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How to write an english article Conestoga College

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Applying for a Job Part 2: CV and Conestoga Covering Letter. This article will provide you with a framework, a few examples and some guidelines to pay someone follow when writing a CV and covering letter, in line with common practice. It will also help you to focus on what you're trying to article College achieve. On Planet Perfect you would have a selection of bright, shiny up-to-date CVs ready to pay someone to write Academy tailor, check and print off. It goes without saying that the an english article, best advice anyone can give you is to keep your CV regularly updated. Back in College School the real world, it's not quite like that! Even if you're organised enough to have an up to date CV to how to Conestoga hand, you'll need to tailor it before it's good to go.

Mass mailings can sometimes get you an interview, but it's hit and miss. That's because one of the most common misconceptions about CVs is that it they are all about showcasing yourself. Write Essay! While that is true, it's even more important to match your skills and abilities to the job you are applying for. And as with any communication, your audience is more important than you are. So it's also about the prospective employers and what they want. A well presented CV and letter gets you through the weeding-out process to the point where you will be considered for interview. As well as the content, a prospective employer is looking for effort, attention to detail and your presentation skills in written form. How To Article! In this article, we will give you a framework and some guidelines to follow, in line with current thinking and common practice, and, more importantly, a focus on what you're trying to achieve. How can I make my CV and letter work for me?

Follow the logic: the grade 4 Leysin American School, perfect covering letter is the one that makes the recipient want to read your CV. The perfect CV is the one that gets you an interview. To get an interview, you have to how to write an english give prospective employers what they're looking for. Pay Someone To Write Princeton Academy! To find out what they're looking for, you have to pay attention to what the job advertisement is asking for. How To An English Article Conestoga College! So always gear your letter and CV to the skills and a english essay abilities advertised. If there's a job specification in an application pack, make sure you read that thoroughly. An English! Find out about the employer (click the Employer Profile at the end of the job advert and follow the to write Princeton, links to their website, if it's advertised on this site). If you need to know more about the position, the write an english article College, institution/organisation or anything else, contact the person named under Informal Enquiries at the end of the advertisement. Writing a covering letter. The covering letter is a courteous introduction. It needs to lead into your CV and it must be concise and relevant.

It is pay someone to write an essay Princeton also a professional document, even if it is an english College sent via email, so format it as you would a business letter. Keep it to a single page, including addresses and School sign-off. If there's a job reference or advertisement reference, include it. An example ‘template' could be: Dear (always use a name, if you can. Don't use a Christian name only, but use Mr. Mrs. Miss. or Ms - appropriate if you don't know whether she is how to an english Mrs or Miss.) RE: job/advertisement reference number (if applicable) Paragraph 1: clearly state which job you are applying for. Persuasive! I am writing in write article Conestoga reply to your advertisement on the jobs.ac.uk website on (date of advertisement) for (the position/job title). I enclose/attach my CV for your consideration.

Paragraph 2: briefly outline why you are a good applicant -what you can do for them. You could echo (but not repeat!) some of the phrases in the advertisement. For example, if the advertisement says: ‘ You will have excellent research and organisational skills, and the ability to work flexibly in a small team as well as alone. Although not essential, teaching experience and knowledge of the sector would be an advantage.' You could write: As you will see from my CV, I have considerable research experience in how to essay Coventry this sector. For the how to write an english article, past three years I have had individual responsibility for my project as well as lecturing and working closely with team members to organise conferences and events . Paragraph 3: Clarify or explain any problem areas (if applicable) or highlight relevant voluntary work.

Briefly explain anything in your CV that needs clarification - if your current position is completely different or if you have taken a break. How To Write University! Don't be apologetic! For example: I took a break from academic research during 2003-5, and worked my way up to the position of Events Manager in a leisure centre, where I gained valuable experience and developed management skills. When a job opportunity came up at an english the University, I applied and returned to lecturing and research. Paragraph 4: bow out gracefully! You could include a sentence about the organisation or institution here, based on your knowledge or on what you have found out. For example: I hope my application is successful.

I would welcome the opportunity to continue my career in a University with such a good reputation for research/in a new and stimulating environment/in an pay someone an essay, innovative and exciting Company. The following is a suggested sequence and write Conestoga College outline headings for a CV. Make it readable and commentary in an use a no-nonsense font like Ariel or Times New Roman. An English College! Use headings in commentary Algonquin bold and bullet points for responsibilities, achievements, qualifications etc. The ideal length is 2 sides (on two separate numbered pages). A word of warning - your CV is article Conestoga College not an item in isolation. Bear in mind that you must be able to back up all your statements with information or examples in an interview! 1. Your name and contact details.

A personal statement is a summary of your abilities. It's not about what you have done, jobs you have held, qualifications you have gained or your experience - that's in the rest of the CV. Ib Essay Writing Trinity College! This is about the how to write article College, transferable skills that will contribute to the job. As in the covering letter, you need to gear it to the position you are applying for - and the clues are in the advertisement. Stick to one paragraph of three or four pithy sentences.

Go through the a composition University (Navitas), job specification for the new post if you have one and make a list of the write article College, skills that are required. Make every sentence count. Commentary College! Be relentlessly positive and avoid negative statements. You need to give the prospective employer a snapshot of what you are like professionally. For example: I am task-oriented, able to motivate myself and sustain focus from the write Conestoga College, start of a project through to completion. Essay Writing Grade 4 Leysin American! A naturally strategic thinker, I also have an how to write Conestoga, eye for detail, quality and practicality. I enjoy collaborating with other people, working towards a shared goal and (Navitas) learning from shared experience. Starting with your current position, list these in reverse order.

For the write an english article Conestoga, first one or two (if they are relevant to the new role), bullet-point your key duties and achievements under clear sub-headings. For the earlier jobs, just list them, unless they show different abilities. Date Job title and organisation name. Where possible, link these to the specification for a composition essay University of Hertfordshire (Navitas), the new job. Detail the results of how to article Conestoga College, your achievements. If you have had a break in your career, have been self-employed or have had a ‘portfolio' career where you have done a number of different jobs, detail your skills before you list your previous jobs. 4. Qualifications, education and training.

Unless you are starting out in your career, you don't need to put in persuasive writing School all your GCSE subjects and grades, or all your A levels. If you have a degree, start with that, the University or College you attended, and the date and go from there. Write An English Article Conestoga College! Include any diplomas, courses, IT skills - anything that could be relevant to the job. 5. Voluntary work (if applicable) Voluntary work can complete the picture for a potential employer, if it is substantial. For example, mentoring young people, coaching a sports team or Samaritans work. ‘Hobbies' is not the in an College, hot topic it once was for CVs! Unless it is relevant to the job, keep it to a sentence about what you like to do in your spare time. Again, this will complete the an english article Conestoga, picture for your employer.

If you have details of referees, put them in. Common practice is to write ‘References are available on request' and wait until they are asked for. There are a number of articles already in this section of the website that may be useful to you. Melanie Allen is a Career, Life and Leadership Coach working in Yorkshire. She brings over ib essay Trinity, 20 years of how to article, writing and developing Career Development, Leadership and Coaching training, several publications and plenty of write a composition essay of Hertfordshire, life experience to her work. She completed her Diploma in Advanced Executive Coaching from the Academy of Executive Coaching in 2003. Since then she has established her coaching business, working with organisational and private clients both face to face and over the phone. Article College! Visit the website: www.melanieallen.co.uk for how to Coventry University, more information.

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Xenophobic violence in democratic South Africa. Xenophobic violence against how to College, foreign nationals in ib essay School South Africa has worsened. South Africa witnessed widespread xenophobic attacks since 1994 in provinces such as Gauteng, Western Cape, Free State, Limpopo and KwaZulu Natal. There has been this and much speculation of the write an english article Conestoga College causes and triggers of the pay someone Princeton Academy violence. A number of reports have highlighted various issues contributing to xenophobia; some of write an english Conestoga which include poor service delivery and competition for resources. The type of leadership within communities might have an impact on whether or not xenophobic attacks occur in certain communities, which talks to issues of governance. The issue is not only about foreign nationals and their rights, but about the persuasive St. Louis School safety of all who live in South Africa. Most incidents of violent attacks have been carried out by black South Africans. The history of refugees and asylum seekers in how to write Conestoga South Africa dates back to the 1980s when the how to write in an essay Algonquin College country was home to a number of Mozambican refugees, an estimated 350,000, of whom approximately 20% have since returned home. South Africa did not recognise refugees until 1993 and when it became a signatory to the United Nations (UN) and Organisation of African Unity Conventions on Refugees in write an english article Conestoga College 1994. The number of refugees and asylum seekers in South Africa has increased in the past years, puts the total number of cross-border migrants in this category at not more than 150 000.

The issue regarding the number of undocumented migrants in ib essay the country has proved to be a controversial one in South Africa. Central to article Conestoga College this debate is the unquantifiable nature of how to write commentary Algonquin this group of migrants together with a number of an english College credible myths widely accepted as reality in South African society. South Africa is how to write essay Africa’s most industrialised country, and it attracts thousands of foreign nationals every year, seeking refuge from poverty, economic crises, war and government persecution in their home countries. While the how to write Conestoga majority of to write Academy them are from elsewhere on how to Conestoga College, the continent, such as Zimbabwe, Malawi, Democratic Republic of how to write in an College Congo, Somalia and Ethiopia, many also come from Pakistan and Bangladesh. Xenophobia is how to write article generally defined as ‘the deep dislike of how to write commentary essay Algonquin College non-nationals by nationals of a recipient state.’ This definition is also used by the South African Human Rights Commission (SAHRC).

Xenophobia is also a manifestation of how to an english article College racism. Racism and xenophobia support each other and they share prejudiced discourses. They both operate on the same basis of how to write of Hertfordshire profiling people and how to write an english article Conestoga College, making negative assumptions. The profiling in the case of how to write a composition University of Hertfordshire racism is on the basis of race, in the case of xenophobia on the basis of nationality. When the xenophobic violence in South Africa occurred, the victims were not only foreigners in the sense of a different nationality are attacked but in fact everybody not belonging to the dominant ethnic groups in the main cities, Zulu or Xhosa, was attacked.

Members of smaller ethnic groups in how to South Africa are also viewed as foreigners by an essay Princeton Academy, fellow South Africans. White people are not viewed as foreigners in the context of xenophobic violence.There had been attacks on South Africans who 'looked foreign' because they were 'too dark' to be South African. Reasons for how to an english Conestoga College the attacks differ, with some blaming the contestation for scarce resources, others attribute it to the country’s violent past, inadequate service delivery and ib essay Trinity College, the influence of micro politics in townships, involvement and complicity of local authority members in how to article Conestoga College contractor conflicts for economic and a composition University of Hertfordshire, political reasons, failure of early warning and how to, prevention mechanisms regarding community-based violence; and also local residents claims that foreigners took jobs opportunities away from St. Louis local south Africans and they accept lower wages, foreigners do not participate in the struggle for how to write article Conestoga better wages and working conditions. Other local South Africans claim that foreigners are criminals, and they should not have access to services and persuasive School, police protection. Foreigners are also blamed for their businesses that take away customers from local residents and the spread of diseases such as HIV/AIDS.

Other South African locals do not particularly like the presence of refugees, asylum-seekers or foreigners in their communities. Cases of xenophobic attacks. In December 1994 and January 1995, armed youth gangs in the Alexandra Township outside of Johannesburg, Gauteng Province, destroyed the homes and property of suspected undocumented migrants and marched the individuals down to the local police station where they demanded that the foreigners be forcibly and immediately removed. In September 1998, two Senegalese and a Mozambican were thrown from how to an english article College a moving train in Johannesburg by a group of individuals returning from a rally organised by a group blaming foreigners for the levels of unemployment, crime, and even the how to write (Navitas) spread of AIDS. In the township of how to write article Zandspruit, a township in of Johannesburg, residents went on how to write a composition (Navitas), a rampage burning down shacks of Zimbabwean foreigners living in the settlement with the intention of driving out foreigners they claimed were stealing their jobs and write College, causing crime. In 2000, seven xenophobic killings were reported in the Cape Flats district of Cape Town. Kenyan Kingori Siguri Joseph died in Tambo Close, Khanya Park in Gugulethu after being attacked and shot. In separate incidents, two Nigerians were shot dead in NY 99 in Gugulethu. Prince Anya, 36, who owned a restaurant in Sea Point, was hijacked with his wife Tjidi and their toddler in ib essay Trinity College Adam Tas Road, Bothasig.

In Mdolomda Street in Langa, two Angolan brothers were trapped inside their house and write, burnt to death. Nguiji Chicola, 23, and Mario Gomez Inacio, 25, were in their house when it was set alight by several men who then ran away. The brothers burnt to death. On May 11 2008, an outburst of xenophobic violence in the Johannesburg Township Alexandra triggered more xenophobic violence in essay writing 4 Leysin American School other townships. Firstly, it only spread in the Gauteng province.

After two weeks, the violence spread to other urban areas across the country, mainly Durban and Cape Town. But it also emerged in how to article townships in more rural areas such as Limpopo Province. The violence consisted of attacks both verbally and physically by pay someone an essay, inhabitants of the townships on other inhabitants. The victims were called foreigners, referring to article their nationality being non-South African and predominantly Zimbabwean and Mozambican.As a result many houses were burnt, 342 shops were looted and 213 burnt down. Hundreds of people were injured, thousands chased away and the death toll after the attacks stood at 56. Mozambican Ernesto Alfabeto Nhamuave, who was 35 years old, was beaten, stabbed and write commentary Algonquin College, set alight in Ramaphosa informal settlement on the East Rand.

Nobody had been arrested for his horrible murder. Police closed the case on 27 October 2010 after concluding that there were no witnesses and how to write an english Conestoga College, no suspects. In all, 62 people were killed. On 24 May 2008, Spaza shops owned by Pakistan, Somalis, and Ethiopians were attacked, their stocks were looted and the doors ripped down. Persuasive Writing St. Louis. The looting was widespread in Sebokeng, Orange Farm, and Evaton areas South of Johannesburg. From 14 to 17 November 2009, 3000 Zimbabwean citizens living in write College the rural community of De Doorns, an informal settlement near Breede Valley Municipality, in the Western Cape was displaced as a result of essay Coventry xenophobic violence. It selectively targeted Zimbabweans despite the write an english article Conestoga presence of other foreign nationals (e.g. Lesotho nationals) living and working in the same area.

There had been destruction and looting of Zimbabweans dwellings by their South African neighbours. Violence occurred in three informal settlements: Ekuphumleni, Stofland and Hasie Square located in Ward 2 of De Doorns, Breede Valley Municipality, Western Cape. The first wave of attacks took place on write essay University (Navitas), 14 November 20009 in Ekuphumleni, displacing 68 Zimbabwean nationals. On 17 November 2009, the violence intensified, spreading to Stofland and Hasie Square. This second wave displaced approximately 3000 Zimbabweans. While the displaced initially sought protection at the De Doorns police station, they were moved to a local sports field called Hexvallei Sportklub on 18 November 2009 as numbers increased. Article College. Shelter and humanitarian assistance were provided at the sports field. On 27 February 2013, eight South African police officers tied the 27 years old Mozambican man, Mido Macia, to the back of a police van and dragged him down the road. Subsequently, the man died in a police cell from head injuries.

The incident happened in Daveyton, East of Johannesburg, South Africa. How To Write A Composition University. On 26 May 2013, two Zimbabwean men were killed by an english article, South Africans mob in persuasive St. Louis xenophobic violence in Diepsloot, South Africa. In January 2015, a Somali shop owner shot and write an english article College, killed a 14-year-old boy, Siphiwe Mahori, during an alleged robbery in Soweto Township. The boy was shot in the neck and died within 15 minutes. Lebogang Ncamla, 23, was another victim when he was shot three times in the arm. The incident triggered waves of attacks and looting of foreign owned shops. An estimated 120 Spaza shops owned by Somalis and Bangladeshis across Snake Park, Zola, Meadowlands, Slovoville, Kagiso, Zondi and Emdeni in Soweto were looted.

It was also reported that police actively stole goods and helped others raid the shops during the worst attacks on foreigners. In Zondi Section, the police instructed looters to how to essay University queue outside a foreign-owned shop and allowed four of them in at a time to prevent a stampede. Police arrested a suspect accused of killed 14-year-old Mahori, along with a number of write an english looters and foreign nationals for possessing three unlicensed firearms. On 5 March 2015, xenophobic attacks occurred in Limpopo Province. Foreigners on the outskirts of Polokwane left their shops after protesting villagers threatened to burn them alive and then looted them.

Violence erupted in grade 4 Leysin School the Ga-Sekgopo area after a foreign shop owner was found in possession of a mobile phone belonging to a local man who was killed. Villagers demanded answers as to how the shop owner got the killed man's phone. They didn't know whether it was sold to him or was brought there to be fixed. Violent protests erupted with villagers sending all the foreigners packing and an english article College, pushing them out of 11 villages in Sekgopo. One of the shop owners reported loss of stock. On 21 March 2015, Zulu King Goodwill Zwelithini made comments that foreigners should go back to their home countries because they are changing the nature of South African society with their goods and enjoying wealth that should have been for local people. This horrified foreigners who have been dealing with a spate of Princeton xenophobic attacks around the country. King Zwelithini made these comments at the moral regeneration event in Pongola, Kwazulu Natal Province.

The king’s statement came while Congolese nationals were mourning deaths caused by a series of how to article Conestoga College xenophobic attacks. Noel Beya Dinshistia from Congo, a bouncer at a local nightclub, was doused in a flammable substance before being set alight while on duty two weeks ago. On 8 April 2015, the spate of xenophobic violence increased. A English University. On 10 April 2015, two Ethiopian brothers were critically injured when their shop, in a shipping container, was set on fire while they were trapped inside. One of the men died while in hospital. The other is how to article Conestoga fighting for his life. Women protest as rioting and write a composition essay University of Hertfordshire, looting is quelled during anti-foreigner violence in how to College Durban, April 14, 2015 Source. On 12 April 2015, Attacks on foreign nationals continued in KwaZulu-Natal when shops in Umlazi and School, KwaMashu, outside Durban, were torched. In V Section, a shop owned by how to Conestoga, a foreign national was set on writing College School, fire by a mob of suspects. Write Article College. There was another fire which we believewas set by local people at a foreign-owned property in G Section.

Almost 2,000 foreign nationals from Malawi, Zimbabwe, Mozambique and Burundi have been displaced as a result of the violence. Five people have been killed. On 14 April 2015, Looting of foreign shops spread to ib essay Trinity College School Verulam, north of Durban following a day of clashes between locals, foreigners, and police in the city centre, KwaZulu-Natal. About 300 local people looted foreign-owned shops, and only two people have been arrested. A 14-year-old boy became the latest fatality. He was shot dead during looting in KwaNdlanzi, allegedly by two security guards. In Durban's Central Business District (CBD), a car was set alight and police fired rubber bullets, stun grenades and teargas canisters in clashes between looters and foreigners. Four refugee camps have been set up by the KwaZulu-Natal provincial government to house the displaced foreigners who say they are destitute, with some saying they want to go home. At least 28 people were arrested on Sunday night during xenophobic violence in how to Conestoga College which Somali, Ethiopian and write commentary in an Algonquin, Pakistani people were attacked. • Cornish, Jean-Jacques. (2015). South Africa: Xenophobic Attacks Erupt in South Africa's Limpopo Province.

Available at: http://allafrica.com/stories/201503051136.html [accessed on 14 April 2015] • Misago, J, P. (2009). Violence, labour and displacement of Zimbabweans in De Doorns, Western Cape. Migration policy brief 2 . Forced migration studies programme, University of the Witwatersrand. • Valji, N. (2003). Creating the Nation: The rise of violent xenophobia in the New South Africa.

Unpublished Masters Thesis, York University. Available at: http://csvr.org.za/old/docs/foreigners/riseofviolent.pdf [accessed on 14 April 2015] This article was produced for write an english College South African History Online on 17-Apr-2015.

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Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the major highlights of the a composition (Navitas), rest of your plan’s chapters. The goal is to how to article Conestoga, briefly tell your reader what your company will do, where you want to pay someone to write, take it, and why your business idea will be successful. If you are seeking financing, the executive summary is write an english College, your first opportunity to grab a potential investor’s interest. The executive summary will be the first chapter of your business plan, though it’s actually the how to University of Hertfordshire (Navitas), last section that you should write . How To Write Article College! First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of investors. Your company will lack the historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors.

First, you’ll need to briefly explain who you are, the writing 4 Leysin American, background of your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the data and analysis to back up your claims? Even in a standard plan, the executive summary for how to write an english Conestoga College an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the how to commentary essay Algonquin College, following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and how to an english Conestoga College, Sales Financial Forecast Financing Requirements (optional)

Describe the purpose of the plan (e.g.; to how to write a english essay University, raise a specific amount of write article Conestoga College, debt financing to expand a store location) as well an grade, overview of the an english College, company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to achieve with this business (these are the tangible results in which you use to American School, prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the organization. Keep this section brief, as you will go into more detail in the Products and Services section.

Products and Services. Describe the products and Conestoga College, services you are providing and who the write a composition essay University (Navitas), competitors are within the industry . Keep this section brief, as you will go into more detail in write an english article Conestoga, the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the essay grade American, major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to how to College, turn a profit . If you are an existing company, highlight past financial performance. 7. Financing Requirements (Optional)

Summarize the amount of ib essay writing Trinity College School, equity and/or debt financing that you are seeking, when you need it, the use of the write an english Conestoga, funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to identify the amount of money you will need to pay someone to write an essay Princeton Academy, raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and finance section of your plan is important, because introducing the management team is critical for both start-ups and how to, established companies alike. Commentary Essay! Investors will use this information to gauge the future likelihood of success. Company and how to write article, Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional)

There are many variations and approaches on how to lay out the various components of a business plan. Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the how to essay of Hertfordshire, company’s history. Conestoga! Since there are follow up sections in ib essay writing College School, this chapter that over go the company’s location and history in more detail, you will want to College, keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is meant only to explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an how to a composition essay (Navitas), unincorporated business by him or herself.” While the most simple to set up and write an english, the most common, there is a significant drawback: you will be personally liable for any obligations. Ib Essay Writing School! So for an english example, if you sell someone a cupcake and they sue you because they found a hair in it, and persuasive St. Louis School, you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business.

Each person contributes money, property, labor or skill, and write an english Conestoga, expects to share in the profits and losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and how to a composition University, liabilities. Limited Liability Partnerships (LLPs) LLPs are different from how to write an english Conestoga College, traditional partnerships in that there are two classes of to write Academy, partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in article College, the partnership interest. Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders.

A corporation is commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the write Coventry, corporation’s profits is taxed at the corporate level, and then any dividends distributed to write Conestoga, shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity). Some of the how to write commentary Algonquin College, drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the registered name you plan to how to an english article, use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable.

For start-ups, and especially those seeking financing, the essay writing 4 Leysin, Management Team section is especially critical. With the how to an english College, lack of history, there is little investors can go by to gauge the future success of how to commentary in an essay College, a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to article Conestoga College, execute on the stated goals. Write Essay Of Hertfordshire (Navitas)! To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to write College, the reader.

Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the information you want to present is the same. Keep in mind, however, that you also want to ib essay writing, demonstrate that your team has the capability to manage growth of the article, company. As a company grows from start-up to established business, the management team must also change. They must be able to Princeton Academy, manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and Conestoga College, a brief description. In a publically trading company the Board of Directors is elected by the shareholders and is the highest authority in the management of the company.

For our purposes (context of persuasive School, a private company that is how to write article Conestoga College, most likely a startup or small but growing business), a Board of Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of writing, Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and an english article Conestoga, approve annual budgets. An advisory board is a group of persuasive writing, business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and are willing to play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on Conestoga College, building your Advisory Board: Choose a well-respected and well-known individual as the first member of writing 4 Leysin American School, your Advisory Board.

This will help you to recruit other members of the write Conestoga, Board. Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of write commentary essay College, your Advisory Board. Feel free to shake up the line up over how to write article Conestoga time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount.

Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the to write an essay Princeton, entire writing process and in particular, complete the financial planning process. Only then will you be able to identify the amount of money you will need to raise. There are two primary financing options: equity and an english College, debt. The primary difference between equity and debt financing is that debt financing is writing St. Louis, essentially a loan that is backed by your assets or via a personal guarantee. If your company is already in existence and how to an english College, has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the amount you are able to raise from investors comes down to write in an Algonquin, how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and how to an english, when? What do you think your company is worth?

If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability. The money you are seeking to ib essay College, raise will simply allow you to have enough cash to an english article, cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the pay someone an essay Princeton, financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). An English College! But the general concept is the commentary in an essay, same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when?

The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the write an english, cash flow statement to determine the cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is pay someone to write an essay Princeton Academy, worth? The third question is much harder to answer, especially for a new company.

At the end of the day it really comes down to what an write Conestoga College, investor thinks your company is worth (which is ib essay Trinity School, more art than science). Write An English Article Conestoga College! However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach) The cost approach seeks to determine a company’s value by an essay Princeton, analyzing the market value of how to article College, its assets. In other words, in essay grade 4 Leysin, this approach the article Conestoga College, company is worth the writing St. Louis School, sum of all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of future cash flows generated by the asset). However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the how to an english article Conestoga College, value of its assets.

The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on how to write in an Algonquin, that future stream of income in how to an english article Conestoga, today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to discount that expected income to how to essay University (Navitas), account for write an english College risk. Now you have all the pieces to complete the equation. You have the amount of money you need by looking at cumulative cash flow.

You also have an idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on write of Hertfordshire (Navitas), the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is both large enough and how to an english College, soon enough to ensure there is no delinquency on ib essay Trinity College School, servicing the loan. For equity financing, answer the how to write article, following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in how to write essay of Hertfordshire, order to an english article College, further negotiate) Exit strategy. For debt financing, answer the how to in an essay Algonquin College, following: Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments.

In addition to the information above, you should also summarize how you plan to use the funds. The level of detail should be at how to an english article Conestoga College a high level ; if the investor or lender wants to see expenses in more detail that will be available in the Appendix within the Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice. With a line of credit you draw upon it when you require the funds and write commentary in an essay Algonquin College, pay interest immediately on write an english Conestoga, the money as it is borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to pay someone Princeton Academy, how much you can borrow, the major exception that since you may be able to write Conestoga College, secure the line of how to Coventry, credit with assets, you may be able to get better terms. In the how to article College, Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and how to Coventry, practice that exercise. Depending on your company, there are various exit strategies available, including:

Selling your business Passing it down through the family Taking the how to article, company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by Princeton, investing into your company. Therefore, you need to how to article Conestoga College, include detailed information on how to a composition University, how you intend to write an english article College, sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return. You need to how to commentary essay Algonquin College, demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market.

Investors like to article Conestoga, be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the how to essay University, core purpose and vision of the how to write an english article College, company. It’s a statement your employees and customers can get behind. Some tips on writing a well-crafted mission statement:

Keep it short. 1-2 sentences max. Essay Writing Grade 4 Leysin School! Don’t use “fluff” words. Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right:

A. How To An English College! BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and how to write a composition essay University of Hertfordshire (Navitas), deliver” demonstrate the company’s capability to in delivering an end-to-end solution. By using the words “innovate” and “prevail over write Conestoga College serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in write Algonquin, the marketplace. It is a pharmacy retailer and it will solely focus on College, making itself easier for writing School the customer to use (that could mean so many things, such as innovating online to how to write an english article College, fulfill prescriptions to improved customer service within their stores). Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in Trinity College School, which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners.

Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. An English Conestoga! FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only write a composition essay University stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the how to write an english article Conestoga, company came to how to a composition University of Hertfordshire (Navitas), existence, work completed to an english article Conestoga College, date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of 4 Leysin American School, detail you want to include. This is article College, dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for your company. Every company is made of milestones.

Milestones for a business are achievements that demonstrate the persuasive St. Louis, business is on article Conestoga College, the right track. They are best when quantifiable and essay 4 Leysin American School, measureable. How To An English Conestoga College! For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and how to a composition of Hertfordshire (Navitas), reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for write your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include:

Size (e.g.; in sq. College! ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of how to write an english article Conestoga College, consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose. Describe the lease terms you are able to how to in an, secure, and how to, if there are any laws that protect the lessee from unreasonable price increases. You can read a detailed article about how to a composition essay of Hertfordshire (Navitas) what to how to write an english article Conestoga, look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the facility provides the business with these resources. If the facility is writing School, pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in retail or manufacturing.

For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective. If you operate out of a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and how to an english Conestoga, butter of your business.

Your products and services section should include the following sections. Products and Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and commentary, Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and how to an english Conestoga, if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features. What is the essay Algonquin College, consumer really buying? For example, a person buying a Rolex watch is not only buying a device to tell time, but the prestige and write an english Conestoga, status that comes with a luxury product.

Think about what end benefit your product/service delivers. Of course, the functional aspects of write a english Coventry, your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the potential to write article College, sell additional add-ons, upgrades and substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per Coventry University customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and write article Conestoga, one that should be revisited often as the competitive landscape changes over time.

It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and grade American, budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to an english Conestoga, perform competitive analysis. The Internet makes this much easier then in days past. Trinity School! Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on how to write an english Conestoga College, LinkedIn. Not only do you have to how to write a english University, worry about current competitors you can see, but you have to be vigilant and be on the lookout for new entrants. For example, a company that already sells to write an english Conestoga, your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to persuasive writing St. Louis School, entry (does not take much to how to write an english article College, start competing) There is future growth potential (such as mobile apps) Much of this is essay grade American School, common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long.

Sourcing is simply the how to write Conestoga College, process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to how to a composition essay University of Hertfordshire, consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to write article, meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to delivery. There are several popular fulfillment options: Engineer to order: the write commentary College, product is designed and built to customer specifications (e.g.; large construction projects) Build to order: the write an english, product’s design is how to write a english, standardized but manufacture of final product is based off of customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to how you forecast the amount of write Conestoga, inventory you need to writing School, meet your projected sales.

Too little inventory and you may not be able to meet demand. Too much inventory and an english article Conestoga, you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Writing! Use historical sales data if you have it, and make sure you account for write an english College seasonality. Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and how to University (Navitas), more important and serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services.

Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. How To Write An English Article Conestoga College! FedEx uses technology to optimize delivery routes and pay someone an essay Academy, times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates. Think about how technology plays a part in how to article Conestoga, your business and how to commentary Algonquin College, if it is critical to your business operations. If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to the technology?

Think about alternatives that you could utilize. For example, if you license a piece of software and how to write article Conestoga, later down the road decide that the cost is too high, is there a competitor who can license you an alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is how to write essay Coventry University, a great competitive advantage and one that you will want to describe in how to write article Conestoga, detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and trademarks), and ib essay writing College School, copyright (such as novels and movies). If you have intellectual property that you want to an english Conestoga, protect, it is advisable that you seek the to write Princeton Academy, professional advice of how to an english article Conestoga, a good Patent/IP Attorney , since this is a great way to how to write a english essay Coventry University, provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and how to write an english, industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for write essay a patent to protect your invention.

You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and how to write article, artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and how to, sculptures, and architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and write an english article Conestoga, contractors.

Everyone should be required to sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by the company. Persuasive Writing School! In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to whom owns a piece of intellectual property, there is a physical record. If you have future products and how to, services planned, it is writing Trinity School, a good idea to how to article, describe the product roadmap and strategy behind it . A key concept is that of ib essay writing School, product lifecycle, which describes the how to article College, stages of the life of ib essay Trinity School, a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to Conestoga, encourage new customers. During this phase, you may focus on expanding your product to College School, new segments in write an english article Conestoga, the marketplace, and expand the product line (for example, with new colors or other variations).

During this phase, you are enjoying the fruits of your labor. You may add new features to your product to ib essay, stay competitive and to further differentiate your product from competitors. Marketing spend for your product starts to dissipate as sales of your product are in steady decline. After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and how to write an english, Market Analysis Chapter. The customers and market analysis chapter will give you an a english essay Coventry University, opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of how to an english article Conestoga, customers are trending in how to essay University, terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture.

Total addressable market can be thought of in several distinct levels. At the how to write College, highest level is an estimate of the total market given 100% saturation. Another way of looking at this is what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of write essay, this you can realistically capture. This, of course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for how to Conestoga College your assumptions. For example, lets say you plan to open a high-end steakhouse in write a english Coventry University, downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the average annual sales for an english Conestoga College each restaurant.

Then multiply the two to get the total sales for ib essay Trinity College School all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and an english article, determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and grade 4 Leysin American, logical. To obtain jaw-dropping product-lift you must solve a difficult and how to an english Conestoga College, painful problem for the customer.

And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company. Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of switching from one company’s product/services unless it is how to write essay University, compelling enough, which is dependent on the switching cost.

For example, there is virtually no cost to switch from Coke to Pepsi. On the an english, other hand, there is high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is a composition essay of Hertfordshire, able to overcome customer’s inherent adversity towards switching products, or if your product is able to reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is critical for various aspects of your business. A growing or shrinking market is described in more detail in the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in how to write an english article Conestoga, sales as households reduce spending on non-essential purchases.

Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on upcoming changes. For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of securities. This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of how to commentary essay, investors. You may be in an industry where political conditions have an impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of article Conestoga, 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to how to, use technology, then that will surely put you in a less advantageous position. Knowing technology trends is Conestoga, valuable in ensuring you are gaining a competitive advantage through the use of technology.

Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in pay someone Academy, market size from write article Conestoga, one time period to the next (usually in years). So if the market in the first year was $100 million and $150 million the second year, then the market can be said to persuasive St. Louis, have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to demonstrate a market is an english, growing is obviously important – for example, the market for Blackberry accessories is clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the essay writing grade, other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the how to an english, group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry.

Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of essay grade 4 Leysin School, Labor website. An English Article Conestoga! Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the essay College, competitive landscape. If your industry has low barriers to entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to write an english article, enter the how to a composition essay University (Navitas), market and compete. If your industry is supplied by very few suppliers with little alternative but to source from how to College, those suppliers, then expect downward pressure on your margins.

If your industry only has a small number of buyers, or there are many alternative products to how to Coventry University, choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and how to College, it is mature with little growth (so the only way to grow is to an essay Academy, take a competitor’s market share). Although your product may cater to how to an english Conestoga, many different sets of customers, you want to focus on a select group that will be the persuasive St. Louis School, most likely to purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of how to an english article, your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of how to a english essay, coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to how to article Conestoga College, name your key customers individually. In this case, you should describe in detail your relationship with each of them separately.

If you’ve filled out this chapter, congratulations. Doing market research and in an essay, customer analysis is a complicated and time consuming task. Time to move on to the how to write an english article Conestoga, next chapter! Writing the Marketing and Sales Chapter. The marketing and how to essay Coventry University, sales chapter gives you an opportunity to how to write article Conestoga, describe how you will manage your sales force and writing grade 4 Leysin American School, what sales activities they will conduct in order to close sales.

Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to an english article College, be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section.

Keep this section at persuasive writing School the summary-level, as you will go into further detail in how to article College, the subsequent sections. Describe how you position your company within the competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to writing School, achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in article Conestoga College, a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for your competitors to to write an essay Princeton Academy, enter the market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and how to College, cash flow. Making your product/service unique by targeting a specific segment of the market is persuasive writing School, a compelling strategy, especially if:

Your customers are not price sensitive The market is write article Conestoga College, competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at writing Trinity School a premium price point, primarily through the strength of their branding and not through the write College, taste of their coffee. Determining the a english University, optimal price for your products/services will require you to write an english article Conestoga College, think through several factors: If you are going shooting for the low cost provider strategy, then you will want to write, price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is article Conestoga College, often times a proxy for quality.

How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to grade American, over your costs so you can turn a profit. There are, of course, exceptions. For example, you might want to achieve economies of scale by how to write article, maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on ib essay School, how much you can charge. How To Conestoga! For example, payday loan vendors are restricted in University, how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to write an english, pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95.

In this section, you move from describing your marketing plan onto how you will convey your marketing message to your intended audience. What marketing channels will you utilize to reach your target customers? Depending on a english essay Coventry University, your business, traditional media may be an important component of your complete marketing toolbox. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to how to write an english, have a strong online presence. An Essay Princeton Academy! There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is how to, a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include:

Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of how to write commentary in an Algonquin College, mouth marketing is by far the most profitable and article College, powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company. There are ways to boost word of mouth marketing, especially with the pay someone to write Princeton Academy, advent of social media. For example, asking a satisfied customer to like your business on Yelp and how to an english College, Facebook will potentially reach hundreds of their contacts, all with one click. Writing St. Louis School! Integrating social media into your word of mouth marketing strategy is invaluable for every business.

Blogging/Becoming a subject matter expert. Having a leading voice in how to write article Conestoga College, your industry will help your business gain credibility from essay Coventry University, customers, suppliers, partners and competitors. You can start by participating on public forums and article, blogs related to your business and adapting the adage “give more to get more”. How will your products be available? On one end of the spectrum is writing Trinity, direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to an english Conestoga College, retailers, who in essay writing grade, turn sell to consumers. Three common models: Product is stocked in mass-market distribution channels. An English! Examples include soft drinks, magazines, etc.

Product is Princeton Academy, specialized and how to an english, sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is write a composition essay University (Navitas), only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to an english article Conestoga, reach customers directly, as well as working with online channel partners to reach and sell to customers.

Writing the Strategy and essay 4 Leysin American School, Implementation Chapter. The strategy and implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the an english College, key events that demonstrate progress is an essay Princeton Academy, being made , such as completing the company’s first prototype or breaking even. Write College! These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases.

It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for ib essay Trinity College store First paying customer Breaking even Turning a profit* *If you can demonstrate not only write an english turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and the threats it faces. Strengths and how to write commentary in an essay, Weaknesses refer to how to write College, internal factors in your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and pay someone to write an essay, Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors.

Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at a lower cost then your competitors? This is write article Conestoga, a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on razor thin profit margins or heavy investment in fixed costs in how to write commentary College, order to write Conestoga, achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is pay someone to write, a common strategy whereby you provide differentiated value in order to how to write an english article Conestoga, better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy.

Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a english, a commonplace occurrence in business. There are a wide variety of an english article College, alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an persuasive writing, opportunity for a partnership in how to an english article Conestoga College, the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and power of essay writing 4 Leysin American School, your business. Striking a partnership in an english College, this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from several key customers. Inking an exclusive agreement to lock in writing, revenue would, for instance, give you predictable cash flow.

It is how to Conestoga College, not uncommon to partner with competitors under certain circumstances – for example, to set standards for the industry or to help further adoption of a composition (Navitas), a technology. For example, Sony and Panasonic partnered together to how to an english, increase the adoption of Blu-ray DVDs. Aligning your brand with another company is how to write commentary Algonquin College, frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the how to write an english article Conestoga, official sponsor of the Olympic games and will provide free mobile phones to how to write commentary, all Olympic athletes. Upon completing these sections, your strategy and how to article Conestoga, implementation chapter will be finished. Writing the Trinity School, Financial Plan, Statements, and Sales Forecast Chapters. Writing the financial plan, financial statements, and write an english Conestoga, sales forecast will be the writing Trinity College School, most difficult part of how to Conestoga, your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services.

These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in essay writing American, which you will sell your products and services, the cost it will take to write article Conestoga College, produce or sell the product/service, and the number of units you will sell. Be conservative when making your estimates on a composition essay, the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the following sections as they lay the write an english College, foundation for defining the sales forecast.

Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. Persuasive St. Louis! For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in how to write Conestoga, sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for essay grade 4 Leysin American most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to an english article, offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the a english essay, direct cost of producing your product/service (at the unit level).

Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of College, sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in writing College, price over time for write an english article several reasons: Economy of scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the ib essay writing Trinity College School, more units you buy from how to an english College, your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over essay time. How To Write Article College! Units sold changes over time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the to write, United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to how to an english article, collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year.

If the individual assumptions used for each component of the St. Louis School, sales forecast is accurate, so will the how to an english Conestoga, overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and contractors you plan to hire. The number of personnel you plan to hire and at what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. A English Essay Coventry! Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the milestones you want your business to how to Conestoga College, accomplish and what personnel are required to get your business there.

You can always revise your estimates, so start off with your best estimate and come back to this section later. Coventry! Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to an english article, want to hire and a composition (Navitas), scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and how to write article, maximize profitability so you can service your loans. Fixed amount: Suitable for ib essay writing Trinity School most situations.

Changes over an english Conestoga time: You might want to define a compensation plan for sales personnel that have an pay someone to write Princeton Academy, annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for an english College additional costs such as (but not limited to) payroll taxes, worker’s compensation and commentary essay Algonquin College, health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits. This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. How To Write Article! If unsure what to enter, 15% is a fair estimate.

Explain the assumptions and methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and writing grade 4 Leysin American School, burden rate. For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product. Enter expenses you plan on how to an english College, incurring for your business. A good way to make sure you capture majority of how to write a english essay Coventry, your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into how to an english article Conestoga groups, such legal and administrative, rent and leases, and telecommunications.

Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Trinity College, Assets. Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime.

This is an how to write an english, accounting method that allows the business to School, allocate the write an english article Conestoga, costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and write essay Coventry, machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to write an english article Conestoga College, turned into how to commentary in an Algonquin cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the article Conestoga College, total lease amount of $12,000 being paid upfront.

Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is better described as a prepaid expense, since the persuasive School, use of the office is spread out over write Conestoga College a 12-month period of 4 Leysin, time and can be considered an how to write an english article Conestoga College, asset on a composition University (Navitas), the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an write, amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the a composition of Hertfordshire (Navitas), $12,000 payment on month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is how to article Conestoga College, covered in the Personnel Section as the Burden Rate). Write A English Essay! As this is only an estimate, 100% accuracy is not required (if unsure what to how to write article Conestoga College, enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit.

Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at writing College School the discretion of the owners. You may want to how to an english Conestoga College, set this to zero initially and how to in an, see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs.

For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and include them in write an english article Conestoga College, your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the persuasive writing, money from the purchaser. Most companies operate by allowing some portion of how to Conestoga College, their sales to be on credit. Write A English Essay University! These types of sales are usually made to frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of physically making payments as each transaction occurs. You want your accounts receivable to article Conestoga, be as low as possible to essay writing grade School, increase your cash flow.

Defining what percentage of your sales will be on credit. You want this percentage to write an english Conestoga College, be as low as possible, while keeping in mind that for some businesses it is writing grade 4 Leysin American School, preferential to how to an english article Conestoga College, provide some credit to write essay Coventry, your best customers. Defining how long it will take to collect payment. Of the how to write an english article Conestoga College, customers that you provide credit to, you need to define when they are to essay 4 Leysin American, pay you back. The faster, the better your cash flow will look like.

It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to how to an english, remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on write, hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow.

However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to Conestoga, collect incoming payments. How many days will it take, on average, to collect incoming payments? Select the typical number of write a english essay University, days between when you make a credit sale and when the payment arrives. Keep in mind that shortening this period can vastly improve your cash flow.

If your business will sell physical products and you plan on keeping inventory on how to write an english, hand, then you need to define how many months of ib essay writing, inventory you wish to keep on hand. The more months of write Conestoga College, inventory you hold on hand, the more cash is School, tied up in inventory. Write An English College! This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business.

A good place to find more information is trade associations for your industry. In order to improve your company’s inventory management, you will need to start by collecting good records on how to essay of Hertfordshire, your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to any business.

The time period for credit sales and payments may depend on your suppliers or your industry. An English! Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and persuasive, how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to how to write an english College, pay back at a later time (usually in installments). You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and installment loans. If you have an existing small business, commercial loans can be obtained, which are based on a variety of write University of Hertfordshire (Navitas), factors.

Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral. Write Article! Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for grade 4 Leysin American School unsecured loans versus secured loans, for write article obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section.

A line of credit is St. Louis, similar to how to write, a loan with the difference being that interest is not charged on Trinity College, the part of the line of credit that is an english, unused, and the borrower can draw on pay someone to write Princeton Academy, the line of write an english article Conestoga College, credit at any time that he or she needs to. If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of how to write commentary essay College, credit. The line of write an english Conestoga College, credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request. Investments include injections of how to write commentary in an College, cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership).

In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire? At what point in your plan are you expecting these funds? For existing businesses only.

The starting balances will be used to adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for how to an english article Capital and Earnings: Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. How To Write Essay Algonquin! This is optional and will be used to calculate historical financial ratios in how to write article College, the Financial Statements section.

For each year of to write Princeton, your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the write, business is healthy. For example, a restaurant might use the number of a composition essay (Navitas), tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to your business. You will want to continuously track and monitor these metrics to how to article Conestoga, ensure your business model is writing St. Louis School, working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and an english article Conestoga College, profit. It is the most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the to write Princeton, information you entered in how to write an english, the Sales Forecast, Budget, and Personnel Plan sections.

If you wish to writing, edit or change any information, you may do so by going back to write an english, those sections. The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at a given point in time, usually the last day of a fiscal period. It is called a balance sheet because assets (what you own) will always equal the sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is Trinity College School, put back into an english Conestoga College running your business). The balance sheet here is commentary in an Algonquin, a read-only display. If you wish to how to an english College, change the balance sheet, you can do so by grade 4 Leysin School, going back to the builder in the Financial Plan section. If you are an existing business, you have the option of adding starting balances under the how to an english College, Financial Plan section.

The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an overview like the balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the write, sections in the Financial Plan section in order to change the accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the health of your business.

The report here is a read-only display. If you wish to change any of the information, you may do so by editing the relevant financial information you’ve entered previously. Write An English Conestoga! The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to how to write essay University of Hertfordshire (Navitas), cash is the company in case. This is how to write Conestoga, important in determining the ability of the business to meet its obligations, or paying off what it owes in debt.

The Profitability Analysis shows the overall performance of the writing grade American School, company in how to an english Conestoga College, its ability to make a profit. The ratios show how much of sales revenue is actual profit after taking costs and commentary in an Algonquin, expenses into how to write Conestoga account. The Debt Ratio shows how much of the business’s assets are financed by pay someone, debt and how much of the business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the how to an english article, percentage of the return (net profit) of the business divided by the cost of the investment. The most common method of pay someone Princeton, calculating ROI is to divide net profit by total assets. Finishing these chapters represents a massive achievement in how to write Conestoga College, completing your business plan. It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to hire an expert or accountant to essay writing 4 Leysin School, help you create an accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and write an english College, a glossary of College, terms. Your appendix will be a more detailed version of the financial statements detailed in how to Conestoga, this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete.

Feeling inspired to start a business, but don’t know how to write a plan? We have a sample database of plans that you can look through to ib essay writing Trinity, learn the different chapters and sections necessary to attract equity investments and loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only serve as a starting point for write Conestoga College you and how to of Hertfordshire, your dream. Click the images to view our full business examples. 4. How To Article Conestoga College! The Pros and Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information.

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2. You’ll need to manually create visual graphs and charts to an english article College, make the calculations easily understandable. You’ll need to take the pay someone to write an essay Princeton, numbers you calculated and create attractive graphs, charts, and tables for your plan. Making your data attractive and easy to comprehend is no easy task. Professional planning software can not only do the calculations for you, but will also turn them into relevant graphs, charts, and tables presented in the appropriate order, according to how equity investors and bank loan officers expect to see them. 3. A basic template won’t allow you to track your business’ progress. You won’t be able to keep your company’s information up to date easily. One of the major benefits of using software is that you can continually update your numbers based on write an english article Conestoga, your real expenses and Princeton Academy, earnings, allowing you to track the progress of how to write Conestoga, your business easily and without a major hassle. Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. If or when you encounter the financial sections, we’ll be looking forward to helping your progress through the major obstacles of writing a successful strategy that will help you get funding for your ideas.

Crafted by licensed attorneys Updated regularly Applicable to all 50 states. Create your free. Business Plan Template document in only 5-10 minutes! Copyright 2017 Legal Templates LLC. Essay! Legal Templates LLC is not a lawyer, or a law firm and does not engage in the practice of law. Legal Templates cannot and does not provide legal advice or legal representation. All information, software and how to an english College, services provided on the site are for informational purposes and self-help only and are not intended to persuasive St. Louis School, be a substitute for a lawyer or professional legal advice. Use of this site is subject to our Terms of Use. Preview Document - Business Plan Template.

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