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Barack Obama Embellishes His Resume. An Effect. Don#8217;t get me wrong I#8217;m a fan of Barack Obama, the Illinois freshman senator and hot young Democratic Party star. But after reading his autobiography, I have to say that Barack engages in some serious exaggeration when he describes a job that he held in writing essay Windermere, the mid-1980s.I know because I sat down the hall from him, in the same department, and worked closely with his boss. I can#8217;t say I was particularly close to Barack he was reserved and distant towards all of his co-workers but I was probably as close to him as anyone. I certainly know what he did there, and it bears only a loose resemblance to what he wrote in his book. Eventually a consulting house to multinational corporations agreed to hire me as a research assistant. Like a spy behind enemy lines, I arrived every day at my mid-Manhattan office and sat at my computer terminal, checking the Reuters machine that blinked bright emerald messages from across the write an effect essay School globe. As far as I could tell I was the only black man in research argument paper International School, the company, a source of how to write, shame for paper Berlin Brandenburg International School, me but a source of how to, considerable pride for the company#8217;s secretarial pool. First, it wasn#8217;t a consulting house; it was a small company that published newsletters on international business. Lancing. Like most newsletter publishers, it was a bit of a sweatshop. I#8217;m sure we all wished that we were high-priced consultants to multinational corporations.
But we also enjoyed coming in at ten, wearing jeans to work, flirting with our co-workers, partying when we stayed late, and bonding over how to write an effect School the low salaries and heavy workload. Barack worked on coursework one of the company#8217;s reference publications. Each month customers got a new set of write an effect, pages on essay Stanstead business conditions in a particular country, punched to fit into a three-ring binder. An Effect School. Barack#8217;s job was to get copy from the country correspondents and edit it so that it fit into critical analysis Alpinum Zuoz, a standard outline. There was probably some research involved as well, since correspondents usually don#8217;t send exactly what you ask for, and you can#8217;t always decipher their copy.
But essentially the job was copyediting. It#8217;s also not true that Barack was the write an effect St Leonards only black man in the company. He was the only black professional man. Fred was an African-American who worked in as english House, the mailroom with his son. My boss and I used to join them on Friday afternoons to drink beer behind the an effect St Leonards stacks of office supplies. That#8217;s not the kind of thing that Barack would do. Like I said, he was somewhat aloof. Argument International School. #8230;as the months passed, I felt the idea of becoming an organizer slipping away from me. Write Essay St Leonards School. The company promoted me to the position of financial writer. I had my own office, my own secretary; money in the bank. Sometimes, coming out of an research argument Berlin Brandenburg, interview with Japanese financiers or German bond traders, I would catch my reflection in the elevator doorsasee myself in a suit and tie, a briefcase in my handaand for a split second I would imagine myself as a captain of industry, barking out orders, closing the deal, before I remembered who it was that I had told myself I wanted to be and felt pangs of guilt for my lack of resolve. Barack was not promoted.
Instead, he did the same thing that I did in my first job out of how to write an effect essay St Leonards, college: Volunteered for more interesting work (writing articles) than the writing essay Cardiff work he was hired to do (copyediting a reference service). As far as I know, he always had a small office, and the only secretary in the company worked for Norman, the president. Barack never left the office, never wore a tie, and had neither reason nor opportunity to interview Japanese financiers or German bond traders. Then one day, as I sat down at my computer to write an article on interest-rate swaps, something unexpected happened. Auma called. I had never met this half sister; we had written only intermittently#8230;[several pages on his suffering half-sister] A few months after Auma called, I turned in my resignation at the consulting firm and began looking in an effect essay, earnest for an organizing job. All of freelance writing College, Barack#8217;s embellishment serves a larger narrative purpose: to retell the story of the Christ#8217;s temptation.
The young, idealistic, would-be community organizer gets a nice suit, joins a consulting house, starts hanging out with investment bankers, and barely escapes moving into the big mansion with the write School white folks. Luckily, an freelance article Lancing College, angel calls, awakens his conscience, and how to an effect St Leonards School, helps him choose instead to fight for argument International School, the people. Like I said, I#8217;m a fan. His famous keynote speech at write essay St Leonards the Democratic National Convention moved me to tears. The Democrats not to mention America need a mixed-race spokesperson who can connect to coursework Hurtwood House, both urban blacks and rural whites, who has the credibility to how to write an effect essay St Leonards, challenge the status quo on issues ranging from misogynistic rap to unfair school funding. And yet I#8217;m disappointed. Barack#8217;s story may be true, but many of the facts are not. His larger narrative purpose requires him to embellish his role.
I don#8217;t buy it. Critical Paper. Just as I can#8217;t be inspired by Steve Jobs now that I know how dishonest he is, I can#8217;t listen uncritically to Barack Obama now that I know he#8217;s willing to bend the facts to his purpose. Once, when I applied for a marketing job at a big accounting firm, my then-supervisor called HR to say that I had exaggerated something on how to write essay St Leonards my resume. I didn#8217;t agree, but I also didn#8217;t get the job. But when Barack Obama invents facts in as english coursework Hurtwood House, a book ranked No. 8 on the NY Times nonfiction list, it not only fails to be noticed but it helps elevate him into how to essay School, the national political pantheon. A writer, editor and aspiring web programmer, hoping to turn the madness of crowds into the wisdom of research argument paper Brandenburg School, crowds.
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Peter Max: Peace, Love and Inspiration. As young kids, we all had our favorite posters adorning our rooms. From motorcycles to kittens to Justin Bieber photos for which the coming years will hold guilt and embarrassment. Thanks to my hippie parents, I had Peter Max posters. In fact, I had a Peter Max room! While I loved the Beatles and Yellow Submarine (which was inspired by Maxs work but not done by him), sleeping in a psychedelic room made me the man I am today and how to St Leonards, please withhold the wisecracks, my longtime friends!
Sure, just try sleeping with uber-bright yellows, pinks and oranges glaring through the dark. There was no need for a night-light as the vibrant glow kept me safe from the boogeyman but afraid of longhair love children, sitting in the corner of my room with bongs bubbling. Years later I would discover it wasnt some childhood phobia but actual friends of my parents smoking pot in the wrong room. Yet something else, considering the second-hand weed smoke, that made me the man I am today. Again hold off on the comments. But Peter Maxs work was exciting. It was fresh and innovative and freelance, led a generation the love generation, to be exact with visuals and messages that are still adored and how to write essay St Leonards School, worshipped today. Writing The College Essay Sixth. Several days after I planned writing this article, I noted that Mr.
Max would be appearing at an effect St Leonards School, a local gallery. Fortuitous? Karma? Too much second-hand smoke from Uncle Bongchild? Whatever it was, I made sure I was there to speak with him and get a few quotes. There is a bit of topic to write Stanstead confusion about Maxs actual date of birth, according to several biographies around the web. Some say 1937 and write an effect School, others say 1939. Considering the fact that his family, German Jews, fled Nazi Germany after he was born, the date may be earlier. The official bio on his website gives no date, so I would rather respect his obvious wish to have no date and Lancing, judging by the man with whom I spoke, I believe numbers are not very important to him. His family traveled to Shanghai, China, where they lived for the next ten years, according to Wikipedia, and they lived in a house that overlooked a Buddhist temple, where Peter would observe monks painting calligraphic images with large bamboo brushes on large sheets of rice paper. The bio goes on to say his Chinese nanny taught him how to how to write essay, hold and writing the college essay Cardiff Sixth College, paint with a brush by using the movement of how to write an effect his wrist.
His mother encouraged him to develop his art skills by leaving a variety of House art supplies on the balconies of the pagoda and how to write St Leonards, told him to go ahead and make a mess; well clean it all up after you. During my interview with Peter, he did make a point of artists learning to move their wrists for the best training in rendering and control. In 1948, the family departed China and, according to essay Sixth Form, yet another bio, in fact the young Max would move frequently with his family, learning about a variety of how to write an effect essay cultures throughout the world while traveling from Tibet to Africa to Israel to Europe until his family moved to the U.S. In America Max was trained at the Art Students League, Pratt Institute, and the School of Visual Arts, all in New York. It is said that as a young child he simultaneously developed an interest in art and astronomy. If you follow him on Twitter, you will see posts dealing with art and astronomy! A key insight to coursework Hurtwood House, his interest in essay St Leonards School cosmic art? Whats The Real Story Behind The Man and The Myth? There are many different bios about Mr. Of Scientific Paper Lyceum Zuoz. Max that dot the how to write an effect essay internet and they all vary slightly, so only Peter knows what is really true. The point to as english House, this writers look at Peter Max as a creative is to inspire the readers by his lessons on creative thought and application.
Its important to how to an effect essay St Leonards, note that Peter, like so many other great expressionists if one can put him in analysis of scientific Zuoz that classification learned realism before embarking on a style unique to his own vision. As one world-renowned painter once told me, you need to learn the real world before you can create your own and have it be believable. Peters art was groundbreaking. Thats a hard position to be in. When you are the first, you face the doubters, the naysayers and the conservative mindset that makes expressing your love for what you believe in an uphill battle. In all the biographies that one can read, its obvious that Peters parents supported his creativity and encouraged it. In a time of how to write essay School war and turmoil, moving from the analysis paper Lyceum Zuoz threat of extermination under the Nazis to Shanghai under the how to control of the Imperial Japanese army during the brutal days of the Second World War, then to a young State of Israel, surrounded by enemies bent on destroying each and every citizen, Peter had to be aware of the tensions around him. It was probably the love and protection of his parents that made those years not so frightening for him.
Throughout it all, there was art in which to argument Berlin Brandenburg, immerse himself. Perhaps it was the world that he best knew and write an effect essay School, it gave him comfort. With his family moving to a research essay School, Brooklyn, New York in how to an effect essay the early 1950s, Peter was now part of a city that celebrated art and gave him many avenues to grow as a professional. His earliest work to gain attention was collages of photographic images, and it won a gold medal from the critical analysis Society of Illustrators in 1962. The 1960s saw big cultural changes.
The sexual revolution, the nightly broadcasts of the war in how to an effect School Vietnam, doves and hawks, tune in, turn on, drop out, make love, not war burning bras and draft cards and the growth of casual drug usage it all happened very fast and people sought to find other planes of reality. It wasnt just acid trips it was a way to free themselves from the uptight 1950s with the article College frightened attitudes of the how to write essay St Leonards School cold war and a possible threat of writing nuclear war, communists and space aliens which were less feared than communists. The beat generation of the how to an effect essay School 1950s was too quiet. Of Scientific Paper Alpinum Zuoz. Bongos, MAD Magazine, Kerouac and essay, Ginsberg were too fringe at freelance article Lancing, the time to threaten the an effect essay School American way of life. Max and his contemporaries were actually changing things. Writing. But the how to essay School generation of freedom and marching to of scientific paper Lyceum Alpinum, ones own drummer also had a certain hipness that was an insistence of being in. If you werent with it you were a square. Fashions and causes change but people will always be people. With Maxs upbringing and art being his world of creativity and peace, I suspect it insulated him against growing up at a time when non-creatives committed unspeakable acts against humanity. His art was everything his number one reason for being. When I saw that Peter would be at the Ober Anderson Gallery in how to Clayton, Missouri, I tried to arrange a meeting so I could ask a few questions for this article. The College Cardiff. My biggest quandary was what questions does one pose to an iconic talent whose work spans decades? The usual questions have been asked and write School, answered dozens of times.
I wanted to find answers to questions that would be relevant to College, what creatives face today. I wanted gems from the master that would change lives and thinking. I had expected a few minutes of Peters time in the gallery but was delighted when he suggested we sit at a sidewalk cafe to chat. I assured him I would only ask two or three questions, as I knew he was busy. Ask four or five or more he replied, with a genuine smile. Mr. Max was a pioneer of many things. Aside from his art style, often referred to as cosmic art, he also was the first to experiment with licensing and mass production. I actually had some of how to write an effect essay St Leonards his Mead book covers, which were ripped from my books by a teacher who screamed at me about filthy hippie, drug-addled art not belonging in a clean, wholesome American school. If you consider the generation who fought the status quo, the establishment and old mainstream thinking, Maxs foray into licensing his work may have seemed too commercial for the current art movement at that time. Was Max selling out to writing a research essay School, the establishment or using consumerism to write essay St Leonards, spread the message of his art?
His art adorned clocks for General Electric, school book covers for Mead, airplanes, postage stamps, work for six American presidents, among too many projects of shear importance to mention in just one article. I was curious about what brought him into licensing his work. Not even Norman Rockwell, who was Americas darling artist from the 1940s through the 1980s, had done it before. Did Max see potential in consumerism or was it just an extension of his art and the tools with which he experimented? When I asked about research paper International School, his entry into licensing, Mr. Max smiled and leaned forward. It was really great historic sensational such a rush from essay St Leonards School every direction toward who I was and what I did. Writing The College Form. It was hard for me to even believe it. I just somehow captured the mood the way the Beatles captured the music mood of the an effect St Leonards School late sixties and paper Alpinum, early seventies, I captured the visual. Licensing is where you license your name to be reproduced commercially but to the public, they just see the objects out there the Peter Max objects and they just loved it. How else were they to get Peter Max things?
The posters werent enough. Write Essay St Leonards School. I sold a million posters at writing the college Cardiff, least, if not two million. Then there were Peter Max blue jeans and how to write an effect School, Peter Max shirts and I had 72 licensing deals. After about critical of scientific Alpinum, two-and-a-half years, I realized that the only other two people doing licensing were Dior and some other designer in Europe. How To An Effect School. I decided I didnt want to topic to write Stanstead, be that company anymore and gave up a two million dollar business.
I did two million dollars gross in how to an effect essay School 1970 dollars. You can imagine. I gave it up and then I missed it a lot. It was an exciting period for me and the college College, then, in the late eighties, I did it again but this time with only 35 licenses and gave it up again. Today, every major artist who gets ten to School, twelve million per piece licenses, when asked why they are doing this, they say, isnt that how Peter Max started? So, its a way to distribute your work and to getting your work out there.
People loved it, so I gave them what they wanted. It was a lot of as english fun for me, so I may do it again, very soon. I had to ask if his contemporaries resented his work for the establishment. No, no! It was a huge, big, beautiful community, the love generation. We were all together generating the feeling of love, peace, harmony and write St Leonards School, togetherness.
It was not a competitive thing; it was unity in unity is strength. He also mentioned his work in the spiritual community. Mr. Max, it turns out, was the force behind the Satchidananda Ashram, affectionately known as Yogaville, in Buckingham, Virginia. If you are in research argument Berlin International School the area, make time for a visit and mention his name. Someone from the gallery rushed out to inform Peter that he was needed in write essay St Leonards School the gallery right away but he politely replied that he would be there once he was done with my interview. Critical Alpinum. The graciousness and write, consideration overwhelmed me! I did, as I had promised, keep the number of questions down to three. With only one question left, I asked what advice he had for designers to help their creative thought. The College Sixth. What did he think about the belief that creatives had to have a certain style for which they are known? The advice I always give young creatives, he started, go to a print shop where theres a lot of random sheets of how to an effect St Leonards paper they throw away and you can get forty pounds of paper they dont need for twenty or thirty dollars and draw all day long.
Draw nonsense. Just let the of scientific Alpinum hand and wrist go and draw anything. Circles, squares if a drawing comes out it comes out, if not then go on to the an effect School next piece. So just draw, draw and draw and dont worry what comes out. Let the pen and the college essay Form, the wrist get used to the movement. You should become an expert in moving the wrist. You get better with repetition.
Not every drawing has to be a good drawing. Every sheet should be a bad drawing, just move the pen around. Eventually the great drawings will come. Picking up an inspiring quote from Maxs Twitter account (@Peter_Max), when I approach a canvas, the only thing I anticipate is being surprised! How Does This Translate to THIS Generation? It was never success or money Max was after it was always about the art. An Effect Essay St Leonards School. Sure, he made millions and writing essay Windermere School, will continue to make money but if you hear his words, it falls behind his love for write an effect St Leonards, creativity. As with his words on freelance College, drawing, until it comes, keep loving your creative projects and School, the money will come. If not, at least youll love what youre doing. I have to take credit for that afterthought.
Look for article writing, opportunity in how to write an effect St Leonards School technology and marketing. Consumerism was a bit more innocent in the 1960s, if innocent can be used as a descriptor, but as rampant as consumerism is, why not use it? With digital technology evolving every day, there are always avenues open for freelance article College, creativity. Get inspired by an effect essay, Maxs words and life! Yes, we may not want to actually draw on paper, but Peter is not the only great artist to writing essay Windermere, encourage others to draw every day. School. Picasso was also quoted as saying one should draw every day. No matter what tool you use to freelance article Lancing College, create, practice makes perfect and an effect, mistakes, or bad drawings, as Max refers to it, hold lessons that lead us to become better at creating great pieces, designs, websites, etc. Its hard, if not impossible, to writing essay Windermere School, fathom such thoughts as unity and harmony in our generation as we rebel against our parents of the how to write essay love generation and Cardiff Sixth College, live behind the how to write an effect St Leonards me first generation of as english Hurtwood entitlement. There are great lessons in Peter Maxs words, as well as his career. If you check the Peter Max website youll find, among other words of wisdom that inspire, a schedule of how to write essay his exhibits and topic to write College, personal appearances.
I highly suggest you go to one and meet the essay St Leonards man. You will find a gracious, kind and humble man who will be happy to shake your hand and take a few moments to chat with you. You will come away from it feeling better about being a part of the creative community and inspired about starting a new day with a new outlook. Check out article writing Lancing his book, The Art of how to write an effect essay St Leonards School Peter Max (available signed, too!) Images ©Peter Max.
Speider Schneider is a former member of topic essay Stanstead College The Usual Gang of Idiots at MAD Magazine, among other professional embarrassments and write an effect essay St Leonards, failures. He currently writes for of scientific Lyceum Zuoz, local newspapers, blogs and other web content and how to an effect essay, has designed products for Disney/Pixar, Warner Bros., Harley-Davidson, ESPN, Mattel, DC and Marvel Comics, Cartoon Network and Nickelodeon among other notable companies. Speider is a former member of the board for paper Brandenburg, the Graphic Artists Guild, co-chair of the an effect St Leonards GAG Professional Practices Committee and research paper Berlin Brandenburg School, a former board member of the how to write an effect St Leonards School Society of Illustrators. He also continues to speak at art schools across the United States on business and professional practices. Follow him on Twitter @speider. Love Peter Max and love your articles! Fab pics, too (I had scarves and stationery with many of those images on them fond memories). How lucky that you had the opportunity to meet this iconic artist! Looking forward to your next piece . Great article, Peter max was certainly an inspiration for me growing up. Thanks a lot for critical analysis Lyceum, this comprehensive article. It has lots of inspiration and encouragement in it :-)
I met Peter Max once in the 1980s at a Dallas Show of his art. He was very personable and happy to spend time talking. How To Essay. It was a great experience! Kaboom, fantastic new take on writing a research essay Windermere School, Max. You really should consider a biographical book on him in your inimitable writing style. It would be great! Your profession, background and writing would do justice to an iconic time in American graphics and business! Do it!! Really good stuff. Congratulations!
Really a Great article! Thanks Speider Schneider. I too love Peter Maxs work and was happy to essay School, read this interesting piece about Peter Max, the man. To me, his art is happy the colors, the shapes, the images pure joy and whimsy. (I have a very old, but dear to my heart, Peter Max, Statue of Liberty jigsaw puzzle which Ive put together over and over again.) Thanks for a great read Yeah, Speiders interaction with Peter spoke volumes about the topic College man himself, confirming much of what we get from his colorful, imaginative works. Noupe Editorial Team. I grew up with Peter Max art in my room too. Still adore his art and his total art vibe. Influenced me also as an artist, but mostly Peter Max images just make me happy when I look at them. every time. what more could you ask. Peter, I think it is how to St Leonards, lovely you are still doing what you do.
Thanks a lot for this comprehensive article. Cool site. but Peter Max DID do the original artwork for the yellow submarine movie when they were finaly ready for production he was too busy though he says so in interviews on max channel on freelance Lancing, youtube check it out Thanks for making a really cool website man. I LovE Peter MaX. Peter and I actually chatted about that and he did mention being too busy to write an effect essay School, go to London for the nine months they wanted for topic to write essay Stanstead College, production but he didnt bring up that he did the original art. He did bring up that the artist who did the final art for write St Leonards School, the film was referred to as the Peter Max of Europe and that they became friends. I have to assume Peter is a very humble man who doesnt really talk about his accomplishments that much. Humility is part of the love generation, I guess. addition to my comment above Really amazing website. Thank you for sharing all of this. i like the painting of the lady of liberty it is very colorful and abrtact great job max. Hey Speider, great interview and article!
I was in elementary school in the 1960s and as english Hurtwood House, you can only imagine how much that exciting decade influenced my young mind not just the art, movies, music, and moon landing but EVERYTHING!! New cars, new furniture, new buildings, new friendships, and essay, (most importantly), new ways of thinking. This quote (heard years later while watching a PBS documentary), says it all for me: The 60s . To Write. . . in the 60s it was as if creativity was the whole point of how to write St Leonards existence. Vidal Sasoon. 2007 - 2017 noupe.com. if you like our Facebook fanpage, you can read everyday such amazing stories.
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E-Business Strategy Development: an Fmcg Sector. The paper aims to examine the tensions created at tier-1 level relating to an effect St Leonards School the adoption of e-business solutions for B2B activities. Design/methodology/approach The paper draws on the literature to describe the technological options for achieving e-commerce, focusing particularly on Electronic Data Interchange (EDI) and internet-mediated e-commerce. It then explores the current uptake of e-commerce, and the drivers and barriers that relate to its adoption. The theoretical issues identified are explored empirically using data gathered from a case study of article Lancing Princes Soft Drinks. We will write a custom essay sample. on E-Business Strategy Development: an Fmcg Sector or any similar. topic specifically for you. A detailed survey of organisations within its supply base was conducted in order to inform the development of its future e-business strategy. An Effect Essay. Findings The results of the survey indicate a lack of enthusiasm among Princes supply chain members for the adoption of e-commerce generally and for internet-mediated e-commerce solutions in writing Lancing College, particular.
Research limitations/implications The empirical survey is limited to the UK soft drinks sector and allows for the development of descriptive findings. These findings, discussed within the theoretical context of the paper, have potentially wider implications for the FMCG sector as a whole. Practical implications The work has significant implications for the development of Princes e-business strategy, and by extrapolation for St Leonards, other companies operating in argument paper Berlin International School, similar commercial environments. How To An Effect St Leonards. Originality/value The paper reports original empirical research in the commercially important FMCG sector. Its value stems in part from the examination of the supply chain tensions created at tier-1 between powerful e-committed retailers and essay e-reluctant industrial suppliers. Keywords Electronic commerce, Internet, Fast moving consumer goods Paper type Case study Introduction Electronic commerce (e-commerce) refers to the conducting f business transactions over electronic/computer networks, including the internet, (Barnes and Hunt, 2001) and therefore encompasses processes related to the buying, selling and trading of products, services and information, (Gunasekaran et al. How To Write An Effect Essay. , 2002).
There has been considerable publicity given to the use of e-commerce in business-toconsumer (B2C) markets, where transactions involving such activities as ordering goods, personal banking and share trading are becoming increasingly commonplace. However, the use of e-commerce for business-to-business (B2B) transactions has been widely identified as an area with ignificant potential for. Page 2 E-Business Strategy Development: an Fmcg Sector Essay. cost saving and future revenue generation (Barnes and Hunt, 2001). Topic To Write Stanstead. For businesses, B2B can mean electronic interaction with members of the supply base, i. e. for inbound procurement, and with customers for transactions relating to their procurement activity. In the current business environment the adoption of ecommerce is seemingly unavoidable . . . e-commerce is how to essay no longer an alternative, but an imperative. [However] many companies are struggling with the most basic problem: what is the a research Windermere School, best approach for establishing and doing business in the digital economy? (Lee, 2001, p. 49). Write An Effect St Leonards. This suggests that, in moving into an e-commerce business environment over which there is little choice there is a need to develop an argument Brandenburg International, ebusiness strategy that will inform and direct future operations. Lee goes on how to write St Leonards School to argue that in addressing this problem, there is no simple prescription or established business model for College, companies or industries and that developing an e-capability often entails making a paradigm shift, radically altering traditional approaches to doing business (Lee, 2001). It follows that the development of an e-business strategy is uniquely challenging and School essential.
Such a strategy should concern not only the appropriate technology choices of tools and solutions, but also the coherence and integration of these choices with other company processes (Cagliano et al. , 2003) and with their wider strategy for supply chain management (Smart and Harrison, 2002). The empirical component of topic Stanstead this paper presented after theoretical background explores the situation faced by Princes, a tier-1 supplier in the UK soft drinks industry. Write Essay St Leonards School. It considers the difficulties faced by first tier The current issue and full text archive of this journal is research argument paper available at www. meraldinsight. com/1359-8546. htm Supply Chain Management: An International Journal 11/4 (2006) 353362 q Emerald Group Publishing Limited [ISSN 1359-8546] [DOI 10. 1108/13598540610671806] 353 organisations in the supply chains for FMCG (also known as Consumer Packaged Goods Cox, 2003/2004), and the implications of these for the development of e-business strategy. Within the broad definition of e-commerce, it is clear that there are alternative technological routes by which ecommerce can be achieved the internet being only one possibility. Moreover, both within the literature and in ractice, there is confusion over the terminology used in this area, with some authors using the term e-commerce synonymously with that of e-commerce mediated via the internet, or I-commerce (e. g. Manecke and Schoensleben, 2004, Yen and Ng, 2003). How To Write An Effect Essay St Leonards School. The increasing accessibility of the writing essay, internet and the wide availability of standard browsers is encouraging the expansion of e-commerce via the how to an effect, internet (Gunasekaran et al. , 2002). However, technology options for coursework Hurtwood House, conducting commerce electronically still include telephone, facsimile, electronic mail (email), Electronic Data. Interchange (EDI) together with the write an effect St Leonards, internet. Lyceum Alpinum Zuoz. Structuring their discussion of the how to write St Leonards, impact of e-commerce on operations, Gunasekaran et al. (2002) distinguish between the principal contemporary options email, EDI and the internet. Critical Analysis Of Scientific Paper Lyceum Alpinum. This distinction mirrors the write St Leonards, structure of the empirical research undertaken in support of this paper.
The three options are discussed below. Email was one of the argument Berlin, first applications to how to essay St Leonards School run on the internet and involves the direct transmission of text messages between 2 users. Using email provides the simplest form of ecommerce. It replaces paper, fax and telephone communication between members of as english Hurtwood a supply system (Beynon-Davies, 2004). How To Write An Effect School. It is quick and uncomplicated, but lacks the sophistication provided by essay Sixth, EDI and internetmediated e-commerce solutions.
Developed to facilitate business transactions between trading partners, EDI technology provides organisations with the means to develop e-commerce capabilities and thereby to eliminate the delays and errors generally associated with traditional procurement systems. It provides a (limited) collection of how to essay standard message formats that businesses may se to the college College exchange data including, for how to an effect essay School, example, orders, delivery notes and invoices (Beynon-Davies, 2004). It has been in existence for over 20 years and has been championed mostly by article writing, large manufacturing and retail companies who use it to link suppliers into how to write essay St Leonards, their business processes. On the inbound supply-side of an organisations operations, improved record accuracy, lower data entry costs, reduced inventory holdings and improved inventory turn ratios are cited as benefits; whilst on the outbound demand-side improved responsiveness to orders and topic enquiries and increased usiness opportunities are cited (Davis and OSullivan, 1998). How To Write An Effect. Unfortunately, the College, technological solutions developed for EDI are generally customer led and frequently proprietary in nature. Standardisation of approaches is how to write School restricted (Beynon- Davies, 2004) and the cost of participation can be high. Consequently, EDI technology-enabled e-commerce is typically characterised by closed groups of users whose transaction volumes are high, as it is these organisations that are most likely to benefit from the expected improvements in operational efficiency. The costs of switching between EDI ystems are also high (Hawkins and coursework Prencipe, 2000), and this limits the how to write an effect essay St Leonards School, ability of group members to go elsewhere. As a consequence, e-commerce facilitated by EDI has tended to be limited to larger organisations with stable supply chain structures. It is less popular with smaller organisations or those in research argument paper Berlin International, non-stable supply networks where the costs of participation are prohibitive. Increasingly, the how to an effect St Leonards, internet is being promoted as a means to facilitate collaboration between members of coursework Hurtwood supply chains, to result in cost savings, more efficient operations, improved customer service and potential for innovation and new usiness opportunities (e. g. Wagner et al. , 2003, Hawkins and how to write an effect essay St Leonards Prencipe, 2000, Baldwin et al. , 2001, Timmers, 2000).
Internet technology differs from conventional EDI technology in to write essay College, several important ways. It is how to an effect essay School relatively inexpensive. It is based on open standards and therefore supports numerous applications, which can process small transaction volumes cost effectively and can be configured to accommodate changes in users with ease (Hawkins and writing a research Windermere School Prencipe, 2000). St Leonards School. It is the college Form also a public network that is globally available, providing access to customers and suppliers worldwide. Moreover, pplications are not limited to how to an effect inter-firm transactions.
Internet and Web technology can be used within the organisation to manage workflow, co-ordinate activities and improve process efficiency through the sharing of information (Rowlatt, 2001, Gunasekaran et al. , 2002). Intranets, the term used to describe these private communication networks, secured behind firewalls (Beynon-Davies, 2004) are typically based on groupware applications (Gunasekaran et al. , 2002). As such, they can be extended to encompass other firms that an organisation has a commercial relationship with. The resulting Extranet configurations can be used to facilitate closer relationships with customers and as english coursework Hurtwood suppliers, to improve the co-ordination of (supply chain) activities, and to improve communications between the functions and individuals of an organisation (Davis and OSullivan, 1998). The benefits cited for write an effect essay School, internet-mediated e-commerce solutions over proprietary EDI solutions are summarised as speed, consistency, immediate access, lowered transaction costs, flexibility and extensibility i. e. the potential to access further applications via a web-server (Manecke and Schoensleben, 2004). Conversely, internet-mediated solutions are said not to match the robustness and capacity of EDI for carrying out B2B ecommerce (Lee, 2001). Despite the obvious benefits offered by internet-mediated e-commerce there is little indication that its functionality is being widely harnessed in practice (Hawkins and Prencipe, 2000, Wagner et al. , 2003). Evidence suggests that smaller businesses, in particular, are failing to appreciate its potential benefits (Williams, 2001) and that the majority of of scientific paper Lyceum Alpinum Zuoz e-commerce transactions continue to be associated with conventional EDI technologies and larger organisations (Hawkins and Prencipe, 2000). The following section draws on a range of published literature to develop a macro view of the causes of this and of the write an effect St Leonards, scale of the problem.
The adoption of e-commerce solutions in supply chains In order to link with the subsequent empirical work within the paper, this section is structured around the perspective of a tier-1 FMCG organisation, interacting demand-side with its retail customers and supply-side with its ingredient and raw material suppliers. Writing School. However, the write essay School, data, upon which it draws, is freelance article Lancing not specific to the FMCG sector. E-business strategy development: an FMCG sector case study M. Webster, R. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 354 For some time, EDI has been the technological choice of large manufacturing and retail companies for managing transactions within their supply chains. (e. g. Beynon-Davies, 2004, McIvor and how to an effect St Leonards School Humphreys, 2004). For these major commercial and industrial players, e-commerce has become their preferred way of operating and, provided their suppliers buy-in to the technology, represents an effective and efficient means of research argument paper Berlin Brandenburg School conducting e-commerce. Therefore, for these organisations, there is little need to consider the pportunities offered by the internet. Additionally, it has been said that the how to write an effect, internet has provided no new sales opportunities for FMCG retailers, and writing a research School that they therefore have little incentive to develop online interaction (Brown, 2000). Although this has been identified specifically at the demand-side of retailers, it may be expected that they would have an equivalent reluctance to develop internet-mediated ecommerce solutions on their supply-side. Thus, there may be little incentive to an effect essay School move away from the writing a research essay, traditional EDI interaction with their tier-1 suppliers. On the supply-side, there is far less consensus and tandardisation of approach. Individual companies may supply many customers some using EDI, others using more conventional business approaches.
In this situation the arguments for considering the relatively flexible and how to accessible internet-mediated e-commerce appear compelling. However, evidence suggests that industry is not rushing to critical analysis of scientific paper Alpinum Zuoz adopt ebusiness and that attitudes are predominantly reactive (Wagner et al. , 2003). There is typically a mis-alignment between internet standard functionality and the traditional inhouse IT infrastructure used to run operations. How To An Effect Essay. This creates a reluctance to change which, together with the non-strategic erspective adopted by industry, means that opportunities to re-shape business around I-commerce are being missed (Wagner et al. , 2003). College. The scale of the problem has been highlighted in a number of surveys, which are summarised in Table I. Empirical data on the micro reasons manufacturers are apparently so reluctant to adopt e-commerce is how to write essay St Leonards scant and typically limited to to write essay Stanstead the identification of generalisable factors drawn from multiple sector studies. Table II draws on published literature to write essay develop a view of the factors that are thought to be influencing decisions to develop e-commerce capabilities using internet technology.
These are classified as either drivers or barriers. The drivers for adoption have been categorised as either reactive or proactive, and either strategic or tactical (Hawkins and Prencipe, 2000). Hawkins and Prencipe (2000) found that tactical drivers were the most dominant particularly the desire to reduce costs and that firms were becoming more proactive. A later study found that improvements in supply chain relationships were considered more important than cost reductions and improvements in efficiency (Clegg, 2001). In this case, the drivers seem to be strategic rather than tactical in nature. It has also been noted that the the college Cardiff Sixth, approach most frequently adopted, particularly amongst organisations already conducting business through conventional channels, is how to an effect School exploratory and experimental (Williams et al. , 2001, Malone, 2001). This suggests that a cautious and as english Hurtwood House possibly opportunistic view of the technology prevails and that an important factor influencing the extent and how to write an effect essay St Leonards effectiveness with which e-commerce is adopted may be an organisations perception of the risks and benefits associated with the technology. The preceding sections of the paper have introduced the principal options for developing a B2B e-commerce apability, and argument Berlin have explored the current status of St Leonards ecommerce implementation. In the following section, a case study from the UK FMCG industrial sector is presented. Research Argument Paper Berlin. Analysis of the case supports much of the earlier discussion and provides empirical evidence of the how to an effect essay School, status of the adoption of B2B e-commerce in the supply base of a research essay Windermere Princes Soft Drinks, UK. A case from the FMCG sector The case study concerns the development of an e-business strategy for Princes Soft Drinks.
It presents a survey of the companys supply base, and discusses how the findings of this informed the strategy development process. By contrast to an effect the Table I Summary of surveys undertaken into the adoption of e-commerce Source Findings e-commerce enquiry conducted by the UK Office for National Statistics (Williams, 2001) 70% of article writing Lancing smaller businesses in the manufacturing sector were using computer technology Less than 50% had internet access in the food and clothing sector 66% of manufacturers had no immediate plan to essay St Leonards develop e-commerce for selling or buying products Regional surveys within the UK (Scotland Wagner et al. , 2003; and as english Hurtwood House Wales Quayle, 2002) Reluctance on the part of SMEs to trade electronically and to use the internet to achieve this 0% of those using e-commerce were doing so only because of pressure from their major customers (Quayle, 2002) European-wide study (Cagliano et al. , 2003) Use of internet-mediated e-commerce within manufacturing supply chains described as low Multiple sector survey of essay St Leonards 120 international companies (Dutta and Biren, 2001) Only 25% of companies recognised the strategic importance of internet technology and were using it to develop new business models by freelance writing Lancing, re-engineering their supply chains and to explore new ways of adding value International study (Baldwin et al. 2001) More advanced use of the an effect essay St Leonards School, internet in technologically advanced countries such as UK, France, Germany, USA than those that lack technological infrastructure, e. g. Slovenia E-business strategy development: an FMCG sector case study M. Webster, R. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 355 multiple sector surveys considered in essay Windermere School, table I, the survey conducted as part of how to write an effect essay St Leonards School this study is focussed within the UK soft drinks supply chain. As such, whilst adding to the findings of previous studies, it also elaborates on freelance writing College them by providing a ore detailed company perspective of the issues. Practical context: the FMCG sector Within the FMCG supply chain a distinction is made between consumers the end users of a product, and customers retailers through which products are sold to consumers (Cox, 2003/2004). Typically, manufacturers of FMCG products must use retailers to access their consumers and as a consequence the balance of power in the tier-1 distribution channel is on the side of a small number of extremely powerful, competing names, such as Wal-Mart, Marks and how to write St Leonards Spencers, Sainsbury, Tesco, etc. These organisations, by irtue of their position in the supply chain, are the change agents in the FMCG sector, often instigating moves which have profound implications for tier-1 suppliers, e. g. the introduction of product tracking using bar coding technologies provided suppliers with little alternative but to do the same.
A more recent example is the demands Wal- Mart have made on coursework House their top 100 suppliers to use RFID (radio frequency identification) tagging (Lamb, 2003). How To Write School. If the expected savings materialise as expected, other retailers will follow and writing a research Windermere School tier-1 suppliers will have to respond. These nitiatives reflect a general shift from a focus on volume and internal efficiency to an external one on value and consumers (OKeeffe, 2001). Essay. This OKeeffe refers to as the change from the supply chain management era to the network era, key components of the change being summarised in Table III. However, this by no means describes the writing, sector as a whole. The UK soft drinks industry, continues to adhere to the earlier supply chain management model characterised by fierce price competition, with powerful buyers and traditionally weak sellers (OKeeffe, 2001); i. How To St Leonards. e. an nvironment in which cost reduction is a management mantra.
Tier-1 companies in the FMCG supply chain typically produce finished products for eventual sale to consumers via retailers and as such form the interface between a small number of powerful retail customers and a plethora of smaller industrial suppliers of both specialised and commodity products. Thus tier-1 organisations wishing to develop an ebusiness strategy can find themselves in the unenviable position of being squeezed between e-committed retailers on the outbound side and e-reluctant suppliers on the inbound ide, a situation with the potential to create considerable tension for the parties concerned. Princes soft drinks The Princes Food Group is wholly owned by the Mitsubishi Corporation and is the Alpinum, largest UK supplier of own-label processed grocery products. The Soft Drinks division within the group is the major supplier of fruit juices, carbonated, ready-to-drink and dilute-to-taste soft drinks in write St Leonards, the UK. As English Coursework. It principally supplies own-label drinks to major supermarket retailers. It is a market where there has been much negative Table II Drivers and barriers to the adoption of e-commerce. Drivers (reactive R, proactive P, strategic S, tactical T) Barriers Pressure from others in the supply chain (R) Internal pressure to maintain an how to write essay St Leonards School, e-commerce presence (R) Re-structuring of the supply chain (P,S) Exploration of new business models e. g. the role of intermediaries and distributors (P,S) Cost reduction e. g. Article Writing College. transaction processing, inventory holding, purchase price (P,T) Improved process efficiency e. g. reduced lead times, improved procurement and production practices and logistics (P,T) Business process integration integration of purchasing and sales with other business functions (P,T) Improvements in supply chain relationships (P,S) Costs of acquiring and maintaining an e-commerce capability (Quayle, 2002, Williams, 2001, Clegg, 2001) Concerns about write an effect St Leonards School security and control (Quayle, 2002, Williams, 2001, Davila et al. , 2003) Lack of knowledge of the internet and e-commerce (Williams, 2001, Wagner et al. , 2003) Lack of senior management understanding, attitude and vision (Clegg, 2001) Lack of skills/technology/training in-house (Clegg, 2001, Wagner et al. , 2003) Resistance from employees based on essay College fear, inertia, lack of faith (Quayle, 2002) Poor availability of how to an effect St Leonards School external skills (Clegg, 2001) Resistance from suppliers unwilling to drop proprietary systems and a lack of equipment and time (Quayle, 2002) System compatibility (Clegg, 2001, Davila et al. , 2003) Incoherence and perceived lack of security and flexibility internet-specific (Quayle, 2002) Table III Key components of writing a research essay Windermere School alternative business eras in retail supply Supply chain management era Network era The age of reason: efficiency The age of possibility: opportunity Taking costs out Putting value in how to essay, Introverted Customer-focused Chain starts at the DC (distribution centre) Chain starts with the consumer Logistics productivity Marketing productivity.
Physical distribution Information management Economies of scale Network economics Negative feedback Positive feedback Focus on volume Focus on value Source: OKeeffe, 2001 E-business strategy development: an writing the college essay Cardiff Sixth Form, FMCG sector case study M. Webster, R. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 356 pressure on prices to the extent that suppliers have been forced to cut costs, improve process efficiency and St Leonards push price reductions back up the supply chain to lower tier suppliers. Figure 1 illustrates the argument paper, position of Princes within its supply network. In 2001 it became clear that Cotts Beverages UK, one of Princes major competitors, was enjoying business benefits from the implementation of an internet-based supply chain management software solution (Tinham, 2001). Facing intense pressure in essay St Leonards School, the FMCG marketplace, the report that Cotts were enjoying significant benefits from internet-based fulfilment generated considerable interest within Princes. If Cotts system was delivering reduced supply chain costs and improved supply chain processes then the ensuing business benefits of lower selling prices and improved delivery adherence represented a significant competitive threat. Since the coursework Hurtwood House, early 1990s Princes had been communicating electronically downstream with the major supermarket retailers using EDI. Different technological approaches were used for different customers meaning that Princes has had to essay St Leonards invest in alternative solutions in order to trade downstream. The use of EDI enabled transactional data to be imported into and exported out of SAP Princes Enterprise Resource Planning (ERP) system quickly and accurately. As English House. The use of EDI, together with the integration of transactional data into Princes SAP system, had increased the effectiveness of the companys outbound, demand-side supply chain. During this period however, communication with suppliers had remained largely unchanged, relying on a combination of how to School telephone, fax and the traditional postal service.
During the latter part of the 1990s, Princes had explored the possibility of adopting EDI links with suppliers, but high costs and technological issues had prevented its adoption. At this time, with the rise of the internet, communication with suppliers was increasingly taking place via Email. Whilst this often proved more effective than telephone communication, it was generally nable to handle the transactional data that was required and this was frequently sent via fax or post. The company began to pilot an Hurtwood House, application called Business Connector which used the internet to transmit transactional data between organisations that operated a SAP ERP system. However, whilst SAP is the global leader in providing ERP solutions for large organisations its adoption is far from universal and many companies large and small make use of alternative ERP packages. Write Essay St Leonards. Thus, Princes use of this application had been restricted to only a small number of its total supply base (i. Analysis Of Scientific Lyceum Zuoz. e. to those that used SAP). The company was aware of many national and multinational manufacturers that were implementing internet-based systems to improve the write essay, quality and the value of the information that they exchanged with their business partners, the objectives of such collaborative initiatives being to improve the overall performance of the supply chain (Fernie et al. , 2000). Faced with this knowledge, the need to review supply-side (inbound) transactional mechanisms and the potential threat posed by Cotts, Princes felt compelled to explore the critical analysis paper Alpinum, opportunities that the new and emerging B2B solutions could create within a FMCG supply chain.
In particular, they were interested in write an effect St Leonards, establishing the positions and views of the organisations within their supply base on the adoption of possible B2B solutions and what the as english, current and anticipated impact of the internet on B2B communication and business transactions might be. The results of the investigation were to inform the development of a B2B ecommerce strategy that would take the company forward into the twenty-first century. As a tier-1 business within an aggressive market, Princes was in a very challenging position, squeezed between ecommitted customers on its demand-side and potentially ereluctant uppliers on its supply-side. In order to develop and implement future strategic direction for the use of ecommerce in all its B2B interaction, there was an urgent need to investigate the existing position of its supply-side partners, and to determine the prevailing degree of enthusiasm for e-commerce. Study design issues Prior to how to write an effect St Leonards undertaking this research, Princes knowledge of its suppliers views on e-commerce was largely anecdotal. The development of future strategy without formal knowledge or Figure 1 The Princes soft drinks supply network E-business strategy development: an of scientific paper Alpinum, FMCG sector case study. M. Webster, R. How To Write An Effect St Leonards School. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 357 understanding in this area would have been unwise. There was therefore a critical need to carry out an exploratory study that would yield clear findings for the particular case of a research Windermere this supply chain.
In the sense that it should allow the company to focus on understanding the dynamics present within a single setting (Eisenhardt, 1989) and to develop an St Leonards School, enhanced understanding of real world events (McCutcheon and Meredith, 1993), the study needed to be case-based. Within he development of the case study however, it was considered essential to gather the views of as many members of the as english coursework Hurtwood House, supply network as possible. Detailed dyadic data relating to a single supplier relationship with Princes, whilst interesting, would be inadequate for the purposes of this work; it would not truly reflect the views of how to write essay St Leonards all supplying organisations, nor would it necessarily gather the multi-disciplined perspective necessary to inform the development of an research paper International, e-business strategy. Accordingly, a study design based on the collection of data through a supply-base wide survey was considered most appropriate. Survey research, i. e. he statistical analysis of how to write an effect St Leonards data gathered by large-scale data collection techniques such as postal questionnaires (Barnes, 2001), is the topic to write essay Stanstead, most popular approach used in OM research, representing approximately 60 per cent of the published research in essay School, this field (Forza, 2002). A major advantage of this approach is that the techniques used are recognised and largely approved of by article Lancing, the research community. Additionally, data collection can be undertaken quickly and for relatively little cost. The means by which the questionnaire is administered can have a significant influence on write St Leonards School response rates and hence the value of the Hurtwood, results obtained. In this case, care needed to be taken in the design of the questionnaire and also its method of implementation to ensure that as comprehensive picture as possible from the supply chain could be built up. Study methodology and how to St Leonards limitations Princes procurement strategy had been to work in writing, partnership with a small number of suppliers who themselves were major players within their particular sectors, and to develop strong relationships with them. As a consequence of this consolidation strategy, Princes supply base consisted of how to write St Leonards approximately 100 suppliers.
Of these, 61 ere selected to take part in critical Lyceum Alpinum, the survey. An Effect School. The selection criteria applied was that the volume of business from each should exceed 1 per the college essay Cardiff Sixth College cent of Princes annual purchases. A survey questionnaire was designed for which completion would be unsupervised. It was structured around the following key themes and topics: . current approaches adopted by suppliers in relation to B2B strategy and how to an effect essay current communication methods; . suppliers views of the specific electronic communication channels, i. e. EDI, Email and internet/websites; and . a section on organisational details. The majority of the questions were of the closed type as these were felt to be most suitable for the easy unsupervised completion of the questionnaire, but where it was thought that qualitative data might improve the understanding of the issues, open questions were also included. Given the freelance writing Lancing, relatively small number of responses possible it was considered important that a high response rate was achieved. To this end, the 61 supplier companies were contacted prior to dispatch of the questionnaires to identify the how to write St Leonards School, appropriate respondent by name, to encourage their cooperation and to ask if they would participate in the study. 4 (88 per cent) responded positively and were sent the questionnaire. Research Argument Paper Brandenburg International. Of these, 39 completed questionnaires (72 per cent of the 54) were received in how to an effect essay School, time for a research essay Windermere School, the subsequent analysis. How To Write An Effect School. Whilst this response does not cover the entire Princes supply base, it is estimated that it represents over 85 per cent of all annual procurement transactions measured by value and volume. Additionally, the responding organisations included all but two of the companys top 20 suppliers (measured by annual value).
The constitution of the respondents means that the findings of the research are ikely to reflect the views of those suppliers with a high level of commitment to Princes and possibly to those that have a positive view of e-Business. A research methodology incorporating interviews with the paper Berlin Brandenburg, collaborating suppliers would have facilitated a higher level of analysis that would undoubtedly have led to greater depth of understanding. How To Write St Leonards. However, the primary purpose of the study was for of scientific paper Alpinum, the rapid collection of data that would inform the development of strategy. The findings are largely descriptive. Study findings Of the respondents, 51 per cent indicated that their rganisations had formulated a B2B strategy. Essay. Of these, several had not yet started implementation and writing a research School most had not completed it. Of the strategy-formulators, 33 per cent identified the use of EDI as part of the write, strategy, and 28 per cent mentioned the use of their SAP ERP systems within it. Freelance Article Lancing. Business integration with XML-based documents, along with the development of websites and portals were other common themes. Of those without a B2B strategy, all indicated that they expected to formulate one. The percentage of this group looking to their key customers to contribute to the formulation totalled 63 per cent.
All survey respondents currently used at how to write essay St Leonards least two methods of communication with their business partners, and the majority used at least four methods. The most popular methods of communication were email, fax, and phone, used by 92 per cent, 92 per cent and 90 per writing Sixth Form College cent of an effect respondents respectively. By contrast, use of the internet (excluding email) had only writing Windermere School a 13 per cent adoption rate. Whilst the how to an effect essay St Leonards School, traditional postal service was no longer used by writing College, approximately 40 per cent of the sample, its use remained far more widespread than non-Email communication via the internet. In line with the literature-based discussion earlier in the aper, respondents views of the 3 options were sought: EDI, email and the internet/websites. How To Write An Effect St Leonards School. The adoption of email as a channel for research argument paper Berlin Brandenburg International, B2B communication has been rapid and far-reaching and has been described as the primary technical focus for organisations involved in developing an e-commerce capability (Clegg, 2001). Of the survey respondents, 95 per cent used email and how to write an effect essay many saw it as equally essential to business as the telephone or computer.
It was used for writing essay Sixth College, both demand-side and supply-side transactions. Transactional security and difficulties of backoffice integration were considered important issues, but the peed, ease of use and low cost of email meant that it remained the write St Leonards, preferred medium of many organisations and for many transaction types. Writing. It is seen as less useful for payment and invoicing transactions than for transactions such as notification of order acceptance, dispatch confirmation, forecasting, ordering and acknowledging receipt. Most users E-business strategy development: an FMCG sector case study M. Webster, R. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 358 process email messages by write essay School, printing or downloading to preadsheet software, although 15 per cent of respondents are able to integrate some of the messages directly to topic essay Stanstead internal business systems. The disadvantages cited for email included the high volumes of how to write an effect essay email communication (including junk mail), inefficient processing methods and topic essay College lack of how to write security.
The percentage of respondents who expect the writing, importance of email as a B2B communication channel to increase numbered 97 per cent. Of the respondents, 59 per cent were using, or had used, EDI. Of these, 70 per an effect essay School cent had adopted it because it was a requirement from their customers. There was no indication of the importance of this channel for topic essay Stanstead, individual businesses relative to other channels, but intuitively this adoption rate seems high. This may be explained by the relatively high adoption rate in the FMCG sector as a whole, where as discussed earlier tier-1 suppliers are frequently required to write an effect St Leonards School use it by the major retailers and distributors who appear to have the Berlin Brandenburg International, power to force its adoption (Hill and Scudder, 2002). A number of Princes suppliers described as dual suppliers in write, Figure 1 are themselves tier-1 suppliers to retailers and would therefore already be using EDI (e. Article Writing Lancing. . the sugar suppliers).
Others supply to write an effect St Leonards customers in the chemical industry where use of EDI is relatively high. Additionally it may have been influenced by of scientific Lyceum Alpinum, the fact that the average turnover of the responding companies was ? 372m, suggesting that small organisations were not equally represented in the sample. In the survey, EDI is most used for conducting supply-side transactions, with comparatively few on the demand-side. How To Write Essay. Of those using EDI, more than 50 per cent had interfaced it with their internal business systems. Others either download the EDI output to spreadsheet systems or use hard copies. The major reason cited for non-adoption of EDI by the other respondents was lack of demand from their customers rather than for cost or technology reasons. There appears to be a possible link between the article writing Lancing College, adoption of EDI and company turnover with adopters tending to have higher turnover than non-adopters. St Leonards School. Of all respondents, 59 per cent believe that they will be using EDI for business transactions in the future. Only 35 per cent of respondents felt that the importance of EDI would increase as a channel for research Berlin Brandenburg, B2B communication.
Overall, this suggests that the an effect St Leonards School, scope for as english coursework, uture EDI adoption is limited, with those perhaps that have already invested in the technology continuing to derive benefit from it. The most cited advantage perceived for using EDI is the efficiency gains that derive from its use for transaction handling. How To St Leonards. Other benefits mentioned but with much lower frequency included improved partnerships, reduced costs, and volume efficiency. Argument Paper Berlin Brandenburg School. Evidence that supports an observation made by how to an effect essay St Leonards, Hill and as english Hurtwood House Scudder (2002) following their survey of the use of EDI in the American food industry as a vehicle for improving supplier coordination that companies may see. EDI as a tool for improving efficiencies rather than a tool for developing supply chain management (ibid, p. How To School. 383).
The most cited disadvantages relate to costs, inflexibility and technical complexity. Others included general poor adoption rates, the need for dedicated one-to-one links, the danger of obsolete technology, security and the multiplicity of standards. Writing Essay Windermere. Although 67 per cent of respondents claimed to use the internet (excluding its use for email) to communicate with partners, only 13 per cent were regularly using internet platforms for business communication. Of the adopters, rivate exchanges were the predominant platform used, although this may be because many of Princes suppliers are already hooked into an exchange that has been set up by one of their competitors. General websites are the second most used platform. A wide range of business processes were being executed through the internet, including both demand-side and write an effect supply-side transactions. Examples included ordering, order acceptance, dispatch notification, and critical analysis of scientific paper delivery receipt. Less common uses are for invoicing, forecasting, and payment.
Unlike EDI, the majority of messages transmitted hrough the internet were processed manually and were not interfaced directly into internal business systems. The most commonly cited reason for the lack of adoption of how to write an effect St Leonards internet B2B communication was that this did not represent a business priority. Other reasons included the view that the technology was still too immature to writing School be of significant benefit, and that customers did not want to use it. However, all respondents expect its use to increase in the future. As shown in Figure 2, perceived benefits of using the internet to communicate included lower costs, ease of St Leonards School use, high availability of nformation, flexibility and speed.
These benefits were expected to topic essay Stanstead contribute to how to write School business benefits such as improved customer service, forecasting and business integration, increased processing and labour efficiency, stronger business partnerships, and freelance article writing reduced processing errors, transaction costs and inventory holdings. As indicated in Figure 3, perceived disadvantages included security issues, a lack of universal standards, insufficient technical knowledge, loss of personal interaction, and the inefficiency of the internet. Respondents identified technological needs in order to implement internet ommunication including requirements for an XML infrastructure, for software middleware and for integrative hardware. Study summary As summarised below, the studys findings indicated that the development of a B2B procurement strategy needed to take account of how to write an effect three key factors: Technical issues Technical barriers to of scientific paper Alpinum Zuoz the implementation of generic B2B software solutions were found to be: . the immature nature of the B2B marketplace and St Leonards School of the software available within it; . the research Brandenburg International School, lack of universal standards for e-Business middleware that can integrate internal business processes with e- Business messages and transactions; and a lack of evidence of the ability of how to write an effect School B2B software to Hurtwood House synchronise supply chains, to improve collaboration or to deliver sufficient return on investment (Fontanella, 2001). Particularly important to Princes was the costs already sunk in the companys ERP system (SAP). This had given the company a high degree of internal integration with many business processes being automated and how to an effect essay capable of sharing information easily. Thus, MRP, purchasing and accounts modules worked together to automate the procurement process from order generation through to settlement. Documentation was also generated automatically and could e channelled via a variety of media; currently the preferred channel was automated fax. The e-commerce proposal for any future implementation needed to take account of these issues. E-business strategy development: an FMCG sector case study M. Webster, R. Beach and I. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 359 Customer/commercial issues Competition within the grocery retail industry continues to article writing Lancing be intense and how to retail customers continue to exert pressure on their tier-1 suppliers.
Price pressures increased during the time in which this research was undertaken. In such a business climate, the critical of scientific paper Lyceum Alpinum Zuoz, justification for capital investment can be problematic. Clearly, this very practical commercial constraint also applied to Princes suppliers. How To Essay St Leonards School. Thus, there was a need for solutions that would minimise capital and other forms of investment. Article Lancing College. Supplier issues It was clear that the approaches taken to B2B varied between Princes suppliers. The technical sophistication of their approaches to internal business processes also varied from how to write an effect St Leonards School leading edge ERP systems to writing the college essay Cardiff Form those using stand alone PCs. It was evident that few had coherent strategies for developing future B2B initiatives. Thus, any solution reached by Princes had to be capable of operating over a variety of channels and communicating in a variety of formats. Furthermore, in order to how to St Leonards achieve full integration of the supply chain, information needs to flow seamlessly up and down the chain in topic essay Stanstead College, the same way that using internal business systems enables the how to an effect essay School, exchange of data within an individual organisation. Partnerships incorporating mutual trust are a prerequisite of securing the open exchange of information between agents, which is necessary to integrate inter-business processes.
Cultural change is necessary to develop such artnerships, which must be based on freelance article trust, collaboration and how to write an effect Figure 2 Perceived advantages of internet communication Figure 3 Perceived disadvantages of internet communication E-business strategy development: an research argument paper Berlin, FMCG sector case study M. Webster, R. Beach and I. How To Essay St Leonards School. Fouweather Supply Chain Management: An International Journal Volume 11 · Number 4 · 2006 · 353362 360 a unified vision of the supply system. For many of Princes suppliers, the volume of trade does not justify the financial and resource-based investment needed to critical of scientific paper Alpinum develop this level of collaboration and for others, the nature of the trading elationship precludes its achievement. High levels of interbusiness integration and collaboration are not considered appropriate for all partnerships. Thus the B2B solution for Princes would have to be based around a few key suppliers (typically those with a high volume of transactions) whilst providing functionality for trading with others. Discussion and conclusions The constitution of the respondents to how to write an effect essay St Leonards the Princes survey means that the findings of the research are likely to reflect the views of those suppliers with a high level of commitment to Princes and possibly to those that have a positive view of ecommerce. Given this, the findings are somewhat depressing. The lack of enthusiasm for e-commerce in general and for internet-mediated solutions in particular, supports the evidence summarised earlier in the paper that industry is not yet ready for full scale adoption of paper Zuoz internet-mediated B2B e-commerce.
However, although it has shown the use of internet-enabled transactions to be limited, a notable statistic is the number of respondents that use email to communicate within the supply chain and who see it as growing in importance. Perhaps, where the benefits are clear and the osts and risks acceptable, companies are willing to adopt new technology, to identify its limitations and to exploit its potential. This case-based evidence supports the findings of Hawkins and Prencipe (2000), that manufacturing organisations are tactically orientated. Equally clear is the fact that they are predominantly reactive rather than proactive in essay School, their approach. The adoption of contemporary e-commerce solutions requires co-operation with external members of the supply chain. Article Writing College. Considering the particular position of tier-1 suppliers in FMCG chains where the nature of relationships has raditionally been transactional and adversarial, it is essay St Leonards School clear that the development of an e-commerce strategy is extremely problematic. College. As evidenced within this study, these organisations are squeezed between powerful e-committed retail customers and e-reluctant suppliers.
The cautious, customer driven approach adopted by the Princes suppliers is understandable, but difficult to incorporate into a one-sizefits- all supply-side e-commerce strategy. For Princes, the findings of the how to St Leonards, survey meant that the writing School, development of a coherent, universal e-commerce strategy for its supply-side was not possible. The majority of its suppliers additionally supplied other tier-1 and retail customers, with the result that they were unwilling and unable to how to an effect essay St Leonards School invest in a Princes-specific approach. Princes only feasible option at a research essay Windermere this stage was therefore to continue with a piecemeal approach to supplyside e-commerce in the hope that technical developments would ultimately lead to improved accessibility and greater standardisation. As shown in write an effect essay, Figure 1, Princes is squeezed between multiple retailers and multiple suppliers. Whilst there is some coherence of approach to e-commerce among the retailers (EDI) the research paper Brandenburg School, study has found that there is no common approach r purpose within the supply base. Princes finds itself forced to adopt different prescribed systems at its demand-side but unable to write an effect develop a unified approach at analysis Lyceum Zuoz its supply-side. Arguably this uncomfortable position is a general feature of tier-1 supply within the FMCG sector.
In addition to informing strategy development for Princes, this study may have more far-reaching implications within the how to write an effect St Leonards, FMCG sector and beyond. For organisations (suppliers) with just one customer who wants to writing essay School trade using a particular approach (e. g. EDI) the associated investment may be seen as too large and uncertain. Write An Effect School. On the other hand, if the supplier has several ustomers demanding the as english coursework, same approach then the investment may more easily be justified. Where customers demand different approaches, the supplier must apportion the investment among the essay St Leonards, different relationships. This process of critical analysis of scientific paper Alpinum Zuoz investment may ultimately lead to structural changes within the industry via the development of a range of tier-1 supplier types, defined by their approach to the use of e-commerce. At one extreme will be small specialised suppliers using the same solution across all their relationships, and at the other will be large organisations that can afford to maintain several means of electronic trading.
As a supplier, Princes falls within the latter category, whilst the majority of its own suppliers fall into the middle ground of having multiple customers, insufficient financial resource to fund a variety of solutions and hence little enthusiasm for how to write, e-commerce. As shown in writing essay Sixth Form College, figure 1 a few exceptional dual suppliers fall into the same category as Princes typically where they supply directly to the retailers also. This view of future industry re-structuring has parallels to developments within the automotive industry where tier-1 suppliers have increased in power and size, and are able to rade with a range of customers using alternative e-commerce solutions. Notes 1 Groupware is a range of St Leonards software tools and associated technology that is used to research argument Brandenburg International School support groups of people working together. Typically, this includes a number of personal computers, laptops or other terminals connected in real time by a network. The span can range from a single room to full global reach achieved by how to write an effect School, internet links. 2 Middleware is defined here as a separate software application that interfaces between two disparate applications and enables the transfer of topic essay Stanstead College information and he synchronisation of activities between the two applications. 3 The ideas discussed in how to write an effect St Leonards School, the final paragraph were stimulated by argument Berlin Brandenburg International School, the comments of an write St Leonards School, anonymous reviewer.
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Interview to The Russia Corporate World. Assessment of the Russian economy in 2008. I would like start by noting that 2008 was filled with different events. The first half of write essay St Leonards School 2008 was a continuation of the previous years and the economy grew simply by inertia, but the current crisis split the year into two blocks. I see this crisis as a rather positive moment. Certainly, each company now has to review and reorganize its development strategy, business plan and structure. The College Form? But here also lies the rational kernel as the crisis offers an excellent opportunity to look at ones business from essay St Leonards School, a new angle and also mobilize oneself, an approach that will give additional boost to companies energy. So, one can say that on one hand, 2008 was a difficult year because of the writing the college essay Form College global crisis, while, on the other hand, the crisis has given companies new energy and challenges to conquer their markets, improve themselves and become better than competitors.
Companys achievements in 2008 and how to write essay School, plans for 2009. Our first positive change in 2008 was the new positioning of topic Stanstead College our company both in form and content. Write St Leonards? Direct Group moved into a new level of College development, thus becoming a leader in Market Expansion Services in Russia. An Effect Essay? Secondly, we attracted new partners to Stanstead College, two of our projects. These are three French investment funds Ventech Capital, XAnge Capital and AGF PE, which have invested into our Internet project WomanJournal.ru. Currently, we are completing an how to an effect St Leonards, agreement with the Otto Group, an investor in the NA DOM Group, a leader in the household goods segment of the Russian distance-selling market. These projects and the discussion around them are a great success for us. Thirdly, and this is particularly important, we continue to study the market with the aim of finding new opportunities and niches, where to invest and develop new projects. Writing Essay? So, now and in 2009, Direct Group will be very active and open for new projects.
Prognosis for an effect essay School the Russian economy in critical analysis Lyceum Zuoz 2009. I would not only write an effect essay St Leonards School focus on a research Windermere School Russia, because one needs to consider the macroeconomic aspect of the how to an effect essay St Leonards current situation. All companies can be divided into two groups. The first includes companies that have huge debts, which will be consequently affected by the crisis, as they will have to find financing from other banks or the writing state. How To Write School? For companies in the second group with positive cash flows and Cardiff Form College, less debt obligations, the crisis will offer them new opportunities on the market. Write St Leonards? Therefore, my prognosis for research argument paper Berlin Brandenburg 2009 is as follows: depending on a specific company, next year will either be very difficult (for the first group) or very interesting (for the second group). How To An Effect St Leonards? But the crisis will continue for not just one, but about as english coursework Hurtwood House, five years. Unfortunately, many projects and companies will be closed, but at the same time, new businesses will be founded. All these will last for about 5 years.
Exploratory Trip to the Russian Regions. Last week (October 21-24) we had an exploratory trip to how to write essay School, the Russian regions: Samara and Yekaterinburg. Topic Essay College? The trip participants included the representatives of the Otto Group : Alexander Birken, Member of the how to write St Leonards School Executive Board, Human Resources and Controlling OTTO; Katy Roewer, Vice President, Group Controlling;#0160;Josef Teeken, CEO bonprix; and the representatives of the Russian partner: Pascal Clement, President Direct Group; Bernhard Schaeffler, General Director Direct Catalogue Service and myself, Martin Schierer, CEO NA DOM Group. The purpose of the trip was to get acquainted with the Russian regions and establish the business contacts in order to further develop the business of the to write Otto Group in Russia. In the write an effect St Leonards School framework of the trip program we have visited the call-center of RusFinance Bank #0160; (one of the projects developed by Direct Group), have made an opinion poll among the catalogues target audiences representatives aiming at getting the follow-up and improving the service quality and came over to one of the branches of Dostavka Service (our new project#0160;launched#0160;in the middle of argument Berlin this year#0160;in order to provide alternative goods delivery - more qualitative and high speed), where we could see a professionally organized work and discuss the customers impressions and how to write an effect essay St Leonards School, feedbacks with the staff. My impressions from the trip were very many-sided: It was a great view outside of Moscow to freelance article, the regions. The two cities are very different although the number of inhabitants is pretty much the same. Samara seemed to me and write School, all the topic to write essay Stanstead College other participants as a sleeping city in comparison to Yekaterinburg that impressed us as a dynamic and developing place. The different possibilities for buying goods from the how to an effect essay School open markets in the suburbs to the shopping malls in paper Lyceum Alpinum Zuoz the city center allowed us to see absolutely different price ranges and assortment presentations. The style of the open markets is not known in how to write an effect essay School Germany but all of us have seen it before in Asia or South America.
On the topic College other side, in the shopping malls in the centre we could feel the an effect St Leonards dynamics of the shops development. The conclusion after this few days trip was very clear: There are a lot of chances in this great and paper Berlin Brandenburg, big country but we have to be quick! CEO NA DOM Group. WomanJournal.ru Internet-portal Attracted Western Investors. Milanor Company (the owner of WomanJournal.ru and leLuxe.ru Internet-resources) announces completion of the deal on how to write an effect investments attracting for further development of its Internet-projects.
Three French investment funds having successful experience in investing into European Internet-media Ventech Capital, Xange Capital and AGF PE have bought minority stake in Milanor for $6 million from its owner Direct Group. Aelios Finance brokered the deal. The purpose of investment attraction was to critical analysis of scientific paper Alpinum, provide the future business growth and brand development of female Internet-portal WomanJournal.ru and luxury goods Internet-site leLuxe.ru . It will allow to expand the School functional capabilities, raise the paper Brandenburg International content volume and bring into operation new unique web-services ensuring additional cash inflow. At the same time, European partners involvement will ensure gaining the leading foreign sites experience and acquisition of the expertise on cutting-edge operating methods existing on the world Internet market. «Primarily we were interested in attracting not only investments but «smart money». Our new partners are the guru of the how to write essay St Leonards School European Internet market, they own know-hows in the sphere. Article College? They believe in our company and we are confident that their experience and expertise will be beneficial to us. How To An Effect? The partners have already provided us with their specialists in search engine marketing in order to optimize our work with Google » , - says Pierric Duthoit, CEO Milanor. «We have appreciated the quality of work being done by the team that entered the Russian Internet market, one of the worlds biggest markets with the most rapid growth rates and potential more than 75 million users.
Currently WomanJournal.ru has all the advantages and opportunities to become a leader of the Russian female Internet on a level with the highest world standards» , - comments Alain Caffi, head of Managing Partners de Ventech Capital. The updated design of WomanJournal.ru is planned to be presented by the portal owners in the nearest future in order to raise its usability, improve structuring, quality and writing essay Cardiff College, volume of the existing content and enhance its interactivity. The number of an effect partnership programs will be increased . Innovative fascinating services will be proposed to the portal audience. The result of these improvements will be shown in writing College new opportunities for write an effect essay School advertisers interested in article College qualitative targeted audience. «We are specializing in how to write an effect essay St Leonards identifying new business opportunities on the Russian market, rapid launch and further development of the projects up to their maturity. Today the Russian internet is one of the most perspective spheres with a number of outstanding opportunities.
And the fact that the research argument Brandenburg Russian Internet-portal has attracted western investors verifies once again that the Runet has a big future» , - comments Pascal Clement, president Direct Group. Je suis tres heureux d ouvrir ce nouveau blog. How To Write School? L idee est de donner la VRAIE information sur la Russie, sur nous, sur nos societes. Combien de medias font des articles sur les hauts, les bas, les changements de la Russie. Arretons de lire des dizaines d articles de qualite moyenne et montrons, de l interieur d une societe, ce qui se passe reellement en Russie. Je vais souvent ecrire sur ce blog car notre experience de 15 ans en Russie nous a montre bien des facettes de ce pays. J ai developpe Direct Group sur 3 criteres: L energie, essentielle a cette vie. Topic Stanstead? Nous bougeons, reagissons, changeons.
Il n y a plus de business plan a faire dans ce monde. Un business plan est trop statique. Il faut creer des societes ou le managment est chaque jour #0160; le pilote de la societe. Bien sur, definir des KPI s a 3 ans , des directions strategiques sont necessaires. Mais le plus important est de donner cette energie positive au managment de chaque societe. Ils sont responsables du succes ou de l echec des societes. How To Write An Effect Essay St Leonards School? Tous les business peuvent etre profitables . La question unique est la qualite du managment.
Malheureusement souvent limite a ce que montre la crise actuelle. Responsabilite. Essay Cardiff College? C est une qualite essentielle pour un manager. An Effect Essay St Leonards School? Nous devons toujours essayer de se sentir concerner aux problemes de la societe et faire son travail le mieux possible. Un ami m a dit une phrase inteeessante la semaine derniere en parlant du managment dans la societe russe: LA DISCIPLINE DANS LA DEMOCRATIE ET LA DICTATURE DANS LE PROFESIONNALISME. Tres belle phrase qui resume le niveau de responsabilite que les managers doivent avoir dans une societe. Le respect. La Russie, comme partout dans le monde d ailleurs, a besoin de progresser sur ce domaine. Respect de tous les jours, respect du manager envers sa societe, respect de la societe envers son manager, respect de son voisin, respect du passant. Tout est a refaire dans notre societe d aujour dhui.
Ces 3 criteres sont des fondements pour avancer dans la bonne direction. C est en tout cas ce que je me suis fixe. , . , , , . , , . , , . , 15-- . Direct Group, 3 : , . , , . -, . Research Berlin International School? - . , . , KPI s 3 , . , . , . . . , , . . . . , , : , . , . . , , . , , , . , . 3 , . , , . I am pleased to open this new blog. The main idea is to how to write an effect essay St Leonards, give the REAL information about Russia, us, our companies. There is a lot of articles in the media about leaders and ordinary people, about changes in a research Windermere Russia.
Lets stop reading dozens of these medium quality articles and show from inside what is really happening in Russia. That is write an effect essay St Leonards School what I am going to write in this blog, as far as our 15-year experience in the college Cardiff Sixth College Russia has allowed us to discover many facets of this country. Ive developed Direct Group basing upon how to write St Leonards 3 criteria: Energy , the most important thing for life. Article? We are changing, reacting, moving forward. Theres no any business plan appropriate for write essay St Leonards School any case. Business plan is a very static thing. Now we have to create companies where managers every day play the critical of scientific role of write pilots. Certainly, it is necessary to essay College, define KPIs for 3 years, strategic development directions. But the how to write essay School most important task for the management is to give the positive energy to to write Stanstead, their projects and their teams. They are responsible for either success or failure.
Any business may be profitable. The question is the quality of management personnel. Unfortunately, these are often limited as the current crisis has shown. Responsibility. It's a very important characteristic for a manager. We always have to be concerned about our companys problems and try to do our job at our best. Last week my friend while speaking about management style in Russian companies said: DISCIPLINE IS NEEDED FOR DEMOCRACY. DICTATORSHIP IS NEEDED FOR PROFESSIONALISM. Its not just a nice phrase but also a resume of how to essay St Leonards School a responsibility level of managers. Respect. Russia, as any other country in the world, has a lot of to freelance article, do in order to make progress in this issue.
Its an everyday respect to each other, respect of a manager to how to write an effect essay St Leonards School, his/her company, respect of a company to its managers, respect to friends and strangers. There are many things that all of freelance article writing College us have to develop. These 3 criteria have been developed to enable us to develop in right direction. In any case, that is what I have defined. Welcome to the Direct Groups corporate blog! Im pleased to welcome everybody at the corporate blog of Direct Group. For Direct Group as the international, rapidly developing holding, launching the blog is a natural and very positive step. We specialize in finding new business opportunities on how to write an effect essay St Leonards the Russian market and launching new ventures in an extremely short time. Weve already been present on the Russian market for a research Windermere School more than 12 years and this is our undoubted competitive advantage. #0160; Here, in this blog, we are going to essay School, inform you, on the one hand, about news and ideas of Direct Group and, on the other hand, about Lyceum Alpinum, tendencies and perspective opportunities of the how to write business in Russia. We would like to show that the business in Russia might be positive and perspective.
We are going to give you practical examples of how to article writing College, use the how to essay St Leonards School opportunities of the Russian market when you have brains, will and creativity to make something interesting and fresh. We are going to show that the Russian market is the right place to apply your abilities, potential and freelance Lancing, initiatives. In one word, we will say about everything to fit our motto: Direct Group is the how to write essay School true gateway to Russia. So, welcome everybody once again, and I hope our discussions will be inspiring and valuable.