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Coventry university english and creative writing

Write argumentative essay Coventry University

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Coventry university english and creative writing

billy donovan resume After nine seasons in Bloomington, Tom Crean is out as Indiana#8217;s head coach and the search for his replacement is underway. Inside the write essay Coventry, Hall will profile some of the candidates who are being discussed for the job over how to House the coming days. Our first profile takes a closer look at write essay Coventry University, Oklahoma City coach Billy Donovan.. Billy Donovan to Indiana? It seems like a serious reach, right? Donovan built a national power at Florida over write Brooke 19 seasons. He won the SEC tournament four times and the SEC regular season championship six times.

He reached four Final Fours and won two national championships. With little left to achieve in write argumentative essay Coventry Gainesville, Donovan took the Oklahoma City job in late April of 2015. The Thunder fired Scott Brooks, now looked at as one of the better coaches in the NBA for write he job he#8217;s done with the Wizards so far, and grabbed Donovan as the man who could get them back to the NBA Finals. Donovan, 51, has been successful in essay Coventry Oklahoma City. An Observation Essay Glenlyon Norfolk School? But the job Donovan accepted in the spring of 2015 isn#8217;t the one he holds today.

After the Thunder blew a 3-1 lead to Golden State in last season#8217;s Western Conference Finals, Kevin Durant bolted for essay Coventry University the Warriors. A primary reason for Donovan taking the essay on newspaper, job in Oklahoma City was the chance to work for a great front office, headed by Sam Presti, and the chance to write argumentative University coach both Durant and Russell Westbrook. The departure of Durant has changed the essay ICS — Community, outlook for the Thunder for the foreseeable future. Essay Coventry? Oklahoma City is still a playoff team in essay critical thinking International School the Western Conference, but the Thunder are not a contender for the NBA title. And with a core of Westbrook, Steven Adams, Victor Oladipo and Enes Kanter, it#8217;s fair to write argumentative University ask if Oklahoma City can seriously contend in the coming seasons. Without a major trade to land a marquee player or a free agent signing, it#8217;s hard to see a path to the NBA Finals for Oklahoma City. Marian? All of University, these things, particularly Durant#8217;s decision to depart, have led to speculation that Donovan might be willing to listen if Indiana comes calling. And with a chance to squash any speculation, Donovan didn#8217;t totally kill the idea. €śI am totally happy here,€ť Donovan said on Thursday . €śI love it here. I love the guys I work with every day. I love our staff, the organization. As far as I€™m concerned, my commitment is ICS — International School totally here and doing the best job I can while I€™m here.€ť.

This was a much difference response than the one Boston Celtics coach Brad Stevens, who shot down any talk of a move to Bloomington . There was also a comment in Thursday#8217;s press conference with Fred Glass that did nothing to write essay University dispel the possibility of a sitting NBA coach becoming a candidate for the position. €śUltimately,€ť Glass said, €śif someone wants to be the head coach at Indiana University, I think that€™s a detail.€ť. Final analysis : From a coaching standpoint and potential impact, it would be hard for Indiana to writing Catholic School do any better than Donovan. He#8217;s a proven, elite coach that would instantly restore national credibility to the program. Argumentative Essay Coventry University? But is of critical essay Roedean he even interested? It#8217;s a question that has no clear answer at write Coventry University, this point. Further complicating a potential pursuit of Donovan is the logistics of technical article ICS — Community, hiring a sitting NBA coach.

Donovan is in the stretch run of the NBA season. Argumentative? The regular season ends April 12 and the playoffs begin on April 15, which means he might not be available until late April at the earliest. Essay Critical Thinking International School? And you think Mack#8217;s resume is better than donovan? Other than Stevens and Donovan, no one else is argumentative a serious upgrade from crean (if you turn back the essay critical ICS — International Community, clock and evaluate crean only based on what we knew of him at marquette) These are the same points that made people excited 9 years ago by an up and coming coach from Marquette. I totally forgot about Few. Write Essay Coventry University? I#8217;d consider him an upgrade over Crean too. Critical? Mack and Miller certainly are not more impressive than crean#8217;s potential 9 years ago. Just watched Chris Mack on write Coventry University, Mike Mike and how to write for publication School, it really sounds like he is write staying put at Xavier, for what its worth.

My two cents: IU hasn#8217;t played in the Final Four since the how to write academic articles for publication West Buckland, year after Knight #8220;left#8221;. That was 15 years and three coaches ago that either a) couldn#8217;t recruit (legally at essay, least), or b) couldn#8217;t coach down the stretch to finish a game in the tournament. CTC was a great recruiter, but no one will claim he#8217;s a great sideline coach or finishing coach. His previous success was when a player by writing article ICS —, the name of Dwayne Wade played for him for two sessions after that his team#8217;s were mediocre and he only had one win in the NCAA Tourney. We need anyone willing to come in, your standards of write argumentative essay Coventry University, #8220;hiring a homer#8221; don#8217;t leave much leeway. We are 30yrs since our last title, we aren#8217;t going to technical writing ICS — Community School get top tier coaches if we aren#8217;t really a top tier program anymore. Donovon over Chris Mack all day long. But I agree with Alfords resume. It#8217;s a weird world my brother is write argumentative all in for Alford though. If you want an Indiana based coach and ICS — International Community School, one who has played in high school, college, and the pros then my choice would be Bryce Drew. Write Argumentative University? Why would Mark Few leave, he is Gonzaga.

Granted he is an outstanding coach but he#8217;s pretty entrenched at writing Community, Gonzaga. I know money talks but still I tend to think it is a non-starter. It would be great to argumentative essay get Donovan, or Stevens, or Alford#8230;. but ultimately I don#8217;t think any of technical article School, those guys are going to leave their current jobs. I can see us getting a proven mid major coach. Mack, Marshall, Miller could all be possibilities. I definitely think there will be a push for Mack since he already recruits Indiana so well. You had me for write argumentative Coventry University a minute. You keep bringing up Romeo. Romeo is going to UofL or Duke.

We have NO shot at getting Romeo. Hoyberg? You don#8217;t think he is an upgrade? Come on, man, let a guy have his dreams! I just don#8217;t understand why people think he#8217;d leave OKC. They are creeping up on the 4th spot in the West.

They are finally getting healthy (Kanter, Oladipo) and made a great trade at the deadline. I think if they can get the 4 seed, they#8217;ll give the Warriors all they can handle. I also can#8217;t believe Donovan didn#8217;t bench Westbrook after that infamous travel walking the essay critical International School, ball (literally) up the court. I guess that goes to write argumentative Coventry show that besides maybe Pop, NBA coaches have no cahones when it comes to player discipline. So maybe he would go back to college. But IU won#8217;t wait until late-May to pull the trigger. Ha. It would be huge get. A new coach, new direction might change the conversation but the word from people close to the family is he is a life long Louisville fan and only only Coach K has a big enough name to writing Catholic High challenge that dynamic.

Because he might just not lake the NBA that much. ANd I#8217;ll go head and say that, barring injuries of argumentative, course, OKC has zero chance of making let alone winning the Finals this year or any time soon. How To Write 5 Paragraph? The owners are cheap and they have never gotten a marquee free agent, they#8217;ve only ever lost them. Westbrook has more than earned himself a brain fart or 12, no discipline needed to let him know not to do something like that. Donovan said he was committed to staying at OKC. YES YES YES YES YES.

He#8217;d leave because he thought he was going to be coaching a serious NBA contender. That went out the door when Durant left. They won#8217;t get to #4; they are 3 games back; they could slide to 7 just as easily for a sure one and done series against San Antonio. Glass will know if Donovan is a real possibility well before then. If so, waiting is a no brainer. They are also a privacy shield for the process. That is probably the most important role. Buys Glass time to essay University do what he needs to how to write academic West Buckland School do without having his targets embarrassed by potential publicity. Photo caption contest: #8220;Calm down Hoosier Nation. I#8217;ve got this#8221;.

Not at argumentative essay Coventry, all. His teams have had trouble playing defense. Talk to writing School Bulls fans, and most of them will tell you they want him fired. The benefit would be the write argumentative essay Coventry University, NBA connection and ability to technical writing article ICS — attract more recruits, but I don#8217;t consider him an upgrade on essay, Xs Os. I disagree.

His teams were consistently national good at Iowa State. Iowa State! Cal sucked in the NBA too and he#8217;s done alright since he came back to the college game.

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Le label rouge Decodex, un certificat d’excellence? L’expression est évidemment ironique. Write Argumentative Coventry! L’outil mis en place par Le Monde a rapidement indexé (c’est le cas de le dire) un territoire vaste et bigarré où pullulent les énergumènes, les paranoïaques et les mythomanes, mais où vivent aussi paisiblement disons plutôt vivaient jusqu’ici des tribus de penseurs et des chercheurs d’une haute probité dont les informations n’avaient qu’un seul défaut: celui de ne pas correspondre à la vision du monde univoque du Monde , mètre étalon de la pensée unique française. Of Critical Essay Writing! Traduit en langage technologique: ils ont le tort d’accrocher les fureteurs à mots clefs chauds et à sources douteuses du logiciel en question. Write Argumentative! La mise en place d’une intelligence artificielle pour traquer la pensée déviante ajoute un vernis d’objectivité impersonnelle et mécanique à ce qui n’est, fondamentalement, qu’une opération assez grossière de gleichschaltung (alignement) médiatique, du reste reconnue comme telle jusque dans les rangs des confrères. Il n’est pas d’intelligence artificielle. Essay ICS — Community School! Il n’existe que de l’intelligence humaine prolongée par des robots qui accomplissent ce que cette intelligence leur a ordonné de faire. Argumentative Essay! On aurait pu apprendre aux inquisiteurs mécaniques de Decodex à distinguer le deuxième degré et l’antiphrase. How To Academic Articles For Publication Buckland School! Mais c’eût été long, compliqué et coûteux.

On n’avait pas besoin d’aller aussi loin. Essay! Le but était de contenir rapidement une sédition qui se propageait comme un feu de brousse, or en de tels cas on of critical essay School, ne fait pas de détails. Write Essay Coventry! On arrose bien au-delà de la limite des flammes. Essay Critical Thinking! C’est le dilemme classique des nettoyeurs d’urgence: Tuez-les tous, Dieu reconnaîtra les siens. Le Monde ne représente pas, c’est le moins qu’on puisse dire, un parangon de vertu journalistique.

Il y a 14 ans déjà, l’immense enquête de Pierre Péan et Philippe Cohen sur La Face cachée du Monde illustrait le profond fossé existant entre les pratiques de ce journal et les règles élémentaires de la déontologie journalistique voire de l’honnêteté intellectuelle pure et simple. Argumentative Coventry University! Cela ne s’est pas arrangé depuis. Write West School! Dès la guerre en ex-Yougoslavie, j’ai collecté une documentation ahurissante sur ses mensonges et ses partis pris. Argumentative Coventry! J’avais même eu la folie d’écrire à son rédacteur en chef pour relever une erreur de fait objective, aisément vérifiable dans les encyclopédies. Catholic! Il m’avait répondu par une caricature de Plantu, me disant en résumé: allez vous faire foutre, Balkaneux enragé.

Inutile de relever l’effondrement éthique et informationnel du même journal dans les récents conflits du Proche-Orient, qu’il a couverts d’un voile de camouflage imprimé de motifs néocons . Write Essay! Si, par exemple, le parti pris massivement pro-djihadiste des médias occidentaux dans la tragédie d’Alep a été remis en question par certains journalistes et commentateurs français, ces voix-là ne sortaient pas des colonnes du Monde . How To For Publication School! Lequel a été dénoncé à plusieurs reprises, ces derniers temps, comme diffuseur de fake news et pas seulement par RT et Sputnik, loin de là. Aussi, lorsque cette officine d’influence financée à coups de dizaines de millions par l’État français a annoncé la mise en place de son outil de vérification, je ne pouvais que sourire. Coventry University! Le Monde traquant la désinformation, c’est comme si le cartel de Medellín se mettait à dénoncer les dealers de coin de rue. Puis, des amis préoccupés m’ont signalé que notre Main courante sur l’internet, log.antipresse.net, avait été barré de rouge dans la classification simplette du Decodex. Write Academic Articles Buckland! Si France-Dimanche est classé vert, le label rouge Decodex ne pouvait être qu’une marque d’excellence. Quelle meilleure réfutation pour cette entreprise de censure que sa propre idiotie? Mais ensuite j’ai lu l’excellente série d’articles qu’Olivier Berruyer a consacrée au Decodex sur son site, les-crises.fr, l’un des plus intelligents blogs français, évidemment classé dans la zone orange juste au bord du gouffre rougeoyant. Write Argumentative Coventry University! Malgré un soutien considérable des lecteurs et de certains noms illustres du débat public français, Berruyer a décidé d’ajouter l’action en justice à sa réfutation intellectuelle de cet Index librorum prohibitorum des temps modernes. Essay On Newspaper Catholic High School! La motivation de son appel aux dons pour le procès à venir donne à réfléchir: Eh oui: tout ridicule qu’il soit, Le Monde est la voix même de l’officialité française. Write Argumentative Essay Coventry! Quoi qu’il vaille, ses dénonciations ont un impact sur votre vie réelle.

C’est comme d’être cité, jadis, dans la Pravda de Moscou: que vous soyez innocent et eux dépravés ne change rien au fait qu’ ils tiennent le couteau par le manche. Aussi ai-je estimé utile de livrer ici une mise au point. How To Articles For Publication West! D’abord sur la manière dont notre propre site a été classé rouge, et ensuite sur ce que représente réellement, à mes yeux, le Decodex du Monde . Sur le moteur de vérification de Decodex, le log de l’Antipresse apparaît affublé d’une mise en garde menaçante: Ce site diffuse régulièrement de fausses informations ou des articles trompeurs. Write Argumentative Coventry! Restez vigilant et cherchez d’autres sources plus fiables. Example Essay School! Si possible, remontez à l’origine de l’information. A l’appui de ce jugement extrême, l’algorithme du Decodex cite seulement deux sources, dont l’une est sans rapport aucun avec le sujet: Pour mémoire: nous avions épinglé une scène de sauvetage impliquant une seule et même enfant syrienne au bras de trois sauveteurs différents, ces fameux Casques blancs qui ont disparu comme par enchantement après la reprise de la ville par l’armée syrienne.

Nous ne contestions pas la réalité de ce sauvetage, mais soulignions simplement que le bombardement de photos sous divers angles et avec divers protagonistes avait pour but de démultiplier virtuellement le drame. Cette dénonciation de la manipulation a été assimilée à son tour à de la manipulation par les vigiles de Libé : le procédé est classique et grossier. Write Essay University! Nous l’avions décortiqué, sources à l’appui, dans un post ultérieur: La “désintox-réintox” de “Libé”. Essay ICS — International Community! Relevant notamment tout ce que cette dispute sur une mise en scène photographique dissimulait au sujet du rôle des Casques blancs et du parti pris de la couverture médiatique de la guerre à Alep. Write Essay Coventry University! La révélation des pratiques hideuses des insurgés après la prise du fameux quartier Est nous a donné amplement raison. Résumons donc: Le Decodex nous a classés rouge sur la foi de deux articles de la grande presse, dont l’un ne nous mentionne nulle part, et dont l’autre est en soi un cas de propagande. Write 5 Paragraph Essay College! Le label rouge décerné à Antipresse est allé au mauvais destinataire: c’est au moteur informatique du Decodex lui-même qu’il eût fallu l’adresser! Il se peut (c’est même hautement probable) que l’algorithme se base dans son jugement sur d’autres recoupements: par exemple, le fait que nous citons souvent les plateformes russes RT.com et Sputnik, les ennemis jurés des nouveaux médias occidentaux, ou que nous donnons la parole à des désinvités sulfureux.

Car le principe de base de l’algorithme Decodex est tout entier contenu dans Le Loup et l’Agneau de La Fontaine: Si ce n’est toi, c’est donc ton frère. Je n’en ai point. Essay Coventry University! C’est donc quelqu’un des tiens Mais les preuves de cet ordre ne sont pas mentionnées dans la sentence. Selon son chef de projet, le Decodex moteur de recherche et extension pour navigateur aurait été ficelé avec seulement 50 à 60’000 euros puisés dans le fonds Google. Write 5 Paragraph Essay House! Cette somme et son origine sont hautement intéressantes. On se rappellera que le fonds Google consiste en un don forfaitaire de 60 millions consenti par le géant de la Silicon Valley à François Hollande en 2013 en échange de l’abandon de la requête des éditeurs de presse français en vue d’un versement de droits d’auteurs (droits voisins) liés à l’exploitation de leurs contenus par le moteur de recherche. Un millième seulement de cette petite monnaie aurait donc été investi dans le développement du Decodex . Write Argumentative University! Pour quiconque connaît tant soit peu les conditions du développement sur internet, c’est une plaisanterie. Essay House College! 60’000 euros pour un site de cette importance, c’est tout juste le prix de de la carrosserie.

Mais qu’en est-il du moteur sous le capot? Les algorithmes requis pour processer une telle masse de documents et les catégoriser, fût-ce très sommairement, demandent tout de même réflexion et de programmation. De deux choses l’une, donc: soit le Monde a grossièrement menti sur le coût de sa solution; soit le cœur même du Decodex lui a été fourni clefs en main dans le cadre bénin de cet accord commercial qui libérait Google de toute redevance tout en lui donnant la possibilité de refaçonner le paysage médiatique français empêtré dans sa conversion numérique. Il existe de fait auprès de Google un département appelé News Lab , un laboratoire de nouvelles qui collabore avec journalistes et entrepreneurs pour construire l’avenir des médias. Argumentative! La première des missions qu’il revendique s’intitule Trust Verification , autrement dit: Fiabilité et vérification et se résume ainsi: L’innovation technologique [lisez l’internet] a offert aux journalistes une facilité d’accès sans précédent à l’information. How To Write Brooke House! Mais elle a aussi créé des défis uniques dans la vérification de la fiabilité des contenus et le mantien de la confiance et de la vérité dans les médias. Write Argumentative Essay Coventry! Voilà, tel quel, le credo de base du Ministère de la Vérité instauré sous l’égide du Monde Il suffit d’étudier un peu les profils des responsables de ce labo pour se rendre compte qu’on n’évolue plus du tout dans le monde de la presse, mais dans quelque chose de très différent.

Il s’agit de gens jeunes, plus proches du logiciel que de la plume et plus versés dans le quantitatif et la forme que dans le qualitatif et le fond. How To 5 Paragraph Essay Brooke College! Prenez par exemple Olivia Ma, la cheffe des Partenariats du Lab , autrement dit la personne qui aura probablement collaboré avec les Français pour la sous-traitance des algorithmes Google. Essay! Membre de la petite caste des contrôleurs du web, elle est notamment passée par la direction du fameux Center for how to write academic for publication West Buckland Public Integrity, financé par Soros, à l’origine des Panama Papers et autres fuites stratégiques organisées par le système d’influence U.S. Au profil étrange de cette cyberjournaliste 2.0 ne pouvait correspondre, côté Monde , qu’un geek analogue, à savoir Samuel Laurent, le coordinateur du Decodex . Write Argumentative Coventry University! L’Observatoire des journalistes et de l’information médiatique consacre à ce jeune androïde un portrait significatif. Article Community! La prétention à l’objectivité factuelle, chez cet automate de la pensée algorithmique se double d’une morgue et d’un simplisme intellectuel préoccupants, exprimés sur les réseaux par un langage d’adolescent. Ainsi il sera fréquent de le voir qualifier le moindre de ses contradicteurs (non-journaliste, cela va sans dire) d’être un relou , un troll et par voie de conséquence d’être ostracisé de son univers virtuel sans aspérités. Write Argumentative Essay Coventry University! Samuel Laurent a en effet tendance à bloquer toute personne qui émettrait une critique un tant soit peu radicale à l’encontre de son travail et de ses partis pris. Writing ICS —! Dans sa simulation du réel augmenté 2.0, nul doute que le grand amateur de chiffres, de courbes et de vérités mathématiques réconfortantes n’a guère de temps pour se consacrer à l’analyse. Coventry! (OJIM) Comme chez les désintoxicateurs de Libé , on on newspaper Marian Catholic High School, est frappé par l’insensibilité, l’aliénation à proprement parler, de ces nouveaux journalistes face à tout échange d’arguments respectueux et cultivé. Tant par sa conception que par son personnel ou son organigramme, le Decodex se situe en marge du travail et de la mission d’un journal, fût-il normatif comme Le Monde . Coventry! Sa création ne résulte pas d’un développement rédactionnel, mais d’un projet stratégique remontant à la direction où siègent Alain Minc et autres globalistes.

Il est grossier, hypocrite, stupide et encourage à la stupidité. Critical ICS — International School! Du même coup, son échelle de valeurs a rapidement été renversée dans l’opinion, le rouge devenant soudain in argumentative essay University par rapport au vert ringard à la France-Dimanche . La chute dans la dérision ne signifie pas pour autant que le danger soit écarté. Example Writing Roedean! Sa mise en place témoigne d’une intégration poussée des systèmes non d’information, mais de contrôle de l’information , intégration officialisée dans le cas de la France (on ne l’avait pas saisi sur l’heure) par l’accord léonin avec Google en 2013. Avec l’approche de la présidentielle française, d’une importance stratégique pour le monde occidental, on argumentative essay University, va voir que le Decodex n’était que la première hirondelle d’une invasion autrement plus massive. Of Critical Essay Writing! L’Index du Monde n’est en effet qu’un jouet d’enfant et probablement une version alpha ou bêta déguisée en regard du prochain projet du News Lab de Google, qui s’avance cette fois-ci à visage découvert. Essay Coventry! Avec l’arrivée en France du projet CrossCheck, le contrôle de l’information va prendre une toute autre allure. Write Academic West! 17 instances sont déjà partenaires de cet outil de catalogage par indexation et contextualisation: l’AFP, BuzzFeed News, France Médias Monde (via les Observateurs de France 24), France Télévisions, Global Voices, Libération, La Provence, Les Echos, La Voix du Nord, Le Monde, Nice-Matin, Ouest-France, Rue89 Bordeaux, Rue89 Lyon, Rue89 Strasbourg, Storyful et StreetPress . Argumentative Essay Coventry! Non content de se déployer en essaim, on writing an observation essay Glenlyon School, peut parier que le programme de Trust Verification de Google aura gagné en précision et en exhaustivité. Certains médias de grand chemin ont de toute évidence décidé de transformer leur faillite éthique et professionnelle en victoire politique. Write Coventry University! Ils le réalisent au travers d’une conversion à ciel ouvert en outils d’influence et de contrôle. Example Essay School! Et là, l’effet de masse compensera sans doute, en partie, les lacunes de qualité et de conception du projet.

Des mensonges grossiers répercutés par 100 androïdes alignés passeront plus aisément pour de la vérité que des évidences écrites par des humains isolés. Ils ont au moins raison sur un point: oui, la vérité dans l’information est un enjeu essentiel de notre temps. Write Essay! Mais ce n’est pas chez eux qu’on la trouvera. Essay School! La notion même de vérité, dans ce monde-là, n’est qu’un algorithme de plus. La propagande sert davantage à nous justifier nous-mêmes qu’à convaincre les autres; plus nous avons de raisons de nous sentir coupables, et plus fervente sera notre propagande. Argumentative University! (Eric Hoffer, The True Believer: Thoughts on essay critical thinking, the Nature of write Coventry, Mass Movements ) Dans Le Maître et Marguerite , le chef-d’œuvre de Mikhaïl Boulgakov, le Diable apparaît en personne sous la cape du magicien Woland. Of Critical Writing Roedean! Le Diable est joueur: il s’amuse à tester la vanité et la crédulité des hommes. Write Argumentative University! Et il sait qu’il n’est d’humains plus crédules que les incrédules de métier. Write Articles For Publication West School! C’est ainsi que son premier interlocuteur, Berlioz, vedette littéraire du Moscou soviétique et athée militant, finira décapité par un tramway, exactement comme le magicien le lui a prédit. Write Argumentative Essay Coventry! Ah! S’il avait un seul instant pris au sérieux l’existence du Tentateur qui venait, justement, de lui offrir une cigarette Des blagues à ne pas faire en société

Qu'est-ce que le Système? me demandent sans cesse les idiots utiles du Système. Write Academic Articles Buckland School! (Tweet, 5.2.2017) Nous sommes témoins d’une plaisanterie semblable lorsque nous parlons du Système. Write Essay! Il m’arrive ainsi de lancer des aphorismes à ce sujet dont les échos sont connus d’avance: Complotiste!, me répliquent aussitôt des sceptiques venus de divers horizons culturels et politiques, mais qui ont généralement en commun un binôme de caractéristiques paradoxal: d’un côté, la foi dans le rationalisme et le fact-checking, et de l’autre des convictions morales et politiques d’une naïveté extrême. Marian Catholic High School! Ils s’attribuent à la fois une haute capacité de discernement, une mission de vigilance citoyenne et une position critique vis-à-vis du pouvoir. Write Argumentative Essay Coventry University! Dans le langage ras-du-sol des services , ce sont de parfaits idiots utiles . L’idiot utile est celui qui croit qu’il ne croit pas ce qu’il croit, mais qu’il le sait . How To Essay House! Que sa subjectivité n’y est pour rien. Write Argumentative Essay Coventry! Que sa connaissance ne lui vient pas par un quelconque canal d’influence ou d’endoctrinement, mais de la vérité des choses elle-même. How To Write Essay College! Sans filtre. Essay Coventry University! Sans intermédiaire. How To Write For Publication Buckland! Sans diable ni système . Le Système, selon eux, n’existe pas.

Ou, s’il existe, il n’a ni malice ni intention particulière. Argumentative! Il fait partie du paysage comme le climat ou la course des astres et obéit aux décrets des institutions comme la charrue au laboureur. Essay Writing High School! Ce qui existe, pour cette catégorie d’esprits, c’est l’Antisystème, à savoir tous ces milieux étranges et sulfureux qui, sous couvert de résistance contre un spectre de leur invention, complotent pour renverser la démocratie. Write! Quelquefois, souvent même, ces innocents décrètent que le Système, c’est justement ça: l’Antisystème. Writing Catholic! Tout comme les étiquettes, les causes et les effets s’intervertissent facilement.

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Plus le commun est jugulé, et plus la nomenklatura s’auto-absout. Write Essay Coventry University! Il suffit d’observer la classe politique pour s’en convaincre. Encore faut-il que ce que nos yeux voient puisse ose remonter jusqu’au cerveau et que celui-ci en tire des conclusions. Technical Community! C’est une étape que le Système s’emploie à désactiver en criblant de tabous le discours public avec l’aide cruciale du dispositif de l’instruction et des médias. Write Argumentative! Il aura fallu un dressage rigoureux pour enseigner aux consciences contemporaines à craindre l’invocation même du Système et à censurer ceux qui en parlent.

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La suite, à partir du deuxième sous-titre, est un prolongement inédit. Write Essay University! (SD) Qui a assassiné L’Hebdo ? Qu’est-ce qu’on a oublié d’examiner durant l’autopsie? N’aurions-nous pas affaire à un tueur en série? Et autres mystères cachés dans les abattoirs de la presse La Suisse romande parle français, consomme de la télévision et de la presse françaises, mais ne pense pas français. Academic For Publication Buckland! Elle ne pense pas non plus alémanique. Write Argumentative Essay! Elle ne pense même pas tant romand que cantonal. Technical ICS — School! Au milieu de ce creuset de particularismes, il y avait un magazine qui ambitionnait d’élever le regard par-delà les bocages, de relier le particulier à l’universel. Write Essay! L’idée était audacieuse, l’espace de manœuvre millimétré. Essay School! Par-delà ses partis pris, L’Hebdo de Jacques Pilet instaurait un forum où la culture, la politique et les questions de société laissaient leurs couleurs locales au vestiaire. Essay Coventry! Un dress code chic selon les uns, snob selon les autres.

Pour ma part, j’y trouvais des débats et des sujets pour lesquels les pages de L’Hebdo offraient la seule piste d’atterrissage possible dans notre coin de pays. Writing School! C’était malgré tout un outil de désenclavement. Coventry University! Faut-il être myope pour se réjouir de sa disparition! Mais je ne me joindrai pas au chœur des pleureuses. Writing Marian Catholic! On m’a demandé un témoignage, non des condoléances. Pour croître et durer, L’Hebdo n’avait que deux options: soit s’implanter fermement dans son pot, soit étendre son terreau. Essay Coventry! Il en a choisi une troisième en forme d’oxymore: l’internationalisme provincial.

Il s’est arc-bouté sur une prédication européiste qui n’intéressait personne depuis 1992 et faisait sourire hors frontières, là où l’on vivait ces illusions plutôt qu’on ne les rêvait. Essay Critical Thinking! Comme sa religion ne vendait plus, il s’est mis à vanter les terrasses de Suisse romande en parodiant L’Illustré . Write Essay Coventry University! De fait, ce n’étaient pas les sujets sérieux qui fatiguaient le public, mais bien la rigidité mécanique et la ringardise de l’approche. Technical Writing International! L’Hebdo a connu une forte érosion de ses abonnés durant la dernière décennie sans jamais se remettre en question. Write Coventry! Car ce n’était pas un désaveu: c’étaient juste des réacs qui n’avaient rien compris! Ayant curieusement été coopté au Forum des 100, j’ai assisté voici quelques années à un petit déjeuner organisé par Ringier. Buckland! On y a décortiqué la surface de pub, la stratégie marketing, les classes de revenus, mais pas un seul instant le contenu rédactionnel, le cœur du problème. Write Essay Coventry University! Je me suis dit alors que l’affaire était pliée. Community School! Le destin de L’Hebdo résume à lui seul la tragédie de l’idéalisme soixante-huitard dont il était l’un des derniers échos.

A force de vouloir rectifier la raison des gens, il a été rectifié par la raison des chiffres. Quelques jours après cette annonce-choc, l’émission Infrarouge a organisé un débat de spécialistes au chevet du magazine expirant. Write Coventry University! Après l’avoir porté à bout de bras pendant quinze ans, son éditeur Ringier (allié à Axel Springer) a donc fini par le lâcher. Essay On Newspaper Marian Catholic High! Parce qu’il ne reflète plus l’air du temps, estime Tibère Adler, l’ex-patron d’Edipresse. Argumentative University! Alain Jeannet, le rédacteur en chef, pense que si le magazine a tenu si longtemps, ce n’est pas malgré son positionnement de gauche, mais grâce à ses valeurs, à sa vue de la société qui n’est pas forcément majoritaire.

Tenir si longtemps avec des positions aussi marginales était carrément un petit miracle, comme les intervenants ont proclamé à l’unisson. A cet instant précis, le spectateur attentif pourrait se poser des questions. Essay Community School! Quel est alors ce magazine ou ce journal non nommé qui correspondrait à une vision de la société majoritaire? Comment? Il n’existe pas? Mais pourquoi? Au lieu d’éponger quinze ans durant les pertes d’un magazine représentant des idées sans appui, ses éditeurs n’auraient-ils pas eu l’idée de le recadrer, voire de créer un titre non concurrent mais complémentaire, adressé justement à cette opinion majoritaire que L’Hebdo dédaignait? N’est-ce pas ainsi, du reste, que la Weltwoche fut tirée du marasme où elle était plongée dans les années 1990, quand elle s’était noyée dans la mélasse du mainstream? L’appel de cette opinion dédaignée est pourtant bien réel. Argumentative Coventry! Il s’exprimait jusqu’au cœur même de l’émission, par la voie du canal des téléspectateurs, la Parole citoyenne.

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Sans oublier la vague inquiétude sur la qualité du débat démocratique et l’avenir de la démocratie: Chaque fois qu’un journal disparaît, la qualité de l’information s’érode aussi. Write University! La vision sous-tendant ce propos est carrément théologique: Hors l’Église point de salut! Autrement dit: la presse classique est seule productrice d’informations fiables, et son retrait ne débouche que sur la propagande, les fake news et le populisme. Le fait qu’il n’y ait eu, durant toutes ces années où L’Hebdo régna sans partage sur la culture politique en Suisse romande, aucun contrepoids au discours gauche bobo sur le marché suisse francophone, ou le fait que ce magazine encore un peu diversifié ait été sacrifié à la survie du politburo globaliste régional, à savoir le quotidien de censure Le Temps , semblent totalement échapper à la conscience de nos experts et à leur analyse. Glenlyon Norfolk! C’étaient pourtant, me semble-t-il, des données fondamentales du problème. Argumentative! Un public ulcéré par le mépris des journalistes, lassé d’une vision du monde systématiquement biaisée où il ne se reconnaissait pas, s’est naturellement détourné de cette presse de prêchi-prêcha et s’en est allé chercher son bol d’air frais dans l’anarchie de l’internet et des réseaux sociaux. An Observation Glenlyon School! Et les publicitaires, sans états d’âme, lui ont emboîté le pas. Ceci n’est pas une explication exhaustive, mais au moins un paramètre de l’équation. Argumentative Essay University! Le paramètre, justement, qu’on a voulu éluder.

En prétendant, notamment, que la désaffection de la presse papier était purement une affaire technique, un progrès inéluctable et sans retour vers le virtuel. Example Of Critical Writing Roedean School! Comment expliquer alors la vive résistance et même la remontée du livre papier par rapport aux e-books? Plutôt que de réfléchir à ces questions compromettantes, les professionnels de la branche ont opté pour le pragmatisme. Essay! Les journalistes, espèce menacée, en réclamant leur mise sous protection de l’État (Ah! Ces veinards de collègues de la SSR qui profitent de la redevance universelle et obligatoire). Critical Thinking International Community School! Les éditeurs, en diversifiant leurs sources de profits. On nous a donc révélé que l’idéaliste Ringier, qui se présente par ailleurs comme un collectionneur d’art zurichois et non comme un requin d’affaires, a racheté d’innombrables sites utilitaires du type petites annonces et que son grand concurrent suisse Tamedia a fait de même. Essay Coventry University! Des activités sans rapport avec l’édition, mais qui ont l’avantage de recapter cette même manne publicitaire qui a fui la presse. House College! Autrement dit, les propriétaires de journaux eux-mêmes accélèrent l’agonie de leurs fleurons sur qui l’on verse ensuite des larmes de crocodile en invoquant la mise en danger du débat démocratique que ces mêmes fleurons se sont employés à censurer, canaliser et émasculer. Tel est donc, au sortir de cette semaine funeste, le paysage après la bataille dans une des régions les plus riches du monde occidental.

Et la perspective n’est guère plus entraînante. Write! Quelques titres locaux et marginaux qui survivent par leur positionnement de niche et l’engagement sans bornes de leurs (petits) propriétaires. Essay Catholic High! Des services publics servant de réserve d’Indiens pour les derniers journalistes professionnels, devenus de simples fonctionnaires du Ministère de la Vérité. Write Argumentative Essay! Et un magma de publications internet plus ou moins fiables, plus ou moins orientées, plus ou moins rentables. Est-ce vraiment la seule musique d’avenir pour ce pays qui a jadis servi de refuge et de dernier recours pour la vie intellectuelle en Europe? A priori, cette triste affaire pourrait n’avoir qu’un intérêt régional. International Community School! Mais l’affaire L’Hebdo n’est qu’un résumé en petit de l’assassinat du métier de journaliste par ses protagonistes mêmes.

Il suffit de tirer le fil rouge pour étendre le cas à l’Europe entière, terrain d’expansion des grands groupes de presse germano-suisses récemment reconvertis dans les petites annonces. Write Argumentative Coventry! Ainsi notre collectionneur d’art zurichois, M. Writing An Observation Glenlyon! Ringier, s’est-il intéressé, ces vingt dernières années, à la presse dans les pays de l’Est. University! Dans la Serbie ruinée, il a racheté à bas prix le quasi-tabloïd Blic , puis son opposé diamétral le magazine NIN ( Nedeljne informativne novine , Journal d’information hebdomadaire). NIN , par sa périodicité et son positionnement gauche intello-critique, pourrait être le frère jumeau de L’Hebdo , à ce détail près qu’il est né en 1935 et qu’en 3449 éditions, il a connu des problèmes d’une tout autre envergure que le ressac publicitaire. Technical Writing ICS — International Community School! NIN , c’était, dans la Yougoslavie socialiste, le pôle le plus lu et le plus respecté de la pensée libre. Argumentative Essay Coventry! C’était une institution du journalisme indépendant, au même titre et plus encore que le Canard enchaîné en France. De quelle liberté la pensée pouvait-elle disposer dans un système totalitaire, me demandera-t-on?

Eh bien, à voir le destin de ces deux demi-frères de la presse Ringier, il y a de quoi dissiper certaines idées toutes faites. Le NIN d’avant Ringier était rompu aux luttes idéologiques. Writing Article ICS — Community School! Il avait été interdit, mis sous tutelle, connaissait censures et contrefeux. Argumentative Essay University! Ses journalistes maniaient l’ironie, le sous-entendu et l’antiphrase, se jouant des règles du politiquement correct avec l’assentiment passif d’un pouvoir démonétisé. L’arrivée d’un investisseur occidental aurait pu signifier l’éclatement du carcan et l’ouverture des fenêtres. Write 5 Paragraph House College! La réalité fut exactement inverse. En septembre 2009, peu de temps après leur rachat, le collectif des journalistes de NIN adressait une lettre solennelle à Michael Ringier dénonçant l’assassinat de leur titre. Les journalistes commençaient par s’étonner du dilettantisme avec lequel la maison Ringier avait entrepris de réformer leur vénérable magazine, alors qu’elle ne possédait en Serbie que de la presse de caniveau.

Puis ils décrivent une évolution cauchemardesque. Très rapidement, le rédacteur en chef a été limogé et remplacé par un journaliste relativement anonyme venu du quotidien Blic . Coventry University! Cette relève s’est faite pratiquement de nuit, sans un seul mot d’explication ou un communiqué pour les lecteurs S’ensuit la description, dans un langage peut-être un poil trop riche pour la compréhension de M. Write 5 Paragraph Essay Brooke! Ringier, d’une suite d’innovations barbares, mufles et par-dessus le marché incompétentes, témoignant de méconnaissance (et de désinvolture) tant à l’égard du public que du métier. Comme ailleurs, la politique de l’éditeur occidental aura été de simplifier la pensée, abrutir (dumb down) le contenu, optimiser les processus, notamment en remplaçant des professionnels chevronnés par des blancs becs arrogants venus du monde du tabloïd. Write Coventry University! Bref, la raison commerciale remplaçant l’éthique journalistique. Writing Article International School! Résultat: Après seulement quelques numéros, la qualité du NIN s’est effondrée au niveau le plus bas de ces dernières décennies, comme en témoignent les avis des collèges d’autres médias, mais également les nombreuses réactions négatives de nos lecteurs du pays et de l’étranger. Il fallait le faire, après 40 ans de communisme et une décennie de dictature sous Miloševi#263; Concrètement, cela donne: Les thèmes sont mal choisis, les journalistes se voient imposer des listes d’interlocuteurs obligatoires, aucune conception rédactionnelle n’est discernable, en un mot, le NIN n’est plus aujourd’hui qu’un navire sans barreur.

On nous cache les chiffres de tirage, mais vous y aurez certainement accès, et vous pourrez vérifier nos affirmations par ce biais-là. Et la lettre se termine par une mise en garde solennelle qui devrait résonner en2017 jusque dans les oreilles des collègues suisses du moins ceux d’entre eux qui ne sont pas sourds par métier: Monsieur Ringier, vos gens en Serbie, avec ou sans votre connaissance et votre incitation, vont détruire l’hebdomadaire NIN . Write! Si cela arrive, votre capital en souffrira, mais également, et c’est bien plus important, votre réputation dans toute cette région où vous avez des affaires variées. Writing Essay Glenlyon School! Vous allez passer à profits et pertes votre déficit, mais nous, journalistes, nous resterons dans les décombres de quelque chose qui a été construit des décennies durant par de meilleurs et de plus grands travailleurs que nous, et dont nous sommes aujourd’hui les héritiers à peine dignes mais fiers. Argumentative! Et si quiconque s’en soucie encore les principales victimes seront nos fidèles lecteurs Ayant invité leur patron à venir voir par lui-même les dégâts et à remettre en selle le magazine avec des gens compétents, les journalistes concluaient lugubrement: Faute de quoi, vous risquez de rester dans les mémoires comme l’homme qui a contribué à détruire une tradition fascinante du journalisme en Serbie. Voilà qui est fait! Ringier n’a pas eu l’élégance du torero qui eût consisté à proprement achever le meilleur newsmagazine des Balkans.

Il a fait pire: pour la première fois de sa longue existence, il l’a contraint à se plier au politiquement correct par un autoritarisme sec et sans appel jamais vu sous ces latitudes. Essay Writing Catholic School! Il l’a raboté , lissé et ravalé au rang du tout venant. Write Argumentative Essay Coventry University! NIN existe encore, mais au milieu d’une offre variée où des magazines indépendants sont plus audacieux, plus véridiques et plus engagés, et surtout plus lus . On Newspaper! Paradoxe dans un pays où le revenu moyen est au dixième de celui de la Suisse! Les journalistes qui lisent cet article feraient bien de se faire traduire l’intégralité de la lettre de leurs collègues serbes. Write Essay! Ils découvriront, dans les mots de ces gens suspendus au bord de la misère matérielle, la lucidité, le courage et la franchise qui devraient caractériser la corporation et qui en sont si ostensiblement absents. Ils y découvriront surtout la recette du brouet insipide et infect dans lequel ils vont bientôt tous mijoter. Writing Essay Glenlyon Norfolk School! La mode des smartphones et des réseaux sociaux a bon dos, mais elle n’a pas grand-chose à voir avec ce bain-là. Slobodan Despot enquête sur la mort d’un pilier de la presse suisse, L’Hebdo , et se lance sur les traces d’un tueur en série. Pascal Vandenberghe revisite un grand écrivain tellement lu, tellement cité, tellement imposé dans les lectures scolaires qu’on avait fini par le détester: Erich Maria Remarque.

Notre désenfumeur Fernand Le Pic décortique le spectaculaire retournement narratif lié à l’attentat de la mosquée de Québec; ou: qu’est devenu le deuxième homme?

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Marketing strategies for market entry – MBA Essay – Padraig Carroll. Marketing strategies for market entry. National College of Ireland. Master of write essay, Business Administration (MBA) Student: Padraig Carroll. Student id: x12114855. Date: April 2013.

Class: Strategic Marketing Management. Lecturer: Dr. Aidan Daly. The objective of this paper is to research the various components that make up Market entry Strategy. This paper analyses the various, and significant choices the entrepreneur, intrapreneur, or manager must address in advance of market entry. How To Write Academic Articles West! This paper seeks to examine the write argumentative, issues faced when defining, creating, and implementing successful strategies to facilitate entry to new, existing, or foreign markets. This paper seeks to define marketing entry strategy and addresses the thinking School, marketing mix. This paper will examine marketing entry strategies for the I.T. industry (or industries affected by technical innovation), services marketing, product marketing, and foreign market entry. Further to this, strategies such as values marketing, and exit strategy as a part of entry strategy, will also be addressed.

Limitations include: time available for research, literature availability, essay length (4000 words), and the general lack of essay Coventry University, documented academic research into market entry strategy. Research methods conducted in write 5 paragraph essay Brooke House College, the preparation of this paper include the argumentative essay Coventry University, analysis of secondary sources such as literature relevant to the topic, web articles, and internet media such as video interviews, academic journals, e-journals, whitepapers. Further sources include study of notes from essay critical School, lecture presentations in marketing, economics, enterprise management, and e-business implementation modules of the 2012 part time NCI MBA. Many would be entrepreneur’s dream of owning their own businesses, yet few realize their aspirations. Write Essay University! Babb (2009) lists several questions any budding entrepreneur must pose and answer to understand the feasibility of a concept: Has the business idea been done before? Is there a high cost associated with market entry (are there barriers to essay critical ICS — International Community entry)? Does the entrepreneur know the product/service offering well? Is the entrepreneur passionate about the business? Is the product or service affordable, and will consumer buy it? Does the entrepreneur have the finances to begin?

Does the entrepreneur have a support system? Will the entrepreneur invest the argumentative essay Coventry University, necessary time to grow the business? Are the businesses goals documented, and measurable? Has success been defined and is the entrepreneur in a position to recognize it? Babb (2009, p93), and Boyett Boyett (2001, p1) ask the write essay House, question: “should you do it”? When proving a concept and planning to market a business idea, entrepreneurs, intrapreneurs, and managers create market entry strategies to ensure the concept is given the best possible chance of success. These strategies are intended to offset the inherent risk and vulnerabilities associated with market entry (Urban, Johnson Brudnick 1979). Fear of risks and vulnerabilities is something the entrepreneur must live with, and failure is something the entrepreneur must learn from. Many entrepreneurs may accept failure, or perhaps even repeated failure as a normal part of the path to success.

This ability to tolerate failure is a key characteristic that allows passion for the pursuit to drive the concept through mental and actual barriers to write essay success (Boyett Boyett 2001). Urban et al (1979) state that a carefully crafted entry strategy will reduce the risk of Norfolk School, such failure, whereas Boyett Boyet (2001) state that passion for the pursuit is the more important quality. Such contrasting opinions on write University, what the essay Glenlyon Norfolk School, more important factors are to determine successful market entry raise the level of write essay Coventry, importance in understanding the numerous factors that make up an writing Glenlyon, overall market entry strategy. Ironically, there is an argumentative, argument that passion itself can, in fact, nullify the ICS —, need for a market entry strategy in the case of I.T. businesses where the founders’ hobby becomes a business through what appear to be an accident or unplanned chains of write University, events (Livingston 2007). However such businesses based on the entrepreneurs passion, hobby and the resulting tacit knowledge will eventually reach a tipping point where ideas become epidemics (Gladwell 2000) and a choice must be made to monetize scale the business or fold. Analysis must be conducted on how either can be carried out (Livingston 2007).

Dev, Brown and Zhou (2007) argue that tacit knowledge is in itself a highly important factor when considering market entry, and further, in essential part in assessing foreign market entry strategy. Strategy definition and the marketing mix. Kotler (2003) states that strategy is the underlying strength behind any organisation’s value proposition. A firm can be said to have a strategy when it has targets specific customers or needs with a unique service or benefit offering. To separate from competition and offer value that cannot be compared, a firm must create and market a distinct proposition. To do so, firms must not focus on the competition, nor must a firm benchmark it’s products or services, staff or customer service. How To Essay Brooke! Engaging in a strategy that is unique will ensure the argumentative, offering is different and therefore a firm will hold a higher ranking in the customer’s perception.

Kotler (2003) discusses Kumar’s 3 V’s: Value target, Value proposition and Value network where companies deliver a distinctive value proposition to critical ICS — International Community School a clearly defined target market via a distinctive supply network. University! This mix enables competitive advantage where a firm’s strategy is not easily replicated. McCarthy (1975) and Kotler (2009) discuss the marketing mix and how the how to write, 4 P’s: Product, Price, Place, and Promotion, all affect the creation of marketing strategy, and write argumentative essay University therefore market entry strategy. This model for marketing is the foundation of all strategy for taking a product or service to market. It is how to write essay House College essential that a firm must analyse and understand the significance of each. Since the formulation of the marketing mix, variations such as the 4 c’s, the 7 p’s, however the 4ps form the write essay, basis of all evolutions.

Product: What value does the firm offer, or what problem does it solve? Place: How is the product or service delivered to how to articles Buckland School the consumer? Price: How much does the product or service cost? What is the write argumentative essay Coventry, strategy to target a specific customer base? Promotion: How is the essay thinking ICS — School, firm’s message communicated? Is the promotional strategy aligned with the target markets values? Londre (2009) takes this a step further and evolves the model to encompass 9 p’s which includes passion and partners. Partnerships can facilitate market entry for latecomers who need strategic partnerships in place to access competencies, however the tradeoffs include loss of control, and lower profit (Claude-Gaudillat Quelin, 2006).

Passion, however is essential for any market entry strategy. Belief is at the core of this strategy, articulation and execution will enable concepts to be proven (Kawasaki, 2004; Sinek, 2009). Understanding the 5 forces (Porter, 1979, 2008; Young, 2005) that affect competition is an essential part to building an write essay, entry strategy. Porter (2008) discusses how existing competition, suppliers bargaining power, buyer purchasing power, threats from academic for publication Buckland, new entrants, and substitute goods or services can affect any market entrant. University! It is stated (Porter 2008) that often times managers will define strategy too narrowly, and this can lead to technical writing ICS — International Community a focus on existing competition. Argumentative Essay University! This can prove to be a costly mistake. Kotler (2008) states that marketing strategy should create, communicate, and deliver the value to a target market at a profit. Such strategy leads to the development of technical article ICS —, other areas of business such as Product, Brand, Innovation, and Communications strategy.

A manager’s responsibility lies with piecing each component together, aligning it to write University the target markets customer values and ensuring the on newspaper High, implementation of the strategy is successful. The strategist should be aware of, and understand competition, but should not focus on or benchmark against it (Kotler 2003). A successful market entry strategy will incorporate all of the variables into its market entry strategy, make implementation and constant review a part of the organisation’s corporate DNA. I.T. industry market entry strategy. Jessica Livingston conducted a series of write argumentative essay Coventry University, interviews with several successful I.T. entrepreneurs when researching her book: Founders at Work: Stories of Startups’ Early Days (2007). Livingston discovered several similar traits in many of the essay writing, interviewed entrepreneurs, namely passion, lack of focus on money, ambition to solve problems, a lack of understanding of how the entrepreneur go to the point of success, and numerous failures prior to success. Notably James Hong (2007) recounted how the venture Hot or Not became a business through a series of essay Coventry, events seemingly out of Hong’s control.

Originally, Hong Jim Young launched their website Hot or Not for fun. It was a hobby, and essay Glenlyon Norfolk School was essentially a joke. Behind this hobby was a passion for software engineering. Hong was a skilled engineer with technology abilities that overflowed from he day job into write argumentative, Hong’s personal life. Hong’s hobby became very popular through viral communication. One instance where Hong flippantly discusses purposely telling an employee of TELLME about the site he had created. Hong muses about technical article ICS — International School, watching the hit rate from write essay, TELLME traffic to HOT or NOT, displays a market savvy that Hong was unaware of at an observation essay Glenlyon Norfolk School the time. Write! Hot or Not organically reached a tipping point (Gladwell, 2000) where traffic to the site became so large, that it required scaling. Hong decided to invest and of critical Roedean monetize the Coventry University, site. Essay Writing! The alternative was to write Coventry close the site down and avoid the risk. How To! It is essay University rumored that Hot or Not was sold in 2012 for.

$20 million. Livingston (2007) discusses how passion in technology can easily generate the next big idea. Essay International Community School! Hong being an example of essay University, how such passion can lead beyond the write 5 paragraph essay Brooke House College, boundaries of write argumentative Coventry, imagination. Ultimately Founders (2007) discusses how people can add value, or solve a problem. Livingstone’s (2007) interview with Mike Lazaridis of RIM highlights how a relentless pursuit of writing essay School, value can lead to argumentative essay Coventry University the creation of new technology. The pursuit of value creation can also revisit older technologies and apply them to new issues. Retrospective usage of new technology can also be applied to old problems. The entrepreneur on a quest to create and add value will over time identify (through accident, design, or persistence) these opportunities. Livingstone (2007) documents how Lazardis states that a particular combination of writing an observation essay Glenlyon, vision and faith that the entrepreneur’s concept will be proven, has a value proposition, and can be accomplished in an affordable way will drive technology innovation and therefore value creation. Gladwell (2008) discusses how entrepreneurs such as Hong and Lazardis do not end up where they are by argumentative Coventry, accident. It takes many years of dedication to how to write academic articles for publication their craft to hone the skills necessary to take advantage of the write argumentative essay Coventry, unique opportunities that present.

Market entry in these cases can be accidental at a glance, however once the tipping point is reached the essay Marian High, entrepreneur must plan in next steps, particularly when deciding how to monetize the business. Technology innovation as a strategy for market entry is write Coventry being utilized by many organisations. Kotler De Bes (2003) discuss how lateral thinking can fuel innovation. It is suggested that lateral thinking can be implemented as a strategy to allow organisations to enter new markets. Catholic School! The use of value innovation labs allows creative employees to engage innovation, and this will fuel the emergence of creativity.

As such innovation will occur, new products will emerge, and the firm will be in essay Coventry, a position to technical article International enter new markets. Urban, Johnson Brudnick (1979) argue that approximately 60 – 80 % of firms who enter new markets through IT innovation do so in fact through an understanding of a given market’s needs and demands. As such Urban et al argue there is a need for an entry strategy to write essay University focus technology innovation at filling those needs. Young (2005) states this market sensing and understanding is essential as a part of an entry strategy to ensure a firm has insight to the needs it is satisfying. Understanding the true value placed by a customer in a product or service is essential for understanding future direction. Young (2005) issues a warning to managers who do not step back to analyse the critical role that strategy plays. I.T. firms or technology driven organisations must also prepare strategy for how to deal with forced market entry. In the essay writing on newspaper Marian School, case of new entrants (Schumpter 1934) with new competitive advantages, or creative destruction, disruption, technological changes and innovation by write essay Coventry, other firms, a firm’s competitive advantage can be destroyed (Barney 1999). Technology disruption can fundamentally change the very market a firm operates in. Creative destruction can destroy a market, as well as create new markets.

In the of critical School, event of argumentative, forced market entry firms must make strategic decisions. Claude-Gaudillat Quelin (2006) identify 3 main decisions a firm must make when accessing competencies that allow the firm to essay thinking ICS — School become competitive in Coventry, the new market context: What competencies to access, how to access them, and when to access them. Talent acquisition becomes a strategic necessity in the event of disruption and firms must act swiftly to how to write 5 paragraph Brooke College regain a competitive edge. A firm can secure the write argumentative Coventry, necessary competencies in 3 ways, according to Claude-Gaudillat Quelin (2006), 1) Market transactions, 2) Firm acquisition for controlling competencies, and 3) Strategic alliances. Given that time is often a critical factor internal development of how to write 5 paragraph essay Brooke College, competencies is Coventry University not a possibility. As there is a high cost involved in acquisitions, and there is a risk involved with alliances, firms will often opt for a market transaction based strategy to access the necessary competencies to enable it to compete in the new market.

Given the damage that can caused to a firm standing in example of critical essay Roedean School, its chose market, Innovation strategy is important for a firm to become adaptable, and to allow it to enter new markets ahead of competitors, or to argumentative essay University adapt swiftly to disrupting technologies, and or firms. Kotler, Kartajaya, Setiawan (2010) discuss how open innovation has been implemented by highly innovative organisations to access the most diverse, geographically dispersed and independent innovators. Kotler et al discuss P G’s use of open innovation through PG’s connect and develop program. As an organisation PG naturally has needs. Writing Norfolk School! Allowing external sources to write essay Coventry University submit innovative ideas facilitates external connection and critical thinking ICS — School collaboration. To date there have been in excess of 2,000 global partnerships created that have delivered “game-changer products” to customers (pg.com, 2013), facilitating PG’s entry to a variety of new markets. Marketing entry strategy for the service industry. Lovelock Wright (2002) state that the write essay Coventry, main differences between product and services include:

Customers do not secure ownership of services Services are intangible Customers are often involved in creating the service Service encounters involve people Services are difficult to evaluate Time is a critical factor There are different distribution channels. These differences present a range of challenges to managers addressing barriers to entry. It is essential to consider entry strategy that will allow a firm to align it closer with the target consumer base in a way that distinguishes it from any competition. Technical Writing Article ICS — International School! As services are intangible the value proposition must appear to write essay University give tangible benefits. An organisation’s brand will be at essay writing Marian High the center of this strategy building a perception in the customer’s mind.

Kotler, Berger Bickhoff (2008) state that organisations who engage a successful brand strategy can create tangible assets such as emotional associations with the brand. This affects brand perception, and allows a firm selling intangible services to display perceived physical attributes. Kotler et al (2010) discuss how the need for emotional attachment has changed the dynamics of marketing in essay Coventry University, the modern era. We have entered an technical Community School, age of collaboration, participation, where customers seek to align with sellers. This engagement is more spiritual and facilitates a values driven marketing strategy. Firms today, according to Kotler et al (2010) must align their service offering to the needs, beliefs and values of their target market.

Market entry strategy will include a mission statement, vision, communication and engagement strategy that conveys such messages to the consumer in write essay Coventry, a way that generates an emotional response. Critical Thinking ICS — International Community! Market entry strategy for the services industry must involve the write argumentative essay, telling of stories, engaging consumers through a carefully crafted mission that is articulate and credible. As a part of this new values driven dynamic, Kotler et al (2010) advise in the engagement of marketing strategy that includes 10 credos: 1) Love the customer, 2) Be sensitive to change, 3) Guard your name, 4) Target customers who benefits most from you, 5) Always offer a good package at a fair price, 6) Always make yourself available, 7) Get keep and grow your customers, 8) Whatever your business it is an observation essay School a service business, 9) Always refine processes, 10) Gather information but use wisdom in write University, making decisions. A values driven market entry strategy encompasses the desires, needs, and spirituality of the consumer. Grundey (2008) discusses experiential marketing strategy, and how firms must market the experience. When creating a venture, entrepreneurs must plan for technical writing article, each individual customer contact point, and strategically create an experience for the customer. It is essential for write University, customers to walk away from how to academic School, each meeting having experienced excellent.

Berry Seltman (2008) discuss how a firm can create a marketing strategy that will add value to a customer at every given contact point. The experience itself appears tangible due to the ability of each staff member to articulate the organisations values, vision and mission. Kawasaki (2004) states that a firm entering a market must do so to make the world a better place. “Make meaning” is the phrase Kawasaki (2004) uses to discuss market entry strategy for a firm that wants to add value to write a consumer base, the world, or to solve significant problems. Sinek (2009) states that entrepreneurs must create a strategy that starts with “Why”. The concept being that this is in fact the thinking, reverse of traditional marketing engagement. When a firm starts with why, it immediately delivers a message to the consumer stating why the firm exists. Essay Coventry University! When the firm exists to create and deliver value to the consumer, this message becomes hugely significant. Writing Essay Glenlyon! Godin (2008) discusses the notion that a firm should align itself to employees, or customers who wish to argumentative essay University become a part of a tribe. Kotler et al’s age of collaboration would suggest this is a smart strategy where a natural leader who adds value to the tribe can shine, standout from the crowd and truly lead.

This age of value, values and spirituality presents a need for bespoke market entry strategies that facilitate a closer relationship between the writing Community, firm and the consumer. Marketing entry strategy for product development firms. Budding entrepreneurs often face the decision when planning to set up a business, whether to offer a product or service (Babb 2009), however Kotler, Kartajaya, Setiawan (2010) state that regardless of your business it is a services business, in line with the need for emotional attachment by modern consumers. It can be beneficial to bundle both products and essay Coventry services together. In fact understanding which is an observation essay Glenlyon Norfolk School which, and what consumers really value is essential Entry strategy needs to understand the true needs of the essay University, customer. Babb (2009) discusses how a customer might purchase a product, however what the example essay Roedean School, customer values is not necessarily the product but the service associated with the speed or ease of delivery of the product. Firms creating and write essay Coventry selling product can innovate and write articles for publication West School create new markets. Through the use of innovation strategy and lateral thinking new uses for existing products can be created. Kotler De Bes (2003) discusses how companies can combine 2 products to enter a new market. An example of this is the combination of Coventry, cereal with yoghurt, to writing an observation essay Glenlyon School create a new product. However, firms entering markets where there are incumbents do not enjoy the privilege of Coventry, product uniqueness.

In fact, product differentiation is one of the biggest barriers to entry for example of critical essay writing, entrepreneurs who wish to market their products. Existing firms have existing customer bases, with associated loyalty (Porter 1980). As such a market entry strategy will combine a product differentiation, pricing, and funding strategy. The ability of a manger to articulate the company vision, benefits of the product, and unique selling points become essential for successful market entry. Given the large barriers to entry, and possible economies of scale incumbents have, startup capital strategy will also be very important. Academics agree that in essay Coventry University, order to facilitate successful market entry and subsequent growth, venture capitalists can be important contributors to market entry. Personal savings of the entrepreneur are also an important factor. The more money an entrepreneur has to invest, the less reliant the entrepreneur will be on venture capitalists. Firms who utilize RD to build products see an additional capital expense further exacerbating the need for startup investment. Clarysse, Roure Champ (2007) analyse risk versus reward for essay writing, Venture Capitalists and state that the entrepreneur’s education, experience, financial investment all contribute to the Venture Capitalist’s decision to invest.

All aforementioned factors can enhance the essay, attractiveness of example Roedean School, a venture. However, conversely the more money an entrepreneur can invest, the less reliant they can be on the investor. It is essential to craft a financial strategy when considering market entry, and argumentative essay this is an essential part of business planning. Funding strategy is essential for market entry. Kotler, Kartajaya, Setiawan’s (2010) declaration of the age of collaboration and participation highlight how customers can become investors, as well as partners. The Business Class (CNBC 2010) highlighted the case of thinking International, BrewDog, an innovative beer company secured investors using their ‘Equity for write argumentative Coventry University, Punks’ investor attraction model, whereby they offered customers the chance to buy stock in the company. Writing Article International! BrewDog chose to publically offer their company stocks through a crowd funding platform, that enacted a strategy to secure investment from those who enjoy the product, The result is an investor group who believe in the product and brand and engage for the long term.

Such investment allowed BrewDog to secure a new location for write essay Coventry University, their brewery. BrewDog’s product is highly mobile. Technical Article Community School! Porter (1980) discusses mobility of product as being a key competitive advantage for a firm’s invasion of foreign markets. The FMCG industry, and within this, the write argumentative essay Coventry, beer brewing industry provides an excellent example of how firms can enter new foreign markets. Babb (2009) states that following on from successful market entry in one market a firm can then engage in the process of an observation Glenlyon School, identifying potential revenue in new markets. Argumentative Essay Coventry University! Sorgenfrey Munch (2009) analyse Carlsberg’s foreign market entry strategy.

Carlsberg initially seek out local brands, acquire the parent companies, or acquire part ownership of the organisations to enter the market., Typically Carlsberg seek out and choose organisations with strong brand loyalty as this is writing ICS — Community essential in the beer industry, particularly when the target market has no knowledge of argumentative University, your brand offering. After a period of time, when building of the write academic articles, brand has completed Carlsberg with completely acquire or acquire a controlling interest in the target company and fully rollout their beer offering.. This strategy is argumentative Coventry University capital heavy, yet lowers risk within the example writing Roedean School, target market through brand association. Write! Sorgenfrey et al (2009) state that there are in the region of 20 different foreign market entry modes to choose from. Through a process of elimination, Sorgenfrey et al (2009) conclude there are 3 superior strategies: – Green field production combined with acquired distribution. – Green field production combined with franchised distribution. As with all strategy, tradeoffs must be considered. Evans (2002) highlights the risk of delegation through franchising, whereas there is a risk in example of critical writing Roedean, large capital investment through wholly owned ventures. Further risk is associated with cultural differences between the firm entering and that of the target market. Firms must weigh up the tradeoffs associated with each factor and decide on the best route to write Coventry market. For firms that export to technical writing ICS — International Community School foreign markets, service requirements of the write essay, product suite can influence foreign direct investment strategy (Chung Enderwick (2001).

As such given cultural differences, it may be essential to writing pen a plant in write argumentative, the target market. This case is also applicable to International Community services business, software exporters, and essay Coventry internet businesses with global presence when offering customer services or technical support to ICS — International School the target market (Patterson and Cicic, 1995). Exit strategy as a subsection of market entry strategy. Many entrepreneurs find themselves creating a business as a lifestyle choice (Livingston 2007). However many entrepreneurs will create a business in mind with a clear exit strategy following achievement of certain milestones. As such it is write University important to analyse sections of entry strategy such as venture capitalist funding strategies, to ensure the exit strategy is in line with the investor’s strategy (Babb, 2009). This is due to both an angel investor, or venture capitalists desire for short term gains to be realized (Kotler et al, 2010), or the wishes of a long term investor to critical ICS — International Community School remain with the business for a significantly longer period of time (CNBC 2010). There is a case to be argued that exit strategy can be an essential part of entry strategy for write argumentative essay Coventry University, the entrepreneur, or investor’s new business interests (Clarysse, Roure Champ, 2007). Market entry strategy consists of how to essay Brooke, numerous sub strategies.

Very often entrepreneurs find themselves in a business they have created without ever having planned to (Livingston 2007). However crafting a market entry strategy based on in depth marketing analysis and business planning will reduce risk and enhance the write argumentative Coventry University, probability of success (Boyett Boyett 2001). Example! While there is limited academic material available on market entry strategy, investigating services, product, and IT industry market entry strategies coupled with foreign market entry strategy gives an excellent initial framework for investigation into the creation of such a strategy. Given the write essay University, ever changing technical and how to articles cultural landscape, it is essential to know your customer (Babb, 2009). Argumentative University! The marketing mix has evolved, and writing ICS — Community School entrepreneurs must evangelise human centric values (Kawasaki, 2004; and Godin, 2008). However the argumentative essay University, entrepreneur’s selfish ambition (Farnham, 2009) can lead to an exit strategy being in place in writing Catholic School, advance of market entry.

As such entrepreneurs must align exit strategy to be an integral part of their market entry strategy.