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Bernie Sanders#8217;s 1972 Essay, #8216;man—and woman#8217; The Vermonter#8217;s creative meditation on essay College Manchester, gender roles via rape fantasies has set the Internet aflame. What#8217;s your take? Last Tuesday, Mother Jones published a profile of 2016 presidential hopeful Bernie Sanders as #8220;a restless political activist and armchair psychologist#8230;struggling to square his revolutionary zeal with his overwhelming rejection at the polls.#8221; The article describes a time when Sanders, a long-time Vermonter who was elected to the U.S. Senate in 2006, was trying to writing article and Burton Academy make it work as a divorced, #8220;aimless#8221; freelance journalist and writing essay Abbey College, carpenter who lived in an #8220;A-frame farmhouse outside the Vermont town of Stannard, a tiny hamlet with no paved roads in the buckle of the commune belt,#8221; in the late 1960s. How We Write An Essay. In 1972, Sanders, then 30 years old, published a creative essay in the Vermont Freeman , called #8220;man—and a woman,#8221; which #8220;reflected [Sanders#8217;s] affinity for Sigmund Freud,#8221; reported Mother Jones . Here#8217;s the piece: A man goes home and masturbates his typical fantasy.
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Many women seem to be walking a tightrope now. Their qualities of love, openness and gentleness were too deeply enmeshed with qualities of dependency, subservience, and masochism. How do you love #8212; with-out being dependent? How do you be gentle #8212; without being subservient? How do you maintain a relationship without giving up your identity and getting strung out?
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It is claimed that consumers are being manipulated by big corporations and their brands. Quite the contrary. Add this article to your reading list by writing Abbey, clicking this button. BRANDS are in the dock, accused of all sorts of mischief, from threatening our health and destroying our environment to corrupting our children. University College (UCL)? Brands are so powerful, it is alleged, that they seduce us to look alike, eat alike and be alike. Writing Essay College? At the articles Сollege Preparatory School, same time, they are spiritually empty, gradually (and almost subliminally) undermining our moral values. This grim picture has been popularised by writing, a glut of anti-branding books, ranging from essay University Eric Schlosser's “Fast Food Nation” and Robert Frank's “Luxury Fever” to “The World is Not for Sale” by Francois Dufour and Jose Bove—a French farmer who is best known for vandalising a McDonald's restaurant.
The argument has, however, been most forcefully articulated in an analytical Abbey College Manchester, Naomi Klein's book “No Logo: Taking Aim at the Brand Bullies”. Not since Vance Packard's 1957 classic “The Hidden Persuaders” has one book stirred up so much antipathy to marketing. Its author has become the spokesman for writing an academic article and Burton Academy a worldwide movement against multinationals and their insidious brands. Britain's Times newspaper rated her one of the world's most influential people under 35. Published in at least seven languages, “No Logo” has touched a universal nerve. Product placement in essay, books: Homer did it first Sep 6th 2001 Brands: The case for brands Sep 6th 2001 Eating habits: Mac attack Feb 15th 2001 Marketing: Guerrillas in our midst Oct 12th 2000 Cheesed off Jan 27th 2000 Spending and happiness: Money can buy it Mar 11th 1999.
Its argument runs something like this. In the these Private, new global economy, brands represent a huge portion of the value of a company and, increasingly, its biggest source of an analytical essay Abbey profits. Writing An Academic Burr And Burton? So companies are switching from producing products to marketing aspirations, images and lifestyles. Writing An Analytical Abbey? They are trying to become weightless, shedding physical assets by shifting production from their own factories in the first world to other people's in the third. These image mongers offer “a Barbie world for along these Fairmont Private Schools adults” says Ms Klein, integrating their brands so fully into writing an analytical College Manchester, our lives that they cocoon us in how to journal Chaminade Сollege School, a “brandscape”.
No space is untouched: schools, sports stars and even youth identity are all being co-opted by brands. “Powerful brands no longer just advertise in a magazine, they control its content,” says Ms Klein. Now they are the target of an analytical Abbey College a backlash. A new generation of activists is rising up and attacking, not governments or ideologies but brands, directly and often violently. Coca-Cola, Wal-Mart and McDonald's have been rounded on over issues ranging from racism to child labour to advertising in presuasive essay University Bournemouth, schools. Less a product, more a way of essay Abbey life.
In one sense it is presuasive Arts University Bournemouth (AUB), easy to understand why Ms Klein and her camp feel as they do. The word “brand” is writing an analytical essay College, everywhere, to the point where Disney chairman Michael Eisner calls the term “overused, sterile and problem technique College London unimaginative”. Writing An Analytical Abbey College? Products, people, countries and companies are all racing to turn themselves into brands—to make their image more likeable and understandable. These Lines And Essays Fairmont Private Schools? British Airways did it. Target and writing essay College Manchester Tesco are doing it, while people from essay Arts University (AUB) Martha Stewart to Madonna are branding themselves.
Britain tried to become a brand with its “Cool Britannia” slogan, and Wally Olins, a corporate-identity consultant and co-founder of writing an analytical Manchester Wolff Olins, a consultancy, even wants to have a crack at branding the European Union. At the very least, Ms Klein overstates the case. Brands are not as powerful as their opponents allege, nor is the public as easily manipulated. The reality is write journal Preparatory School, more complicated. Indeed, many of the established brands that top the league tables are in trouble, losing customer loyalty and value. Annual tables of the world's top ten brands used to change very little from year to year.
Names such as Kellogg's, Kodak, Marlboro and Nescafe appeared with almost monotonous regularity. Now, none of these names is in the top ten. Kellogg's, second less than a decade ago, languishes at 39th in the latest league table produced by Interbrand, a brand consultancy. Of the 74 brands that appear in the top 100 rankings in College Manchester, both of the past two years, 41 declined in value between 2000 and 2001, while the combined value of the solving University (UCL), 74 fell by $49 billion—to an writing essay College Manchester estimated $852 billion, a drop of more than 5%. Brands fall from how we Caterham grace and newer, nimbler ones replace them. Meanwhile, consumers have become more fickle.
A study of American lifestyles by DDB , an essay Manchester advertising agency, found that the percentage of Chaminade School consumers between the ages of 20 and 29 who said that they stuck to well-known brands fell from 66% in essay College, 1975 to 59% in 2000. The bigger surprise, though, was that the percentage in the 60-69 age bracket who said that they remained loyal to well-known brands fell over the same period, from 86% to write Caterham School 59%. It is an analytical Abbey Manchester, not only the journal Anne’s, young who flit from brand to brand. Every age group, it seems, is more or less equally disloyal. The result is writing an analytical essay College, that many of the world's biggest brands are struggling. If they are making more and more noise, it is out of desperation.
As they move from merely validating products to encapsulating whole lifestyles, brands are evolving a growing social dimension. In the developed world, they are seen by some to have expanded into the vacuum left by review articles Anne’s, the decline of organised religion. But this has made brands—and the writing Abbey, multinationals that are increasingly identified with them—not more powerful, but more vulnerable. Consumers will tolerate a lousy product for far longer than they will tolerate a lousy lifestyle. Historically, building a brand was rather simple. A logo was a straightforward guarantee of quality and consistency, or it was a signal that a product was something new. For that, consumers were, quite rationally, prepared to pay a premium. “Brands were the first piece of essay Arts consumer protection,” says Jeremy Bullmore, a long-time director of J. Walter Thompson, an advertising agency. “You knew where to go if you had a complaint.” Even the central planners in the old Soviet Union had to writing Manchester establish “production marks” to Queen stop manufacturers cutting corners on writing, quality. Brands also helped consumers to buy efficiently. As Unilever's chairman Niall FitzGerald points out: “A brand is a storehouse of trust. Along Lines And Essays Schools? That matters more and writing essay College Manchester more as choices multiply.
People want to simplify their lives.” This implicit trade-off was efficient and presuasive essay Arts University profitable for writing essay companies too. Building a brand nationally required little more than an occasional advertisement on a handful of television or radio stations showing how the product tasted better or drove faster. There was little regulation. It was easy for write Caterham School brands such as Coca-Cola, Kodak and Marlboro to become hugely powerful.
Because shopping was still a local business and competition limited, a successful brand could maintain its lead and an analytical Abbey Manchester high prices for years. A strong brand acted as an effective barrier to entry for write an essay School others. In western markets, over time, brand building became much trickier. As standards of manufacturing rose, it became harder for firms to writing an analytical Abbey College differentiate on quality alone and so to charge a premium price. This was particularly true of packaged goods like food: branded manufacturers lost market share to retailers' own brands, which consumers learned to trust. Nor were traditional branded products any longer the only choice in town.
As shoppers became more mobile and review journal articles Anne’s School discovered more places to buy, including online websites, they switched products more often. An Analytical Abbey? Brands now face competition from the most unexpected quarters, says Rita Clifton, chief executive of Interbrand: “If you were a soap-powder company years ago, your competition would come from the same industry and probably the problem technique College (UCL), same country. Now it could be anyone. Who'd have thought that Virgin would sell mobile phones, Versace run hotels or Tesco sell banking services?” Even truly innovative products can no longer expect to writing an analytical College Manchester keep the market to themselves for long. Gillette spent $750m and seven years developing its three-bladed Mach 3 men's razor, for which it charged a fat premium. But only months later it was trumped by Asda, a British supermarket that came out an essay School, with its own version for a fraction of the price.
Consumers are now bombarded with choices. They are “commercials veterans”, inundated with up to 1,500 pitches a day. Far from being gullible and writing an analytical Abbey College Manchester easily manipulated, they are cynical about marketing and journal Chaminade Сollege less responsive to entreaties to buy. “Consumers are like roaches,” say Jonathan Bond and Richard Kirshenbaum in their book “Under the Manchester, Radar—Talking to Today's Cynical Consumer”. “We spray them with marketing, and for a time it works. Then, inevitably, they develop an immunity, a resistance.” Some of the most cynical consumers, say the authors, are the journal Сollege School, young. Nearly half of all American college students have taken marketing courses and “know the enemy”. For them, “shooting down advertising has become a kind of sport.” Consumers are also harder to reach.
They are busier, more distracted and have more media to choose from. And they lead lives that are more complicated and less predictable. Writing Abbey College Manchester? A detergent can no longer count on its core consumer being a white housewife. Write Journal Articles Chaminade Preparatory? Against this background, it has never been harder to develop or even just sustain a brand. Coca-Cola, Gillette and Nike are prominent examples of the many that are struggling to increase volumes, raise prices and boost margins. Marketers have to take some of the blame. While consumers have changed beyond recognition, marketing has not. Elliott Ettenberg, author of a forthcoming book on the decline of marketing says: “Everything else has been reinvented—distribution, new product development, the writing essay Abbey Manchester, supply chain. Problem Technique (UCL)? But marketing is stuck in the past.” Even in an analytical Abbey Manchester, America, home to nine of the world's ten most valuable brands, it can be a shockingly old-fashioned business. Marketing theory is still largely based on how to journal articles Chaminade Сollege, the days when Procter Gamble's brands dominated America, and its advertising agencies wrote the rules.
Those rules focused on the product and where to sell it, not the customer. The new marketing approach is to build a brand not a product—to sell a lifestyle or a personality, to appeal to emotions. But this requires a far greater understanding of human psychology. It is a much harder task than describing the virtues of a product. Sweden's Absolut Vodka, one of the world's biggest spirits brands, demonstrates this well. Its clever, simple ads featuring its now famous clear bottle were dreamt up long before the vodka was fermented. Goran Lundqvist, the company's president, says that Absolut's wit, rather than its taste, is the reason for the spirit's success: “Absolut is a personality,” he claims. “We like certain people, but some people are just more fun and writing essay Abbey Manchester interesting.” Other products have also succeeded in touching the emotions. Fans of Ben Jerry's ice cream, for example, think that it is writing paragraphs Fairmont, hip for its ethical stance, while many Harley Davidson owners are literally in love with their machines. The trouble is that most marketers have to struggle to create such feelings for their brands. Many firms, most notably banks, mistake inertia for liking. Essay Abbey College Manchester? Others, such as Coca-Cola and McDonald's, complacent from past success, find it difficult to admit that their customers are drifting away to newer offerings.
Yet others, panicking that they need to presuasive essay do something, reinvent themselves and unwittingly lose the essence of essay Abbey their appeal. Old-fashioned market-research methods help explain such mistakes. Focus groups, for example, are poor at paragraphs and essays Private Schools, rooting out the essay College Manchester, real reasons why people like brands, but they are still heavily used. The attempt by brands to adopt a social component—to embrace a lifestyle—is giving consumers a lever to influence the behaviour of the how we write an essay, companies that stand behind them. The “No Logo” proponents are correct that brands are a conduit through which influence flows between companies and an analytical Abbey Manchester consumers. But far more often, it is consumers that dictate to companies and ultimately decide their fate, rather than the essay Arts (AUB), other way round. Think of the failure of such high-profile product launches as “New Coke”; the disastrous effect on writing essay Abbey Manchester, Hoover of a badly-designed sales promotion in Britain a few years ago; or the boycott of genetically modified foods by Europe's consumers. The Internet also provides some telling examples.
Dotcoms such as Webvan and Kozmo were lauded for the speed with which they built their brands. Unconstrained by the need to make profits, however, such companies built customer loyalty artificially. How To Write Journal Articles Chaminade Preparatory School? Once business reality returned, they were revealed as unsustainable promises. Consumers, it turned out, were not gullible. As Mr Olins says: “Is the writing essay Manchester, brand immoral, can it get us to do things we don't want to? No. When we like a brand we manifest our loyalty in cash.
If we don't like it, we walk away. Customers are in charge.” The truth is that people like brands. How We? They not only simplify choices and guarantee quality, but they add fun and interest. “In technocratic and essay Abbey College colourless times, brands bring warmth, familiarity and trust,” says Peter Brabeck, boss of journal articles Nestle. They also have a cultish quality that creates a sense of belonging. “In an irreligious world, brands provide us with beliefs,” says Mr Olins. “They define who we are and writing an analytical College signal our affiliations.” Jim McDowell, head of marketing at writing an academic article Burr and Burton, BMW North America, says that when young people visit a 3Com-sponsored baseball stadium or a Continental Airlines' hockey arena, they realise that “some of the best things they have ever experienced have come through brands.” Since brands and their corporate parents are becoming ever more entwined—both in the public perception and commercial reality—it follows that consumers can increasingly influence the behaviour of companies.
Arrogance, greed and hypocrisy are swiftly punished. Popular outrage forced Shell to retreat over the scrapping of its Brent Spar oil platform and writing an analytical essay Abbey its activities in how we an essay, Nigeria. An Analytical? Nike has had to revamp its whole supply chain after being accused of how we write Caterham running sweatshops. Even mighty Coca-Cola has been humbled. Told of writing an analytical Abbey College a contamination incident in Belgium, its then-boss, Doug Ivester, is said to have dismissed it with the comment: “Where the fuck is Belgium?” A few months later, after a mishandled public-relations exercise that cost Coke sales across Europe, he was fired. “It is absurd to say that brands can be too powerful,” concludes Interbrand's Ms Clifton. “Brands are the ultimate accountable institution. If people fall out of along writing and essays Fairmont Private love with your brand, you go out of business.” This ultimately makes brands highly effective tools through which to essay Abbey College bring about change. Problem Solving College London (UCL)? Rafael Gomez, professor of writing an analytical essay Abbey marketing at the London School of problem solving technique Economics, points out writing Abbey College, that companies like Nike have been forced to invest heavily in improving their manufacturing standards in order to protect their brands. World Bank studies show that brands have been a boon for developing economies, because it is the branded multinationals that pay the best wages and have the best working conditions.
Those countries that are more open to an academic Burr Academy trade and foreign investment, such as the Asian tigers, have shown faster increases in living standards than relatively closed countries such as much of Africa. Brands of the future will have to stand not only for product quality and a desirable image. They will also have to signal something wholesome about the writing an analytical College, company behind the brand. “The next big thing in brands is social responsibility,” says Mr Olins, “It will be clever to say there is writing an academic article and Burton Academy, nothing different about our product or price, but we behave well.” Far from being evil, brands are becoming an effective weapon for holding even the largest global corporations to account. Essay Abbey College? If we do not use them for solving technique University London (UCL) that purpose, as Mr Olins puts it, “we are lazy and indifferent and we deserve what we get.” Fittingly, brands will then have come full circle.
The founders of an analytical essay Abbey some of the world's oldest—Hershey, Disney, Cadbury and Boots, for example—devoted their lives and company profits to social improvements, to building spacious towns, better schools and bigger hospitals. The difference in the future will be that it will be consumers, not philanthropists, who will dictate the social agenda. Far from being instruments of oppression, they make firms accountable to consumers. America, China and missile defences. The single-minded pursuit of missile defences makes America a danger to itself. The United States should be helping Colombia not to along these Schools banish drugs but to writing build a better army.
Rich countries should recognise the benefits of immigrants and keep the costs in perspective. The Hewlett-Packard/Compaq merger points to the end of the personal-computer era. The constructive bit of George Bush's presidency may be over already. But that does not make him a. The race to replace Rudy Giuliani. But is anybody really listening to review Queen Anne’s the current mayoral candidates? Redistricting may tighten the Democrats' hold on California, but it won't help them win the House.
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A black Pole may have changed racial attitudes, at least a bit. A French bid to lead the debate on globalisation. There are only two real candidates—but accidents do sometimes happen. Italy's government is looking for ways of an analytical essay Abbey Manchester avoiding the anti-globalisation mob. EU countries must soon decide whether to let a split Cyprus into their club. The state has stopped retreating from problem College Hungary's economy. Germany's defence minister has chosen the wrong moment to writing College be laughed at. Protestants in Belfast are losing ground, politically and economically, to Catholics.
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Tightening up on the sex trade will fail. Edinburgh shows a better way. A new pricing regime for airport landing slots means big profits for BAA. Tony Blair may have to reform the University London, public services by stealth. A United Nations world conference against racism was in tatters this week. Who is to blame?
Iran's judges moderate, just a little, their devotion to an analytical essay College Manchester strict Islamic law. An erratic charm offensive from Tripoli. Exiled Palestinians sit out the intifada. A fair amount of trouble in paradise. Hard times lie ahead if Hewlett-Packard and Compaq merge. The British telecoms-equipment company has revealed more huge losses and writing Burr got rid of both its. Why India's economy needs faster privatisation.
Why are so many companies selling their trade journals? Conflicts of interest have caused trouble for Hollywood's trade papers. How German reunification transformed a small town's economy. How to succeed in Europe's overcrowded car market. Richard Fuld's Lehman Brothers is a rare investment bank that is thriving. Fears are growing that the Japanese stockmarket may foretell what lies ahead for American equities. Unicredito is the bank's latest rumoured partner. Finland, Ireland and Sweden have been differently affected by the tech bust. Rescuing the credibility of analysts. The Swiss group badly needs a structure to an analytical Manchester fit its strategy. Unexpected support for a tax on cross-border capital flows.
The IT revolution has boosted America's productivity growth, but will it last? Today, almost all drugs are made from small molecules. That may soon change. Mass-producing some drugs may require green fingers. An old contender's time has come. Astronomers do not look through telescopes any more.
Huge publishers' advances and big promotion budgets are no guarantee of a good literary novel. A satirical masterpiece staged by how to write journal Сollege School, Vienna's Burgtheater. Christiaan Barnard, heart surgeon and celebrity, died on September 2nd, aged 78. Next in Economic and writing Abbey financial indicators. Next in review Queen School, Economic and financial indicators. Next in Economic and financial indicators. Next in Economic and financial indicators.
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Simple Software for Better Interview Skills. Learn how to land the job with Big Interview’s powerful video tutorials and writing essay Abbey, virtual interview practice software. 13 Resume Mistakes That Make You Look Dumb. Before you get invited in for these lines writing Private Schools an interview, employers and recruiters look at essay College Manchester your resume to see if you’re a good enough candidate for the job to be worth their time. If your resume doesn’t look good, you don’t look good.
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Grammar Girl is just one great resource for practical application of grammar rules. You want your resume to stand out, but there is such a thing as standing out in writing Manchester a bad way. You may think it’s creative to technique College London (UCL), use 6 different fonts and colors, but that kind of creativity tends to just look clumsy. Avoid too many font types and steer clear of an analytical essay Manchester font sizes that are too big or too small. Big fonts make you look like you are SHOUTING (and can also indicate that you don’t have enough good content to fill a resume with normal-size text). Small fonts may help you keep your resume to one page, but it’s not worth it if the reader has to squint. You should also avoid long paragraphs and long blocks of how we write Caterham text. Most people scan resumes very quickly and often skip over long paragraphs and miss key information. Use white space and bullets to writing an analytical essay College Manchester, make your resume format easy on the eye. Writing An Academic Burr Academy! Use of bullets can also ensure better reader comprehension when visually scanned. Leave comfortable margins on writing an analytical College the page and make sure that everything is neatly aligned.
Look neat. Look smart. Also, keep in mind that there’s a good chance you resume will be scanned electronically as more and Burr and Burton, more companies use special software to index resumes. If you’re using wacky fonts, the software may not pick up important keywords and essay Abbey College, your resume could get tossed undeservedly. Your resume is an academic and Burton, meant to be a marketing document — an introduction that will get you in the door for an interview. This isn’t the time to “think outside the box” and design a glossy, hot pink, legal-sized resume with clip art and glitter. There are better ways to writing an analytical Manchester, demonstrate your creativity. Save the arts and crafts for Pinterest.
Also, avoid using weird colors, weird formats or weird paper stock. Your resume should be simple and elegant. Go minimalist and let the writing an academic Burr Academy words speak for themselves. If you’re presenting a hard copy of your resume in an analytical essay Abbey College person, make sure it doesn’t look like it was just pulled out of the trash can (or it’s very likely to end up back in the circular file). After all, you wouldn’t go to along writing paragraphs Fairmont, an interview wearing a dingy shirt or a hideous tie so don’t hand out a wrinkled, smudged, or coffee-stained resume. When you bring your resume to an interview, carry it in writing an analytical Abbey College a folder to keep it crisp and fresh. In general, try to keep your resume to 1-2 pages in length. Recent graduates should aim to stick to one page while more experienced candidates can get away with using more space. If you’re still short on work experience and are having difficulty filling a page, think about listing relevant school coursework and extracurricular activities. Include volunteer work and the contributions you’ve made in that arena. You’ll also have space to list pertinent skills — including your prowess with different software programs and other tactical skills that apply to how to articles School, the job (review the job description and use the employer’s language).
As you develop in your career and add more jobs to an analytical essay Abbey College, your resume, you won’t have space for these “extras.” However, during the early days of your career, this information can help a potential employer see your potential. Remember to presuasive essay University Bournemouth, use common sense here: No need to mention your collection of an analytical Abbey College Twilight memorabilia or that you were runner-up in writing an academic the 2010 SpongeBob look-alike competition. Even if you’ve been working for many years, you should try to keep your resume to 2 pages if possible. There are exceptions — CVs for academic positions and some other roles tend to be longer and more detailed. Writing An Analytical College! (I know this first-hand since I just reviewed a 79-page resume from very accomplished academic client). However, keep in mind that employers are always going to be most interested in the jobs that you’ve held recently. Use your space wisely to share more details about problem College your most current and writing essay College, relevant work experience and journal articles Queen Anne’s, edit down the descriptions of your earlier jobs to the bare necessities. As your resume gets longer, you may even be able to an analytical essay College Manchester, drop early positions that have little to do with your current career path. Formatting can also help you reduce your page count — just don’t get too creative (see Mistake 2 above).
If you lie on your resume, you’re taking a big risk. First of technique College all, you’re very likely to writing essay Manchester, get busted during the Arts University background and writing an analytical College, reference checks. Even if you get lucky and make it through the hiring process, dishonesty on solving technique University College London (UCL) your resume can get you fired down the road — even if you’ve been doing a great job. Just ask former Yahoo! CEO Scott Thompson. If you haven’t yet graduated from college, for example, put down the name of the school you’re attending and state your expected graduation date. Don’t say you’ve graduated if you haven’t. Another common fib is with languages.
Many people list under “skills” that they can speak a foreign language (or two…or four), when in an analytical essay Abbey College Manchester fact they can only string a few sentences together. Don’t think you won’t eventually be found out journal Preparatory – you will. And trust me, it’s tough to learn Japanese in a weekend. One of the main things that employers focus on College is how long you worked at your previous jobs. Presuasive University Bournemouth! They are going to be scanning for essay College dates and zeroing in on short tenures and long gaps between positions.
Make sure to put down, for each job, the date that you started working and the date that you left (month and and Burton, year is sufficient). You’re not fooling anybody by leaving these out if they don’t make you look good. Writing College! A lack of dates will read as an Сollege attempt to an analytical, hide something. Fairmont Schools! If you have gaps in your resume, you can read our article on dealing with resume gaps. Proof the dates carefully. It’s easy to writing essay College Manchester, overlook mistakes when it comes to numbers. You don’t want your resume to say “May 2020” instead of “May 2010.” This may sound silly, but it happens more often you might think: people forget to update their resumes to include their most recent contact information. If you’ve moved or changed phone numbers, make sure that your phone number, address and e-mail information is up to presuasive, date.
If you don’t, you could be waiting for a call or a message that you’ll never receive. Also, make sure you have a professional sounding email address. If your name is John Smith, using the address “email@example.com” (which you hilariously created in 2005) is not a good idea. It’s always better to create a new email address that’s somewhat professional. Even if you can’t get [yourname] @gmail.com – at least get something neutral sounding (like jsmith92 or smithjohn11 ). Also, don’t get an writing an analytical Abbey College address that’s too long and weird (like john34A5mith2@gmail.com) . It’s too easy for writing Academy a typo to happen when someone is emailing you – and it’ll drive people crazy.
If you want to include an objective in writing Abbey your resume, make sure that it’s as tailored as possible to the job that you’re applying for. Avoid vague statements like: Looking to apply my skills and experience in a fast-paced, challenging environment. It will catch your reader’s eye much more if your objective clearly matches the job description. Review Journal Articles School! For example, [Looking for a mid-level marketing position at a premiere/reputable/growing fashion/advertising firm.] You should also think about whether including an objective statement is essay Manchester, really the best use of that prime real estate at the top of University (UCL) your resume. In most cases, we recommend using a Professional Summary instead of an Objective. However, an objective statement can be useful for some candidates — new grads with resumes that don’t otherwise convey career goals in Manchester a clear way and problem solving technique London (UCL), career changers who are seeking a position that’s not an obvious next step. Your resume should be focused, concise and emphasize achievements and skills that fit the an analytical Manchester job you’re applying for.
If you are applying for a sales position, for example, you should emphasize targets that you’ve met in prior jobs. Including percentages and numbers can be useful. For example, [“Increased _______ by 25% in presuasive Arts University Bournemouth Store XYZ” or “Reduced operations backlog by 50% for the fiscal year in writing an analytical essay Abbey 2009.”] Think about University London how best to present your experience and skills in College a way that would impress your potential employer. This probably means customizing your resume for review journal Queen Anne’s each position, especially if you are considering more than one type of an analytical Abbey College opportunity. Carefully review the job description and then take the time to tailor your resume to emphasize the strengths and experience that are most relevant for the position. 11. Including “red flag” information. Your goal is to land an how to write Preparatory interview by an analytical Manchester giving the employer a compelling overview of the job skills and experience that make you a good candidate. An Academic Article And Burton! Don’t sabotage your chances by including information that could raise concerns. Don’t list things like “left previous role because of internal political issues” or “I took this job because it was close to home.” There will be time to discuss your reasons for leaving and Manchester, taking positions in the interview.
By then, you will have used Big Interview to how to write articles Chaminade, prepare and essay Abbey College Manchester, practice so that you can discuss your reasons in a positive and professional way. You want your employer to know what you did in your previous jobs, but you don’t need to include the kitchen sink. Describe your job duties in enough detail to give the Caterham School employer a good idea of your general responsibilities. Leave out essay Abbey College Manchester unnecessary or minute details that won’t lift you up as a candidate. More importantly: Highlight your job achievements. Use bullet-points to help the reader focus in on your accomplishments. Too many candidates make the mistake of including a detailed job description instead of University College (UCL) emphasizing individual contributions. Rather than just listing your job duties, which can be passive and boring, use action verbs that imply you actively got things done.
Here are some good examples: Led, Created, Delivered, Managed, Implemented, Increased, Achieved, Organized, etc. The thesaurus can be your friend if you find you are overusing certain words on your resume. Just don’t get too crazy trying to impress them with your awesome vocabulary — you want them to actually understand what you did (skip “confabulate” and “propagage” and other Word-of-the Day entries). Your resume is your first face forward to writing Manchester, the employer, so it’s very important that you take the time to to make sure it looks great and is an accurate and powerful representation of your qualifications. Articles Chaminade Сollege! Common mistakes (even the an analytical essay Abbey College seemingly little ones) can kill your chances of getting an interview. Articles Anne’s School! When it comes to your resume, you really can’t be too perfect. Humor: If you’re in the mood, here’s Resume Richard offering you his “solid” advice on writing College making your resume stick out. Pamela Skillings is co-founder of Big Interview. As an interview coach, she has helped her clients land dream jobs at companies including Google, Microsoft, Goldman Sachs, and JP Morgan Chase. She also has more than 15 years of writing an academic and Burton Academy experience training and writing an analytical essay College Manchester, advising managers at journal Anne’s School organizations from American Express to the City of New York. She is an essay Abbey adjunct professor at New York University and an instructor at the American Management Association.
55 Comment to 13 Resume Mistakes That Make You Look Dumb. Can I put smart art in my resume? Great advice, thank you! Thanks, this was helpful! What is lines paragraphs and essays Schools, better one column format or two column format in resume? Pamela Skillings is co-founder of Big Interview. As one of the an analytical essay Abbey College Manchester country's top interview coaches, she has helped her clients land dream jobs at companies including Google, Microsoft, Goldman Sachs, and JP Morgan Chase. She also has more than 15 years of experience training and advising managers at organizations from American Express to the City of New York.
She is an presuasive Arts (AUB) adjunct professor at New York University and an instructor at the American Management Association. Continue reading. Copyright © 2017 Big Interview – Job Interview Training - All Rights Reserved. Skillful Communications, LLC | 244 Fifth Avenue, 2nd Floor | New York, NY 10001 XML SItemap.
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42 Amazing Resume Tips That You Can Use in 30 Minutes [Examples] Maybe you’ve finished writing your resume, maybe you’re just starting. An Analytical College Manchester? Either way, you could probably use some quick resume tips. What are the best tips for writing a resume? It’s easy to overlook things when you’re worried about finding a job. Writing Academy? The best tips help you remember the smallest details of resume writing. So, here are 42 of the best resume tips we could find for writing essay Abbey, every step of the resume writing process. For your convenience, we’ve divided the tips into two , five , and Caterham School, thirty-minute tips . Next to each tip you will also see a star rating that ranks the tips in importance on a scale from one to five. Our five-star tips are those that we highly recommend every job seeker use especially if you don’t have time for anything else. These Resume Tips Will Take Two Minutes Tops.
1. Create a professional email address. Out of all of the resume tips listed, this may seem too obvious. Writing Essay Abbey? But it’s worth mentioning because the use of an unprofessional email address will get you rejected 76% of the time. So, if you haven’t already done so, ditch that email address you’ve been using since high school. Choose a professional email provider like Gmail or Outlook. Use your name. 2. Update your contact information. After you change your email address, make sure the rest of your contact information is along lines writing and essays Fairmont Private, up to date. An Analytical Essay Abbey Manchester? You don’t want to miss an interview because you put the wrong phone number on how to write Chaminade Preparatory, your resume. Also, exclude information like your birth date or marital status. You do not have to respond to questions about religion, race, or gender on essay Manchester, an application.
US employers cannot take these aspects into how we an essay Caterham School, consideration when accessing you. If you’re applying for a job out of state or country, also consider omitting your current address. An Analytical Essay Abbey College Manchester? That way a hiring manager won’t think you’re confused about the location of the job. 3. Set your font size to 10-12 points. How To Write Journal Articles School? While choosing a font is important, making sure that it is the right size is an analytical essay Abbey College, paramount. Keep your font size between 10-12 points so that a hiring manager can easily read it without squinting. For your education section, put your highest degree first. For your experience section, put your current job first. 5. How We Write An Essay School? Align your content to the left to make it skimmable.
The first thing a hiring manager is writing an analytical essay Abbey College, going to do is skim your resume for how to Сollege Preparatory School, relevant keywords from the job description. Aligning your text to the left makes this easier for them to do. An Analytical College Manchester? 6. Make strategic use of bold, caps, and italics. Technique University College (UCL)? Be consistent with your choices. If you’ve made one of writing an analytical essay Abbey Manchester your subheadings bold - make them all bold. Review Journal Queen School? Try not to writing an analytical, overuse anything.
The point is to make important information easier to find. 7. Choose an attractive and readable font. You may think fonts are trivial in the larger scheme of things, but the right font is going to an academic Academy, do a lot for your resume. Stick to fonts that sound like the names of hipster children: If you choose a font that is hard to read or childish, a hiring manager might toss your resume in an analytical College Manchester, the trash. 8. Only add jobs you’ve had in the past 10-15 years. You do not need to list every job you’ve ever had on your resume. Preparatory School? Make sure that every job you have added was a job you held in the last 10 or 15 years. 9. Give your sections simple subheadings. An Analytical Manchester? Regardless of what layout you choose, make sure your sections are visible and easy to articles, find. You can do that by writing an analytical College giving them simple subheadings.
You’ll want to write simple subheadings for all sections. That way Applicant Tracking System (ATS) software can find them. Pro Tip: Deciding what skills to put on your resume is one of the biggest tasks that lie ahead of new resume writers. Make sure that they are easy to find and easy to skim as well. 10. Presuasive Arts Bournemouth? Include URLs to social media profiles, personal websites, and your blog. If you have a professional website or blog, take a moment to include the URL in your contact section. Add any relevant social media handles as well. For most professionals, that will include your LinkedIn URL and your Twitter handle. Writing Essay? Creative professionals could also consider adding relevant links to Instagram, Youtube, or Pinterest profiles.
Take an review Queen Anne’s School, extra couple of minutes to make sure that your URLs are live and to hyperlink them in the text so they are accessible. 11. Choose a resume format that works for you. What are the best formats for a resume? Well, that depends. Writing An Analytical Abbey? There are three types of presuasive essay Arts University (AUB) resume formats: Reverse-chronological Combination Functional or Skills-based. Writing An Analytical Essay College? Most of you will opt for the reverse-chronological format . It’s the most common and you can play with the along lines Schools layout. In almost every situation, the functional resume format is not a good choice because it kills your experience section.
And even if you don’t have experience, that’s not the best way to handle it. Pro Tip: Consider a format that gets your strongest information closest to an analytical, the top of your resume where hiring managers will be sure to see it right away. 12. Consider using a professionally designed template. Templates can save you a lot of time and effort. Imagine not having to fool around with margins in Word. Pick one out, and you’re ready to solving University, go. 13.
Consider putting your education section first. Once you’ve chosen a format, it’s a good idea to make a quick decision about the layout. How do you build a strong resume? After your contact information , start your resume with either a resume summary or a resume objective . Writing College Manchester? More on that later. These Writing Paragraphs And Essays? But what should come next? Your education or your experience section? If you’re a professional with tons of an analytical Abbey experience , your experience should come first. But let’s say you’re a student and your educational background is your strongest selling point. In that case, consider putting your education section first. 14. Lose the phrase “References Available Upon Request.” It is no longer necessary to place this phrase at the bottom of along these writing paragraphs and essays Private your resume, as hiring managers know that they can request your references.
Adding it only takes up valuable space that you could use for writing an analytical Abbey Manchester, something else. Only Have Five Minutes? Here are the article Academy Best Resume Tips. 15. Read the job description and then read it again. Okay, reading the an analytical Abbey College job description may sound like one of the most obvious resume tips ever.
Of course, you’ve read the job description. Right? In fact, most people spend an writing article and Burton, average of 76 seconds reading a job description. And that’s why hiring managers find that 50% of applicants are unqualified for the job. You’ve got to make sure you have the writing an analytical essay College Manchester skills necessary for along lines and essays Fairmont, the job in the first place. Read the job description. Make sure you’re qualified. Read it again. Mine it for keywords. Writing An Analytical Essay? Put it through a cloud generator.
Take it on a date. Buy it Tiffany’s. Along Lines Writing Fairmont Schools? Get married to Abbey College, it. Because that job description is your best friend when it comes to building a great resume. Seeing a job title that sounds right, sending your resume immediately. Review Journal? Reading a job description is as close as you’re going to an analytical College, get to reading the recruiter’s mind. 16.
Make sure you’ve created margins. Margins are important. That’s because resumes with text crammed edge to edge look messy and unprofessional. Do you know where messy resumes go? You know. If you do need a little more space, it’s okay to how we an essay Caterham, drop your bottom and top margins to 0.5” and writing Abbey, your side margins to 0.75”. Anymore and you’re resume will suffer. 17. Balance your text and white space.
Balancing your text and white space is the same thing as adding margins. It makes your resume aesthetically pleasing and easy to read. Do not sacrifice white space in the name of these writing Fairmont Private fitting everything onto one page. There are other ways. Manchester? 18. Consider adding a coursework description. This is one of the best resume tips for students.
If you’re learning how to make a student resume , adding a coursework description is a good start. Your education is still your strongest asset. Listing or describing courses can show recruiters that you have skills related to the job. Coursework descriptions can also benefit professionals who are making a career change. It shows that you’ve got relevant knowledge that goes beyond your past work experience. Essay Arts University Bournemouth (AUB)? It is important to name your files properly. Your resume could end up in an analytical essay Manchester, an inbox with hundreds of other resumes.
And if they’re all named “ resume ,” then the chance of your resume standing out is slim to these lines writing Fairmont Schools, none. Writing An Analytical Abbey College Manchester? 20. Match your cover letter to your resume. The two best cover letter tips are: Write a cover letter. Match the content of your cover letter to review journal articles Queen School, your resume. Yes, you still need to write cover letters . And yes, they need to writing an analytical Abbey Manchester, match your resume so that you’re telling the hiring manager one cohesive story. Essay? If there was something you feel needs an writing an analytical College, explanation, write about it in how we write, your cover letter. 21. Draw attention to your promotions. Make sure you’ve mentioned any promotions you’ve received.
You don’t have to list the writing an analytical essay Abbey name of the company more than once in the case of internal promotions. Write the name of the company once. Then list your various titles with their accompanying responsibilities. 22. Cut the fluff in how to write articles, your experience section. Is your resume is a bit longer than the recommended length for writing Manchester, resumes (one to two pages)? Then an easy way to cut fluff is to start by deleting bullet points in your experience section. Limit yourself to essay Arts Bournemouth (AUB), around six bullet points. List responsibilities that demonstrate the skills and experience you’ll need for writing an analytical College, your new job. Also, consider listing responsibilities that you can illustrate with achievements.
Don’t list every responsibility you had at previous jobs. 23. Write explanations for large gaps in your career history. Address significant gaps in your career history by writing brief explanations next to the jobs where the gaps occur. Gaps can happen for write articles Chaminade Сollege, all sorts of reasons.
A brief explanation will reassure recruiters that it was unintentional or beneficial for writing an analytical College Manchester, you. As in the case of a layoff or a break to have a child or go back to school. 24. Insert action verbs wherever possible. Take a quick glance at your resume.
How many times have you used the phrase “ responsible for ?” A million? It’s not uncommon. How We Caterham? The good news is that it only takes five minutes to replace that sad phrase with action-packed verbs . Using action verbs as often as possible is one of the best resume tips out there. An Analytical Abbey? Remember, not all verbs are action verbs. Problem Technique University (UCL)? Try to avoid weak verbs like “ managed ” or “ communicated. Writing An Analytical Essay Manchester? ” Here are some alternatives: The person interviewing you may not be familiar with the technical jargon that goes with your territory. Especially if you are in a jargon-heavy industry such as engineering, law, or medicine.
Try to use layman’s terms or simplified equivalents wherever possible. Wrong: Dramatically cloudify viral innovation. Right: Create digital backups for popular campaigns. 26. Run your job description and resume through a cloud generator. Before you start writing, run your job description through a cloud generator. Which words are the writing an academic most prominent? You can use the words that appear as a content guide while writing your resume.
When you’re finished writing, send your resume through the cloud generator. Do the same words appear? A cloud generator is a quick way to an analytical Manchester, check that you’ve tailored your resume to meet the needs of the hiring manager. Technique University London (UCL)? 27. Consider saving a copy of your resume as a PDF. Saving your resume as a PDF is one of those resume tips that might not work for everyone. The benefit of saving your resume as a PDF is that the writing Abbey Manchester formatting will not change when it’s opened. The downside is that if a company is using ATS, a PDF might not be the best format for your resume. Pro Tip: It’s often best to save your resume in School, a couple of writing an analytical essay College file formats so you can send whatever is more suitable. Presuasive Essay (AUB)? It’s up to you to decide.
These Resume Tips Take 30 Minutes, But They’re So Worth It. 28. Tailor your resume to writing Abbey Manchester, the job description. You do that by identifying keyword skills in the offer and then add these skills throughout your resume. It sounds like a lot of work, but these keywords are what you should put on your resume above all else. That’s because keywords are what hiring managers are looking for technique University College London, when they scan your resume. 29. Add achievements to your experience section. Writing Essay Abbey Manchester? If tailoring your resume to the job description is the king, adding achievements is the queen of resume tips.
Illustrating a skill or responsibility with an achievement puts you five steps ahead of candidates with the same skill set. That’s because you’re showing what it looks like when you put your skills to work. To generate user engagement , I performed multiple A/B tests , resulting in a 20% decrease in an academic article Burr Academy, bounce rates and a 15% increase in sales conversions . I won an employee of the year award. Writing An Analytical Essay Abbey? 30. Add numbers and details where possible. Adding numbers and details to emphasize skills is by far one of the best resume tips you can follow. Anytime you can illustrate an how we write Caterham School, achievement or skill with numbers or details - do it. Responsible for sales. Numbers draw the eye of the recruiter and details give them a tangible sense of what it looks like when you use a skill.
Maybe you increased sales, efficiency, or user engagement. Maybe you slashed costs. Whatever it is an analytical Abbey College Manchester, that you’ve achieved try to make it quantifiable. Write An Essay Caterham? 31. Make good use of the top third of your resume. Abbey College? Think of the top third of your resume and “the penthouse.” It’s here that you want your best skills, experience, and achievements to appear. Try to put the an essay best stuff at the top. Because when a recruiter scans your resume, they will focus on the top third of the document.
If they don’t find what they’re looking for in a few seconds of scanning, they will reject your resume as irrelevant. 32. Writing College? Include a resume summary or objective. So, how do you get your best information in the top third of how we write an essay School your resume? Include a resume summary or a resume objective. It’s three sentences of essay Abbey Manchester who you are, where you’re going, and these lines and essays Schools, why you’ll bring value to the company. Writing An Analytical Essay? Dedicated Sales Manager seeking fulfilling work in children’s retail sector. Dedicated Sales Manager with 5+ years of experience in solving technique University London, the retail industry. Wishing to decrease returns for PeaPod Babywear by 15%.
33. Writing An Analytical College? Use a proofreading tool like Grammarly. You cannot afford to have typos or grammar errors in your resume. The majority (61%) of recruiters will throw out a resume immediately if they see typos. Microsoft Word or Google Docs will do a good job of lines writing Fairmont Private detecting spelling errors, but the Grammarly app or Language Tool will catch grammar mistakes and typos. You need to Abbey College Manchester, proofread your resume before sending your resume, and an app will help you catch things you can’t see. 34. These Writing Paragraphs Private? Have a human proofread your resume.
Apps are great for catching mistakes, but another human being is priceless. Grab whoever you can find with the patience to read through your resume. They can also give you feedback about your tone and how you’re selling yourself. It’s not always enough to write a great resume and writing an analytical Abbey Manchester, ace an problem University (UCL), interview. The show isn’t over until you’ve also written a thoughtful thank-you email. When you’re just learning how to create a resume , you may forget that hiring managers also search for an analytical essay Manchester, you online. An Academic Article Burr And Burton? Make sure that you’ve cleaned up “public” information on your Facebook and Twitter accounts. Change your Facebook privacy settings to “Friends” to an analytical essay, keep future posts from how we an essay Caterham, becoming public.
And do a quick sweep to make sure nothing else unsavory is lurking out there on the Internet. Enter your name into Google and see what turns up in the results. 37. Create a professional persona for yourself. A professional persona is a two or three-word description of yourself that should stick in the head of the writing essay Abbey College recruiter when your name doesn’t. It’s like when you try to describe someone from last night’s party. Review Queen Anne’s School? Remember the girl who graduated from Harvard and talked about goat cheese for an hour? It’s like that except less goat cheese.
38. Reinforce your professional titles by showing career progression. Putting a bunch of essay Manchester flashy titles on your resume isn’t the most impressive thing you can do believe it or not. An Academic? What is impressive is the telling the story of your career progression . See, you can be a social media manager for your cousin’s pizza place without any prior experience. But when you can show that you progressed to that position through hard work, that’s impressive. The trick is trying to make each past role reinforce your place in the next one. Planned and implemented promotional campaigns. Cooperated with interactive agencies. Conducted market research.
Assisted during promotional campaigns . 39. Consider adding a Hobbies and writing essay, Interest section to your resume. That’s because companies are beginning to journal articles Anne’s, emphasize work culture . Which makes finding a candidate with a fitting personality increasingly important. An Analytical College Manchester? Just be sure to research your company. Choosing hobbies and interests that match the company’s culture is a good strategy. Work Culture: Corporation participates in charity marathons. Hobbies and Interests: Volunteer Work and Athletics. How We An Essay School? Religious, political, or sexual hobbies.
If the person reading your resume has an opposite opinion, it could hurt your chances of getting an interview. 40. Trim any unnecessary fat from your resume. Having problems keeping the length of your resume in check? You will want to trim the fat: Make sure every word you’ve used is necessary. Keep your bullet points to six at most.
Trim your resume summary or your skills section without killing the value. And kill any extra sections that aren’t mandatory. 41. Try to find the personal email address of the hiring manager. Writing An Analytical Essay Abbey College? You can always attach your resume to a generic email and send it to a generic inbox. Or you can attach your resume to a personalized email and how to journal articles School, send it to your hiring manager. Some hiring managers may not appreciate receiving unsolicited resumes. At the same time, if you know how to writing essay Abbey College, send an email to a hiring manager you know that you aren’t sending it unannounced. You establish contact via a referral or LinkedIn before sending your resume. An Academic Article Burr? Sending a cold-call email to an unknown hiring manager. Writing College? Instead of waiting around for a phone call, track your email so that you know the moment a hiring manager opens it.
You can use a free tool like Mixmax to see if a hiring manager has read your resume. That give you a better idea of University College London (UCL) when to send follow-up or thank you emails. Abbey? It can be easy to writing an academic article and Burton Academy, forget small details when you’re trying to figure out how to write a great resume. But if you follow these resume tips and tricks you can rest assured that you’re on the right track. Always take the time to check your resume. Can you think of any more quick resume writing tips that we forgot? What are some little-known resume tips you can share? Let us know in the comments. Natalie is an analytical essay, a writer at journal articles Preparatory, Uptowork.
She loves writing about resumes and eating tacos more than life itself. She spends her free time reading complicated novels and binge watching TV series.
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essay good Read the essay Abbey College topic and sample essay, then study the articles Chaminade Сollege Preparatory comments. Writing An Analytical Essay Abbey Manchester. Click on the highlighted text for comments about technique University College London academic writing conventions; click on writing an analytical essay Abbey Manchester, the notes in the margin for commentary on the essay. Birth rates are falling in developed countries. There is one simple reason for this - young people nowadays are just too selfish and too self-centred to have children. And this is particularly true of women. To what extent do you agree with this view? Support your argument with relevant readings and evidence. Countries in the developed world have seen a big shift in write Caterham School attitudes to population growth. Several generations ago, it was generally believed that too many babies were being born, and that societies should try to reduce their populations.
Nowadays, however, the concern is the reverse - that birthrates are falling too low and that urgent action is needed to encourage people to an analytical essay Abbey College Manchester have more children. But what are the technique University causes of this trend? And how much are the attitudes and lifestyles of writing essay Abbey College Manchester young people to blame? This essay will consider a number of explanations for the so-called baby crash. My argument will be that to write articles hold young people responsible is neither valid nor helpful. The best explanation, I believe , is to be found in the condition of increased economic insecurity faced by the young. The birth rate has fallen dramatically in writing an analytical Abbey many parts of the problem solving College London world. To take several examples, in Europe in 1960, the total fertility rate (TFR) was about 2.6 births per female, but in 1996 it had fallen to writing College Manchester 1.4 (Chesnais, 1998) . In many Asian countries, similar declines have been experienced. Japan now has a birthrate of only about 1.3, and Hong Kong#039;s has fallen to below 1.0 (Ichimura and Ogawa, 2000) . A TFR of below 2.0 means that a country#039;s population is not replaced, and thus there is a net population decline. Review Journal Articles. This ageing of the writing an analytical essay Abbey College population has the potential to create serious problems. Fewer children being born means that in the long term, a smaller proportion of the populace will be economically productive, whilst a larger proportion will be old and economically dependent - in the form of pension, health care and other social services.
Most experts agree that these greying societies will not be able escape serious social and economic decline in the future (Chesnais, 1998). So what are the causes of this trend and what can be done to stop it? One common approach has been to lay the how we Caterham blame on young people and their supposedly self-centred values. It is argued that in developed societies, we now live in a post-materialist age, where individuals do not have to be so concerned about writing Abbey College Manchester basic material conditions to write journal Chaminade Сollege School survive (McDonald, 2000a). Thus people, especially the young, have become more focussed on writing essay College Manchester, the values of how we write an essay Caterham School self-realisation and the satisfaction of personal preferences, at the expense of traditional values like raising a family. An Analytical Essay Abbey College. A strong version of this view is put forward by Japanese sociologist, Masahiro Yamada (cited in Ashby, 2000) . He uses the term parasite singles to refer to grown children in their 20s and 30s who have left school and are employed, but remain unmarried and presuasive (AUB), continue live at home with their parents. These young people are spoilt, he says, and interested only in their own pleasure - mainly in the form of shopping. According to Yamada , it is this focus on self, more than any other factor, that is responsible for Japan#039;s languishing birth rate (Ashby, 2000). In other developed countries, there is a similar tendency for the young to remain at home enjoying a single lifestyle - and a similar tendency for older people to interpret this as selfishness (McDonald, 2000a). But is it reasonable to writing essay Manchester attribute the baby crash to the pleasure-seeking values of the young? The problem with this view is that whenever young people are surveyed about their attitudes to family, not only do they say they want to review journal School have children, they also express preferences for writing an analytical College family sizes that are, on average, above the an academic article and Burton replacement level (McDonald, 2000a).
As an example, McDonald quotes an writing essay College, Australian study that found that women aged 20-24 expected to have an average of an essay School 2.33 children in their lifetime. Findings like this suggest that the writing an analytical essay Abbey values of the young are not at solving University London (UCL), all incompatible with the idea of having a family. It seems then that, as young people progress through their twenties and thirties, they encounter obstacles along the way that prevent them from fulfilling their plans to be parents. Some conservative thinkers believe the main obstacle is the changed role and status of women (eg. Norton, 2003). According to this view, because young women now have greater educational and career opportunities than in previous generations, they are finding the writing an analytical idea of family and motherhood less attractive. Thus, educated middle class women are delaying marriage and childbirth or even rejecting motherhood altogether. How To Write Journal Articles School. It is claimed that women#039;s improved status - which may be a good thing in itself - has had the unfortunate consequence of threatening population stability. But there are several problems with this argument. Writing Abbey Manchester. For one, the lowest TFRs in along these lines paragraphs and essays Fairmont Schools Europe are found in writing essay Abbey Manchester Spain and Italy (around 1.2), both more traditional, male-oriented societies, which offer fewer opportunities to writing an academic article Academy women. In comparison, Sweden which has been a leading country in advancing the rights of women enjoys a higher TFR (1.6 in 1996) - even though it is still below replacement.
Chesnais (1998: p. 99) refers to this contrast as the an analytical feminist paradox and concludes that empowerment of women [actually] ensures against a very low birth rate (my emphasis) . Another problem with trying to link improved education levels for women to low birth rates is that fertility in journal articles Сollege Preparatory School developed countries seems to be declining across all education and class levels. In a recent survey of Abbey College Manchester Australian census data, Birrell (2003) found that, whereas the write Caterham non-tertiary-educated group was once very fertile, its rate of partnering is now converging towards that of tertiary educated women. We can summarise the discussion to writing an analytical this point as follows: Young people today, in spite of what#039;s said about their values, still express a desire to have children. However, few end up having as many as they say they would like. The improved education and career opportunities for women does not seem to be the decisive factor in reducing the number of children that a woman has.
These conclusions suggest that there must be something else involved. Many writers are now pointing to a different factor - the economic condition of young people and their growing sense of insecurity. Peter McDonald (2000a) in his article #039;Low fertility in Australia: Evidence, causes and policy responses#039; discusses some of the things that a couple will consider when they are thinking of having a child. An Essay. One type of thinking is what McDonald calls Rational Choice Theory, whereby a couple make an assessment of the relative costs and benefits associated with becoming a parent. In traditional societies, there has usually been an economic benefit in having children because they can be a source of labour to help the family. In developed societies, however, children now constitute an economic cost, and so, it is argued, the an analytical essay Manchester benefits are more of a psychological kind - for example, enjoying the status of being a parent, having baby who will be fun and an academic Burr and Burton, will grow up to love you, having offspring who will carry on the family name etc. The problem, McDonald suggests, is that for many couples nowadays the economic cost can easily outweigh any perceived psychological benefits. McDonald (2000b) discusses another type of decision-making - Risk Aversion Theory - which he says is an analytical essay Manchester also unfavourable to the birth rate. Journal Articles Anne’s School. According to this theory, when we make important decisions in our lives life, if we perceive uncertainty in our environment, we usually err on the side of safety in order to avert risk. McDonald points to a rise in economic uncertainty which he thinks has steered a lot of young people away from life-changing decisions like marriage and parenthood: Jobs are no longer lifetime jobs.
There is an analytical Abbey a strong economic cycle of booms and busts. Geographic mobility may be required for an academic Burr and Burton Academy employment purposes (McDonald, 2000: p.15). Birrell (2003) focuses on increased economic uncertainty for men. Referring to the situation in Australia, he discusses men#039;s reluctance to form families in terms of perceived costs and risks: Many men are poor - in 2001, 42 per cent of men aged 25-44 earnt less than $32,000 a year. Only two-thirds of men in this age group were in full-time work.
Young men considering marriage could hardly be unaware of the writing essay College risks of marital breakdown or the long-term costs, especially when children are involved (Birrell, 2003: p.12). And Yuji Genda (2000) in Japan, responding to Yamada#039;s analysis of parasite singles, argues that the failure of young Japanese to leave home and start families is not due to self-indulgence, but is an understandable response to presuasive Bournemouth (AUB) increasingly difficult economic circumstances. Genda (2000) notes that it is the young who have had to bear the brunt of the decade long restructuring of the Japanese economy, with youth unemployment hovering around 10% and a marked reduction in writing Abbey College Manchester secure full-time jobs for the young. Young people around the world seem to have an problem College London, increasing perception of economic uncertainty and contemplate something their parents would have found impossible - a decline in living standards over their lifetime. According to a 1990 American survey, two thirds of respondents in the 18-29 age group thought it would be more difficult for their generation to live as comfortably as previous generations (cited in Newman, 2000: p.505). An Analytical Abbey College Manchester. Furthermore, around 70% believed they would have difficulty purchasing a house, and around 50% were worried about technique their future. College Manchester. Findings like these suggest that the younger generation may be reluctant to have children, not because they have more exciting things to do, but because they have doubts about their capacity to provide as parents. If we accept that economics has played a significant role in young people choosing to have fewer babies, then the key to reversing this trend is for governments to journal articles Сollege Preparatory School take action to remove this sense of insecurity. A number of policy approaches have been suggested.
Some writers have focussed on the need for better welfare provisions for families - like paid parental leave, family allowances, access to an analytical essay College child care, etc (Chesnais, 1998). Others have called for an academic article more radical economic reforms that would increase job security and raise the living standards of the young (McDonald, 2000b). It is hard to know what remedies are needed. What seems clear, however, is that young people are most unlikely to reproduce simply because their elders have told them that it is selfish to do otherwise. Castigating the young will not have the effect of an analytical Abbey College making them willing parents; instead it is likely to solving technique College London (UCL) just make them increasingly resentful children. Ashby, J. (2000). Parasite singles: Problem or victims? The Japan Times. 7/04/02. Birrell, B. (2003). Fertility crisis: why you can#039;t blame the blokes.
The Age 17/01/03 p. 14. Chesnais, J-C. An Analytical Abbey Manchester. (1998). Below-replacement fertility in these lines writing Fairmont Private Schools the European Union: Facts and Abbey, Policies, 1960-1997. Review of Population and Social Policy, No 7, pp. 83-101. Genda, Y. An Academic Article And Burton. (2000). Essay Abbey College. A debate on Japan#039;s Dependent Singles, Japan Echo, June, 2000, pp. 47-56. Ichimura, S. and an essay, N. Ogawa (2000). Policies to meet the challenge of an aging society with declining fertility: Japan and other East Asian countries. Paper presented at College, the 2000 Annual Meeting of the Population Association of how we write Caterham America, Los Angeles, USA.
McDonald, P. (2000a). Low fertility in Australia: Evidence, causes and policy responses. People and writing Manchester, Place, No 8:2. pp 6-21. McDonald, P. (2000b). The toolbox of public policies to impact on fertility - a global view. Paper prepared for University the Annual Seminar 2000 of the European Observatory on writing College, Family Matters, Low Fertility, families and Public Policies, Sevilla (Spain), 15-16 September 2000.
Norton, A. (2003). Student debt: A HECS on Queen, fertility? Issue Analysis No 3. Melbourne: Centre for Independent Studies. Newman, D. (2000). Sociology: Exploring the architecture of everyday life. California: Pine Forge. Notice what the writing question is asking students to do - in this case saying how much they agree with the #039;view#039; in the topic. What do you think? Is this a reasonable explanation for how to write journal articles Chaminade the declining birthrate?
Hint: always spend some time looking over writing an analytical Abbey Manchester and thinking about an essay topic before you start your planning and reading for it. As part of this thinking, you should give some thought to what your position (argument) could be. Notice how in along lines writing paragraphs Fairmont Private Schools the introduction, this student writer: introduces the topic area in a general way (ie. declining birthrates) introduces the an analytical essay main issue to be covered in the essay (ie. why this is happening). Hint: there are many different ways you can begin an how we an essay Caterham, essay - if you are stuck, try beginning with i) and ii). In the last part of the introduction, the student introduces his argument. Writing An Analytical Manchester. Notice how he disagrees with the explanation in the topic, and then offers an alternative explanation. Hint: in the introduction it is always a good idea to state what you intend to an academic Burr and Burton Academy argue.
In this paragraph, the student considers the first part of the topic - that birth rates have fallen. This is presented as background information. Notice how the student begins the paragraph with a claim (that the birth rate has fallen dramatically in many parts of the world) and then supports this with relevant evidence (statistics from Europe and Asia). Hint: in writing College your writing be aware when you are making claims - be aware also of the solving University London need to support them with some evidence. After giving some background in paragraph 2, the student reminds the reader what the main issue is - why birthrates have declined? Notice also that the student has seen the issue as a #039;problem#039; - and asks What can be done about it? Hint: always be aware what the main issue is Abbey Manchester you are addressing in your work. This paragraph mainly summarises the ideas of those who think young people are to blame for declining birthrates. Notice how in the first part of the paragraph, these ideas are discussed in a general way. Article Burr. In the second part, the student focuses on the ideas of a single writer (Yamada) as a specific example of this view.
Hint: always try to find opportunities in an analytical essay your work to engage with the ideas of individual writers. The previous paragraph was concerned with summarising some ideas. Notice how in this new paragraph, the student provides a critique of these ideas. (Recall the student#039;s argument in the introduction: . to hold young people responsible is neither valid nor helpful). Writing An Academic Article And Burton Academy. Notice too that the student provides some supporting evidence for this critique - mainly from the work of McDonald. Hint: it is quite OK to criticise the ideas of other writers - in fact many essay topics will specifically ask you to do this. But if you are going to be critical, you need to an analytical provide good reasons for your critique. Recall that the topic suggested that young people were to blame for declining birthrates - and then went on review Queen Anne’s, to single out women. In this paragraph, the writing essay College Manchester student takes up this gender issue. Hint: aim to structure your essays so that all issues in the topic are covered - and in some logical sequence. In this paragraph the problem solving technique University College student seeks to dismiss the view that young women are to blame. (There are several problems with this argument).Notice that the student then goes on to explain these problems (For one. ; Another problem is an analytical essay Abbey that . ).
Hint: the providing of a well-organised critique is something your lecturers will value highly in your work. Recall the along these writing paragraphs and essays Fairmont Private Schools second part of the student#039;s argument stated in the introduction: The best explanation is to be found in essay Abbey College Manchester the condition of increased economic insecurity faced by the young. The student now elaborates on this part of the argument. Hint: remember that the argument is the write articles School key to writing essay College any essay you write. In the body of your essay, you need to how we write an essay School be sure that your argument comes through clearly. Providing evidence for the argument. The student is arguing that economic insecurity experienced by young people is the main reason why the birthrate is in decline. Notice how in the rest of the essay, he seeks to support this argument with various forms of evidence. The student presents a range of evidence: several theories discussed by McDonald some research by Birrell comments by Genda results of a US survey. Hint: it is important to writing an analytical Abbey College Manchester have an argument in how we write an essay School your essay.
But it is equally important to provide support for what you are arguing. Your essays will be judged mainly on your ability to do these two things. There are a number of things happening in the conclusion. In the first sentence, the student restates his argument - if we accept that. . Writing College. He then goes on to discuss what could be done to deal with the problem. Writing Burr. In broad terms this is a discussion of the implications of the students#039; argument. Notice also how the student mentions the negative implications of the blaming approach. Hint: a conclusion that only restates the argument can be a bit uninteresting. You might also like to consider the implications of your argument - but you should do this briefly. Think: I have argued for an analytical essay Abbey College Manchester this position - so what might follow on from this. You may have noticed that this essay is quite tightly structured. Presuasive Essay Arts University Bournemouth (AUB). Its paragraph structure can be set out thus:
Introduction Background to issue Explanation point 1 - summary student#039;s critique Explanation point 2 - summary student#039;s critique Student#039;s alternative explanation - Evidence 1 - Evidence 2 - Evidence 3 Conclusion. Hint: always try to map out a structure for your essay. An Analytical Essay. Do this before you do too much writing. You may have noticed that the essay is journal Сollege Preparatory free of an analytical essay Abbey College spelling, typographical and grammatical errors. Hint: always read your work very carefully before you submit it. Avoid doing your editing on review journal articles Anne’s, the screen. Always print out and edit from a hard copy. Note in an analytical essay College Manchester the references section, you need to list all the texts you have referred to (cited) in the essay - not all the texts you have read, as some students mistakenly believe.
Notice that the sample essay refers to a total of review journal articles Queen nine texts. This is a good number, and indicates that the student has done a fair amount of reading. Hint: try to include a reference to most of the texts that you read for writing an analytical Abbey College an essay - so that you can build up a reasonable list of references. Of course, all references have to along lines and essays Private Schools be relevant to your argument. Notice how the student uses I in his essay: The best explanation, I believe, is. And in an analytical Abbey Manchester the previous sentence, another first person pronoun is used: My argument is that . Some students have the review journal articles School impression that they are not allowed to use these words in their written work. But in fact they can often be found in academic writing. In general, the College Manchester best place to use them is in the introduction - when you are presenting your argument. But if you are concerned that it is not OK to use I, you can use other expressions - which avoid self-reference, but which mean much the same thing, e.g.
This essay will argue that . Remember though, that the really important issue is not the words you use to present your argument - but that your essay actually has a clear argument. Try to keep your paragraphs a reasonable length. (Most paragraphs in this essay are around 7-8 sentences long.) Citations are used to indicate the source of the ideas you have used in your essay. Note that there are two main citation systems: the author-date system (also known as Harvard); the footnote system (also known as Oxford). In this essay, the author-date system has been used. (Always check which system is write Preparatory required in each of your subjects.) Citation 2 (Ichimura and Ogawa, 2000) Citations can be set out in a number of ways. One method is to present some information and then provide the citation immediately after it to indicate the source. These are known as #039;information-prominent#039; citations eg: Japan now has a birthrate of only about 1.3, and an analytical, Hong Kong#039;s has fallen to below 1.0 (Ichimura and Ogawa, 2000).
Other formats are considered further on. Citation 3 Masahiro Yamada (cited in Ashby, 2000) This citation means that the student is dealing with the ideas of Yamada, but actually read about them in Ashby#039;s text. Whilst you should make an along lines paragraphs and essays, effort to read ideas in writing essay Abbey their original form, this is not always possible. In such cases, use the an academic article Burr and Burton Academy #039;cited in#039; format. When you are summarising the ideas of a writer, you need to use reporting expressions like the ones used here: He [Yamada] uses the writing essay term . According to Yamada. You use these to distance yourself from certain language. An Academic Article And Burton Academy. eg. when you are using an informal expression, or a term used by others that you don#039;t necessarily agree with. In this paragraph, the student wants to essay reject the view in the topic - that young people#039;s selfishness is to blame for the declining birthrate. Notice how he does this in a careful way, by along these paragraphs Private using expressions like: Findings like this suggest that . It seems then that . Being careful about the essay College way you express your claims is a distinctive feature of academic style.
When you quote an author (like Chesnais here) you need to articles Queen Anne’s School use quotation marks, and indicate the exact page number in the citation. Sometimes you may need to change the wording of the an analytical essay College Manchester quote slightly so that it fits into your sentence. If you need to add/change any words, use [ ]; if you need to delete words, use . (Whilst it is OK to change the wording of a quote, you must never change its sense.) Use italics when you want to emphasise a word. (When you do this in a quote, you need to indicate that it is your emphasis.) It#039;s OK to use dot points in how we write School an essay (or numbered points here), but use them very sparingly.
Citation 4 Peter McDonald (2000a) . discusses. Notice how in some citations the author can be part of the sentence: Peter McDonald (2000a) . discusses some of the things etc. This is writing essay Abbey known as an #039;author-prominent#039; citation and is very common in academic writing. Notice the use of reporting verbs in technique University London (UCL) this citation type (discusses). Use #039;inverted commas#039; for the title of an article. Abbey College. Use italics for the title of a book. Notice some of the other reporting expressions used in the student#039;s summary of Peter McDonald#039;s ideas: . what McDonald calls. . Presuasive Arts University. McDonald points to . . which he thinks. It#039;s very important to make it clear to your reader when one paragraph ends and a new one begins.
In this paragraph (#9), there is some potential for confusion. Notice how the student has used indenting to make this clear. Quotes of more than one sentence in writing an analytical Abbey College length should be separated from the main text. Notice how these are indented and are in a slightly smaller font. Again you should indicate the page number. You only have to provide a separate list of references when you use the writing Fairmont Private Schools author-date system. Entries should be set out in alphabetical order. Writing Essay College Manchester. Each entry should generally be set out in the following order and format: Author family name, Initial. (date). Title. Place: Publisher.
It is becoming increasingly common for students to refer to sources from the world wide web in their essays. How We An Essay Caterham School. In addition to providing author and writing an analytical College, title of site, you need to include: the URL for the site when you accessed the site. Although web references can be very useful, you obviously need to exercise some caution - there is a lot of junk around. Check all sites carefully to writing Burr and Burton Academy be sure the information provided has credibility (.edu and writing, .org sites are generally the an academic Academy more reliable). Problems? Questions? Comments?
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