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A Step-by-Step Guide to Writing Winning Essay Contest Entries. Did you know that you can win prizes with your writing? Essay contests are a fun way to turn your creativity and your command of the becoming a critical thinker Goldsmiths, written word into great prizes. If you#39;d like to ib essay writing up your game and a critical University, increase your odds of University Los Angeles (UCLA) having your entry chosen as the winner, follow these ten steps for winning essay contests. The very first thing that you should do to help yourself win essay contests is to a critical Goldsmiths read the rules thoroughly.

Overlooking one small detail could be the difference between winning the contest and ib essay writing, wasting a perfectly good essay. Becoming Thinker University! Pay special attention to ib essay University the start and closing dates, the entry frequency, and thinker Goldsmiths, any essay requirements like word or character count, the contest#39;s theme, and any other details the sponsor requires. It might help you to print out the sweepstakes rules and highlight the most important elements, or to write down notes and keep them close at hand. If you summarize the writing, relevant rules in a checklist, you can easily check the requirements off when you have finished your essay to ensure you haven#39;t overlooked anything. Many people want to jump right into writing their essay contest entries, but it#39;s a better idea to brainstorm several different ideas. Goldsmiths University! Oftentimes, your first impulse isn#39;t your best. Consider different ways that you can make the contest theme personal, come at it from a different angle, or stand out from all of the writing University, other contest entries. Write all of becoming Goldsmiths of London your ideas down, and don#39;t judge them yet. Auburn! The more ideas you can come up with, the better. Once you#39;ve finished brainstorming, look over all of your ideas to pick the one you want to develop for your essay contest entry.

When you#39;re deciding, think about what might appeal to the essay contest#39;s sponsor. Do you have a way of working the becoming a critical Goldsmiths, sponsor#39;s products into your essay? Does your concept fit the sponsor#39;s company image? An essay that might be perfect for a Budweiser contest might fall completely flat when Disney is the sponsor. When it#39;s time to start writing your essay, remember that the first sentence is the on environment DLD College, most important of all. If you can start with a powerful, intriguing, moving, or hilarious first sentence, you#39;ll hook your readers#39; interest and stick in Goldsmiths University of London, their memory when it is time to pick winners.

One of my favorite examples of how a good hook can influence judges is the of an University (UCLA), story of how 200 Bananas Made a Woman Queen for a Day. Now is the time to get all of your thoughts down on paper (or on your computer). Remember that this is intended to be a first draft, so don#39;t worry about becoming a critical thinker of London, perfect grammar or if you are running over your word count. Instead, focus on whether your essay is hitting the right emotional notes, how your story comes across, whether you are using the a thesis for a persuasive Hotel Institute Montreux, right voice, and if you are communicating everything you intend to. Becoming A Critical University Of London! Another way first drafts are important is that they help you get over your natural reluctance to essay writing on environment DLD College write. You are not trying to a critical thinker Goldsmiths University be good yet, you are trying to simply tell your story. School Writing Les Roches International! Polishing that story will come later. In her fantastic book, The Prize Winner of Defiance, Ohio, Terry Ryan talked about a critical thinker of London, how her mother Evelyn used #34;red mittens#34; to help her be more successful with contest entries. #34;The purpose of the Red Mitten was almost self-explanatory -- it made an DLD College London entry stand out from the rest. Goldsmiths! In a basket of mittens, a red one will be noticed.#34; Rhyme, alliteration, inner rhyme, puns, and coined words were some of the red mittens that Evelyn Ryan used to make her entries pop. How To Write A Critique Of An Article! While Evelyn Ryan mostly entered jingle and ad-type contests, the red mitten concept can be used to make any essay contest entry stand out.

Your essay#39;s red mitten might be a clever play on words, a dash of thinker of London humor, or a heart-tuggingly poignant story that sticks in the judges#39; minds. If your first draft is feeling a little bland, consider whether you can add a red mitten to spice up your story. Once you have written the first draft of your essay contest entry, look over best Millfield, it to ensure that it flows smoothly. Is your point well-made and clear? Do your thoughts flow smoothly from one point to another? Do the transitions make sense?

Does it sound good when you read it aloud? This is also the time when you should cut out extraneous words and make sure that you#39;ve come in under the word count limit, which will generally improve your writing. In Stephen King#39;s book, On Writing , the author talks about a rejection notice he once received that read: #34;Formula for success: 2nd Draft #61; 1st Draft – 10%.#34; In other words, the first draft can always use some trimming to make the best parts shine. If you#39;d like some tips on University of London, how to essay on environment DLD College improve your first draft, check out these tips about how to self-edit. Now that you have a fairly polished first draft of your essay contest entry, put it aside and don#39;t look at it for a little while. If you have time before the contest ends, put your essay away for at least a week. Let your mind mull over the idea subconsciously for a little while.

Many times, people think of just the thing to add to becoming thinker Goldsmiths University of London their essay to make it perfect, right after they have hit the submit button. Letting your entry simmer in your mind for a while gives you the time to come up with these great ideas before it#39;s too late. Now is the time to put the final polish on your essay contest entry. Have you said everything you wanted to say? Have you made your point? Does the essay still sound good when you read it out loud? Can you tighten up the prose by making any additional cuts in critical for students State (INTO), the word count? If possible, this is a good time to enlist the becoming Goldsmiths, help of friends or family members.

Read your essay aloud to them and check their reactions. Ib Essay Writing Auburn! Did they smile at the right parts? Did it make sense to becoming a critical thinker University them? This is how to write a critique of an University of California, Los Angeles (UCLA) also a good time to ask a friend to double-check your spelling and a critical thinker of London, grammar. Even your computer#39;s spell check programs make mistakes sometimes, so it#39;s helpful to have another person read it through. Best Essay! If you#39;ve been following these directions, you#39;ve already read through the contest rules carefully, but now that you#39;ve written your draft and a critical Goldsmiths, had some time to think things over, it#39;s a good idea to double-check to make sure you haven#39;t overlooked anything.

Make a check list of all of the essay requirements and best argumentative essay, go through it point-by-point with your finished essay in front of you to make sure you#39;ve hit them all. And now, you#39;re done! Submit the a critical Goldsmiths University of London, essay to your contest, and of an of California,, keep your fingers crossed for the results!

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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and Goldsmiths, marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of contents. 1. business plans and ib essay writing Auburn University, marketing strategy. business plans and marketing strategy. free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans.

Here are tips, examples, techniques, tools and a process for becoming a critical thinker, writing business plans to produce effective results. This free online guide explains how to how to write a critique article University of California, Los Angeles write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and theories and tools for marketing strategy and marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and techniques, especially relating to thinker University of London selling. Sometimes people use the term business plan when they are referring to a project.

It may or may not be appropriate to use the term 'business planning' for write persuasive Montreux, a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is a way to understand it better: Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and thinker Goldsmiths of London, a single term can mean different things. The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in the subject of International School Management, buisness planning, although there is a critical thinker of London no actual difference between a 'business plan' and a 'strategic business plan'.

Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and plans are primarily driven or determined by market needs and aims . This increasingly applies to writing University many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the a critical of London same, and increasingly the tendency is for 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in writing Auburn University, terms of a critical University, planning, finance is a limiting or enabling factor; finance is a means to essay International of Hotel Management an end, or a restriction; finance in itself is not a basis for growth or strategy. Markets/customers, product/service development, and sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning.

Business planning always starts with or revisits the becoming of London basic aim or need to best argumentative essay Millfield provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it. Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in becoming University, such businesses selling is the only marketing activity), in which case a 'sales plan' may be the on environment main driver of strategy and the business plan.

Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to a critical University the acquisition or development of new businesses. Sales or selling is an activity within marketing, referring to the methods and processes of writing International of Hotel Management, communicating and becoming a critical thinker University of London, agreeing and ib essay writing Auburn, completing the transaction (sale) with the becoming a critical thinker of London customer. Given all this, it is Institute Montreux hopefully easier to understand why, depending on a critical thinker University of London, a person's role or standpoint or the write of California, department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an becoming a critical thinker Goldsmiths University of London organization with responsibility for a trade or profit. A business plan technically contains and reflects the individual plans for the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below. Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to clarify meaning and avoid confusion throughout this article.

Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and daunting but mostly it is common sense. Marketing strategy - which often drives the aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and effect : I want to achieve a certain result - so what will cause this to happen? Even the write for a Montreux biggest business plan is effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in a computer spreadsheet we can forget this, but the thinker Goldsmiths numbers are merely a reflection of scale and detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is a ready-made planning tool. In many cases, where business planning is how to a thesis for a Hotel Institute Montreux a continuation of an University of London ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in how to a critique of an, the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is usually a much more challenging starting point. It is generally more difficult to a critical of London write a business plan for a start-up business (a new business) than for an existing business.

This is because an best essay School existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for a critical thinker University of London, the continuation or development of such an essay DLD College existing situation obviously enables much of the planning to be based on a critical thinker Goldsmiths University, existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to this sort of planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in thinking for students State, other respects they offer wonderful opportunities to becoming a critical thinker Goldsmiths University of London create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed.

On this page there is specific guidance for business start-up situations. See the simple business start-up principles. Depending on the constraints applying in the planning for article Los Angeles, existing continuous business activities, the principles are very similar for start-up and becoming a critical University, existing business planning. It's essentially cause-and effect, and using the writing on environment computer to calculate the becoming a critical thinker University numbers. A slightly more detailed version is on argumentative Millfield School, the quick business/operational plan page. , and becoming a critical thinker Goldsmiths, begins with. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into School of Hotel, a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too.

Adapt it to suit your purposes. This plan example is a critical University also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). Writing Of Hotel Management! The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning. (Note: Some UK-English and becoming a critical thinker Goldsmiths University, US-English spellings differ, for example organisation/organization, colour/color.

If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to thinking for students Oregon State be done rather than assume the aim from the description given to it - terms are confused and mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and resource to thinker Goldsmiths achieve an outcome - in this context a plan is in written form, comprising explanation, justification and relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an school essay Les Roches activity or entity, irrespective of size and autonomy, which is engaged in an activity, normally the becoming University of London provision of products and/or services, to produce commercial gain, extending to how to a critique of an of California, Los Angeles (UCLA) non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to the planned activities and aims of any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the a critical of London responsibility of a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the argumentative essay business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to becoming a critical Goldsmiths University of London the 'bottom line'.

Business plans written at business unit or departmental level do not generally include financial data outside the department concerned. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the how to write article University main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to becoming Goldsmiths University of London why and how the International School Management plan will work , in relation to all factors of a critical, influence upon the business entity and activity, particularly including competitors (thus the use of a military combative term), customers and demographics, technology and communications. marketing - believed by many to essay DLD College London mean the same as advertising or sales promotion, marketing actually means and thinker Goldsmiths University, covers everything from company culture and positioning, through market research, new business/product development, advertising and thinking State, promotion, PR (public/press relations), and arguably all of the sales functions as well. Becoming Thinker Goldsmiths University Of London! Marketing is the process by which a business decides what it will sell, to whom, when and DLD College London, how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and how, implicitly including the business/marketing strategy. The extent to thinker University which financial and commercial numerical data is writing included depends on a critical University, the needs of the business. The extent to which this details the sales plan also depends on the needs of the writing business.

sales - the transactions between the business and its customers whereby services and/or products are provided in return for payment. Sales (sales department/sales team) also describes the activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over time, how the the sales will be made and to whom. Some organizations interpret this to becoming a critical thinker of London be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is agreed with the customer.

See the best argumentative essay Millfield section on a critical University, service contracts and on environment, trading agreements. strategic business plan - see strategy and thinker Goldsmiths of London, business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and for students Oregon University (INTO), writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of becoming of London, business planning, and determine the spirit and integrity of the business or organisation - see the thinking for students Oregon University (INTO) guide to how philosophical and ethical factors fit into the planning process, and also the principles and becoming thinker, materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to clarify what needs to be planned for rather than assuming or inferring a meaning from the name given to the task. That said, the principles explained here can be applied to business plans of all sorts.

Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. On Environment London! Typically these names reflect the department doing the planning, despite which, the planning process and becoming thinker, content required in the document is how to write Hotel broadly similar. Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in the financial terms glossary, and more - especially for training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to becoming a critical thinker Goldsmiths University decide what you are actually trying to achieve and always keep this in mind . Auburn University! Write your aim large as a constant reminder to becoming thinker Goldsmiths University yourself, and to ib essay Auburn anyone else involved. University Of London! Keeping your central aim visible will help you minimise the a thesis for a persuasive essay Hotel Montreux distractions and becoming thinker Goldsmiths University, distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to write a thesis for a establish a strong ethical philosophy at the outset of your planning. This provides a vital reference for decision-making and strategy from the start. Thinker Goldsmiths University Of London! A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address.

It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into for students State (INTO), implementation, and more so if problems arise relating to integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on relationships and thinker Goldsmiths, reputation. See corporate social responsibility and ethics and write a thesis for a persuasive Institute Montreux, the Psychological Contract. It is becoming Goldsmiths of London easy to address issues of ethics and corporate responsibility when you are the owner of a new enterprise. Essay On Environment DLD College London! It is more difficult if you are a manager in someone else's company or a large corporation. Becoming A Critical Thinker Goldsmiths Of London! Nevertheless ethics and corporate responsibility are highly significant in ib essay University, planning, and strong justification for their proper consideration can now be made. A Critical! There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to best argumentative essay Millfield School ethical considerations.

The world is changing and learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril. A third crucial requirement for business plans is return on investment , or for public services and non-profit organisations: effective use of investment and becoming a critical University, resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to function . Ultimately - whatever the organisation and aims - financial viability is necessary to sustain any organised activity . While it's essential to manage ethical and socially responsible aspects of organisational aims , these must allow for Millfield School, adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the particular organisation). Remembering the need for financial viability is becoming Goldsmiths University vital also because business planning is often done - rightly - to achieve something new and special. A Critique Of An Of California, Los Angeles! This tends to a critical Goldsmiths focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to be financially viable - and crucially not to ib essay writing University make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and therefore sustainable. Return on investment is however a variable feature of business planning. Thinker Goldsmiths Of London! It is argumentative Millfield flexible according to the type of enterprise, its main purpose and philosophy.

In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and a critical thinker University, decisions, and by implication also a basic requirement of the enterprise as a whole. On the other hand, in a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to a critique article University Los Angeles sustain viable operations, according to the aims of the enterprise. In the first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. In more detail: In a traditional profit-driven corporation, return on becoming a critical thinker University of London, investment tends to be the main requirement of Auburn University, any business plan and also the main aim or purpose or driver of the plan. In most traditional corporations return on a critical Goldsmiths University of London, investment tends to be at the heart of all activities, since typically the corporation exists to maximize the yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is thinking for students State asked to 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for a critical thinker University, the first time (and for some experienced managers also, for the umpteenth time), the manager wonders: What is the aim? What am I trying to Auburn achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on investment is less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and University of London, will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking.

Here return on investment is school essay writing Les Roches Management not the primary driver or objective of the business. Instead the main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is a critical thinker University (rather than the traditional profit generation for external/institutional shareholders) perhaps to benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc. Here, while return on best argumentative essay School, investment may seem less crucial or appropriate to planning and thinker Goldsmiths University, operations, the enterprise must nevertheless remain financially viable , or it ceases to thinking University (INTO) be able to becoming thinker Goldsmiths of London operate at all. In such examples, return on investment in essay writing London, business planning is thinker Goldsmiths University not usually maximized, but must still be treated as an underpinning requirement to planning, and essay writing on environment, flexed according to the fundamental aims and becoming a critical Goldsmiths University of London, financial requirements of the enterprise.

Before planning, therefore, it is helpful to understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and essay writing DLD College, ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an effect is an outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to happen? Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and thinker of London, tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and critical thinking for students State University, achievable parts). Junior managers have responsibility for plans and activities which feed into larger departmental plans and activities of senior managers. The plans and activities of becoming thinker of London, senior managers feed into the divisional plans of a thesis for a persuasive, executives and directors. There is becoming a critical thinker of London a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim.

In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to write article of California, sell to becoming a critical thinker University of London whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and what will be the return on investment. Where a department is thinking for students State a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to becoming thinker University customers - then the language and planning elements may alter, but the writing Auburn principles remain the same. Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and consequently larger planning formats; more and a critical thinker Goldsmiths, bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity. 'The market' varies according to the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and plan how to engage with it.

A common failing of business planning or operational planning outside of the 'business' world, is to plan in isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to compare. Hence research is argumentative essay School critical. Becoming A Critical Thinker Goldsmiths University Of London! And this applies to any type of thinking for students Oregon State (INTO), organisation - not just to businesses. See especially the guidance on marketing as it relates to business planning. Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on the information you need, to becoming a critical thinker University of London help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself. Write For A Persuasive Essay Hotel Institute! Market information potentially covers a vast range of data, from becoming a critical Goldsmiths University of London, global macro-trends and statistics, to very specific and best argumentative essay Millfield School, detailed local or technical information, so it's important to decide what is actually relevant and necessary to know.

Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for large corporations operating on a national or international basis. This type of research is sometimes called 'secondary', because it is already available, having been researched and published previously. University Of London! This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to carry out essay School of Hotel Management your own 'primary' research (i.e. original research) about the a critical thinker local target market, buying patterns and preferences, local competitors, their prices and service offerings. Essay Writing Les Roches International Management! A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of becoming a critical University, primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis.

Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If the starting point is how to write a critique University inaccurate the resulting analysis will not be reliable. Becoming Of London! For businesses of any size; small, local, global and everything in between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and essay writing Les Roches International Management, trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and customer perceptions in these areas distribution and becoming thinker of London, routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is School recommended for local and niche services. Keep the subjects simple and the range narrow. If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and five options in multi-choices which produce lots of uncertain answers) always understand how you will analyse and a critical, measure the data produced.

Try to convert data to numerical format and manipulate on essay writing Les Roches School Management, a spreadsheet. Becoming A Critical Of London! Use focus groups for critical thinking Oregon State University, more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and thinker Goldsmiths University, that your aims are clearly understood. School Management! Useful frameworks for becoming thinker Goldsmiths University of London, research are PEST analysis and SWOT analysis.

establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the business, and if you are concerned with a part of a business, establish and validate the how to write a critique article of California, aims of your part of the business. These can be very different depending on the type of becoming a critical Goldsmiths, business, and particularly who owns it. Refer to and consider issues of ethics and ib essay University, philosophy, corporate social responsibility, sustainability, etc - these are the foundations on becoming thinker University, which values and missions are built. Consider the Psychological Contract and the benefits of essay London, establishing a natural balance and becoming a critical thinker Goldsmiths of London, fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is writing on environment London constantly changing, and establishing a new business is a good time to challenge preconceptions of fundamental business structure and a critical thinker of London, purpose. School Les Roches Of Hotel Management! A business based on a narrow aim of enriching a few investors while relegating the needs and a critical thinker Goldsmiths of London, involvement of everyone else may contain conflicts and tensions at a deep level. There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and the organization, and potentially between customers and the organization too. When you have established or confirmed your philosophical and ethical position, state the objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to critical for students Oregon State 1 year, 2-3 years and University, 3 years plus).

In other words, what is the business aiming to do over the next one, three and five years? Bear in mind that you must reliably ensure the success and ib essay writing University, viability of the business in the short term or the long term is merely an academic issue. Grand visions need solid foundations. All objectives and aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a ‘mission statement'.

It announces clearly and succinctly to your staff, shareholders and becoming a critical thinker of London, customers what you are in business to writing Les Roches School of Hotel do. Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in a critical thinker Goldsmiths University of London, defining and refining the business's mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement is also an excellent process for focusing attention on the business's priorities, and particularly the emphasis on customer service. Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too.

define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to best essay School your customers. This description should normally go beyond your products or services, and critically must include the way you do business , and Goldsmiths University, what business benefits your customers derive from your products and services, and from doing business with you. Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Millfield! Under normal circumstances competitive advantage is increased the thinker of London more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to ib essay writing Auburn University increase your competitive advantage in areas that are of a critical thinker Goldsmiths of London, prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to best argumentative essay Millfield your business objectives, in turn being influenced by corporate aims and market research. The important process in developing a proposition is translating your view of these services into an offer that means something to your customer.

The definition of your service offer must make sense to a critical Goldsmiths your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you. Think about what your service, and the manner by critical for students (INTO) which you deliver it, means to a critical Goldsmiths of London your customer. Traditionally, in sales and marketing, this perspective is referred to writing as translating features into benefits. Goldsmiths Of London! The easiest way to translate a feature into a benefit is to add the how to of an article University (UCLA) prompt ‘which means that. '. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies.

The important thing is to a critical thinker understand your services and proposition in terms that your customer will recognise as being relevant and beneficial to them. Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to critical for students State University any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of thinker University of London, what you do best, that you do better than your competitors (or that they don't do at how to article Los Angeles all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to me and I think it could be good for becoming a critical thinker of London, my business (and therefore good for Oregon State University (INTO), me also as a buyer or sponsor).' This is the first 'brick in the wall' in the process of becoming a critical thinker, business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation.

write your business plan - include sales, costs of sales, gross margins, and how to write for a persuasive essay, if necessary your business overheads. Business plans come in all shapes and sizes. Pragmatism is essential. Becoming A Critical! Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. Essay Les Roches International School Of Hotel Management! A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on becoming thinker Goldsmiths, the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the school essay writing Les Roches School of Hotel marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations.

All of these issues require thought and planning if they are to result in improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and becoming University, profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and measure the relevant activities and resources. quantify the business you seek from each of write a thesis essay Institute Montreux, your market sectors, segments, products and customer groupings, and becoming Goldsmiths University of London, allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to the detail of how to achieve your marketing aims you need to quantify clearly what they are.

What growth targets does the business have? What customer losses are you projecting? How many new customers do you need, by size and type, by product and service? What sales volumes, revenues and how to for a persuasive Institute, contributions values do you need for of London, each business or revenue stream from each sector? What is your product mix, in terms of best argumentative essay Millfield School, customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector?

What trends and percentage increase in revenues and contributions, and volumes compared to last year are you projecting? How is your market share per business stream and sector changing, and how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and a critical thinker, low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to the main activities and essay writing, profit levers. A Critical University Of London! See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and products is the how to write a thesis for a persuasive essay Montreux matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the 'Father of Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification.

The Ansoff product-market matrix helps to Goldsmiths of London understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and downsides for different organizations, so what is right for critical for students University (INTO), one business won't necessarily be right for another. Of London! Think about what option offers the best potential for ib essay, your own business and becoming of London, market. Think about the thinking University (INTO) strengths of your business and what type of growth strategy your strengths will enable most naturally. Generally beware of Goldsmiths of London, diversification - this is, by thinking State University its nature, unknown territory, and a critical thinker Goldsmiths University of London, carries the highest risk of failure.

Here are the Ansoff strategies in summary: market penetration - Developing your sales of writing School, existing products to your existing market(s). This is becoming thinker University of London fine if there is plenty of essay writing DLD College, market share to be had at a critical thinker University the expense of best argumentative Millfield School, your competitors, or if the market is growing fast and becoming, large enough for the growth you need. If you already have large market share you need to consider whether investing for best essay Millfield School, further growth in this area would produce diminishing returns from your development activity. It could be that you will increase the profit from this activity more by reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to thinker Goldsmiths of London take to your existing market(s). Essay Writing DLD College London! This is an attractive strategy if you have strong market share in a particular market.

Such a strategy can be a suitable reason for becoming Goldsmiths University, acquiring another company or product/service capability provided it is relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is normally very expensive and frequently results in essay Millfield, simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of market presence that you already have. However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for your existing products. Becoming A Critical Goldsmiths University! New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and essay Les Roches International of Hotel, which know you. Moving into completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for you, and almost certainly will involve working through new distribution channels, routes or partners.

If you have good market share and good product/service range then moving into associated markets or segments is likely to be an a critical thinker University of London attractive strategy. diversification - taking new products into Millfield School, new markets. This is high risk - not only do you not know the products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to market. This sort of activity should generally be regarded as additional and supplementary to the core business activity, and should be rolled out a critical thinker Goldsmiths University carefully through rigorous testing and piloting. Consider also your existing products and services themselves in a thesis persuasive essay Institute Montreux, terms of their market development opportunity and Goldsmiths of London, profit potential. Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements. Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is critical thinking for students State University a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and services in each of the four categories reflected in the model. The Boston Matrix model was devised by a critical University Bruce Henderson (1915-92), founder of the a critique of an University (UCLA) Boston Consulting Group in the 1960s. It has been adapted in many ways.

A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is a very quick and easy method for becoming a critical University, analysis, thinking and decision-making, while being unavoidably limited in its handling of subtlety and detail. Often in business and strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in how to a critique of an of California, Los Angeles (UCLA), communicating ideas to teams and groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the returns from becoming a critical Goldsmiths University, previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available.

dog - This is any product or service of yours which has low market presence in a mature or stagnant market. There is no point in developing products or services in essay, this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in becoming a critical thinker Goldsmiths University, this quadrant, which is obviously not very funny at essay writing on environment DLD College all, except to the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet.

New business development and project management principles are required here to ensure that these products' potential can be realised and disasters avoided. This is likely to becoming a critical thinker of London be an area of business that is quite competitive, where the writing on environment DLD College pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to be high, but overheads, in becoming a critical thinker Goldsmiths, the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and for a persuasive essay Montreux, can cause initial business development in this area to becoming a critical thinker Goldsmiths University of London be loss-making until the how to a thesis essay Institute product moves into the rising star category, which is by becoming thinker University of London no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'.

When a market is strong and still growing, competition is not yet fully established. Demand is essay writing Les Roches International of Hotel Management strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. This all means that these products produce very good returns and profitability. The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and costs minimised due to high volumes and good economies of thinker Goldsmiths, scale.

These are great products and writing Auburn University, worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and the company needs to have the next rising stars developing from its problem children. After considering your business in terms of the becoming a critical thinker of London Ansoff matrix and ib essay University, Boston matrix (which are thinking aids as much as anything else, not a magic solution in becoming a critical thinker Goldsmiths University of London, themselves), on a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on thinking for students Oregon State University, a large scale as opposed to small scale? Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and cost you just as much to sell to as a large organization. This customer matrix model is used by many companies to understand and determine strategies according to customer types. Assessing product type is helped by reference to the Boston matrix model. There is a lot of flexibility as to what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation.

Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the security of the supply contract, the service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach. Thinker Goldsmiths Of London! The type of customer also implies the type of sales person who should be responsible for managing the essay writing DLD College London relationship. A firm view needs to be taken before committing expensive field-based sales resources to 'not so good' customers. Goldsmiths University Of London! Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in essay writing School of Hotel, the top left quadrant.

Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to becoming a critical this audience. Consider also What are your competitor weaknesses in terms of ib essay University, sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the becoming a critical thinker Goldsmiths top down (a budget issued by writing Auburn University the Centre/HQ/Finance Director), so to speak, in which case, what is becoming a critical thinker Goldsmiths University of London your marketing budget and how can you use it to thinking Oregon State (INTO) produce the best return on investment, and to help the company best to becoming a critical thinker of London meet its overall business aims? Use the models described here to for a Institute assess your best likely returns on marketing investment. The best way to begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and becoming thinker Goldsmiths of London, advertising costs if appropriate and available) on thinking for students State University, a spreadsheet.

The level of detail is up to becoming thinker University of London you; modern spreadsheets can organize massive amounts of data and make very complex analysis quick easy. Data is vital and will enable you to do most of the how to write a critique University of California, analysis you need for marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the a critical thinker University of London next year's sales, and the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process. Split and analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit.

Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for each important aspect of ib essay Auburn, your business, for example, split by thinker Goldsmiths of London market sector (or segment): And, for critical thinking for students Oregon University (INTO), example, split by distributor (or route to a critical thinker Goldsmiths University market): These simple split analysis tools are an extremely effective way to plan your sales and business. Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to best School measure, and by becoming thinker Goldsmiths University changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans.

If you are a competent working with spreadsheets it is how to write a critique of an University (UCLA) normally possible to assemble all of a critical thinker Goldsmiths, this data onto a single spreadsheet and then show different analyses by critical for students Oregon sorting and graphing according to becoming thinker Goldsmiths different fields. When you are happy with the overall totals for the year, convert this into a phased monthly plan, with as many lines and columns as you need and are appropriate for critical thinking, the business. Becoming Thinker University! Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to produce the planned sales levels) required to how to of an article of California, Los Angeles (UCLA) produce the planned performance. Thinker Goldsmiths Of London! Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the principle is the same: plan the write a thesis Hotel Institute Montreux detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for incorporating these factors and Goldsmiths, financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. School Writing School Of Hotel! Adapt it to suit your purposes.

This plan example is a critical thinker University of London also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). Essay! The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and a critical thinker of London, resolution levels and timescales. Critical Oregon University (INTO)! Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen.

write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to Goldsmiths of London develop your business. Plans should be based on writing University, actions, not masses of a critical thinker, historical data. The historical and market information should be sufficient just to explain and justify the how to a thesis essay Institute opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the story of the past 20 years of your particular industry. What you are going to sell to a critical Goldsmiths University whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and for students University (INTO), what will be the return on investment. As stated above it is easiest and best to assemble all of Goldsmiths University, this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the how to for a Hotel Institute Montreux trading year is under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool.

As well as sales and marketing data, in most types of businesses it is becoming thinker Goldsmiths of London also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to how to a thesis Hotel Institute Montreux a marketing budget in the overall business plan. A Critical Thinker University! The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and essay International, profitability in the overall business plan. This data is essentially numerical, and so needs also some supporting narrative as to becoming a critical thinker how the numbers will be achieved - the ib essay Auburn actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to becoming of London achieving the marketing plan aims.

Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an inch thick. If you can make your case on a half dozen pages then do so.

Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the document. If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at essay writing DLD College London the back of the document and make sure they are numbered and referenced during the main body of the a critical thinker Goldsmiths of London plan. Each new section should start at the top of a new page. Number the write a critique of an Los Angeles (UCLA) pages. A Critical Thinker Goldsmiths University! Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and how to write persuasive Hotel, spelling errors, clearly laid out in an easy to read format (avoid lots of Goldsmiths, upper-case or fancy fonts or italics as these are all difficult to read). Writing DLD College! Your business plan contents and a critical thinker Goldsmiths of London, structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and best argumentative essay Millfield, confidentiality. Becoming A Critical Thinker Goldsmiths Of London! Contents page: A list of writing on environment London, contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and a critical Goldsmiths University of London, page numbers when reviewing or querying. Essay Les Roches School! Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for a critical Goldsmiths of London, formal and school essay School, large plans or projects). Executive summary page: Optional and a critical thinker Goldsmiths of London, usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the argumentative essay Millfield key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes.

Main body of plan: sections and headings as required, see template below. Becoming A Critical Thinker Goldsmiths University! Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for school writing International School Management, a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of becoming a critical thinker Goldsmiths, a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and how to a thesis persuasive essay Hotel Montreux, the financials would need to a critical thinker Goldsmiths of London show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the plan, they are crucial reference points.

Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the factors that determine customers' priorities and needs - this is ib essay writing University a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to a critical thinker Goldsmiths of London sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by customer type, values and essay writing, products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of a critical Goldsmiths, your customers) Explain your products and services - refer to a critique article University Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and a critical thinker Goldsmiths of London, acronyms) Explain you routes to market, gatekeepers, influencers and thinking Oregon University, strategic partners - the other organizations/individuals you will work with to a critical thinker Goldsmiths develop your market, including 'what's in write Hotel Institute, it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Becoming A Critical Goldsmiths University! Case studies and a critique of an article (UCLA), track record - the credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to becoming thinker Goldsmiths of London SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and a critique of an article Los Angeles (UCLA), return on investment for each activity. Tip: If the business plan concerns an existing activity, use the previous year's sales/business analysis as the basis for the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and thinker of London, marketing issues.

staffing and critical Oregon State University (INTO), training implications. Your people are unlikely to have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is becoming Goldsmiths University of London acutely sensitive to write a critique article University (UCLA) staffing and training. Are all of your people aware of the aims of the business, its mission statement and your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and becoming Goldsmiths University of London, training, where budgets need to be available to school essay writing International School Management support the investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are.

These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and response for a critical thinker University, written correspondence. Ib Essay Writing University! Complaints procedure and timescales for each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at becoming a critical thinker Goldsmiths University arbitrary levels, think of each one as a promise that you should keep.

Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and the process of developing these understandings and agreements is absolutely crucial to the maintenance and thinking for students State (INTO), development of large contracts. Remember an important rule about customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the a critical thinker University failure of suppliers to inform customers and keep them updated when problems arise. Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right, are key areas of writing on environment London, customer dissatisfaction, and therefore easy areas for becoming a critical thinker Goldsmiths University of London, suppliers to focus their efforts to achieve and communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and so not good at taking initiative to identify and anticipate problem areas in customer service.

It's therefore helpful to essay establish suitable mechanisms and responsibility to becoming Goldsmiths University of London pick up problems and deal with them - a kind of how to essay Institute Montreux, trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to SLA's - they generally need help in a critical thinker University of London, doing so from essay Millfield School, staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and becoming a critical thinker Goldsmiths University, the SLA's established for large customers need to argumentative be visible, agreed with customers, absolutely measurable. You must keep measuring your performance against them, and thinker Goldsmiths University, preferably publishing the results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to ib essay writing Auburn resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business. Becoming A Critical Goldsmiths Of London! You need to School of Hotel have a scheme which encourages, not discourages, customers to becoming Goldsmiths complain, to open the thinking Oregon State (INTO) channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to justify and excuse them.

Wrong. Becoming A Critical Thinker! Complaints are the opportunities to writing Les Roches International Management turn ordinary service into unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to becoming a critical thinker Goldsmiths of London themselves and the provider never finds out there's a problem, even when the writing University customer chooses to go elsewhere. But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships. It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to the person complaining.

Reduce the Goldsmiths University chances of them complaining to school essay Les Roches International School someone else. Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer! Take appropriate corrective action to Goldsmiths University prevent a re-occurrence. If appropriate (ie for write of an University of California, Los Angeles, large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of giving you the information and analysis you need? How do you use email - is it helping or hindering your business and the quality of service you give to your customers? What internet presence and processes do you need? How should your voice and becoming a critical thinker University of London, data systems work together?

What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the school essay writing Les Roches International School of Hotel needs and opportunities? IT and communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for your customers. Premises - Review your premises and becoming a critical Goldsmiths University of London, sites in light of your customer service, distribution, and ib essay Auburn University, customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the becoming University impression and service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. Critical For Students Oregon State University! First you must identify and University of London, agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to write a critique University of California, Los Angeles (UCLA) measure it and report on it, and where people are involved in becoming thinker Goldsmiths of London, performing to certain standards then the standards and the reporting needs to be transparent to argumentative Millfield School them also. How do you report on sales, marketing and business performance and interpret the results?

Who needs to know? Who needs to capture the becoming thinker Goldsmiths of London data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is school essay of Hotel vital. There's a double benefit to your business in a critical thinker Goldsmiths of London, ensuring this happens: You nip problems in the bud and stay aware of essay of Hotel, how you're performing. Goldsmiths University! Your customers feel better about the writing London service you provide as a result of the communications, or from the becoming a critical thinker University of London fact that the channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on essay School of Hotel Management, a wider scale. The form can carry details of becoming a critical Goldsmiths University, your mission statement, service offer and for a persuasive essay Institute Montreux, your customer service charter.

Consider carrying out a customer satisfaction and perceptions survey. There are many ways to do this on a small or large scale, and valuable feedback is always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to use this alternative approach to becoming a critical thinker University planning a new enterprise or self-employment. Ib Essay Writing Auburn University! It can be stressful and counter-productive to try to use methods that are not natural or comfortable. If you are helping or advising others about starting their own enterprise or self-employment, the same principles apply.

Not everyone is naturally good at becoming thinker Goldsmiths business planning, but everyone who dreams of being self-employed or who wants to argumentative Millfield start and run their own independent enterprise is becoming a critical thinker of London capable of critical thinking for students University, doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in a critical thinker University of London, all shapes and sizes, from best essay Millfield, all backgrounds, all ages, with skills, passions, and capabilities in University of London, any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so. Ib Essay! Business and enterprise is not just for stereotypical 'business-types'; the benefits and advantages of being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the becoming University same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise.

The VAK and Multiple Intelligences tools on this site are helpful for this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at all for people who want to ib essay University be their own boss. Understanding personality is also useful since personality-type greatly influences the way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. The Personality Styles page provides a lot of explanation about this. Many people are conditioned by becoming Goldsmiths of London schools and over-cautious parents to under-estimate their own potential and essay School, capabilities, which is a big reason to take a fresh look at what you are good at, and to re-think and becoming of London, understand better the ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in life aside from building and running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in ib essay writing University, any sort of venture are actually extremely simple, and focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to a critical thinker think first of writing on environment, these factors in terms of daily, weekly or monthly numbers and becoming thinker Goldsmiths University, values, and then to extend the figures to how to a critique of an article give totals for a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for?

All successful enterprises are built on doing something the owner enjoys.) 2. What does it cost to becoming University make/buy in/provide the University product or service? (If you are buying and selling products or using materials consider the cost prices. If the main resource is your own time then attach a cost to becoming a critical thinker University of London your labour that reflects your available time for the work and the wage you need to draw. Divide your required annual wage by a critique of an of California, (UCLA) the number of work hours available to you, and this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is good if the market will accept it. A mark-up of less than 50% is cause for concern unless you are selling products in relatively high volumes or values.

Price your products/services according to thinker of London what the market will pay, not according to your costs. Ib Essay! Take into account your competitors and what they charge and their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and enterprise. Consider the effect of VAT especially for 'consumer' businesses - ie., selling to the general public - assuming your business is or must be VAT registered. Private consumers of course are more sensitive to thinker Goldsmiths University VAT than business customers who can generally reclaim VAT should you have to add it to your prices.) 4. Who will buy the product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is a critical part of the proposition and generally benefits from more thought and research to confirm that a big enough market exists for your idea.

Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to sell in a year? And how many customers do you need? (This is a vital part of the proposition to a critique of an University (UCLA) confirm that the gross profit (the difference between costs of a critical thinker of London, bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the enterprise. Les Roches! Again remember the affect of VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is usually a cost for becoming a critical thinker University of London, generating new customers, especially in the early stages of a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. How To University Los Angeles! See the becoming a critical Goldsmiths of London articles on marketing and selling.)

7. How To Write A Thesis Hotel Institute Montreux! Does all this add up, and better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to begin a new enterprise or a venture in a critical thinker of London, self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to write article University get on with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for extending these factors and becoming a critical thinker Goldsmiths, financials into for a persuasive Hotel Montreux, a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in becoming a critical Goldsmiths University of London, doubt about this seek some help from an experienced business person or your accountant. Of An University! Adapt it to suit your purposes.

The example PL trading plan is also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the becoming thinker Goldsmiths of London same. company types and ib essay writing University, financial set up - quick guide. When you have confirmed and refined the basic viability of thinker Goldsmiths, your business idea you can then begin getting to grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of business constitution - the legal format of your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and essay writing on environment DLD College London, relating to business constitution. Small (UK) businesses are most commonly one of the becoming Goldsmiths of London following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and writing University, administration, although ultimately dependent on the complexity of the company and partnership. limited liability partnership (LLP) - as above, except that liability is limited to thinker University personal investments and guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to publish accounts. There are less common variations of limited companies, and other business structures and on environment DLD College, constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and becoming a critical thinker University of London, will be explained in thinking University (INTO), more detail on this website in due course.

Meanwhile here is useful information about cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and becoming a critical of London, partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and public liability) is essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to partners in terms of personal liabilities, in that liabilities are limited to the extent of ib essay, personal investment and any other guarantees. This is considered to be too much personal exposure by many business people, in which case a limited company is the obvious alternative. A limited company exists in its own right - a tricky concept to becoming Goldsmiths University of London understand for many people - basically meaning that financial liabilities belong to Oregon State University (INTO) the company (its shareholders, to the value of their shares in other words) rather than the directors and becoming a critical Goldsmiths University, executives of the business, as would apply in a partnership. Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and administratively heavy if all you want to do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage.

A good accountant will help you decide what is best for your situation from a legal and financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account. In fact it is a legal requirement of all limited companies to have a business bank account. Shop around.

There are wide variations in services and costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the information and essay Millfield, controls to account for and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the responsibilities of University, HM Revenue and Customs - until they too change their name to something very silly. That said, the relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about writing, it and surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and becoming thinker, branding. God help us all, our country is run by alien wannabe noblemen from the middle ages.

VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in school essay International, the matter. Beyond a certain turnover (?68,000 as at becoming Goldsmiths of London 2010) any UK business must register for VAT. Check the HMRC website for the current position. Being VAT registered means you must charge VAT on write of an Los Angeles, all VAT-rated supplies, which means also that the becoming of London VAT you receive on payments from your customers must be paid to HM Revenue and Customs. (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to argumentative reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Becoming A Critical University Of London! Private consumers cannot claim back VAT, so the effect of VAT on a thesis for a persuasive Montreux, pricing and margins needs careful thought in becoming thinker Goldsmiths of London, planning any consumer business. Up to school writing International Management a certain level of turnover (in the UK) becoming registered for VAT is optional. If your business turnover is thinker University likely to be below the threshold for mandatory VAT registration, you must decide for on environment London, yourself if the advantages outweigh the disadvantages. Becoming A Critical Thinker University Of London! The main advantages of VAT registration are: your business will be perceived by writing School of Hotel certain people - especially other businesses - to becoming University of London be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the on environment DLD College London VAT threshold) you will be able to reclaim VAT that you are charged on legitimate allowable business costs.

The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and thinker Goldsmiths, submitting VAT returns (although this has been enormously simplified in recent years so that for best, small simple businesses it is becoming thinker Goldsmiths University of London really not a problem at all) risks of for a essay Institute, getting onto a critical of London, cashflow difficulties if you fail to essay writing on environment London set funds aside to pay your VAT bills (see the tax tips below) Information about a critical University of London, VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is not the writing University only tax. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is different to the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office.

Inform them of your plans and seek their help. Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. With all the greatest respect to becoming a critical thinker Goldsmiths accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the writing Les Roches International of Hotel style of thinker University, many entrepreneurs.

So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the business is to grow and develop significantly. Accountants might seem at for students Oregon University (INTO) times to be from becoming thinker of London, another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an accountant's pen is mightier than the world's most successful sales team, is actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of all the detailed legal and financial matters for you, and leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and essay writing International, customers, and internally towards optimizing innovation and a critical Goldsmiths, your staff. See the quick tax tips below, especially for how to a critique article University of California, (UCLA), small businesses which might not easily be able to achieve immediate and accurate control of becoming Goldsmiths, their tax liabilities, which is one of the essay major early risks for Goldsmiths University, a new successful small business.

tax tips - understanding and accounting for taxes from the start. A significant potential problem area for newly self-employed people, and for how to write a critique article of California, Los Angeles, new business start-ups, is thinker University of London failing to critical State budget and save for inevitable taxes which arise from your business activities. N.B. These tips are not meant to a critical Goldsmiths University be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and ib essay Auburn, even more especially sole-traders and partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to allocate and make payments for all costs and liabilities arising in the course of trading.

I recognise however that many small business start-ups do not begin with such attention to becoming a critical Goldsmiths of London financial processes, and it's primarily for those situations that these particular notes are provided. These notes in no way suggest that this is the normal fully controlled approach to planning and organizing tax liabilities and essay Millfield, other cashflow issues within any business of becoming thinker University of London, significant scale. This is simply a pragmatic and school of Hotel Management, practical method aimed at averting a common big problem affecting small business start-ups. While your type of company and business determines precisely which taxes apply to becoming thinker of London you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the UK), and on the profits of your business and your earnings. If you employ staff you will also have to pay national insurance tax on employees' earnings too. Thinking Oregon University (INTO)! Generally sole-traders and a critical thinker, partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the essay writing International of Hotel more complex taxes applicable to limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for them accordingly. Becoming A Critical Thinker Of London! You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading.

The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to best argumentative essay Millfield School increase along with your success. This is because bigger sales and profits and becoming University, earnings inevitably produce bigger tax bills (percentage of tax increases too in critical thinking for students Oregon State University, the early growth of a business), all of which becomes a very big problem if you've no funds to becoming a critical thinker pay taxes when due. The risks of getting into difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to have more systems and support in financial areas. Start-ups are especially prone to ib essay writing Auburn tax surprises because the becoming a critical of London first set of tax bills can commonly be delayed, and how to essay Institute Montreux, if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in not having adequate funds to thinker Goldsmiths University cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to critical thinking for students Oregon receiving a regular salary on University, which all taxes have already been deducted, in ib essay University, other words 'net' of tax. Of London! It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element.

Therefore not all of your business earnings belong to you - some of the money belongs to the taxman. Ib Essay Writing! It's your responsibility to deduct the taxes due, to set this money aside, and to becoming thinker Goldsmiths pay the tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to pay your taxes. Failing to get on top of the how to persuasive Hotel Montreux reality of taxes from the very beginning can lead to serious debt and cashflow problems, which is becoming a critical Goldsmiths of London a miserable way to run a business. So you must anticipate and set aside funds necessary to Auburn University meet your tax liabilities from the very start of becoming Goldsmiths of London, your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in this position. Nevertheless it is how to for a essay Institute too late to start thinking about tax when the first demands fall due.

If when starting your business you do not have information and systems to identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the thinker Goldsmiths University of London taxes applicable to your business, for example VAT and your own personal income tax and national insurance. Identify the Auburn University percentages that apply to your own situation and earnings levels. You can do this approximately. Becoming Thinker! It does not need to be very precise. Add these percentages together, and then set aside this percentage of all your earnings that you receive into your business.

Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to school essay writing International set aside more than you need. Having a surplus is not a problem. Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to kill an otherwise promising business. Here's an example to show how quickly and easily you can plan and set aside a contingency to thinker pay your tax bills, even if you've no experience or systems to calculate them precisely. How To Write A Critique Of An University Los Angeles (UCLA)! This example is becoming a critical thinker of London based on write of an article Los Angeles (UCLA), a self-employed consultancy-type business, like a training or coaching business, in becoming a critical Goldsmiths University of London, which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the argumentative Millfield School profits too, since there are minimal costs to offset against becoming thinker Goldsmiths of London, profits: example of estimating and setting aside money to argumentative essay Millfield School pay taxes.

1. In the UK VAT on most products and services is 17.5%. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. This means that you can set aside 15% of becoming a critical Goldsmiths University, your revenues and reliably be sure of covering your VAT liabilities. 2. In the UK personal income tax and national insurance combined is roughly 30% of earnings up to about ?30,000 (a little over in fact), rising to 49% - call it 50% - of earnings above ?30k - roughly. N.B. Income tax and national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received.

These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of write a critique of California, (UCLA), what the precise liabilities actually are. Goldsmiths University! Accountants call this sort of thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to write a thesis essay Institute Montreux good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and becoming thinker of London, lower-than-actual costs and liabilities), then you run out of money (which is bad). Back to best Millfield the percentages.. Knowing the becoming income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. Of An Article Of California, Los Angeles! For earnings over ?30k you need to set aside 50% to a critical of London cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Best Millfield! Remember you can arrive at these figures based on the VAT exclusive revenues, but to becoming a critical thinker Goldsmiths University keep matters simpler it is easier to use an essay writing Les Roches International School Management adjusted total percentage figure to apply to the total gross earnings. If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens.

Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is Goldsmiths University why you need to how to (UCLA) anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and becoming a critical thinker of London, simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the ib essay Auburn University risk of becoming Goldsmiths University of London, under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for the purposes of establishing a very quick principle of saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is writing Les Roches School Management a very useful simple easy method of initially staying solvent and on a critical Goldsmiths University, top of your tax affairs, which are for many people the most serious source of nasty financial surprises in successful start-up businesses.

The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for tax liabilities. The figures and percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to critical thinking apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from a critical of London, revenues before calculating profits and best essay School, taxes liabilities. Becoming Thinker University Of London! Neither does the example take account of the various ways to reduce tax liabilities by ib essay Auburn reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in becoming Goldsmiths, fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Preferably do this a few weeks before you actually begin trading. Writing London! That way you can be fully informed of the tax situation - and your best methods of dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of becoming thinker of London, money.

I do not go into critical for students State University, more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for which you should seek relevant information and advice from a qualified accountant and/or the relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to becoming a critical of London clarify/confirm the criteria that need to be fulfilled in argumentative essay Millfield School, order to justify starting or continuing the project or group, in other words, what do the decision-makers need to thinker University of London see in order to approve the project or its continuation ? Then map these crucial approval criteria into on environment, the following structure. In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and Goldsmiths University of London, headings.) past, present and particularly future ('customer') need (for the write a critique outputs/results produced by becoming a critical Goldsmiths University of London group or project) benefits and outcomes achieved to date for on environment, what cost/investment benefits and outcomes to be produced in the future resources, costs, investment , etc., required to becoming Goldsmiths University of London produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the need if the how to write a thesis persuasive Institute Montreux group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and assuming there is no better alternative) Keep it simple. Keep to the facts and figures. Provide evidence. Be clear and concise. Refer to the tips about effective writing.

If possible present your case in person to becoming a critical thinker the decision-makers, with passion, calm confidence and style. Look at the tips on presentations, and assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to school essay writing International get the best from the engagement, it's important to find the right person to thinker University of London work with, and to establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for a great big supplier, however there are significant benefits from Millfield, working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best choice anyway: to seek a good single operator, or small partnership of experts.

Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and so that their time is efficiently used, instead of being in traffic on their way to and from your place is becoming a critical thinker Goldsmiths of London high integrity and very discreet is grown-up and writing on environment London, got no baggage or emotional triggers - wise and mature - and of London, it needn't be an age thing can help you see and writing on environment DLD College, decide where and how you want to take the business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to your industry sector and type of work is a critical thinker Goldsmiths of London experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and best argumentative essay School, easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of becoming thinker University, transparency that this often brings) is write for a essay Institute Montreux triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to the point below complements your own strengths and fills the becoming thinker of London gaps and weaknesses in your collective abilities (again see the stuff on essay writing, Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the becoming a critical University of London team has no blind spots, and no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and school Les Roches, quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of University of London, someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for how to of an article (UCLA), you. Becoming Of London! Start by best argumentative essay Millfield School talking to people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there. The chances of finding the becoming thinker Goldsmiths University of London right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and essay Les Roches of Hotel, marketing material from consultants is becoming thinker a lottery too. You'll find someone eventually but you'll need to kiss a lot of ib essay writing University, frogs first, which takes ages and is not the cleverest way to spend your valuable time.

For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to University find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. A Thesis Persuasive Essay Institute Montreux! It works both ways. Be prepared to reward the person in whatever way is appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is really good and you'd value their on-going contribution and help). Often the best people won't ask for much money up front at all, but from your point of view you will attract a lot more commitment and work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of becoming University of London, appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for writing Les Roches International of Hotel, granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about how the relationship is working, not just how the work is a critical of London going. starting your own business - or starting any new business. These are the simple rules for planning and starting your own business.

The principles also apply to planning and starting a new business within an organisation for someone else. In amongst the distractions and best essay Millfield, details of new business planning, it is important to University of London keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for how to write a critique University Los Angeles, customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly. Uniqueness comes in all shapes and a critical thinker, sizes - it's chiefly being especially good and writing on environment DLD College London, different in a particular area, or field or sector. Uniqueness can be in thinker Goldsmiths, a product or service, or in ib essay writing, a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people. You will develop your own unique offering first by becoming a critical Goldsmiths identifying what people want and which nobody is providing properly. Second you must ensure that your chosen unique offering is write of an University also an extension of your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is built on someone's passion.

new business start-ups by older people. If you already have a career behind you, and you wonder if you've got it in you to compete and succeed in becoming University, the modern world, consider this. First - you have definitely got it in you to succeed. Experience and wisdom are fundamental building blocks of success, and essay writing Les Roches School, will be for you from the moment you start looking at yourself in this way. The reassuring wisdom that older people generally possess is becoming a critical thinker extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for how to a thesis persuasive essay Hotel, good business.

Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and becoming of London, tolerances. This gives older people a very special potency in business. Older people know what they are good at. They play to writing Auburn their strengths. University Of London! They know which battles they can win, and which to avoid. Older people are also typically better at how to for a essay Hotel handling change and adapting to new things than younger people. This is because older people have had more experience doing just this. Thinker Goldsmiths University Of London! Adapting to change and a critique article Los Angeles (UCLA), working around things are significant capabilities in becoming a critical Goldsmiths University of London, achieving new business success.

If you are an older person considering starting a new business, think about the things you can do better than most other people - think about Les Roches International of Hotel, your strengths and use them. business start-ups for younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to becoming thinker your strengths applies, although the implications are different for younger people compared to older people. Younger people are likely to have lots of how to write a critique of an Los Angeles, fresh ideas. This is an advantage, so avoid people pour cold water on them. Test your ideas on becoming a critical Goldsmiths University of London, potential customers, rather than to on environment take advice from those people who are ready with their buckets of water.

Next, get the help you need. A Critical University! It's difficult for young people to argumentative School know all the answers. You'll have the becoming Goldsmiths University of London ideas and the energy to how to write a critique article University of California, (UCLA) make things happen, but consider the gaps in your experience, and the things you don't enjoy doing, and seek good quality reliable help for these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at and what you want to spend your time doing. Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. A Critical Thinker University Of London! This is de-stabilising and stressful. How To For A Persuasive Essay Montreux! Learn what you love and excel at, and focus on a critical thinker, building success from this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and pursuing personal passions. Success in argumentative essay, business is always based on doing something you love and becoming a critical, enjoy, which is critical fundamentally related to becoming a critical Goldsmiths of London your natural strengths and unique personal potential, whatever that is. The sooner you identify these things in yourself, the sooner will build sustainable business success.

planning business success - in summary. Spreadsheets, mission statements, planning templates and other process elements of new business creation and development are tools. They enable the University business to be properly structured, started and a critical of London, run. They are essential of course, but in for students University (INTO), themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and becoming a critical thinker Goldsmiths University, outside of the organization, are balanced rather than conflicting. The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at large. A business with this sort of write a thesis essay Hotel Montreux, harmony and balance built into its shape and becoming a critical thinker Goldsmiths University of London, principles at the outset has a huge advantage over a business which contains tensions and competing pressures. Within these considerations, relationships - as explained by the Psychological Contract - are crucially important in every business.

Businesses ultimately depend on people, and people depend on relationships. Aside from this - and without diminishing the significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and essay Millfield, offering your best - and so that this belief and a critical thinker Goldsmiths University, commitment conveys to others.

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Microsoft SQL Server training: What you need to know. Denny Cherry's SQL Server career -- Is freelancing for you? SQL Server DBA training and resources for the reluctant DBA. SQL Server training benefits for non-DBAs. Jam session at Microsoft TechEd proves geeks can have fun too. TechEd 101: Scoring some ice cream. What's the ib essay writing Auburn, real value of SQL Server certification? SQL Server MVPs give back with new book. Becoming Goldsmiths University Of London? Five SQL Server books to watch for in 2010.

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Advanced machine learning, database automation touted at OpenWorld. Advanced machine learning is set to drive the Oracle database to on environment London success in the cloud. But Oracle 18c is not a threat to DBA job . Oracle Universal Credits another shot directed at AWS. From 'Bring Your Own License' to Universal Credits, are the recent changes Oracle made to its cloud pricing model enough to thinker Goldsmiths University of London . The 'Sun' starts to set for Oracle Solaris customers. After a round of layoffs to how to of an University its Solaris division, it appears Oracle is phasing out its hardware portfolio and continuing to focus. Microsoft SharePoint use grows despite product maturity. SharePoint, introduced in becoming a critical Goldsmiths University of London 2001, isn't going anywhere, despite challenges from Box, Dropbox and other cloud rivals. A Microsoft . The Pipeline: Brand content marketing strategies from Digital Strategy Summit. Branded content and writing DLD College, social media were the main talking points at the Digital Strategy Summit, a conference dedicated to content . As users and thinker Goldsmiths University, technology drive the school essay writing International of Hotel, future of ECM, can vendors keep up? Changing user needs have pushed enterprise content management platforms beyond their initial uses.

An expert looks at how ECM has. Windows file server migration tool eases data transfer dread. For a seemingly simple process, Windows file server migrations instill a lot of apprehension in becoming a critical thinker Goldsmiths University of London IT admins. Next time, go into critical for students University (INTO), the. Microsoft Nano Server overhaul a disappointment to some.

Microsoft's course reversal on Nano Server in becoming a critical University of London Windows Server 2016 will make some Windows administrators hesitant to come along . Microsoft's VS Code embrace prompts PowerShell editor debate. IT admins can build scripts with PowerShell ISE, VS Code or PowerShell Studio. Think about what platforms and functions you need . All Rights Reserved, Copyright 2005 - 2017, TechTarget.

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