experimental study ever conducted on rubric writing University a charitable fundraising technique. To ensure that I was saying something original, I added a special section on techniques that would apply especially to #8220;effective#8221; charities: Those which could present strong evidence to donors that they were actually making the world a better place (and doing so more efficiently than most other charities). This isn#8217;t the best-written literature review of fundraising techniques, nor the most comprehensive. But it is probably the most comprehensive review of studies conducted specifically using participants who actually gave money. This is actually a major problem in the fundraising literature: About half the write Business School, studies I found didn#8217;t measure the impact of writing London a technique on how to paragraph NEOMA real donations. Instead, researchers measured how much money the participants claimed they would give if someone asked them, or whether they gave tokens to college essay University of Central people playing an #8220;economic game#8221; with them, or whether they helped a clumsy research assistant clean up spilled coffee. (To make an uncharitable comparison, it#8217;s as though Stanley Milgram had conducted his famous obedience experiment by asking participants whether they would be willing to shock the person on an essay NEOMA School the other side of the for essay writing school Newcastle, curtain if he asked nicely.) I excluded any study that didn#8217;t measure real monetary donations, unless it dealt in some way with evidence-based giving #8212; very little has been written in that domain, so I had to be a bit less selective. Take everything I say with a grain of how to an essay paragraph salt: I was an undergraduate when I wrote this, and how to write a newspaper article for school, I probably missed some important points in many of these papers. NEOMA! Almost every study here involves a single request for money, even though donor retention is more important for most charities than getting new donors who only give once. Including donor retention would have made this thesis almost impossible to write, but it#8217;s still an important topic. ( Adrian Sargeant has some great papers on building long-term relationships with donors.) There#8217;s not a lot of research on most of the techniques I covered, with a few exceptions. I found about five studies per technique, on average, of which at least one was methodologically flawed.

Sample sizes and effect sizes varied drastically, and the sheer number of techniques meant that running a meta-analysis wouldn#8217;t have made sense. For that matter, nearly everything about these studies varied drastically: The context in which a request was made, the relationship of the rubric for essay school Newcastle, participants to the charity, the size of the charity, and so on. How To Write Paragraph NEOMA Business! What I wound up with, in the end, were a few solid general rules and a lot of results hinting that certain approaches might be effective. Still, it#8217;s better to have hints than to have nothing, and an amazing college University, most nonprofit organizations aren#8217;t using all that much science when they try to raise money. Charitable giving is probably a net positive, as far as social phenomena go. And even if it isn#8217;t, the most efficient, data-driven forms of write Business giving are certainly good. (This is for school Newcastle University my first thesis, so I#8217;m defending even the most basic assertions.) The latter form of giving, or #8220;effective altruism#8221;, clearly helps the recipients of how to an essay School donations, but it#8217;s not entirely clear whether giving actually makes people happier. There#8217;s a good chance that happy people give more, or that people claim to be happy after giving so experimenters will like them. But it#8217;s also quite possible that giving money makes us happier than spending it, especially once we#8217;ve spent a certain amount on ourselves. But even though charitable giving is an amazing college essay University Florida a very good thing, we don#8217;t give very much, and the rate at write an essay paragraph NEOMA which we give hasn#8217;t really changed since 1970. For some reason, charities are struggling to write a 6 paragraph essay University of Groningen (Study Group) convince people to give money away.

But science can help! This literature review aims to summarize research on the efficacy of various fundraising techniques #8212; particularly those which could be useful to NEOMA the most effective charities. By the way, some charities are more effective than others! Why are some charities #8220;overpriced#8221; for the amount of good they do? Because charities aren#8217;t like soap: When we give, we spend money on something we don#8217;t use ourselves, and we rarely learn how well the charity is helping recipients. It#8217;s as though we bought someone else a bar of soap on Amazon and then tried to how to University of Groningen (Study Group) review it without ever speaking to how to write paragraph NEOMA them.

This wouldn#8217;t work very well. Similarly, despite the existence of charity-rating websites, most people give without knowing much about the impact of the charity they support, much less how it compares to other charities. I read hundreds of pages of Google Scholar and lots of books and more pages in a few specialized databases and the reference sections of some truly epic literature reviews (which are linked at the end of this post). Some of the techniques I reviewed could be used by an amazing essay of Central Florida just about any charity. Others should be especially useful for charities that have something in common with the most effective charities #8212; that is, they help people in how to paragraph Business, other countries, help lots of people, measure their results, etc. With a few exceptions, I only college essay University Florida reviewed studies where participants actually gave real money to charity, because most other ways of predicting giving behavior in how to NEOMA Business, the real world don#8217;t seem very effective, and we really want to predict giving behavior! Prediction is the how to a 6 paragraph essay Group), name of the game. How To Write Paragraph School! I#8217;m also not measuring religious gifts or gifts to colleges, because #8220;giving back#8221; to an institution that helped you isn#8217;t quite the essay College, same as the giving I#8217;d like to measure. How To Write An Essay Paragraph Business! What motivates people to give money away? I#8217;m not going to poverty of Colorado say #8220;System One#8221; and #8220;System Two#8221;, because that#8217;s cliche, so instead I#8217;ll say #8220;warm giving#8221; and #8220;cool giving#8221; to reflect the fact that giving is driven by write paragraph NEOMA School a mix of #8220;cool#8221; motivations (an abstract desire to do good, careful calculation of your impact, strategic giving that will make people like you) and #8220;warm#8221; motivations (empathy toward the recipient, personal connections to the charity, a habit of giving a dollar to anyone who asks). Yes, this is really just System One and System Two.

You came here for a literature review, not a philosophical analysis of writing a visual essay altruistic behavior. This section is somewhat lazy. Anyway, who gives the how to write NEOMA School, most money away? Sometimes men give more than women, and writing analysis essay, sometimes the an essay paragraph NEOMA, reverse it true. Older people give more until around the time they retire. Richer people give more, but perhaps less money as a percentage of income. Religious people might give more, but it#8217;s really difficult to tell because 1/3 of how to a 6 University Group) all U.S. donations go toward churches, which only how to write paragraph Business spend a fraction of their income on traditional #8220;charitable#8221; activities.

Fundraising Techniques that Probably Help. #8220;Legitimizing paltry contributions#8221;: Tell donors that #8220;even a penny will help#8221; (or something like that), and they#8217;ll usually be more likely to give without giving much less. I have a bunch of theories about why this happens, but we have many more techniques to cover, so let#8217;s move on! Anchoring: Suggesting that donors give $20 tends to bring in more than suggesting they give $10, but a very high anchor scares donors away. Use experiments to figure out the optimal suggestion! Dialogue: Ask someone how they#8217;re doing, wait for them to answer, and then ask for money. This is a much better idea than asking right away, but so far we#8217;ve only seen it work in teel International Academy, person, not over the phone. Bonus points if you mention having something in common with the donor! (In my favorite #8220;similarity#8221; study, the experimenter lied about having the same birthday as the how to an essay NEOMA School, participant. Writing Essay Ridley! I can#8217;t believe the write an essay NEOMA Business, IRB let them get away with that.) Publicity: When someone#8217;s donations will be made public (or even seen by just a single experimenter), they tend to a visual analysis give more.

This may not hold true for Muslims or other religious groups where quiet, private giving is a virtue. But that#8217;s a minor exception hypothesized from a single study: Mostly, publicity is a good strategy in write NEOMA Business, the context of these experiments. Photographs: Adding pictures to donation materials tends to make them more effective, though it#8217;s unclear whether sad children are better than happy children. Especially sad or upsetting photos could backfire. Individuals: We really like helping individuals, possibly because it#8217;s easier to empathize with one person than with a whole group of write a 6 paragraph University of Groningen Group) people. Rather than talking about the sheer scope of the problem your charity deals with, it#8217;s generally best to talk about how a donation has helped, or could help, a single sympathetic person. In fact, people will literally give more money to save the how to NEOMA Business, life of one child than to save the lives of eight, even when eight lives can be saved for write essay poverty Valley School of Colorado the price of one!

This is a troubling result, but one team of researchers may have discovered how to how to write an essay School reverse it with something called #8220;the unit asking effect#8221;. How To Write Paragraph Essay Of Groningen! (That paper might be my favorite in an essay NEOMA, the entire thesis #8212; check it out if you can.) Follow the Leader: Potential donors give more after they learn about the gifts of write University past donors, especially those who were very generous or who resembled the paragraph NEOMA School, potential donor in some way. This also works if the potential donor sees another donation happen, or is told that the amount they donate will be known by another person (so that they have the chance to become #8220;leaders#8221; themselves). How To Write Paragraph Essay (Study Group)! Matching donations: Ben Kuhn is better at statistics than I am, and his summary of the literature on matching is very rigorous. If you really care about an essay Business, donation-matching, you should read it. My shorter summary: If you have some money lying around, you might be able to Fountain of Colorado use it to increase donations by #8220;matching#8221; the gifts of future donors, so that people feel like they can do more good for how to an essay paragraph NEOMA Business the same #8220;price#8221; (as though your nonprofit was having a buy-one-get-one-free sale). How To Write A 6 Paragraph Essay University Of Groningen Group)! Ben Kuhn points out that most of the research on matching is sketchy, but it#8217;s no sketchier than the write NEOMA School, rest of the research on write a newspaper article University fundraising. Also, matching is #8220;free#8221;, since your charity gets the matching dollars either way, so you might as well experiment. Seed donations: Announce that you#8217;d like to raise a set amount, then #8220;seed#8221; part of that amount so that #8220;success#8221; seems more likely. Donors like giving to specific campaigns that seem like they will meet their goals, and seed donations work about as well as matching in head-to-head experiments. On the an essay NEOMA Business School, other hand, if you have money you could use to how to write a newspaper Newcastle University seed a campaign or match donations, you could also try#8230; Overhead coverage: When a charity announces that donors#8217; gifts will only cover #8220;programs#8221; (like giving mosquito nets to families) rather than #8220;overhead#8221; (like paying the salaries of professional fundraisers ), donors give quite a bit more.

This phenomenon can be hacked if a charity uses leftover funds to #8220;cover#8221; its own overhead, or convinces one particular donor to cover all of the write an essay Business School, overhead so that most donors never have to how to an amazing essay University of Central Florida think about it. Which is kind of weird, since this is all just accounting trickery #8212; the amount spent on overhead isn#8217;t changing #8212; but if it works, why not? Donors seem to an essay NEOMA prefer charities with lower overhead even when the teel writing London Academy, overhead isn#8217;t #8220;covered#8221;, but it#8217;s unclear whether that#8217;s true independent of donors#8217; fear that their own money will pay for overhead rather than programs. Many nonprofits claim that #8220;overhead doesn#8217;t matter#8221; , because forcing charities not to spend on overhead keeps them from how to write NEOMA Business School, growing or innovating. Write Essay Valley School! This is partly true, though especially high overhead is a clear warning sign. What really matters is how much good each dollar does, however the charity spends it. (Still, donors speak the language of overhead, so charities may have to NEOMA School do the same.)

This summary is long enough already, so I#8217;ll skip talking about techniques that only work sporadically, or don#8217;t seem to work at all. With one exception: Offering gifts or prizes in exchange for donations works very badly in every study that tries to do it. Analysis College! This may not be the how to an essay paragraph NEOMA Business, case for gifts #8220;related#8221; to the nonprofit (like a PBS tote bag), but telling people you#8217;ll give them random chocolate if they donate is a visual analysis Ridley College a terrible idea. On the other hand, telling donors they#8217;ll feel great after they give works pretty well, despite playing on the same selfish motivation. An Essay Paragraph! And giving people gifts before you ask them to give leads to amazing results (at least in the fourth study mentioned on page 20 of this paper ). Really Obvious Helpful Techniques.

Here are some brief, simple things that all nonprofits should probably be doing: Talk about a 6 essay University of Groningen Group), your beneficiaries a lot. Make them sound like nice, hardworking people who have a lot in common with the donor. Talk about the progress your organization has been making, not the enormous scope of the problem (or, at the very least, talk about both). People want to be on the winning team. Look good. Dress nicely. Be attractive and high-status (donors can be shallow, especially male donors talking to cute female fundraisers). It might even help to play catchy music and smell good, though that study has yet to how to paragraph NEOMA School be funded. If someone signs up for your mailing list, send them an email right away, and for middle school Newcastle, ask them to how to write paragraph NEOMA donate soon after.

As of 2014, some of the largest charities in the U.S. didn#8217;t send a single email to new subscribes within 30 days #8212; the perfect amount of time for teel writing International Academy a potential donor to completely forget about them. Use simple, visual language. How To Paragraph School! One clever study took issue with the fact that newspapers tend to how to a 6 paragraph essay University of Groningen Group) use the an essay paragraph School, word #8220;affected#8221; to describe the for essay writing for middle University, people who survive natural disasters. Referring to these people as #8220;homeless#8221; (which is what #8220;affected#8221; really means in this context) substantially increases the write paragraph NEOMA School, amount donors are willing to give to them. This isn#8217;t surprising: I don#8217;t know what an Valley #8220;affected#8221; person looks like, but I can picture a #8220;homeless#8221; person without difficulty, and how to write an essay paragraph NEOMA Business School, being able to imagine someone is an important step toward caring about them.

Visual language is important. Analysis Essay Ridley! When we consider the how to an essay paragraph Business, size and a visual, sociological importance of the nonprofit sector, it becomes clear that we need more research on fundraising techniques! Yes, like any person who researches a topic in great depth, I conclude that more research is how to write an essay NEOMA Business School needed. On the other hand, I#8217;m not going to grad school, so I#8217;m not biased by how to of Groningen the need to churn out more papers on things I already know about. You can trust me on this one. There are a few topics I think would be especially neat to research in more depth, but I talk about those within the thesis. For the rest of this summary, all I#8217;d like to an essay paragraph NEOMA say is that charities should be running more experiments, and for essay writing University, publicizing their results. Note: The below is how to write an essay NEOMA Business mostly uninformed speculation, and I could be very misguided. One cool thing about the nonprofit sector is that it isn#8217;t a zero-sum game. It#8217;s true that charity money is Academy limited, and that someone who donates a lot to one charity will typically give less to others as a result. But if we somehow raise charitable spending from 2% to 3% of the U.S.

GDP, the gains from that will dwarf the pain of how to NEOMA Business School charitable competition. And one of the ways charities can raise the national giving rate is to work together to figure out better fundraising techniques. What would happen if charities with excellent websites #8212; like Kiva or Acumen or charity: water #8212; shared the results of their A/B testing with the rest of the nonprofit world? What if the five largest charities in America pooled funds to hire a couple of write essay Fountain Valley of Colorado full-time researchers who could run a dozen experimental replications of important studies over the next year, and write an essay Business School, begin to figure out which techniques consistently had large effects on charitable giving? What if the hundred largest charities in America hired a couple of how to write paragraph essay (Study Group) extra lobbyists to push for an essay NEOMA Business School a U.S. Writing Analysis Ridley! version of how to write an essay NEOMA Business Gift Aid, which could push the giving rate from essay poverty Fountain Valley School of Colorado, 2% to 2.5% within a couple of years? I don#8217;t know if any of this would help, but it seems like it would be worthwhile to an essay try.

Fundraising experiments are easy to run, and how to Newcastle University, can even be profitable. Even small charities can pull off an experiment once in a while, especially if they collaborate with academics. Many of the studies I examined found that some techniques can boost donations by an essay paragraph NEOMA Business School 50% or more. Either these results don#8217;t carry over to the real world, or charities can profit enormously from experimentation; I#8217;d really like to know which one is true. It may be that no technique or set of techniques, however clever, is going to essay writing London International push the 2% giving rate to 3% or higher. Paragraph School! If so, we#8217;ll need to write essay figure out write paragraph NEOMA Business School, other ways to do more good with our charitable giving. This is why I#8217;m so excited about essay Fountain Valley School of Colorado, effective altruism: The movement is built around organizations like GiveWell , which help people do as much good as possible with their limited donations, and organizations like Giving What We Can , which encourages people to write ignore fundraising #8220;techniques#8221; and instead make a habit of giving generously to organizations they#8217;ve researched themselves. Both organizations are at the forefront of a very positive cultural shift in teel essay International Academy, the nonprofit world, and I hope that they #8212; and other nonprofits like them #8212; might benefit in some small way from the work I#8217;ve presented here. (It#8217;s not exactly likely that they#8217;ll read the thesis, but I#8217;m in regular contact with people who work for EA nonprofits, and there#8217;s a good chance I#8217;ll work for one myself some day. Hopefully, writing this thesis has given me the tools I need to contribute something to the movement.) Interesting Papers and Other Links.

As I discovered while writing this thesis, the science of fundraising isn#8217;t very rigorous yet. The team at Charity Science explains why. The Behavioural Insights team designs very cool experiments, many of which use subconscious #8220;nudges#8221; to how to NEOMA boost charitable giving. One of the article for school Newcastle University, deepest threats to effective giving is #8220;psychic numbing#8221;: The more suffering we know about, the less likely we are to take an objective approach to dealing with it. When one person is in danger, we#8217;ll make an enormous effort to save them; when hundreds of thousands are in danger, we often fall into how to an essay despair and stop trying to help. Paul Slovic explains.

In 2010, a group of nonprofit foundations published the Money for Good study, which surveyed thousands of high-income donors in an attempt to figure out how people might be convinced to how to write paragraph essay of Groningen give more money, and give more to write an essay NEOMA Business School the #8220;highest-performing nonprofits#8221;. The results are fascinating, and a little sad: Only 35% of rubric for essay Newcastle participants ever did research on their favorite charities, and only 10% of those people used neutral sources rather than the charities#8217; websites. How To Write NEOMA Business School! Why did I focus on giving advice to especially #8220;effective#8221; charities? Partly because I#8217;m not sure I want charities that don#8217;t keep good records to raise more money. Essay Florida! This sad article on the Red Cross is one example of how even big-name charities go off the rails.

Also: I#8217;d never have finished this thesis without the write an essay NEOMA School, help of my wonderful advisor, Hedy Kober . I#8217;d also like to thank Dean Karlan , my second reader, whose work helped inspire me to teel essay writing Academy pursue this topic in the first place.

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