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bauer gateway resume You want to study the Bible but you#8217;re not sure where, or how, to begin. You#8217;re concerned that it might be a complicated process. How can you best understand what the and essay ACS Cobham International School Bible says and how to apply it to your life? In his foreword to the book, Eugene Peterson credits Dr. Traina for profoundly changing Dr. Peterson#8217;s perception of the Bible: from critical thinking Sandy School, something to write and essay ACS Cobham International School, be merely used to a book that is a conversation of voices. Tell us about Dr.
Traina’s personal view of the Bible. Science Thinking Concord. Dr. Bauer: Dr. Traina was strongly committed to the supreme authority of the and essay ACS Cobham School Bible. School. This conviction was the basis for write and essay International School his commitment to an inductive study of the Bible; for inductive Bible study is an intentional attempt to allow the Bible to speak on its own terms over against our tendency to read our own biases and assumptions into the text. Science College. Dr. Bauer: It set forth a method for and essay International the study of the Bible that was effective in drawing out the meaning of the Bible; and this method was not limited to those with technical expertise but could be employed by anyone.
How does Inductive Bible Study expand on Methodical Bible Study ? Dr. Bauer: Inductive Bible Study relates the inductive approach to contemporary issues in hermeneutics (the science of deriving meaning from the Bible) and essay writing assignment Blue Mountains Management School, describes the theoretical foundation for inductive Bible study; Methodical Bible Study contained no such discussion. In addition, the latter book provides an explicit step-by-step process for the study of the Bible over against the more topical treatment of the various aspects of inductive Bible study that characterized Methodical Bible Study . Finally, Inductive Bible Study employs a consistent example throughout, using 2 Timothy 3:1. What does ‘induction’ mean in the study of the Bible? How does one study the write School Bible inductively? Dr. Bauer: We take #8220;induction#8221; to be synonymous with #8220;evidential,#8221; and #8220;deduction#8221; with #8220;presuppositional.#8221; An inductive approach seeks to allow the evidence in and surrounding the critical thinking Spring School biblical text to write and essay International School, determine our understanding of its meaning, over against coursework on St Leonards School, reading our assumptions or presuppositions into the text. This #8220;inductive attitude#8221; leads to an inductive process, which facilitates hearing the Bible on its own terms. Are you suggesting a person should read the Bible like a detective approaches a case?
Dr. Bauer: In a sense, yes. At the center of induction is the movement from evidence to inferences, or conclusions. Evidence does function similarly to clues. What role do commentaries, dictionaries, and other biblical reference material have when studying the write ACS Cobham International School Bible inductively? Dr. Bauer: The use of these secondary sources is essential in articles Moreton Hall School inductive Bible study. Inductive Bible study insists that one should begin with the study of the write ACS Cobham School text itself rather than books about the articles in english Hall text; but after the phase of first-hand study these resources should be consulted for information on historical background, history of interpretation, etc. Is there a danger for individuals in drawing inferences from the premises in Bible passages?
Dr. Bauer: The process of drawing inferences from premises stands at the center of all interpretation. Everybody does it. Write. That#8217;s what interpretation is. Hotel School. The danger is doing it badly or ineffectively. Inductive Bible Study includes a discussion of some of the most frequent errors readers commit in drawing inferences.
Are you concerned that people are reading the Bible more devotionally/emotionally than they are inductively? Dr. Write ACS Cobham International School. Bauer: I would equate devotional with emotional reading. A devotional reading that seeks spiritual formation or guidance from the Bible involves both the articles of Sheffield use of the and essay International mind and the involvement of the emotions; the Scriptures appeal to the whole person. Coursework On St. But reason and emotion are involved in the more #8220;academic#8221; study of the Bible as well. How should a person who has never studied the Bible inductively, begin? Is there a book of the Bible you’d recommend first? Dr. Bauer: It would be well to write International School, begin with a more #8220;straightforward#8221; book, like Mark or Jonah.
I would recommend attempting to apply the principles and processes set forth in Inductive Bible Study ; and I would encourage those who do so to coursework Leonards School, feel good about what they#8217;re finding and not to be concerned if they feel they#8217;re not doing it #8220;perfectly.#8221; As Dr. Traina used to say: Inductive Bible study is a quest; no one can say that he or she has arrived. But the more one applies oneself to the inductive study of the Bible the more proficient one will become. Bio: David R. Bauer (PhD, Union Theological Seminary, Virginia) is and essay International School, Ralph Waldo Beeson Professor of Inductive Biblical Studies and coursework, dean of the write ACS Cobham International School School of Biblical Interpretation and Proclamation at Asbury Theological Seminary in coursework on St Wilmore, Kentucky. He#8217;s the author of several books, including An Annotated Guide to Biblical Resources for write ACS Cobham International Ministry . Robert A. Traina (1921-2010) was professor of English Bible at The Biblical Seminary in New York and at Asbury Theological Seminary for write a summary article Marian High School over 40 years.
He received his PhD from Drew University and authored the influential classic Methodical Bible Study . RT @TheBabylonBee: Number 3: Pray that God would reveal how awesome you are. More helpful Bible reading tips: https://t.co/2bDQkOEhXo http… about 3 hours ago RT @lisabuffaloe: It's not what you think - https://t.co/BYnnRUEwAT via @lisabuffaloe#bgbg2@biblegatewayabout 3 hours ago RT @MomsMagnificent: So proud of my kids participating in #SYATP today ?#128153;#128591;#127995; https://t.co/UJHpqrnk6Nabout 3 hours ago RT @biblegateway: Watch John Eldredge in write School his Facebook Live video on the subject of on line #HOPE@NelsonBooks@johneldredge#johneldredgehttps://t…about 10 hours ago RT @biblegateway: See a recap of last year's #SYATP#SYATP2016#pray#praying#prayer#SYATP2017#syatp#syatp17#Bible#TheBiblehttps://t…about 10 hours ago. Bestselling author John Eldredge is going to launch his new book, All Things New, tonight on Facebook Live. This is a revolutionary book about our future based on write and essay School, the simple idea that Heaven is not our eternal home - the New Earth is. Jesus described the next chapter of our story as the renewal of all things, (Matthew 19:28). Meaning, literally, the renewal of the earth we love in all its beauty, the renewal of our own being, and all those things which make for a rich life-music, art, food, laughter, all that we hold dear-shall be renewed when the world is how to write a summary on a Marian Catholic School, made new(Matthew 19:28 NLT).
Watch John tonight at 9pm EDT on write and essay International School, Bible Gateway's Facebook page. And share this with your followers. .
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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and ACS Cobham International School Marketing Strategy. Table of contents. 1. business plans and marketing strategy.
business plans and marketing strategy. free business planning and marketing tips, samples, examples and coursework Leonards School tools - how to write and essay ACS Cobham write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and science thinking a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and theories and tools for marketing strategy and write International School marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and thinking College methods about write and essay International School sales planning and paul critical thinking Spring School selling, extending to cold calling and negotiation skills and techniques, especially relating to selling. Sometimes people use the and essay, term business plan when they are referring to a project. Essay Blue Hotel School. It may or may not be appropriate to use the term 'business planning' for a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in and essay ACS Cobham International School which case a business plan is entirely appropriate.
Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and writing in english Moreton Hall School managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is write and essay International School, a way to understand it better: Terminology in business planning is often used very loosely. Writing Assignment Hotel Management. When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things.
The term 'business planning' itself covers all sorts of write and essay International School different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and critical Concord 'strategic' arise often in the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'. Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and plans are primarily driven or determined by and essay ACS Cobham market needs and essay help Hotel Management aims . This increasingly applies to write and essay many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy.
Markets/customers, product/service development, and sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning. Business planning always starts with or revisits the basic aim or need to Moreton provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to write and essay International look outwards, at a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it. Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of science thinking Concord College strategy and the business plan. Many people use the and essay ACS Cobham International School, words 'sales' or 'selling' and 'marketing' to mean the coursework on St, same thing - basically selling products or services to and essay customers, in the broadest sense. In fact, marketing refers to a summary on a Catholic School much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of write and essay International School customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and critical College extending to the acquisition or development of new businesses. Sales or selling is an and essay International activity within marketing, referring to the methods and processes of communicating and essay writing help Blue Mountains International Management School agreeing and completing the transaction (sale) with the write ACS Cobham International School, customer. Given all this, it is hopefully easier to critical understand why, depending on a person's role or standpoint or the School, department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation.
If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an writing in english Hall School organization with responsibility for a trade or profit. Write And Essay ACS Cobham International. A business plan technically contains and reflects the writing Moreton School, individual plans for the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to write and essay ACS Cobham their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below. Articles Writing Moreton Hall. Other definitions and write ACS Cobham School explanations are offered in the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to clarify meaning and critical thinking Sandy Spring Friends School avoid confusion throughout this article. Approached correctly, writing business plans and marketing strategy is write International, usually simpler than first seems. Business planning may seem complex and daunting but mostly it is common sense. Marketing strategy - which often drives the aims and 'shape' of write Catholic School a business plan - is ACS Cobham School, mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and effect : I want to achieve a certain result - so what will cause this to happen? Even the biggest business plan is effectly built on a collection of lots of causes and effects.
A written business plan provides the paul thinking Sandy Friends School, narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of and essay International School scale and detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is coursework School, a ready-made planning tool. In many cases, where business planning is and essay ACS Cobham School, a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from The University of Sheffield a colleague in the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is usually a much more challenging starting point.
It is generally more difficult to write a business plan for a start-up business (a new business) than for an existing business. This is because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to be based on existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to this sort of planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed. On this page there is ACS Cobham International School, specific guidance for assignment help Mountains Management School business start-up situations. See the simple business start-up principles. Depending on the constraints applying in the planning for write School existing continuous business activities, the principles are very similar for how to write article Marian High School start-up and existing business planning. It's essentially cause-and effect, and using the computer to calculate the numbers. A slightly more detailed version is on the quick business/operational plan page. Write. , and begins with.
To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. See also the simple notes about science thinking College starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. Write And Essay ACS Cobham School. This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the help Blue School, end of this article there is write School, also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation.
If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about help Blue International Management choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to write and essay International the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to essay writing Blue Mountains Hotel School organize effort and resource to achieve an outcome - in this context a plan is in written form, comprising explanation, justification and relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an write and essay ACS Cobham activity or entity, irrespective of size and autonomy, which is engaged in an activity, normally the provision of products and/or services, to produce commercial gain, extending to paul critical Sandy Spring non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to as 'businesses'). business plan - this is write and essay ACS Cobham School, now rightly a very general and flexible term, applicable to coursework on St Leonards the planned activities and and essay ACS Cobham School aims of any entity, individual group or organization where effort is being converted into results , for Moreton Hall School example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an and essay International School an organization or business; the responsibility of on St Leonards a team or group or an write International individual.
The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to write on a Marian Catholic High School convert action into results. The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Write And Essay. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the department concerned. College. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the use of a military combative term), customers and ACS Cobham International School demographics, technology and communications. marketing - believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. Marketing is the process by which a business decides what it will sell, to whom, when and how, and then does it . marketing plan - logically a plan which details what a business will sell, to essay writing Blue Hotel Management whom, when and and essay ACS Cobham International School how, implicitly including the business/marketing strategy. On Line Articles The University Of Sheffield. The extent to and essay International School which financial and commercial numerical data is included depends on Sandy Spring Friends School, the needs of the business. The extent to which this details the sales plan also depends on the needs of the business.
sales - the ACS Cobham School, transactions between the business and its customers whereby services and/or products are provided in how to on a School return for payment. Sales (sales department/sales team) also describes the activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over time, how the write School, the sales will be made and to coursework School whom. Some organizations interpret this to and essay School be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by writing Hall School which the ACS Cobham International School, trading arrangement is agreed with the customer. See the section on service contracts and trading agreements. strategic business plan - see strategy and coursework on St School business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and ACS Cobham International School writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the help International School, spirit and integrity of the School, business or organisation - see the guide to on line articles how philosophical and ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and write and essay ethical leadership.
You can see that many of these terms are interchangeable, so it's important to clarify what needs to be planned for rather than assuming or inferring a meaning from the name given to the task. Essay Writing Help Blue Mountains Management School. That said, the principles explained here can be applied to business plans of and essay School all sorts. Critical Thinking. Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the write and essay School, department doing the planning, despite which, the planning process and content required in articles the document is and essay, broadly similar.
Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in how to write a summary article Marian Catholic School the financial terms glossary, and more - especially for training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of International School business planning is to decide what you are actually trying to achieve and always keep this in mind . Write your aim large as a constant reminder to yourself, and to anyone else involved. Keeping your central aim visible will help you minimise the distractions and distortions which frequently arise during the paul critical Sandy School, planning process. An increasingly vital and write International School perhaps second rule of business planning is to establish a strong ethical philosophy at thinking Spring Friends the outset of your planning. And Essay School. This provides a vital reference for science critical thinking College decision-making and ACS Cobham International School strategy from the how to article Marian School, start.
A strong clear ethical code communicates your values to write and essay International School staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into articles in english Hall, implementation, and more so if problems arise relating to integrity, honesty, corporate responsibility, trust, governance, etc., any of write ACS Cobham School which can have massive impact on relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and corporate responsibility are highly significant in planning, and strong justification for their proper consideration can now be made.
There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of science poor regard to ethical considerations. The world is changing and write ACS Cobham International School learning, slowly, but it is, and Sandy Spring Friends anyone ignoring ethics in planning today does so at their own peril. A third crucial requirement for business plans is return on investment , or for public services and non-profit organisations: effective use of write International investment and resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in writing in english School what they do, otherwise they will cease to function . Ultimately - whatever the organisation and aims - financial viability is necessary to sustain any organised activity . While it's essential to manage ethical and socially responsible aspects of organisational aims , these must allow for adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the particular organisation). Remembering the need for financial viability is vital also because business planning is often done - rightly - to achieve something new and special. Write And Essay. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the articles School, basic need to be financially viable - and write ACS Cobham crucially not to make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and therefore sustainable. Return on investment is however a variable feature of business planning. It is flexible according to essay assignment help Mountains Hotel Management the type of enterprise, its main purpose and philosophy.
In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the enterprise as a whole. On the write ACS Cobham International, other hand, in a business or organization less focused on articles, shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to sustain viable operations, according to write and essay the aims of the paul critical thinking Sandy School, enterprise. In the and essay International, first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. In more detail: In a traditional profit-driven corporation, return on write a summary, investment tends to be the main requirement of any business plan and ACS Cobham International also the main aim or purpose or driver of the plan. In most traditional corporations return on investment tends to science critical be at the heart of all activities, since typically the corporation exists to maximize the yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is asked to 'write a business plan' for the first time.
In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for the first time (and for some experienced managers also, for write International School the umpteenth time), the manager wonders: What is the aim? What am I trying to on line achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on investment is write School, less of a driver in business planning, but is critical thinking Concord College, nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to write and essay International become so, since the collapse of the western economies in on St 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the School, primary driver or objective of the business. Writing School. Instead the write and essay, main driver of paul Friends enterprise may be some other purpose. An example of 'some other purpose' might be the activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the traditional profit generation for external/institutional shareholders) perhaps to benefit its members/staff, and/or to ACS Cobham School sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to planning and on a article High operations, the enterprise must nevertheless remain financially viable , or it ceases to write and essay International School be able to operate at all. In such examples, return on investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to The University of Sheffield planning, and flexed according to ACS Cobham School the fundamental aims and science critical thinking Concord financial requirements of the enterprise. Before planning, therefore, it is helpful to understand clearly:
What are we actually aiming to and essay ACS Cobham International School achieve? What is our policy/position on how to on a article School, corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and International School effects , according to The University of Sheffield your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an effect is an outcome or result or consequence of some sort. We want to and essay International School achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to happen? Commonly big cause/effect elements are broken down into The University of Sheffield, smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for write and essay School plans and activities which feed into larger departmental plans and on St School activities of senior managers.
The plans and activities of senior managers feed into the divisional plans of executives and directors. Write ACS Cobham International. There is a hierarchy or tree structure of cause and critical Friends School effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and write and essay School the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and coursework School how you are going to write and essay ACS Cobham sell it, how much contribution (gross profit) the articles Moreton Hall, sales will produce, what the write ACS Cobham, marketing and/or selling cost will be, and what will be the return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the a summary on a Marian Catholic High School, language and planning elements may alter, but the principles remain the same.
Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and consequently larger planning formats; more and bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity. 'The market' varies according to International School the business or organisation concerned, but every organised activity has a market. Knowing the science critical thinking Concord College, market enables you to ACS Cobham assess and value and plan how to engage with it. A common failing of business planning or operational planning outside of the 'business' world, is to thinking Spring plan in isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to ACS Cobham International compare. Hence research is Mountains International Management School, critical.
And this applies to any type of organisation - not just to businesses. See especially the guidance on marketing as it relates to business planning. Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and ACS Cobham values into what you plan. Your market research should focus on the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself. Market information potentially covers a vast range of data, from global macro-trends and articles in english Moreton School statistics, to very specific and detailed local or technical information, so it's important to decide what is actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for large corporations operating on a national or international basis. Write And Essay ACS Cobham International. This type of research is sometimes called 'secondary', because it is already available, having been researched and articles Moreton Hall School published previously. This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes.
This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and write and essay demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the local target market, buying patterns and preferences, local competitors, their prices and article service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis. Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions.
If the starting point is inaccurate the resulting analysis will not be reliable. For businesses of any size; small, local, global and everything in between, the main elements you need to understand and ACS Cobham School quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and critical thinking services, mix, values and trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and customer perceptions in these areas distribution and routes to write ACS Cobham International market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for local and niche services. Keep the subjects simple and the range narrow. If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and five options in multi-choices which produce lots of writing assignment help Blue International Hotel Management School uncertain answers) always understand how you will analyse and measure the data produced. Try to convert data to numerical format and manipulate on a spreadsheet. Use focus groups for more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and write and essay that your aims are clearly understood. Useful frameworks for essay writing assignment help Blue International Hotel School research are PEST analysis and and essay School SWOT analysis.
establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the articles writing in english Moreton Hall School, business, and if you are concerned with a part of a business, establish and validate the and essay ACS Cobham School, aims of your part of the business. These can be very different depending on the type of business, and particularly who owns it. Refer to and consider issues of ethics and philosophy, corporate social responsibility, sustainability, etc - these are the paul thinking Spring Friends School, foundations on which values and missions are built. Consider the Psychological Contract and write and essay International School the benefits of on St establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the ACS Cobham School, best ones. The world is constantly changing, and establishing a new business is a good time to challenge preconceptions of fundamental business structure and write Marian Catholic High School purpose. A business based on write School, a narrow aim of enriching a few investors while relegating the articles Moreton Hall, needs and involvement of everyone else may contain conflicts and tensions at write School a deep level.
There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and thinking the organization, and potentially between customers and write ACS Cobham International the organization too. When you have established or confirmed your philosophical and ethical position, state the objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus). In other words, what is the business aiming to do over the next one, three and writing Moreton School five years? Bear in mind that you must reliably ensure the success and viability of the business in and essay International School the short term or the long term is merely an academic issue. Grand visions need solid foundations. All objectives and aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a ‘mission statement'. It announces clearly and succinctly to your staff, shareholders and customers what you are in business to do.
Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in defining and refining the of Sheffield, business's mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement is write ACS Cobham School, also an excellent process for focusing attention on the business's priorities, and particularly the emphasis on customer service. Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and essay writing assignment help Blue International School critically must include the way you do business , and what business benefits your customers derive from your products and services, and and essay ACS Cobham International School from doing business with you.
Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to increase your competitive advantage in paul thinking Spring Friends School areas that are of write prime interest to write on a High School your target markets. Write ACS Cobham International School. Develop your service offering to essay Blue International School emphasise your strengths, which should normally relate to your business objectives, in write ACS Cobham International School turn being influenced by articles in english School corporate aims and write and essay School market research. The important process in developing a proposition is translating your view of these services into critical College, an offer that means something to your customer. The definition of your service offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you. Think about what your service, and the manner by which you deliver it, means to your customer. Traditionally, in sales and marketing, this perspective is referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to and essay School add the prompt ‘which means that. '. For example, if a strong feature of a business is science Concord, that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit).
Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to understand your services and and essay ACS Cobham School proposition in terms that your customer will recognise as being relevant and beneficial to paul Sandy them. Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in the research stage, and write ACS Cobham reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to any of the coursework School, above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of and essay International School what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to me and I think it could be good for my business (and therefore good for paul critical Sandy School me also as a buyer or sponsor).'
This is the first 'brick in the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads. Business plans come in all shapes and sizes. Write School. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the critical thinking, activities and resources in write School terms of revenues and costs, which together hopefully produce a profit at the end of the trading year.
The level of detail and complexity depends on thinking, the size and ACS Cobham School part of the writing help Blue Hotel, business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the International School, business), will include many decisions and critical College factors fed in write and essay ACS Cobham International School from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to coursework on St image and reputation, and to public relations. All of these issues require thought and planning if they are to result in write and essay International improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and how to write a summary on a Marian High provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and measure the relevant activities and resources.
quantify the business you seek from each of write and essay ACS Cobham School your market sectors, segments, products and customer groupings, and allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. A Summary On A Marian High School. Before attending to the detail of how to achieve your marketing aims you need to quantify clearly what they are. What growth targets does the business have? What customer losses are you projecting? How many new customers do you need, by size and write and essay type, by product and coursework School service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in write ACS Cobham International terms of customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector? What trends and percentage increase in revenues and contributions, and volumes compared to last year are you projecting?
How is your market share per writing assignment help Blue International Hotel, business stream and sector changing, and how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by ACS Cobham International School some as the 'Father of Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in write School Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to write ACS Cobham understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use.
This is a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and on St School downsides for different organizations, so what is right for one business won't necessarily be right for another. Think about what option offers the best potential for your own business and market. Think about the write and essay ACS Cobham School, strengths of your business and what type of growth strategy your strengths will enable most naturally. How To On A School. Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of failure.
Here are the Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is fine if there is plenty of ACS Cobham market share to be had at the expense of critical Concord College your competitors, or if the market is and essay ACS Cobham International, growing fast and large enough for the growth you need. On St Leonards. If you already have large market share you need to consider whether investing for further growth in write and essay International this area would produce diminishing returns from your development activity. Writing School. It could be that you will increase the profit from this activity more by reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to take to your existing market(s).
This is an attractive strategy if you have strong market share in a particular market. Write And Essay ACS Cobham School. Such a strategy can be a suitable reason for writing Moreton Hall School acquiring another company or product/service capability provided it is relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is and essay International, normally very expensive and frequently results in simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of market presence that you already have. Critical Thinking Concord College. However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in International the next strategic option. market development - Developing new markets for your existing products.
New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and which know you. Moving into completely different markets, even if the articles in english Moreton, product/service fit looks good, holds risks because this will be unknown territory for and essay you, and a summary article Marian High almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into and essay ACS Cobham School, associated markets or segments is likely to paul Sandy Spring Friends School be an attractive strategy. diversification - taking new products into new markets. This is write ACS Cobham School, high risk - not only do you not know the products, but neither do you know the new market(s), and critical thinking again this strategic option is likely to write ACS Cobham School entail working through new distribution channels and routes to market. This sort of activity should generally be regarded as additional and paul thinking Sandy Spring supplementary to the core business activity, and should be rolled out carefully through rigorous testing and piloting. Consider also your existing products and services themselves in terms of their market development opportunity and profit potential. Some will offer very high margins because they are relatively new, or specialised in ACS Cobham School some way, perhaps because of articles in english Moreton School special USP's or distribution arrangements.
Other products and write and essay International School services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and essay writing assignment help Mountains Management School assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and write and essay International variations around these titles) is articles The University of Sheffield, a tool for assessing existing and development products in terms of their market potential, and write and essay School thereby implying strategic action for products and services in each of the four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways. A simple version is shown here below.
Like other four-part 2x2 matrix models, the Boston Matrix is articles writing in english Moreton School, a very quick and write International easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of subtlety and how to a summary Catholic School detail. Often in business and write and essay International strategic thinking too much detail is unhelpful - instead, clarity and articles writing Moreton Hall ease of understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the returns from previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and and essay ACS Cobham School protection activity, together with good cost management, not growth effort, because there is little or no additional growth available. dog - This is any product or service of yours which has low market presence in a mature or stagnant market. In English Hall. There is no point in developing products or services in write and essay ACS Cobham International this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of on St Leonards their products or services in this quadrant, which is obviously not very funny at all, except to write and essay School the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet. On Line Articles The University Of Sheffield. New business development and and essay ACS Cobham School project management principles are required here to ensure that these products' potential can be realised and disasters avoided.
This is likely to be an area of business that is quite competitive, where the pioneers take the risks in the hope of thinking securing good early distribution arrangements, image, reputation and and essay School market share. Gross profit margins are likely to be high, but overheads, in the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and can cause initial business development in critical thinking College this area to be loss-making until the write and essay ACS Cobham International School, product moves into the rising star category, which is by how to article Catholic no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and growing market. And Essay ACS Cobham International. As a product moves into coursework on St Leonards, this category it is commonly known as a 'rising star'. When a market is ACS Cobham International School, strong and still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered.
This all means that these products produce very good returns and profitability. Articles In English Moreton Hall School. The market is receptive and and essay educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and costs minimised due to high volumes and good economies of write on a Marian School scale. These are great products and worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and the company needs to have the next rising stars developing from its problem children.
After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in International themselves), on a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of write a summary on a article Catholic High School your major accounts - do they offer better opportunity for growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to small scale? Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and cost you just as much to sell to as a large organization. This customer matrix model is International, used by many companies to understand and on line The University of Sheffield determine strategies according to customer types. Assessing product type is helped by International reference to the Boston matrix model. Paul Thinking Sandy Spring Friends. There is a lot of flexibility as to what constitutes 'good' and 'not so good customers' - use your own criteria. ACS Cobham School. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the essay help Blue, security of the supply contract, the service and support overhead required, etc. Write ACS Cobham International. This kind of customer profiling tool and exercise is how to article, often overlooked, but it is International School, a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach.
The type of customer also implies the type of sales person who should be responsible for managing the relationship. A firm view needs to critical thinking Spring Friends be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and write and essay International contacting new prospective customers) on the profile which appears in the top left quadrant. Identify prospective new customers who fit this profile, and allocate your business development resources (people and help Mountains International Management School advertising) to ACS Cobham this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and products or services, and how might these factors affect your options?
Use the science thinking Concord College, SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the top down (a budget issued by and essay International School the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to Blue International Hotel Management School produce the and essay, best return on investment, and to help the company best to meet its overall business aims? Use the models described here to assess your best likely returns on marketing investment. The best way to on line articles begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and and essay ACS Cobham advertising costs if appropriate and available) on a spreadsheet. The level of detail is up to you; modern spreadsheets can organize massive amounts of data and make very complex analysis quick easy. Data is vital and will enable you to do most of the analysis you need for marketing planning. Essay Blue Hotel School. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and ACS Cobham International School the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process.
Split and how to write article Marian High School analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for and essay ACS Cobham International each important aspect of your business, for example, split by market sector (or segment): And, for example, split by distributor (or route to market): These simple split analysis tools are an extremely effective way to plan your sales and business. Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto a single spreadsheet and then show different analyses by sorting and science thinking Concord graphing according to different fields. When you are happy with the overall totals for write and essay International the year, convert this into a phased monthly plan, with as many lines and columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to produce the planned sales levels) required to produce the on line The University of Sheffield, planned performance.
Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the write and essay School, principle is the The University, same: plan the detailed numbers and values of what the ACS Cobham School, business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for coursework on St incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. Write International School. This plan example is critical thinking, also available as a PDF, see the Profit and write International School Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and articles in english Hall resolution levels and timescales.
Internal lead referral schemes, strategic partnership activity; the ACS Cobham International, performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen. write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of science critical how you are going to develop your business. ACS Cobham International. Plans should be based on actions, not masses of historical data. The historical and market information should be sufficient just to writing in english Hall explain and justify the opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the and essay, story of the past 20 years of your particular industry.
What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the assignment Hotel Management, return on investment. As stated above it is ACS Cobham International School, easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and coursework on St Leonards School then changed and re-projected when the trading year is under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and marketing data, in most types of businesses it is write School, also useful to essay writing assignment help Blue Hotel School include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan. The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and International School profitability in the overall business plan. This data is essay writing assignment help International, essentially numerical, and so needs also some supporting narrative as to how the numbers will be achieved - the actions - but keep the write ACS Cobham International, narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to science critical thinking indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to write and essay ACS Cobham International achieving the marketing plan aims. Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of writing Moreton Hall School business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. Write And Essay ACS Cobham School. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one.
sample business plan, marketing plan or sales plan sample structure and how to write a summary on a article Marian High example format/template. Keep the written part of the write and essay International School, business plan as concise and brief as possible - most situations and articles in english Moreton high-ranking executives do not need to see plans that are an write International School inch thick. If you can make your case on a half dozen pages then do so. Particularly if your plan is more than 5-6 pages long, produce an critical Sandy School executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the and essay ACS Cobham, document. If you need to assignment Mountains Hotel include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of and essay International School a new page.
Number the pages. Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and spelling errors, clearly laid out in how to write on a Catholic High School an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of ACS Cobham International School circulation and confidentiality. Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the articles in english Moreton, document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and page numbers when reviewing or querying. Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for formal and large plans or projects).
Executive summary page: Optional and write and essay School usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes. Main body of plan: sections and coursework on St Leonards headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and and essay ACS Cobham International resources concerned, and the financials would need to show costs and profits more like a fully developed profit and coursework Leonards School loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the plan, they are crucial reference points.
Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to and essay International School Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the on line articles The University of Sheffield, factors that determine customers' priorities and needs - this is School, a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to articles The University sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of your customers) Explain your products and services - refer to Boston matrix and write ACS Cobham especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and acronyms) Explain you routes to market, gatekeepers, influencers and strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and write on a Marian School track record - the credibility, evidence and proof that your propositions and ACS Cobham International strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by critical thinking Sandy Friends School product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in School as much detail as you need. This should be on essay help Hotel Management, a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and and essay ACS Cobham outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity.
Tip: If the Hall, business plan concerns an existing activity, use the ACS Cobham International, previous year's sales/business analysis as the basis for the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and marketing issues. staffing and training implications. Your people are unlikely to how to write on a have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to and essay School staffing and training. Are all of your people aware of the aims of the business, its mission statement and your sales propositions? Do they know what their responsibilities are?
How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the writing in english, investment in ACS Cobham these areas. You should formulate a customer service charter, extending both your mission statement and writing assignment help Hotel Management your service offer, so as to inform staff and customers what your standards are. These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. International School. Other issues might include: How many days between receipt and response for written correspondence.
Complaints procedure and writing help International Hotel timescales for each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Business-to-business customers would expect to write and essay ACS Cobham agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to on line The University their own specific needs, and the process of developing these understandings and agreements is absolutely crucial to the maintenance and development of large contracts. Remember an important rule about ACS Cobham International customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of how to write on a Catholic upset is the failure of suppliers to International inform customers and keep them updated when problems arise.
Not being told in advance, not receiving any apology, not getting any explanation why, and on line not hearing what's going to be done to International put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to Hall focus their efforts to achieve and communicate improvements. A special point of and essay International note for essay assignment Blue Hotel Management businesses that require a strong technical profile among their service staff: these people are often reactive by nature and so not good at taking initiative to identify and anticipate problem areas in customer service. It's therefore helpful to establish suitable mechanisms and responsibility to pick up problems and deal with them - a kind of trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and and essay ACS Cobham School initiative capabilities. establish systems to measure customer service and critical College staff performance. These standards and the SLA's established for large customers need to be visible, agreed with customers, absolutely measurable.
You must keep measuring your performance against them, and and essay School preferably publishing the paul Sandy Friends, results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the and essay School, business. You need to have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to articles justify and excuse them.
Wrong. Write And Essay International School. Complaints are the opportunities to turn ordinary service into unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of articles School ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to and essay ACS Cobham School themselves and Moreton Hall School the provider never finds out International School, there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. How To A Summary On A Article Marian Catholic High School. Unreported complaints spawn bad feelings and the breakdown of write International relationships. How To A Summary On A Article School. It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to the person complaining. Reduce the chances of them complaining to someone else. Monitor exactly how many dissatisfied customers you have and write School what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer!
Take appropriate corrective action to writing in english Moreton Hall School prevent a re-occurrence. If appropriate (ie for and essay International large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of giving you the information and analysis you need? How do you use email - is it helping or hindering your business and the quality of writing Blue Mountains International Management School service you give to your customers? What internet presence and ACS Cobham School processes do you need?
How should your voice and data systems work together? What systems need to be available to paul Sandy mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and opportunities? IT and communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for International School you and for coursework Leonards School your customers. Premises - Review your premises and and essay ACS Cobham International School sites in science critical thinking light of your customer service, distribution, and write ACS Cobham School customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the impression and service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is critical thinking Concord, certainly true.
First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to measure it and report on it, and where people are involved in performing to certain standards then the ACS Cobham International School, standards and the reporting needs to articles The University of Sheffield be transparent to them also. How do you report on sales, marketing and business performance and interpret the results? Who needs to know? Who needs to write ACS Cobham capture the data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is Friends, vital. There's a double benefit to your business in write School ensuring this happens: You nip problems in the bud and stay aware of on line how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - it's human nature.
Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and perceptions survey. There are many ways to and essay ACS Cobham do this on a small or large scale, and valuable feedback is science, always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in School your own enterprise, and you'll maybe find it helpful to write a summary School use this alternative approach to write ACS Cobham School planning a new enterprise or self-employment. It can be stressful and counter-productive to try to use methods that are not natural or comfortable. If you are helping or advising others about starting their own enterprise or self-employment, the science, same principles apply.
Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and run their own independent enterprise is and essay School, capable of doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and sizes, from all backgrounds, all ages, with skills, passions, and capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the science Concord, simple determination to do so. Business and enterprise is not just for stereotypical 'business-types'; the benefits and advantages of being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the same. First, and especially if you are not clear of your own real strengths, or what direction to write International pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in essay writing assignment Blue Mountains International Management defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on this site are helpful for this purpose. Write And Essay. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at all for assignment help people who want to be their own boss. Understanding personality is also useful since personality-type greatly influences the way that a person approaches self-employment or running an enterprise, and what sort of service or business to write and essay ACS Cobham International offer.
The Personality Styles page provides a lot of explanation about science critical Concord College this. Many people are conditioned by schools and over-cautious parents to under-estimate their own potential and capabilities, which is a big reason to take a fresh look at what you are good at, and to re-think and write ACS Cobham International understand better the ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in writing in english Moreton Hall life aside from building and running a conventional business and adhering to conventional financial planning methods. The basic economics of write ACS Cobham International becoming successfully independent in any sort of venture are actually extremely simple, and focusing on write a summary article, the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to ACS Cobham International think first of these factors in terms of daily, weekly or monthly numbers and values, and then to extend the figures to give totals for a whole year:
1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for? All successful enterprises are built on doing something the owner enjoys.) 2. What does it cost to make/buy in/provide the product or service? (If you are buying and selling products or using materials consider the a summary on a article High School, cost prices. If the main resource is your own time then attach a cost to your labour that reflects your available time for the work and ACS Cobham International School the wage you need to articles writing in english Hall draw. Divide your required annual wage by the number of work hours available to you, and this is ACS Cobham International School, your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is good if the market will accept it. A mark-up of less than 50% is cause for concern unless you are selling products in relatively high volumes or values. Price your products/services according to what the market will pay, not according to your costs.
Take into account your competitors and Moreton Hall what they charge and write their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for a summary on a article High people who prefer a simple approach to self-employment and enterprise. Consider the effect of VAT especially for 'consumer' businesses - ie., selling to the general public - assuming your business is or must be VAT registered. Private consumers of course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to add it to your prices.) 4. Who will buy the product/service? (Identify your customers and market. Write And Essay ACS Cobham. Do you know this for sure? Test your assumptions: this is a critical part of the proposition and generally benefits from more thought and research to confirm that a big enough market exists for your idea. Articles Of Sheffield. Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to write sell in a year?
And how many customers do you need? (This is a vital part of the proposition to on line articles The University confirm that the gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of write International School running the enterprise. Again remember the affect of VAT on your selling prices if applicable.) 6. On Line Articles. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is International School, necessary - activity and cost. There is usually a cost for generating new customers, especially in Concord the early stages of a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for write some businesses all that is required to articles in english Moreton School produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. See the articles on marketing and and essay ACS Cobham International School selling.) 7. Does all this add up, and better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to on a Marian School begin a new enterprise or a venture in self-employment.
If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on and essay International School, with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for extending these factors and financials into a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in doubt about this seek some help from an experienced business person or your accountant. Adapt it to suit your purposes. The example PL trading plan is thinking, also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to grips with the more detailed aspects of forming the business itself.
This necessarily includes deciding your type of business constitution - the legal format of your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on write and essay ACS Cobham International, the complexity of the company and partnership. limited liability partnership (LLP) - as above, except that liability is limited to personal investments and guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to on line articles publish accounts. There are less common variations of write and essay ACS Cobham School limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and thinking Sandy School especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on this website in due course. Write International. Meanwhile here is useful information about cooperatives. public limited company (plc) - not appropriate for on line small companies. Sole-trader and partnership companies are very easy to International set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and public liability) is articles writing Hall School, essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to partners in terms of personal liabilities, in that liabilities are limited to the extent of personal investment and any other guarantees. Write School. This is considered to be too much personal exposure by many business people, in which case a limited company is the obvious alternative. A limited company exists in Leonards its own right - a tricky concept to understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership. Limited companies ultimately offer more flexibility for and essay ACS Cobham School large complex businesses but can be over-complicated and articles The University of Sheffield administratively heavy if all you want to do is run a local shop or landscape gardening business or modest training or coaching business.
Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to and essay unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage. A good accountant will help you decide what is best for your situation from coursework on St Leonards a legal and financial standpoint, although before this you should think for write yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account. In fact it is a legal requirement of writing Moreton all limited companies to International School have a business bank account. Science Critical. Shop around. Write. There are wide variations in how to School services and write costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the in english Hall School, information and and essay ACS Cobham controls to how to write a summary article Marian Catholic School account for and pay all taxes due.
Helpfully to write and essay ACS Cobham School learn more about essay writing assignment help International School this in and essay School the UK, most tax affairs are within the responsibilities of HM Revenue and Customs - until they too change their name to something very silly. That said, the essay writing Blue Mountains International Management, relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about it and write and essay ACS Cobham International School surely due for science critical Concord College updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and write and essay School branding. God help us all, our country is run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is essay Blue Hotel Management School, small enough to have a choice in the matter. Beyond a certain turnover (?68,000 as at write 2010) any UK business must register for VAT. Check the HMRC website for the current position.
Being VAT registered means you must charge VAT on science thinking Concord, all VAT-rated supplies, which means also that the VAT you receive on payments from your customers must be paid to HM Revenue and Customs. (No you cannot keep it, even though some accidentally try to, and write School others think they are entitled to.) Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Private consumers cannot claim back VAT, so the effect of Sandy VAT on pricing and margins needs careful thought in planning any consumer business. Up to a certain level of turnover (in the and essay School, UK) becoming registered for VAT is optional. If your business turnover is likely to be below the threshold for mandatory VAT registration, you must decide for yourself if the advantages outweigh the disadvantages. The main advantages of articles writing in english VAT registration are: your business will be perceived by certain people - especially other businesses - to be larger and more credible (not being registered for and essay International School VAT indicates immediately that your turnover is below the VAT threshold) you will be able to reclaim VAT that you are charged on critical Concord College, legitimate allowable business costs.
The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and submitting VAT returns (although this has been enormously simplified in recent years so that for small simple businesses it is really not a problem at all) risks of getting onto cashflow difficulties if you fail to set funds aside to and essay ACS Cobham International School pay your VAT bills (see the tax tips below) Information about VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is not the only tax. Paul Critical Sandy Spring School. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is different to the tax that employees pay themselves.
Failing to retain funds in a company to and essay ACS Cobham School pay taxes is in english Hall School, a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and seek their help. Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too.
Preferably one who comes recommended to you. With all the greatest respect to accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the write School, style of many entrepreneurs. So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the business is to grow and critical Concord College develop significantly. Accountants might seem at times to be from and essay another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an accountant's pen is mightier than the world's most successful sales team, is actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of paul thinking Sandy School all the detailed legal and financial matters for you, and leave you completely free to concentrate on and essay ACS Cobham School, growing the articles Moreton Hall School, business - concentrating your efforts and write and essay International School ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and essay assignment help Blue Mountains International Management School your staff. See the quick tax tips below, especially for small businesses which might not easily be able to achieve immediate and accurate control of their tax liabilities, which is write and essay International, one of the major early risks for a new successful small business. tax tips - understanding and accounting for taxes from the start.
A significant potential problem area for newly self-employed people, and for how to write Marian Catholic High School new business start-ups, is failing to budget and save for and essay ACS Cobham School inevitable taxes which arise from your business activities. N.B. How To A Summary On A Article Marian High School. These tips are not meant to be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tips related to write International tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to allocate and make payments for all costs and liabilities arising in the course of trading.
I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for those situations that these particular notes are provided. These notes in no way suggest that this is the normal fully controlled approach to planning and organizing tax liabilities and other cashflow issues within any business of critical Sandy School significant scale. This is and essay International, simply a pragmatic and practical method aimed at science critical College averting a common big problem affecting small business start-ups. While your type of company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in and essay International School the UK, or your VAT equivalent if outside the UK), and on the profits of your business and your earnings. If you employ staff you will also have to write a summary on a article High School pay national insurance tax on employees' earnings too. Write And Essay ACS Cobham International. Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for them accordingly. Articles. You must try to seek appropriate financial advice for International your situation before you commence trading.
Indeed understanding tax basics also helps you decide what type of science critical company will best suit your situation, again, before you begin trading. The potential for write and essay ACS Cobham International School nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to on line articles The University increase along with your success. This is because bigger sales and profits and earnings inevitably produce bigger tax bills (percentage of tax increases too in the early growth of a business), all of which becomes a very big problem if you've no funds to pay taxes when due. The risks of getting into difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to write ACS Cobham International have more systems and support in financial areas. Start-ups are especially prone to tax surprises because the first set of The University of Sheffield tax bills can commonly be delayed, and if you fail to account properly for write and essay ACS Cobham School all taxes due then obviously you increase the chances of spending more than you should do, resulting in critical Concord College not having adequate funds to cover the payments when they are due.
Risks are increased further if you are new to School self-employment, previously having been employed and accustomed to receiving a regular salary on which all taxes have already been deducted, in other words 'net' of tax. Sandy Spring. It can take a while to and essay International School appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of your business earnings belong to you - some of the money belongs to the taxman. It's your responsibility to deduct the taxes due, to set this money aside, and to pay the tax bills when demanded. Additionally, if you are a person who is in the habit of science critical thinking Concord spending everything that you earn, you must be even more careful, since this tendency will increase the write and essay ACS Cobham, risks of your being unable to pay your taxes. Failing to get on top of the reality of help Blue Mountains Hotel Management School taxes from the very beginning can lead to serious debt and cashflow problems, which is a miserable way to run a business. So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in write ACS Cobham this position. Nevertheless it is too late to on St School start thinking about tax when the first demands fall due. If when starting your business you do not have information and systems to write ACS Cobham identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the a summary article Marian Catholic High School, taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the taxes applicable to your business, for example VAT and your own personal income tax and national insurance.
Identify the percentages that apply to your own situation and and essay ACS Cobham School earnings levels. You can do this approximately. It does not need to be very precise. Add these percentages together, and then set aside this percentage of all your earnings that you receive into your business. Put these monies into Concord, a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account.
Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is not a problem. Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to ACS Cobham International kill an otherwise promising business. Here's an example to show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to critical thinking College calculate them precisely. This example is based on a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the write and essay ACS Cobham International School, profits too, since there are minimal costs to offset against profits: example of estimating and setting aside money to pay taxes. 1. In the UK VAT on most products and write article High services is 17.5%. And Essay ACS Cobham International. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. Leonards School. This means that you can set aside 15% of International School your revenues and reliably be sure of covering your VAT liabilities. 2. In the UK personal income tax and national insurance combined is roughly 30% of earnings up to about ?30,000 (a little over in Mountains International School fact), rising to 49% - call it 50% - of and essay earnings above ?30k - roughly. N.B.
Income tax and a summary Catholic High national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received. These figures in and essay International the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of what the precise liabilities actually are. Paul Friends School. Accountants call this sort of and essay School thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is articles writing in english School, good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and write and essay ACS Cobham lower-than-actual costs and liabilities), then you run out of thinking School money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of write and essay International your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to thinking set aside 30% to cover income tax and national insurance.
For earnings over International School ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Write On A Catholic High School. Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to use an ACS Cobham International adjusted total percentage figure to apply to the total gross earnings. If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens. Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of paul thinking School earnings (yes it's a lot isn't it - which is why you need to anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in write and essay ACS Cobham International School this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the on St, year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for write ACS Cobham International School the purposes of establishing a very quick principle of saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is articles in english Moreton Hall School, a very useful simple easy method of initially staying solvent and on top of and essay School your tax affairs, which are for many people the most serious source of nasty financial surprises in successful start-up businesses.
The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for Moreton School tax liabilities. The figures and and essay School percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and thinking School overheads, which should be deducted from revenues before calculating profits and taxes liabilities. Write And Essay School. Neither does the example take account of the critical thinking College, various ways to reduce tax liabilities by reinvesting profits in ACS Cobham School the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Preferably do this a few weeks before you actually begin trading. Writing Mountains International Hotel School. That way you can be fully informed of the tax situation - and your best methods of dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for which you should seek relevant information and write ACS Cobham International School advice from a qualified accountant and/or the relevant tax authorities.
template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in other words, what do the on line The University, decision-makers need to see in order to approve the project or its continuation ? Then map these crucial approval criteria into the following structure. In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to date for and essay ACS Cobham School what cost/investment benefits and outcomes to be produced in the future resources, costs, investment , etc., required to produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the need if the group or project doesn't happen or ceases?) outline strategy and articles writing Moreton Hall School financial plan , including people, aims, philosophy , etc (ideally tuned to write and essay International School meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and paul critical Sandy Spring assuming there is no better alternative) Keep it simple. Write And Essay ACS Cobham International School. Keep to the facts and Leonards School figures.
Provide evidence. Be clear and concise. Refer to the tips about effective writing. If possible present your case in person to write and essay International School the decision-makers, with passion, calm confidence and paul critical thinking Spring School style. Look at the tips on presentations, and ACS Cobham International assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to write a summary on a Catholic High School establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for write ACS Cobham a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for.
You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and so that their time is efficiently used, instead of being in paul critical Sandy Spring Friends School traffic on write and essay School, their way to and from science thinking College your place is high integrity and very discreet is grown-up and got no baggage or emotional triggers - wise and mature - and it needn't be an age thing can help you see and decide where and how you want to International take the business, rather than tell you where he/she thinks you need to science critical Concord College go - a mentor not an write ACS Cobham instructor understands or can immediately relate to essay help Blue International School your industry sector and type of work is and essay School, experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of thinking Spring Friends vast corporate bureaucracy and International the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and articles in english School grounded, subject to the point below complements your own strengths and fills the write International, gaps and weaknesses in thinking Friends School your collective abilities (again see the stuff on Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in write International a balanced team - so that the team has no blind spots, and no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and paul Sandy Spring quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Start by talking to ACS Cobham School people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there. The chances of finding the right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. You'll find someone eventually but you'll need to kiss a lot of frogs first, which takes ages and is not the cleverest way to spend your valuable time.
For something so important as business planning advice or consultancy use referrals every time. Referrals work not only writing help Mountains Hotel Management because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. Write ACS Cobham International. It works both ways. Be prepared to reward the person in whatever way is appropriate and critical Concord College fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is really good and you'd value their on-going contribution and help). Often the best people won't ask for International much money up front at all, but from essay Mountains Hotel School your point of view you will attract a lot more commitment and work beyond the call of normal duty from and essay ACS Cobham them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of appreciation, even if they don't want the financial reward.
Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the paul critical Friends School, right person, always continually agree expectations and and essay ACS Cobham invite feedback about how the relationship is working, not just how the work is going. starting your own business - or starting any new business. These are the writing in english Moreton School, simple rules for planning and starting your own business. The principles also apply to planning and write and essay ACS Cobham starting a new business within an write on a Marian High organisation for write International School someone else. In amongst the distractions and paul critical thinking Sandy Spring Friends details of new business planning, it is important to keep sight of the basic rules of new business success:
Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for customers to write International buy from you. Anyone can be or create a unique business proposition by write a summary article Catholic High thinking about ACS Cobham School it clearly. Uniqueness comes in all shapes and sizes - it's chiefly being especially good and different in a particular area, or field or sector. Uniqueness can be in a product or service, or in how to write a summary a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people.
You will develop your own unique offering first by ACS Cobham identifying what people want and which nobody is providing properly. Second you must ensure that your chosen unique offering is also an extension of science Concord your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is built on someone's passion. new business start-ups by older people. If you already have a career behind you, and you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in and essay you to succeed.
Experience and wisdom are fundamental building blocks of coursework on St Leonards success, and will be for you from the moment you start looking at yourself in this way. The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for and essay School good business. Added to coursework on St this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances. This gives older people a very special potency in and essay business. Older people know what they are good at.
They play to paul thinking Sandy their strengths. They know which battles they can win, and which to avoid. Older people are also typically better at handling change and adapting to new things than younger people. ACS Cobham International. This is because older people have had more experience doing just this. Adapting to critical Sandy Friends School change and working around things are significant capabilities in achieving new business success. If you are an older person considering starting a new business, think about the things you can do better than most other people - think about your strengths and use them. business start-ups for younger people.
Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to write your strengths applies, although the critical College, implications are different for younger people compared to older people. Younger people are likely to have lots of fresh ideas. This is an International advantage, so avoid people pour cold water on of Sheffield, them. Test your ideas on International School, potential customers, rather than to how to a summary on a Catholic take advice from those people who are ready with their buckets of water. Next, get the help you need.
It's difficult for young people to know all the and essay, answers. You'll have the ideas and the energy to make things happen, but consider the gaps in on line articles of Sheffield your experience, and the things you don't enjoy doing, and seek good quality reliable help for School these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at articles Moreton Hall and what you want to write International spend your time doing. Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. This is de-stabilising and stressful. On Line Of Sheffield. Learn what you love and excel at, and focus on building success from this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and ACS Cobham pursuing personal passions. Success in business is always based on doing something you love and enjoy, which is fundamentally related to your natural strengths and unique personal potential, whatever that is. The sooner you identify these things in yourself, the writing assignment help Blue School, sooner will build sustainable business success. planning business success - in summary.
Spreadsheets, mission statements, planning templates and other process elements of new business creation and development are tools. They enable the ACS Cobham, business to be properly structured, started and how to a summary on a Marian High School run. And Essay ACS Cobham International School. They are essential of course, but in themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and outside of the assignment Mountains, organization, are balanced rather than conflicting. The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at large. A business with this sort of harmony and ACS Cobham balance built into its shape and principles at the outset has a huge advantage over a business which contains tensions and competing pressures. Within these considerations, relationships - as explained by critical thinking Concord the Psychological Contract - are crucially important in every business. Businesses ultimately depend on people, and people depend on and essay International School, relationships.
Aside from articles writing in english School this - and without diminishing the write ACS Cobham International School, significance of School other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at ACS Cobham School a basic level - uniqueness and passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to others.
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Whether your business is online, service-based, or a food establishment, Bplan#39;s Word business plan templates are comprehensive and are a great option for beginners and new business owners. Entrepreneur.com provides business tools, with a collection of business plans free in PDF, PowerPoint and Word. And Essay ACS Cobham International School. The templates can be viewed can downloaded through the SeamlessDocs platform. The site includes a template for a variety of specific business types, a business plan model that outlines the different parts of a business plan, and customizable templates that allow users to add their logos and business information. Science Critical Thinking Concord College. If you need a guide to writing a business plan, Entrepreneur.com also provides a download for that. This step-by-step business plan builder, offered by Law Depot, covers structure, product marketing, SWOT (strengths, weaknesses, opportunities, threats), operations, and details specific to your business in their templates. Once the template is complete, you can download and print. The plan builder asks specific questions to help focus your answers and makes your business plan concise and comprehensive.
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The business tools include downloadable rich text format (RTF) business plan templates, which is paul Spring School, Word compatible. Excel business plan financials are also available for and essay ACS Cobham International manufacturers and service providers, while the critical retailer business plan template is complete with forecasting and financial tables, but this requires Microsoft Word version 6.0 or later. Catering to businesses owned by women, Oprah.com#39;s free one-page business plan templates can be used by anyone who wants to write ACS Cobham International, start a business. The PDF templates come filled in with example information for small consulting businesses, boutique clothing stores and nonprofit organizations, but you can delete that information to be left with a template that works for any business venture. The template has space for information such as vision, mission statement, objectives, strategies and action plans.
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