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Avon Products Essays and paper, Research Papers. Title: PLEASE HAVE RYANSD2011 COMPLETE MY ORDER Assignment 2 Avon Products Case Study Write a 5 7 page paper 1 Provide a description status company led determination a change 2 Identify model change theory typified case study choice. Assignment 2: Avon Products Case Study. Write a five to writing the perfect School, seven (5-7) page paper in which you: 1. Provide a brief description of the status of the company that led to its determination that a change was necessary. 2. Identify the model for change theory typified in the case study of your choice. Discuss what led you to identify the model that you did. 3. Research Paper Submission. Illustrate the types of evaluation information that were collected and how they are used to benefit the writing Wycliffe, company. IMG Academy. 4. Speculate about writing an english The Perkiomen success of the changes within the next five (5) years and how adjustments could be made if the results become less than ideal. 5. Use at least five (5) quality academic resources in research, this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Title: Read Avon Products chapter 1 answer Following questions 1 Provide a description status company led determination a change 2 Identify model change theory typified case study choice Discuss led identify model. Total Pages: 4 Words: 1105 References:5 Citation Style: MLA Document Type: Research Paper. 2. Identify the model for change theory typified in the case study of writing essay The Perkiomen, your choice. Discuss what led you to identify the model that you did. 3. Illustrate the types of evaluation information that were collected and how they are used to benefit the company. Research Paper Submission IMG Academy. 4. Speculate about success of the changes within the next five (5) years and essay writing for kids, how adjustments could be made if the results become less than ideal. Title: Andrea Jung's Makeover of Avon Products Inc. Research Submission IMG Academy. Total Pages: 16 Words: 4254 Works Cited:0 Citation Style: APA Document Type: Essay. Management, which requires the case in the text. book named Strategic Management Concepts and Cases in the topic of Case 1 : Andrea Jung's Makeover of.
Avon Products , Inc. by critical means, John E. Gamble, University of. Research Paper IMG Academy. South Alabama p. Study Center. c-17 - c-49. Executive Summary = 1 page. Body = 13-14 pages. Appendices = 1-2 pages.
2. apply the tools and techniques of strategic management to a variety of organisations in case studies and assignments. 3. analyse strategic programs at the corporate, strategic business Unit (SBU), and IMG Academy, functional department levels. Based Essay Westbourne. 4. Paper Submission. bring together the other courses of your Bachelor?s degree into an integrated approach to business strategy. What An Essay Louisiana. 5. to write an Executive Report on paper submission, a pany as if you were a professional Strategic Management Consultant. You are required to read the Guide for Students and to follow the format of the writing admission essay School, Executive Report structure given. (Chapter 5).
The heading and research submission, sub-heading of that structure will guide you in High, the right direction( can be viewed at this link below) 2. the main issues, problems and opportunities. and then include your answers to them within the Executive Report structure. 2. what can they do about their weaknesses and. Research Paper. 3. how can they do even better, including their possible opportunities in the future. 2. Investigative and research skills shown 20% 5. The Perfect Admission The Windsor School. Overall impression of paper, quality and excellence 5% I will send the writing college The Windsor, case study material, important structure guidelines, remended references source and all information to you via this email address. specific report that focus on the case study and. subject area instead of work that you have in the data.
Title: Avon Calls on Foreign Markets. Total Pages: 5 Words: 1959 Bibliography:5 Citation Style: APA Document Type: Research Paper. Research Paper Submission IMG Academy. Complete your assigned readings before you complete the assessment. Prepare a paper (700 to 1,050 words) discussing the case and incorporating answers to the questions below. It is important to address each of the questions presented.Students use the APA format in writing course papers. Therefore, the research argument essay, APA rules for formatting, quoting, paraphrasing, citing, and research paper submission IMG Academy, listing of sources are to be followed. The Reference List is not included in the required paper length.
Your paper must contain at least five references, which may include your course textbook, internet sources, books, and to writing State University, professional journals or other appropriate resources. Please do not copy or plagiarize others materials. All papers are electronically scanned by SafeAssign. Significant deduction of paper submission IMG Academy, points may result when copying and plagiarism is evident. Read the closing case “ Avon Calls on Foreign Markets” Avon Calls on Foreign Markets. Avon , founded in 1886, is one of the world's oldest and largest manufacturers and marketers of beauty and related products . 92 Many are most familiar with Avon through its long- standing ad, ' Ding dong, Avon calling', but the company has recently switched to 'Hello Tomorrow' to change its image and better reflect the company's new marketing approaches. Where Opportunity Currently Knocks Avon is headquartered in critical Holland International Study Center, the United States, but over three- quarters of its sales and employees are outside its North American division. It seems to be selling everywhere moisturizer to Inuits above the Arctic Circle and makeup delivered by canoe to residents of research IMG Academy, Brazil's Amazon region. An English Essay. It has its own sales operations in 66 countries and territories, and it distributes to another 44. Altogether, there are about 5.8 million independent representatives selling Avon products . However, Avon was 28 years old (an adult by human standards) before it ever ventured abroad, and research paper, then only to nearby Canada. Forty years later, a geriatric in writing an english essay, human terms, it moved into its second foreign market, Venezuela.
Map 16.1 shows how Avon now divides the world regionally and the portion of its business in each region. Why Avon Went Global. So why has Avon put so much emphasis on international expansion in recent years? First, Avon forecast a slow growth potential in the U. S. market, because there is virtually no remaining untapped market for paper submission, cosmetics, fragrances, and toiletries. To grow rapidly in the United States would mean taking sales from competitors, and the U. Courswork High School. S. Research Paper Submission. beauty market is very competitive. Research Based Essay Westbourne. If you doubt this, just try weaving through a large U. S. department store without being accosted and sprayed on. Avon has preferred to put emphasis on less- competitive markets, and its latest annual report even states that it expects U. S. growth to be in research IMG Academy, line with that of the overall beauty market - which means its domestic sales will depend primarily on the population growth of women in the cosmetics- using age group. Even if there were a considerable untapped U. S. market, less than 5 percent of the world's population lives in critical means, the United States. Second, you need to research paper submission IMG Academy, understand Avon 's distribution system to appreciate why Avon worried about U. S. sales in the latter part of the twentieth century. Avon has always depended on direct selling by contracted independent salespersons (almost always women working part time and known as ' Avon ladies' or ' Avon representatives'), who sell to households by demonstrating products and giving beauty advice. These reps place sales orders with Avon and deliver orders to what are the steps to writing, the customers once they receive them.
Historically, these direct sales have been the backbone of Avon 's success. To begin with, direct selling offers Avon a cost- savings advantage by enabling the company to maintain a smaller number of employees, keep its advertising budget low ( the Avon ladies do much of the promotion), and paper, avoid having to pay for shelf space in stores. School. The lower costs have facilitated Avon 's maintenance of generally lower prices than those that competitors charge in department stores. Thus Avon has consistently maintained an image of good value for the money. Direct selling also offers additional marketing advantages, because word- of- mouth customers tend to be quite loyal to the Avon ladies they befriend. However, in submission IMG Academy, the late twentieth century, the outlook for U. Are The An Essay. S. direct sales of any kind of product looked bleak. Droves of U. S. Research Paper. women were entering the workforce full time, which made them less receptive to door- to-door salespersons and less willing to spend time on makeup demonstrations and courswork School, the arrangements for a later receipt of their purchases. Because of working full time, the pool of women seeking part- time employment also seemed to be drying up.
Meanwhile, back in research submission, the Home Market In an based argument essay Westbourne School, effort to combat the research paper, problem of house- to-house sales, Avon has allowed reps to open retail outlets, which are usually small kiosks in shopping malls. Further, Avon ladies have pretty much given up their old ' ding dong' routines by selling instead to friends and family, to colleagues at work, and courswork Bodwell High, through ads on their own Web sites. Paper. In the meantime, the prediction that the pool of Wycliffe, part- time job seekers would dry up proved wrong. Between 1996 and paper IMG Academy, 2007, the essay for kids College, number of direct sellers in research paper, the United States for argument essay Westbourne School, all companies increased from paper 8.5 million to 15 million, and sales value has increased proportionately. The global recession has since increased the availability of people to writing college essay The Windsor School, sell independently. When the U. Research Paper IMG Academy. S. outlook looked gloomy, the outlook in foreign markets looked bright. For example, the lack of research argument Westbourne School, developed infrastructure in the rural areas of such countries as Brazil and the Philippines deters women from leaving their homes to shop for cosmetics. But in these countries, Avon ladies reach consumers in some of the most remote areas, because there are ample numbers of paper, potential Avon ladies.
For instance, Avon has 800,000 representatives in Brazil alone. In transitional economies, Avon 's market entry coincided with pent- up demand from the period of centrally planned economic policies. In rapid- growth economies, such as Chile and Malaysia, Avon taps a growing middle- class market that can afford its products . The International Strategy Global Products . As Avon moved internationally, it pretty much allowed its country managers to decide what products would sell in their markets. Either Avon 's R D unit in the United States or a local R D unit would then develop them. These were largely produced within the country selling them and included such products as a combination skin cream ( moisturizer, sunscreen, and insect repellent) in Brazil, skin- lightening creams in parts of Asia, long-lasting citrus fragrances in Mediterranean countries, technology- driven skin products in what are the steps an essay Louisiana State University, Japan, health and paper submission IMG Academy, wellness products in Argentina, and bigger bottles of personal- care products in Spain. Once products are developed, Avon disseminates the information to courswork, its facilities else-where. For example, Avon - Japan developed emulsion technologies to produce lotions and creams with lighter textures and higher hydration levels, and many Avon operations in research IMG Academy, other countries now use the process. Some Pitfalls of Product Proliferation On the means International Study, one hand, this decentralization to fit the wants of local consumers has undoubtedly given consumers the research, products they want. On the other hand, it has come with costs. Essay Writing For Kids. To begin with, the IMG Academy, resultant product proliferation has increased manufacturing costs, which threatens Avon 's strategy of maintaining a good profit margin while simultaneously offering customers a good value for their money.
Next, Avon has depended primarily on its catalogs to critical means Study, promote its products . For instance, it distributes catalogs every two weeks in the United States and every four weeks abroad. Its circulation dwarfs that of any other commercial publication. However, as its product line grew to '13,000 products for the Mexican market alone' the submission, catalogs became too bulky, and the Avon ladies could not possibly know enough about the line to sell effectively. In 2006, Avon cut its product line by 25 percent, and writing an english School, it plans to cut the line even more. It is also moving toward more large-scale centralized production to save on manufacturing costs. Although Avon is paring its product line, this does not imply a cutback in new products , which are important in the industry.
In fact, Avon has signed exclusive agreements with several universities worldwide (such as in Australia, China, Japan, and research submission IMG Academy, Thailand) to help develop new products . For example, Asia has long been a leader in herbal and therapeutic treatments. Avon 's venture with Chiang Mai University in Thailand has produced one of Avon 's latest products using this Asian expertise, Anew Alternative, which is purported to an essay Louisiana State, diminish fine lines and wrinkles. Global Branding Avon now emphasizes global brands that include Anew, Rare Gold, be Coming, and Far Away fragrances. Through standardized branding, Avon creates a uniform global quality image while saving costs by using uniform ingredients and packaging. Global branding also helps inform consumers that the company is international. This helps sales in countries such as Thailand, where consumers prefer to buy beauty products made by foreign companies.
Although Avon prominently displays its name on most of its products worldwide, some of its brand names differ among countries. For instance, when Avon has made foreign acquisitions, it has sometimes kept the successful brand name and goodwill it has acquired. For example, when Avon acquired Justine in South Africa, it kept the Justine name. The company prints instructions in research submission, local languages but may or may not put the for kids Wycliffe, brand names in that language. It sometimes uses English or French brand names, because consumers consider the research paper, United States and courswork Bodwell, France high- quality suppliers for beauty products . For example, Avon sells skin- care products called Rosa Mosqueta (in Spanish), Revival (in English), and Renaissage (in French) in research paper submission IMG Academy, Chile, Argentina, and Japan, respectively. In each case, the research based School, Avon logo appears prominently on the products ' containers as well.
Global Pricing for each country operation sets its own prices to research paper IMG Academy, reflect local market conditions and strategic objectives. However, at times the price difference between neighboring countries has created demand for contraband shipments from the country with lower prices - such as has recently occurred between Colombia and writing admission essay School, Venezuela. The prices are subject to change for each sales campaign. Avon runs a new campaign with different special offers every two weeks in the United States and every four weeks abroad. The shortness of research paper submission, campaigns is helpful for adjusting prices in highly inflationary economies. Avon also has a strategy of introducing two- tiered products that sell at different prices.
The aim is to capture more up market sales while maintaining the existing clientele. Courswork Bodwell. For instance, it has contracted with Christian Lacroix to develop fragrances that will sell at a higher price than Avon 's traditional ones. Global Promotion Although Avon 's promotion is primarily through its brochures and catalogs, it also advertises. It uses such media as broadcasts and billboards and has four primary objectives: 'To sell newly launched products '. To accelerate sales in paper submission, some of its fastest- growing markets, such as Russia - To recruit reps in places like China - To use a campaign called 'Hello Tomorrow' to change the public perception of its products as unfashionable and outdated to stylish and modern 'Hello Tomorrow' This campaign is research Westbourne Avon 's first global ad campaign aimed at the image of research IMG Academy, its overarching Avon brand. Its prior global campaigns aimed at selling specific products . Despite the global campaign, some of Avon 's ads vary by country. Writing Wycliffe College. For instance, it sponsors a British TV drama about footballers' wives and one in Russia that includes a character who sells Avon products . Research Submission IMG Academy. Avon is also using celebrities to help sell its products . The Mexican film star Salma Hayek is the courswork Bodwell, face of Avon . Academy Award winning actress Jennifer Hudson is the research paper submission IMG Academy, spokesperson for Imari fragrance.
Baseball player Derek Jeter (yes, Avon does have some products for men too) has his name on a collection of skin- care products . Meeting the Needs of Women Worldwide Perhaps Avon 's most important campaign is to develop a global image as a company that supports women and their needs, a campaign that has generated favorable publicity in media reports. Building on this theme, Avon co-hosted a Global Summit for a Better Tomorrow at the United Nations during International Women's Day, and it gives annual Women of Enterprise Awards to essay writing for kids, leading women entrepreneurs. It also publicizes how being an Avon lady heightens the role of women, which has been particularly successful at attracting new reps in developing countries such as Malaysia and the Philippines. Undoubtedly, Avon 's biggest social- responsibility projects are its work internationally in fighting breast cancer and domestic violence. Avon ladies disseminate information about breast cancer along with their promotion brochures and sell items to raise money for local needs.
Avon is the largest corporate donor to breast cancer research. The fight against domestic violence is a newer Avon program. Paper. It is working through local organizations to pre-vent violence through education and to treat women who have been victims. Global Distribution Avon basically duplicates its distribution method in essay writing, foreign countries, which means that it sells to independent representatives who have taken orders from customers they have either communicated with or visited. However, there are some variations. We have already discussed some of the changes in the United States.
In Japan, there is a substantial mail- order business. Research Paper Submission. In Argentina, Avon has beauty centers. Probably the biggest deviation from the perfect admission essay The Windsor School direct selling occurred in China, the only single-country division in Avon 's global network. Research Submission IMG Academy. In response to a 1998 Chinese law prohibiting house- to- house sales, Avon quickly opened about writing The Perkiomen 6,000 beauty boutiques, lined up 9,000 independent stores to carry Avon , and opened 1,000 beauty counters. Thus Avon made its products available in virtually every corner of the research submission, country. In 2005, the Chinese government loosened its house- to- house sales regulations but with many restrictions, such as capping the courswork School, commission for research IMG Academy, salespeople and preventing them from recruiting others to work on a shared- commission plan. Avon seeks to what an essay Louisiana University, transfer successful practices in one country to other countries. To encourage the transfer of know- how, Avon brings marketing personnel from different countries together to share what it calls ' best practices', and it passes on information from country to country. It also promotes competition among countries, such as awards for research IMG Academy, country- level initiatives to improve sales, quality, and efficiency.
Looking toward the Future Avon has several challenges for means Holland Study, the future. Although its direct- sales method has been important in Avon 's success, there are drawbacks to it. For one, customers cannot obtain a product whenever they want it. For another, reps report many returns because customers cannot always discern exact colors from research submission IMG Academy catalogs. For another, it may be difficult for Avon to means International Study, capture clientele in a higher- price category while maintaining the value- for- money clientele.
Avon anticipates that international operations will account for the bulk of its growth in the foreseeable future. Its products are still not available to research, a large portion of the world's women. It is already operating in all four BRIC countries, however, and writing College, is the market leader in paper IMG Academy, two of them (Brazil and Russia). Incorporate into Bodwell School, your analysis responses to the following questions. You should make sure to incorporate core concepts from your reading assignment. 1. Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of submission, each to Avon ’s global operations. 2. Why is Avon so much more dependent on its foreign operations than on its home ( U.S.) operations?
3. Discuss socioeconomic and demographic changes that could affect Avon . 4. Courswork High. How might a global recession, such as the one that began in research IMG Academy, 2008, impact Avon ’s operations? 5. What are the writing School, major competitive advantages that Avon has? How easily might other companies duplicate these advantages? 6. Avon does not sell within the United States in paper IMG Academy, retail establishments (with the exceptions of kiosks handled by some of essay writing Wycliffe, its reps). What are the research, pros and cons of distributing that way? 7. If you were advising Avon on the selection of new suppliers, what would be your major concerns as you evaluate firms that are potential suppliers? What criteria should the company use to College, make decisions on where to manufacture their products ? 8. Identify the challenges Avon faces in both maintaining and expanding its global manufacturing and research paper submission IMG Academy, supply chain network given the dynamics of today’s competitive environment. Please use this reference as one of the five. Daniels, J., Radebaugh, L., Sullivan, D. (2011).
International business, environment operations (13th ed.). Writing The Perkiomen School. Upper Saddle River, NJ: Prentice Hall., 620-625.
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Free Sample Business Plan Example Template. To Help you Succeed In Business. Here is an abbreviated example of a serious sample business plan examples templateproposal. It is provided to give you a feeling for the style of writing that is used in a business plan, and is not intended to be a comprehensive guide of what should be covered in a good plan. The humorous content of this business plan example is research submission, supplied only for the readers interest.
For optimum effectiveness, care should be taken to minimize the humorous content in an actual proposal. Free Sample Business Plan Examples. Table Of Contents. Statement of Funding Proceeds Executive Summary Description Of The Business The Market Marketing Strategy Business Location Licenses/Permits/Registrations Insurance/Bonding/Employee Benefits Management Personnel Financial Data Appendix. Statement Of Funding Proceeds. Children's World has developed a line of toys that are superior to all other products that exist on means Holland International Study, the market today. In order to service our identified target markets with these superior toys, significant capital infusion is paper submission, required.
Specifically, the required $15,000,000 will be allocated appropriately to: Marketing and Advertising $ 1,500,000. Capital Equipment 450,000. Research and Development 1,000,000. Operational Expenses 2,000,000. Children's World is the Holland Study Center, major player in the global gift giving industry. Originally founded as a sole proprietorship in 1930, the marketing tactics employed by Children's World had grown to the level of being a family legend by research paper submission, 1940.
Annual toy production of what are the to writing an essay Louisiana University, Children's World exceeded 86,000,000 units at paper this time, and major expansion plans were developed. However, due to a slight downturn in the global economy, these plans have been shelved as projected profit levels have fallen to a near break even point in 1993. To revitalize the company, a rigorous program of research and development was undertaken in the early 1950's. The first major breakthrough of which is ready for production. To be able to make maximum use of our proprietary breakthrough technology, Children's World needs to upgrade its existing facilities, as well as reevaluate the Westbourne School, company's sleigh delivery system It is anticipated that a late model Cessna Citation could be modified to research paper submission meet the operating requirements of Children's World.
In addition, several used cargo planes will need to be acquired to facilitate the development of large stockpiles of toys at strategic global locations. A central hub system is being considered. Additional manufacturing upgrades are planned to facilitate the projected increases in manufacturing output. Some of the upgrades include the replacement of manual lathes with automated CNC machines, the installation of spray booths using the latest in writing electrostatic technology, computerized conveyor and sorting systems, and an upgrade in the Statistical Process Control (SPC) area of the Quality Assurance Department. As can be seen, Children's World is now at research paper submission IMG Academy a point where they need to seek outside funding to refurbish/renovate their production facilities, upgrade their global navigational equipment, establish a more visible image, and to Study Center establish an extensive line of credit to research submission cover seasonal inventory expenses. This loan will be backed by the full assets and inventory of the Children's World company. As the attached Balance Sheet indicates, these assets have a current valuation of $5,000,000.
In addition, of the $15,000,000 requested, $10,450,000 will be spent on inventory and capital equipment which will also be used as collateral for writing an english the note. Research Paper Submission. As the attached cash flows indicate, Children's World should be able to service the essay The Perkiomen, debt incurred by this loan application. It is anticipated that the Return On Investment (ROI) thrown off from IMG Academy this loan will be 200% adjusted on a yearly basis. Timing of the loan and argument Westbourne, the market entry of the product will be critical, however, with the maximum value occurring from a November entry. Our Mission at Children's World is: To provide toys and games of exceptional quality, in a timely manner, priced at or below our competition, to enhance the paper submission IMG Academy, profits of our company. Children's World is research based argument essay School, a sole proprietorship that was founded in 1930. It is wholly owned by paper submission IMG Academy, Mr. and Mrs. Sanford Theodore Clause. For the essay Westbourne, past 50 years, Children's World has experienced an IMG Academy increase in the public awareness of based Westbourne School, our year end close-out (where we give away surplus inventory). Because of research submission IMG Academy, this practice, the public has begun to think of us on a seasonal basis as a philanthropic organization.
To alleviate this problem, we have just completed the essay, development phase of a novel and research paper submission, proprietary product line that will once again place Children's World in the minds of the an english School, public on a daily basis. By 1940, our operation had produced 86,000,000 toys, and has operated profitably ever since. Research IMG Academy. However, revenue projections for fiscal year xxxx, without external funding for the introduction of Wycliffe, this new product line, is expected to be down to research paper submission IMG Academy a break even level ($1,100). With the funding for Bodwell School the renovations, advertising, and new product line our profits are expected to reach $30,000,000. Annual growth is projected to be 21% per year through the year 2100. The state of the art of the industry today dictates that toys are produced without ever being touched by human hands.
Our new revolutionary product line capitalizes on the fact that our toys have traditionally been hand built by our local elf community. Although our production methods are slow in comparison to IMG Academy other manufacturers, our quality levels are high while our costs are kept very modest. This new product line incorporates a rare, refined essence (known only to our advanced Research And Development Dept.) that causes a strong attraction to be formed between the toy and the customer who first sees the toy. This essence is well known in writing an english essay The Perkiomen the animal community. For instance, it is the reason why ducklings bond to the first animal they see after emerging from their shell (commonly called imprinting). These ducklings will not physically allow themselves to research submission IMG Academy be separated, to any significant distance, from the parent animal for writing approximately six months. After lengthy collaboration with the local duck community, and research paper, extensive field testing (test population will not be disclosed), our top notch RD staff has been able to identify and synthesize the essence and increase its strength. When incorporated into our line of toys, this essence will create a bond between the recipient and the toy that will last for writing Wycliffe College one full year! During this time, like the ducklings, the IMG Academy, recipient who first sees the writing The Perkiomen School, toy will not want to be separated from the toy to research paper any significant distance (typically less than fifteen feet). This instant imprinting at critical Holland International the time of viewing the toy had initially placed our RD staff in a considerable quandary. To be effective and research, imprint on only the intended recipient, the are the to writing an essay Louisiana University, entire channel of distribution must not be able to see the research paper, product.
This enigma was eventually resolved by the decision to place the product in an opaque wrapper, bag, etc. that could be given to the intended recipient to be opened. To prevent the early opening of the wrapper/bag, we have developed several colorful prints that can be placed on an english essay The Perkiomen School, the opaque wrapper thereby lending it an paper submission IMG Academy attractive external appearance. Compared to competitors products, the use of the essence will dramatically increase the recipients enjoyment of, and writing essay The Windsor School, involvement with, our product line. Other significant refinements that our RD staff has been able to develop are: 1. Gender Specific Essences. Using this innovation, a toy incorporating a female gender essence will bond most strongly with female recipients, and vice versa. This will help reduce the demand for research paper IMG Academy pink and lavender trucks, baseball mitts, etc., and will dramatically reduce our internal manufacturing problems and inventory requirements.
2. Variable Time Factor Essences. This innovation will allow us to courswork Bodwell High School produce toys that have a short imprint time (30 - 90 days) for use when we need to spur sales, or a longer imprint time (up to 365 days) for a moderated sales level. Research IMG Academy. We have found through extensive research that 330 days is optimal in that it allows for approximately one month of de-imprinting and subsequent anticipation build up among the recipients. Naturally, this will cause some friction among the family sub-units, but that can not be avoided if we are to develop a maximum market penetration. Business plan example - The Market. The Children's World target market includes the pre-adolescent to young adult groups on based argument School, a global scale. Using data supplied by the Bureau of the Census the total population of the research paper submission IMG Academy, world is critical means International Center, estimated at 5,700,000,000. Of this basis group, we have conservatively placed our estimate of our total target market at slightly over 300 million customers. At the research submission IMG Academy, present time our sales are hovering at the 250,000,000 unit mark (up from 86,000,000 in 1940) giving us an writing essay The Windsor School 83.3% market share.
We believe that the requested funding will allow us to increase this market share to roughly 95% over the next two years. This would increase our sales by an additional 35,000,000 units per year (see Appendix A for source information and calculations). Our primary focus (and most of our extensive field testing) is on the 1-5 year old individual. Our products are gender specific, with male vs. female sales forecasts mirroring the population demographics. As our products gain acceptance within this market, we will move to expand into the teenage markets as this time frame is known for its friction between family sub-units. Research Paper Submission IMG Academy. This will mask the effects of the Wycliffe College, de-imprinting irritations, and will aid us in minimizing any public disclosure (and competitor espionage) during the early phase of our market introduction. All Children's World products are protected by research submission, the trademark and copyright laws, however we will not seek patent protection for the essence lines. Instead, we will keep these lines as a trade secret, thus preventing public disclosure and critical means, the subsequent possibility of legal entanglements from disgruntled parents, consumer activists, etc. Initial responses from research paper submission IMG Academy our market test customers indicate that our new lines are enjoying an excellent reaction. Inquiries from prospective customers suggest that there is considerable demand for these toys.
Relationships with leading retailers, major accounts, and distributors substantiate the writing Wycliffe, fitness of Children's World for considerable growth and paper submission, accomplishment. Although Children's World is argument essay, a broad based manufacturing and transportation company, competitive threats today come primarily from other toy manufacturers. Submission. However, with 83.3% of the overall market, the competition does not play a significant role on company pricing/credit policies. The major competitors that are facing Children's World are as follows: Mattel, Inc. (Hawthorne, CA) Primarily a game manufacturer/marketer with sales of over $50,000,000/year. Roadmaster Corp. Writing The Perfect Admission Essay The Windsor. (Olney, IL) Manufacturer of juvenile riding toys with sales of over paper submission $100,000,000/year. Parker Brothers (Beverly, MA) Primarily a game manufacturer/marketer with sales of over $250,000,000/year.
Flexible Flyer Co. (West Point, MS) Manufacturer of juvenile riding toys with sales of over $50,000,000/year. Tyco Toys, Inc. Writing Wycliffe College. (Mount Laurel, NJ) Manufacturer of trucks/cars with sales of over $100,000,000/year. Hasbro, Inc. (Pawtucket, RI) Primarily a game manufacturer/marketer with sales of over $50,000,000/year. In spite of the competition in paper submission IMG Academy the toy industry, Children's World has continued to deliver a high quality, low cost product that is unique to High this industry. In addition, our research indicates that our performance is superior to research paper submission any other company on the market today. The gift market is heavily seasonal, with the preponderance of sales coming late in the year. As stated in what an essay Louisiana the Background section of the Business Description above, Children's World has experienced an research IMG Academy increase in the public awareness of our year end close-out (where we give away surplus inventory).
Because of writing admission essay The Windsor, this practice, the public has begun to think of us on a seasonal basis as a philanthropic organization. It is our belief that we will be able to turn this mistaken perception around with the funds that we are seeking via this proposal. After all, in all comparisons Children's World's products provide more features and have superior performance than competitive products. In most cases, the difference in the number of research submission, features is substantial. A complete technical comparison is for kids College, available upon request. The state of the art of the paper IMG Academy, industry today dictates that toys are produced without ever being touched by human hands. Our new revolutionary product line capitalizes on the fact that our toys have traditionally been hand built by our local elf community. Although our production methods are slow in critical Center comparison to other manufacturers, our quality levels are high while our costs are kept very modest. In addition, the paper, exciting new breakthroughs that we have achieved in research based argument School our RD department (see the Description of the paper submission IMG Academy, Business section above) will further increase the sales and are the Louisiana State, usage of our products. To get the research paper submission, most out of our marketing dollars, we have developed the following strategy for promoting our products: Pricing and Profitability.
Our pricing is tied to our philosophy of operating at a break even basis. However, because of both the past losses incurred in the toy giveaways, and to pay for the capital improvements outlined in this plan, we will increase our pricing in order to retire the newly incurred debt. Writing An English The Perkiomen School. We are projecting a first year net profit of $30,000,000 as the research paper submission IMG Academy, result of this project. Selling Tactics. Consistent with previous years, preseason publicity outlining new merchandising concepts is writing the perfect admission The Windsor, utilized extensively to generate paid advertising participation from IMG Academy retailers and shopping centers world wide. This has worked well, and critical means Study, we have no plans to alter this strategy. Distribution. Paper Submission IMG Academy. Central pre-distribution hubs have now been established in each country. This concept permits faster delivery, without the need to return to the North Pole each time the sleigh needs restocking. An English Essay The Perkiomen School. This is the most cost effective procedure implemented by research paper IMG Academy, Children's World in the last 50 years.
Advertising and based argument Westbourne School, Promotion. Cooperative advertising funds are available to all participating retailers which leverages our national advertising exposure 400%. Submission. Proof of advertising activity from the college School, participating merchant in the form of a paid invoice from the merchant and research submission, a tear sheet from the print media is means Holland International Center, required for final payment. Public Relations . This activity has outgrown our in-house capabilities. Therefore, we have retained the services of an paper international public relations firm, Good, Better and Best, Inc., to what are the steps to writing an essay State University coordinate those activities. The firm provides us their services at paper cost, as they benefit measurably through their visibility and association with Children's World . Business Relationships. Children's World participates heavily in writing trade shows during the Summer months. This activity permits us to maximize our efforts and focus on the major retailers and buyers. Promotional activity by retailers may need to be reviewed in the near future, as seasonal promotion once targeted exclusively for December, has been pushed backward to Thanksgiving, and on occasion is research, now occurring as early as Halloween.
This is a concern we are reviewing with our public relations firm. Credit Terms. Standard credit terms will be offered to critical means International wholesalers/retailers (2% 10 net 30), while cash and submission, checks will be accepted on the retail level. The Children's World production facilities wholly owned and are located at 101 North Pole Lane, Arctic Circle, Earth. An English. Due to research paper submission IMG Academy the nature of the toy industry, and research essay Westbourne School, its propensity for paper industrial espionage, Children's World decided at an early stage that steps must be taken to research essay Westbourne isolate and camouflage their facilities. Paper Submission. To date, their efforts have been largely successful, although a few close calls have been noted. The facilities are debt free and are kept in good repair by the local elf community. To accommodate the planned product line expansion, only minor renovations (approximately $50,000) will be necessary as stated in the Statement of Funding Proceeds section above. To safeguard both their new and existing product lines, Children's World respectfully declines to provide detailed information on writing Wycliffe College, this subject heading. All licenses, and submission, permits required for the continued operation of the company have been either secured, or renewed. Due to our location, our company is not affected by zoning regulations.
All Children's World products are already protected by the appropriate trademark and copyright filings. Children's World will not seek patent protection for the essence lines, however. Instead, we will keep these lines as a trade secret, thus preventing public disclosure and the subsequent possibility of legal entanglements from disgruntled parents, consumer activists, etc. FAA certification and flight tests of all pilots and craft are both current and comprehensive, and are on file with the Wycliffe, proper authorities. Due to paper submission the unique nature of their work force and the isolation of the environment, Children's World does not have to writing admission essay provide insurance for their employees. However, Children's World does have full property insurance as well as a general liability insurance policy for $1,000,000 per the requirements of research paper, most retailers. Employee benefits include unlimited supplies of aspirin, nasal decongestants, as well as other cold related medicines. Regarding vacation leave, Children's World provides two weeks of paid vacation each year. The company also their employees with equipment, lift passes, etc. Means Center. free of charge for skiing, snowmobiling, snowshoeing, etc.
However, no vacations are permitted during the research paper submission IMG Academy, months of October through December due to production demands. Children's World was founded in 1930 by Sanford Theodore Clause who recognized the entrepreneurial opportunities presented by the establishment of a charitable society. Through his efforts gift giving became more fashionable, particularly around the time of the Christian celebration of Christmas. Our key management team consists of Mr. and Mrs. Clause whose backgrounds consist of almost 60 years of manufacturing and marketing experience.
Our manufacturing team consists of over 300 well trained elf volunteers, each with at least 200 years of manufacturing, engineering and design experience. A listing of our corporate organization is as follows: Sanford T. Clause, President. Elizabeth M. Based Argument Westbourne School. Clause, Vice President, Henry J. Ticklebone, Director of Finance, Abagail B. Greenleaf, Director of research submission, Marketing Princely J. Rockafellow, Director of Sales, James A. Bronson, Director of Engineering, Jillaney P. Quackenmeyer, Director Research Development' Jeremy C. An English Essay The Perkiomen School. McDougal, Director of Operations, Thistle P. Stickler, Corporate Attorney. As stated above, the strength of Children's World management team stems from the combined expertise in both management and technical areas. This has produced outstanding results over the past 60 years. The time honored leadership characteristics of Children's World's management team have resulted in broad and flexible goal setting -to meet the submission IMG Academy, ever changing demands of the quickly moving marketplace requiring our products. This is are the to writing, evident when the IMG Academy, team responds to situations requiring new and innovative capabilities. The following are the summary job descriptions for essay Wycliffe the key officers of the Children's World organization: Abagail B. Greenleaf, Director of Marketing ($100,000/year salary) Manage market planning, advertising, public relations, sales promotion, merchandising and facilitate staff services.
Identifying new markets and corporate scope and market research. Identify foreign markets. Princely J. Rockafellow, Director of Sales ($100,000/year salary) Manage field sales organization, territories and quotas. Manage sales office activities including customer/product support/service. Henry J. Ticklebone, Director of submission, Finance ($150,000/year salary) Management of working capital including receivables, inventory cash and marketable securities.
Financial forecasting, including capital budget, cash budget, proforma financial statements, external financing requirements, financial condition requirements. James A. Bronson, Director of Engineering ($85,000/year salary) Oversees product development including quality control, physical distribution, product and packaging design, new product development improvement, and essay writing for kids, improvements on existing products. Research and development. Jeremy C. Research Paper Submission IMG Academy. McDougal, Director of Operations ($175,000/year salary) Service, manufacturing, raw materials management and allocation. An outside Board of Advisors, including highly qualified business and industry professionals/experts from the elfin community, will assist our management team to courswork Bodwell High School make appropriate decisions and take the most effective action; however, they will not be responsible for paper submission management decisions. At this time we do not forecast any need for extensive restructuring, and/or large scale hiring campaigns. Our expansion campaign will be able to be handled by our current staff of highly skilled employees. Please see the attached financial projections including five years of historical financials, as well as a three year cash flow and income statement projection. Other Topics in the 'Staring a Business' Section. Business Idea Feasibility Study Starting a Business Checklist Starting a Business Basics What Business to Start Starting the Business Buying a Going Business Buying a Franchise Managing Your Business Special Requirements Making the Decision Business Plan Developing a Business Plan Sample Business Plan Planning a Business Planning a Service Business Planning a Home Business Planning a Retail Business Planning a Construction Business Planning a Manufacturing Company Starting a Small Business FAQ The Legal Structure Finding New Products How to Borrow Money Basics of Patents Raising Venture Capital Money Making Money With a New Idea Entering Into a Partnership Basics of Retailing Shopping Center Location Deciding on a Store Location Franchise Business Checklist Selecting a Franchise Business. Sidebar: you are invited to visit our car insurance information section featuring a list of articles that may save you hundreds of dollars on your motor vehicles quotes.
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Nelson, Per. 2 May 1, 2011 The Opportunity to Learn, Is food Dangers? Most parents shop and cook . for their children .As children grow older, they gain more responsibility and parents relinquish some control. Some parents think that their children are old enough that they forget to teach their children the critical means Holland International Center importance of eating healthy and cooking. Some say that they are too busy and work too much to teach their children how to cook.
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Woolworths is a multinational company, with chains of supermarkets in New Zealand and South Africa. Australia , Big W , Dan Murphy's 792 Words | 3 Pages. ?1st draft Food memoir: Mung rice noodle For all of us, there are several kinds of food in our deep memories. These . Paper IMG Academy. foods are different from others because they are not only what we eat but also what we experience. High School. Last week, when my teacher asked us which food existed in research paper submission, our deep memories, the International first one came to my mind was Mung rice noodle. Each time mentioning Mung rice noodle, I will think of my wonderful childhood and sweet home. I belong to Tujia, one of the Chinese minorities. Research Paper IMG Academy. Mung rice. Cooking , Food 1168 Words | 4 Pages. ? Food and Culture Culture is broadly defined as the beliefs, attitudes, values, customs, and Study habits accepted by a community of individuals. . Cultural behavior patterns are reinforced when a group is isolated by geography or segregated by socioeconomic status.
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Pilots with fatigue also exhibit the symptoms of vigilance and reduced alertness (Federal Aviation Administration, 2009). Due to this, the level of their situational awareness is reduced, and so they may find it hard to scan their flight environment or monitor situations that may affect it, thereby demonstrating longer reaction time. Pilot fatigue is the perfect college admission The Windsor School, dangerous since it may lead to aviation accidents. Aircraft accidents occur when the performance and alertness of the pilot reduces. Research Paper Submission IMG Academy. According to courswork Bodwell, recent statistics from the aviation industry, about 750 people have been killed in accidents related to pilot fatigue since 1971. Experts in air safety have established that pilot fatigue has contributed to research submission, about 15 to 20 percent of the fatal accidents caused by human error in the airline industry. According to statistics released by the National Sleep Foundation, pilots are the most sleep-deprived workers in the transportation industry (United States Congress Senate Committee, 2010). This exposes them to to writing, high risk of errors while they fly commercial aircrafts.
Pilot fatigue, for example, is blamed for the Colgan Air flight accident. The crash of a Colgan Air flight caused the paper, death of University 49 people who were on board. In addition, this crash killed one person on research paper IMG Academy the ground after the plane slammed into one of the houses near Buffalo. According to investigators, Captain Marvin Renslow failed to notice that the speed of this plane was reducing at a dangerous rate. The Perfect College Admission Essay The Windsor School. Moreover, when the paper, warnings from the cockpit of essay writing Wycliffe his plane indicated impending stall, the pilot pushed the paper submission, sticker shaker forward instead of pulling it backwards. Steps Louisiana. This caused the aircraft to suddenly flip to one side and collapse to the ground. After the Colgan Air crash, the submission IMG Academy, Federal government of the United States established rules that aimed at reducing pilot fatigue in order to avoid future aircraft accidents. According to the new airline rules, pilots should be allowed at least 10 hours of rest before two successive shifts. The main aim of this rule is to ensure that pilots do not fly their aircrafts in writing an english essay The Perkiomen the state of fatigue. These rules also stipulate that pilots should not be allowed to fly for more than eight to nine hours per trip.
This will help in research paper reducing the chances of a particular pilot suffering from writing Wycliffe, fatigue. In case a pilot feels that he/she suffers from research paper submission, fatigue, it is the courswork, responsibility of this pilot to report his/her condition before operating any flight. The crash of Air India also occurred due to pilot fatigue. Research Paper. This crash occurred on May 22, 2010, in Mangalore killing 158 people. According to investigations, Captain Zlatko Glusica, who was the essay writing Wycliffe, pilot of this flight, slept for a significant part of the flight. The cockpit recorder of this flight caught him snoring loudly while the flight was still in progress. When his co-pilot urged him to abort landing, Glausica failed to respond. This pilot was suffering from a condition known as sleep inertia and that is why he was unable to stop the paper IMG Academy, landing of Air India. This plane ended up overrunning its runway and plunged off a cliff. A pilot from Air Canada also mistook planet Venus for a plane due to pilot fatigue.
Report from the Transportation Safety Board of Canada revealed that this pilot had indulged in a mid-flight sleep. He was suffering from sleepiness that is common among pilots from North America flying to Europe overnight. During this incident, 14 passengers were injured when the college School, pilot tried to avoid collision with planet Venus. In addition, two passengers were also injured in the process. These incidents prove that pilot fatigue is dangerous since it may increase the chances of an aircraft crashing. This may evidently lead to injury or death of submission IMG Academy passengers. Pilot fatigue can be avoided after adopting several strategies. One of the writing an english The Perkiomen School, key strategies is establishing clear rules that regulate the number of flight hours for each pilot. The Federal Aviation Administration set rules that are aimed to reduce pilot fatigue. These rules require that pilots should have 30 consecutive hours of rest in each week.
Pilots in charge of late night shifts should have shorter shifts compared to pilots flying during the day shift. This case also applies to pilots whose schedules involve numerous landings. Pilots are also required to sign paperwork in order to verify that they have had enough rest before they take a particular flight. In case the pilot is responsible for a long overnight flight, the research, airline should add a third pilot to cockpit crew. This will allow pilots to Wycliffe, have more rest in case they are experiencing fatigue. Pilot fatigue can also be avoided if the pilot maintains proper diet before a flight. It involves drinking plenty of water, as hydrated bodies function more efficiently. Pilots should also consider increasing intake of vegetables, fruit, and low-fat dairy products in paper submission their diet. It will help in reducing the risk of argument essay School developing fatigue. The energy of pilots can also be boosted when they have one or two caffeinated drinks in a day. It will help in boosting their mental alertness and energy levels.
Pilots can also reduce fatigue if they avoid habits such as smoking and paper submission drinking. Researchers have established that alcohol generates symptoms of fatigue since it is a depressant. Alcohol causes strain of the central nervous system of the human body. Courswork High School. Alcohol withdrawal among pilots may also cause pilot fatigue. Fatigue results from a disruption in the sleeping patterns of an alcoholic.
In addition, alcohol also causes dehydration in the human body leading to research paper IMG Academy, fatigue. If pilots avoid drinking, they will be able to avoid pilot fatigue. Smoking habits may also cause pilots to have a high risk of suffering from fatigue. Nicotine from cigarettes may interfere with the blood sugar levels of the human body, resulting in a fatigue. In addition, smoking inhibits the levels of oxygen in the human body. The amount of oxygen supply to the brain and courswork Bodwell High School muscles reduces. It leads to research paper submission, a slowdown in the functions of the human body. Pilot fatigue can also be reduced if the what are the to writing Louisiana State University, pilots avoid having a large meal or physical exercises before sleeping.
Having large meals before sleep increases the research IMG Academy, chances of a person having insomnia. Insomnia may make the pilots have trouble falling asleep. College The Windsor School. In addition, it may make the pilots wake up too early and feel extremely tired when they do. IMG Academy. If pilots avoid large meals and physical exercises before sleep, they will reduce chances of insomnia leading to a reduction in courswork Bodwell School pilot fatigue. Overall, it is important to address pilot fatigue that is common in the aviation industry. Pilot fatigue is caused by sleep loss. IMG Academy. Sleep loss occurs when a particular pilot fails to have adequate sleep that is required for the maximum performance of his/her body. Having adequate sleep will also help ensure that the what steps to writing State, pilot does not have sleep debt. Sleep loss affects the performance of pilots since it makes them take poor decisions and research submission IMG Academy shoe slowed reaction.
Circadian rhythms also increase the chances of college a pilot suffering from pilot fatigue. Paper. Circadian rhythms occur when the pilot crosses one particular time zone. The Windsor School. The circadian clock of this pilot changes to a new time zone. Pilots with pilot fatigue exhibit symptoms such as increase in cognitive fixation, carelessness, and indifference while performing tasks and short-term memory loss. Submission. It is critical to address the issue of pilot fatigue since it causes many airline accidents. The Colgan Air Crash and Air India crash occurred due to pilot fatigue. Strict legislations that regulate the amount of pilot sleep should be implemented in order to High School, prevent pilot fatigue.
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